When the words “voice over artist” are brought up what’s the first thing that comes to your mind? Chances are you can hear that kid in grade school who could perfectly impersonate the 98-year-old librarian, or your Uncle Dave who used his best Donald Duck voice and made you laugh when you were 6 years old. You might close your eyes and think of the soothing intonation of the lady on your yoga DVD who helps you wind down from a long stressful day…”just brrreeeeaaattthhheeee,” and who could forget celebrities who brought your favorite Disney characters to life by giving them a voice? Now that’s magical! Regardless, the combination of tone, speed and inflection in a person’s voice makes you respond emotionally; whether it wakes you up, puts you to sleep, sets off alarm or makes you smile..OR..piques your interest in what is being said..or SOLD. Indeed, voices over artists are and should be our favorite people! Here are 8 reasons why…
1-VO Artists make us smile
Ydraw videos are power-packed, concentrated stories or overviews of a company or product that are used for marketing. We do what it takes to maintain the attention of your audience from the right script to the right art. It must catch attention and make a lasting memory—a memory they will revisit.
For example, eight years ago, on the last night of a humanitarian trip to Mexico, I was finally falling asleep in a tent. BOOM!!!! We were hit by a torrential thunder storm. All 50 twenty-somethings ran around frantically shoving muddy sleeping bags, tents and coolers into about a dozen cars, knowing we had just minutes to climb to the top of a very, very, very steep and slippery half-mile high dirt road in order to get back to the good old USA.
Our poor leader stood in the rain shouting out orders amidst the chaos. The driver of the car I was in sat wide-eyed and white-knuckled as the heaviness of dread almost buried us all. “You vill listen to vhat I say! You hear me?!” My friend Ben broke the semi-silence with a strong sharp German accent. “You must…stay in line! You must…move forwaaad…” The weight lifted instantly as we erupted in belly laughs with tears streaming down our faces. Ben’s irreverent impersonation of our leader (who actually had a California surfer boy accent) changed our mood in seconds.
We obviously made it out alive and Ben…well, he went on to be a key player in a reality TV show and supported himself for the next almost decade in Hollywood. His voice over talent definitely paid off! To this day that moment is one of my fondest memories and I can’t think about it without smiling!
2-What they say sticks
This is especially important with your video. Our imaging and the words are critical, but what helps a message stick even more is the way it is heard. Though it has been over 8 years since that car ride, Ben’s pseudo German tirade is still fresh in my mind. We want a similar result for your video. The combination of music, visual and the way things are said will create a sense of memorable happiness, possibly urgency and definitely a call to action.
3-What they do is NOT EASY!
It’s a known fact that getting ahead in the entertainment industry takes a lot of guts and sustained effort. Making money as an actor, a model, a hand model, a hair model, a rock and roll legend or a voice actor means sacrifice, lots of time, constantly putting your best foot forward and hoping people with a budget love you, and love you enough to keep hiring you.
Kendra, an instructor at Edge Studio, a voice over school and agency in New York, told me her feelings about what it takes to become a successful voice over artist. She said “If someone wants to get into (the industry), they need to know there is a lot of work to it and requires training. It isn’t a super easy get rich quick scheme that you can do at home in your PJs. Make sure you know you will be marketing yourself or need an agent.”
She said the most successful voice over artists are hard workers who take direction well, are coach-able, easy to work with and understand lots of practice is required in order to succeed. Great voice over generally cannot be done on the fly. Just because you made your 4th grade class laugh and your teacher angry doesn’t mean that same impersonation is going to feed your family. It is a fun profession, but takes real work and is not easy!
4-They will make you money
This point has already been addressed, but to drive it in, I’ll just remind you that the whole point of hiring a voice over artist is to make people love your product or service and to become customers. The old cliché “you get what you pay for” applies here. If you hire an inexperienced voice over artist, you are looking at investing in longer hours of recording to get the desired result, or gambling on a short session where you might end up settling with what you get in the time allotted.
5-The wrong voice can drive potential clients away
“Wake up! Allicia, you fall asleep every time I talk to you and it makes me feel bad.” Oops…it was true. I looked up apologetically at my roommate. Her soft, slow, slightly-slurred, verbal delivery put me to sleep despite my genuine interest in what she had to say.
Hiring the wrong voice talent can make your potential clients miss the message entirely or even worse, be like fingernails on the chalkboard and make them stop listening. If you try to pitch a medical product with a lazy accent dripping with slang or have a not-so-trained boisterous actor energetically push a call to action too hard you’re going lose credibility and drive people away.
6-For better or for worse, your voice over artist will set the tone of your video from the very beginning
The magic number for making a first impression is seven seconds. Those first seven seconds should be filled with an inviting sense of authority that keeps your audience captivated. The thing is, the absolute worst accent for one video might be the absolute best for another. Aunt Sally Mae with her sweet southern drawl might be the perfect person to talk about brisket night at your home town café, but please don’t let her invite people to invest in the stock market! You get the picture. Let’s set the tone well and keep your audience listening.
7-They can create zillions of different meanings out of the same sentence just by the way they make it sound.
“You bring that HERE!” “YOU bring that here!” “You bring THAT here!” You get the picture; the same four words request three totally different actions. We all know there are multiple facets to getting meaning from the spoken word. Intonation, just like music, can set the stage. A dark room on a movie screen can be terrifying, alluring, or hilarious, depending on what music is being played in the background. Where voice isn’t necessarily that powerful, it’s pretty darn close!
Just think about how the same sentence can sound hateful or complimentary, excited or exasperated depending on where the emphasis is and that the tones are. Even the slightest change of tone can change the entire meaning and mood.
Listen below as Mike O’Brien, one of our top voice over artists, gives an example of this.
8-They are just great people
At Ydraw we love our voice over artists for all the reasons above and the fact that they are just great people. We want the best videos for our clients so of course we only hire the best in the industry. Good grief, we even have the Little Ceasar’s guy and Barney the Dinosaur on our team! Before I end, I would like to introduce you to our most frequently requested voice talent and let you read and hear for yourselves why they are some of our favorite people!
When as a kid, Mike O’Brien asked Morgan Freeman for the chance to interview him, he couldn’t have dreamed that the next day he would be invited to the set of Shawshank Redemption and granted that interview by the actor himself. He also had no idea that years later he would own his own in-home art studio where he “works” as a voice actor 7 days a week. He has passed on his love for his career/hobby/way of life to his wife and three kids who have also earned a little cash on the side with their voice talents. Mike absolutely loves what he does and it shows in his work! He has been in the industry just ten years and has done commercials for Best Buy, Amazon, Buffalo Wild Wings, and Levis among countless others.
Acting was in Lauren’s blood from the time she was a tiny kid. She left the Poconos of Pennsylvania out of high school to shoot for the stars in New York City. After graduating with her BFA in Acting and booking her first radio ad she knew voice over was her passion. Her road was not an easy one with life changing events such as losing her mother to Lung Cancer. She left New York and followed her heart back to mountains and a small city vibe in Asheville, North Carolina where she found success. She is the Associate Producer for FaffConn, a voice over UN-conference and has companies like AT&T and Starbucks on her resume. As she helps others pursue their dreams we are so glad she pursued hers and ended up giving a perfect voice to so many of our characters!
Pizza! Pizza! Those two words immortalized by Dawson McKay have influenced the dinner decision for countless Americans for decades. Dawson started practicing for his career when he was 5 years old, but didn’t realize it until years later. As a working professional he successfully tried his hand in several creative industries such as cartooning, sound design, video editing, acting, magic and puppetry until he found his niche in and love for voice over. From X-Box games to electric cars to Marriott hotels to rock and roll announcements to voicing little old ladies and animated villains; Dawson McKay’s diversity speaks for itself and delights audiences across the board.
When Stephanie graduated with her BFA in Musical Theater she never would have dreamed that she would find her professional passion behind the curtain. She enjoyed singing and dancing in front of audiences on professional New York City based tours like West Side Story and High School Musical. She has also delighted families on Disney Cruise Lines. When she took her first voice over class in 2009 she was hooked and hasn’t turned back. This singing, dancing photography loving actress now gives characters from Goody to Good Housekeepng a voice full time. And she’s only just beginning! We’re grateful she jumped the cruise ships and came aboard as one of our most requested voice over artists!
Some voices just make you feel comfortable and at home and Greg Simms’ talent is a textbook example. His voice carries a sense of calm authority that companies like Wal-Mart, BMW and Coca Cola among countless others have used frequently to market their brands. Greg is an LA based voice actor who honed his trade under some of the greatest legends in the industry, including the voice of Porky Pig. Besides being “the conversational guy next door” Greg also specializes in redneck, folksy, even a little leprechaun among other specialized dialects. This West Coast boy will bring the hometown feel to any script.
Kelley loves..her..job! She also loves Jeeps. On February 25, 2016 AdWeek featured her love for both in an article about an 8 video campaign she put together to get Jeep to hire her (read the article and watch one of her videos by clicking the link below). Where this voice of Amtrak Acela Express is not hurting in the slightest for paying customers, she hopes to combine two of her primary passions in the paying gig of her dreams! Kelley hadn’t planned on acting as a career. It was a fun hobby and side moneymaker for her through high school and as a DJ and VJ in college that spilled over into her post college life when the Michigan born Public Relations grad got a job at a country radio station in Tucson, Arizona. Moving forward she experienced success with several forms of media, ultimately choosing to go full time utilizing her signature voice to make a living and make money for her clients.
With professional background and training in acting, singing and even as a recording studio engineer Dean brings much more to the table than just his animated narrations. He has an impressive string of clients and accents worth mentioning but way too long to list. Dean has also been delighting children for decades! As the first DJ on Radio Disney and as Barney the Dinosaur he’s kept countless kids captivated. Unless you’ve spent your life under a rock, at some point you have heard and likely been influenced by the voice of Dean Wendt.
With talent like this you can see why we pride ourselves on every aspect of our videos! Pair up a Disney animator, one of our award winning creative directors, a highly organized and detail oriented project manager, and one of these rock stars, and you’ll have a memorable masterpiece of a video that will stick with your audience and make that call to action heard on a deeper level. Who do you want to tell your next story? We’re here to help, and so are our voice over artists!
The scaling is in motion. We are going to show you how we are scaling our business, with Ydraw videos, using Facebook, Adwords, and Instagram Ads.
When I say scale, I mean increase our ad spend which will, in turn, increase our leads.
The idea is more leads generate more sales. You’re getting a front row seat to the show. Feel free to ask questions and make comments–we love feedback and new ideas.
Many of you know, Ydraw is a video marketing company that focuses on whiteboard animation. We leverage our whiteboard animation videos to generate our leads on both ads and landing pages.
During this process, we hope to inspire you with ideas to scale your business by using the same mediums we are leveraging to generate leads. We are dropping a not-so-subtle hint that a whiteboard video from Ydraw is one of the most effective marketing tools to generate leads for your business. If you already have a Ydraw video, you can start implementing our practices. If you don’t have one, or need a new one, give me a call at 801-660-5154.
THE HISTORY OF SCALING YDRAW
Over the last couple of years we have been content with the growth and profits at Ydraw. This year, we decided to add another 100k a month in revenue.
One of the biggest limitations of Ydraw is that each video is customized. It takes a lot of creativity and human capital to create a whiteboard animation video. It’s even worse with 2D and 3D animation videos. For us to scale perfectly, we would need to have a turnkey video in place or we have to find a lot of new talent.
We don’t know if we want to do that yet.
Once we increase our sales another 100K a month we will put a freeze on our ad spend and decide if we want to go on another hiring spree. Stay tuned.
WHERE WE CURRENTLY STAND
When I talk numbers, I will only cover Adwords (YouTube), Facebook, and Instagram. The numbers don’t include referrals, SEO, repeat business, referral partners, etc.
We’ll be discussing ads and video ads only. All the leads are coming from ad spend.
October 2015 Ad Spend (not a good month)
Adwords
Spend: $8,083
Leads: 81
Cost per lead $99.79
Click To Conversion Rate was 3% to 9%
Facebook and Instagram (Zero)
Last October we were running the following:
Keywords Search Ads (Adwords) : These are just simple keyword-targeted ads.
Gmail Sponsored Ads (AdWords): These are Gmail ads that pop up on the Gmail promotion tab
Video keywords Ads (Trueview AdWords): These are YouTube display ads for specific keywords
Video Placement Ads (AdWords): Hand-picked YouTube videos that allow ads
YDRAW’S ADJUSTMENTS
After looking over our numbers we realized we needed to make some adjustments to the website. This didn’t come to a surprise to us. We had discussed making changes to the site but didn’t make time to for the necessary adjustments.
I know…STUPID!
Anyone else have this problem? I hope it’s not just us, especially if things are going great and you’re making good money. It’s human nature to keep the status quo when all is well.
Our number 1 goal for the website is to collect leads. We want their email addresses or for them to pick up the phone and call. Calls have a much higher closing rate, but a lot of people are in research mode and will only leave their email.
That’s ok.
Once we collect an email address they enter our Email Campaign.
Our website was ok at the time, but was random and lacked a clear call to action.
Not to mention, there were a couple issues on Mobile that needed to be fixed.
Over Thanksgiving break, we went to work on the website. The updated version now has a clearer call to action (CTA) and we eliminated a lot of the clutter.
If you’re reading this with the intention of scaling your own business, there are a few numbers you need to nail down before you increase your ad spend.
Numbers you should know:
-Cost Per Leads
-Cost Per Customer
-Closing Percentage
-Profit Per Sale
-Life Time Value Of A Customer
If you’re losing money every month, one of the numbers above is messed up.
Cost Per Lead is different for everyone.
If your industry is highly competitive you could be spending $50 dollars a click which could turn into a $500 cost per lead. This is not uncommon (Attorneys are known to spend this kind of money on leads).
At Ydraw we can afford to spend $150 to $300 per lead or $2500 a customer, and still come out on top. You may only be able to spend $3 a lead.
Just make sure know your numbers.
Obviously, the name of the game is to get the lowest cost per lead.
If you can only spend a couple dollars to generate a lead, AdWords might not be the best place start. I would look at Facebook or Instagram. You will have difficulty reaching your goals with AdWords unless you find a way to increase your prices and profits per customer.
Either way, you have to test it.
FAST FORWARD TO JAN 2016
It was time to start scaling up. The new website was up, Instagram ads were working and our Facebook strategy was in place.
Adwords
Spend: $8,185.35
Number of Leads: 117
Cost Per Lead: $84.62
Click to Conversion: 5.69% to 10.53%
Facebook and Instagram
Spend: $4665
Number of Leads 446
Cost Per Lead: $10.45
As you can see, the website adjustments made a big impact on our conversions. We saw a 35% decrease in Cost Per Lead and close to 87% increase in Click to Conversion.
You will also notice that Facebook and Instagram campaigns really added to the number of leads.
Our Cost Per Lead is much lower on Facebook and Instagram, but those leads are not as high of quality as AdWords.
There is a difference between people who are actively searching and people you interrupt. Facebook and Instagram are interruption techniques, meaning they are not actively searching for our product or service.
There is a longer sales cycle, but the return on investment (ROI) is still big.
What I love about Facebook and Instragram ads are the shares, likes, and comments. Here is the Instagram video ad we are running.
A video posted by Whiteboard Animation (@ydraw) on
Take note of the comments and shares. We love these ads because we are getting free customers. When one person sees our ad and thinks their friend needs it, they share the ad.
This is like an instant endorsement.
These are factors that are extremely hard to measure. All I know is that things are working.
For example…
In one day I had $18,000 in sales from Instagram ads.
We spent around $150 on ads that day. The whole month of January we spent $4665 on ads for both Facebook and Instagram.
I do not have the exact amount of sales that came in from Facebook and Instagram, but it was a lot (still trying to track them more effectively).
These are exciting numbers!
The Plan Moving Forward:
Over the coming weeks I plan to increase ad spend by $3000 and make some more adjustments.
The goal is to lower or maintain the same Cost Per Lead.
Here are some key factors that contributed to our success in the month of January.
New Website Design
New Facebook and Instagram Video Ads
Lookalike Audience Created from Conversion
Increase Ad Spend
If you have questions, feel free to reach out to me at wes@ydraw.com I would be happy to discuss your business.
WOW! It’s been a busy 5 years for Ydraw. We launched interactive videos, ypaint, #ygrams, 2.5D animation, live with animation, cardboard videos, and blackboard animation videos, to name a few. We also improved our 2D and 3D styles. Don’t believe us? Check out the demo reel.
In 2018, we’ve been making the switch from explainer videos, to stories! If you want the full details on why, you can read this blog post.
We focused on generating leads, traffic, and sales with stories. Ydraw spent thousands on creating YouTube, Facebook, and Instagram ads. We wanted to create a simple system that would help our clients generate more traffic, leads, and sales with their videos.
Here are some things you should be doing in 2019 with your videos
Video Advertising Ideas Class 101
1. Instagram Ads
I want to show you some of our Instagram videos. We usually test our creations on our own company first and then push them out to our customers.
Here’s our 30 second Instagram ad we did for Ydraw. We took a video we already had and cut it down to 30 seconds. We can do the same for you.
It worked! Here’s a simple screenshot of the results. (note: we did run this over the holiday season which can get expensive. Costs have since come down.)
This simple ad has generated over 142 direct leads. The power of Instagram comes with the comments and sharing. I will discuss this more later.
Here are a couple more examples of Instagram video ads. Below them is a webinar I recorded that goes into more detail about Instagram ads.
Instagram Sponsored Ad Webinar
2. Facebook Ads
Just like Instagram ads, you ought to be running Facebook video ads. Here’s why.
I have been running Facebook ads for years. So far the numbers have been great! The screenshot above is a simple ad I created.
Spend: $218.17
Leads: 31
Reach: 17,687
3. Youtube Ads
I am still in love with YouTube! If you’re not using YouTube for ranking and video ads, wake up…haha!
Please make it a priority in 2019.
Here is a fun YouTube Video Ad we created for a carpet cleaning company.
There is so much more to come on this subject so stay tuned for more.
YouTube’s TrueView Advertising Yields True Blue Results
YouTube’s video sharing services have exponentially grown since their launch in 2005.
With over a billion users (which equates to about one third of the on line population) people are watching hundreds of millions of hours on YouTube every day.
The video presence of YouTube is unparalleled, they reach more people in the age range of 18-49 than any cable network in the U.S. Internationally, YouTube can be navigated in 76 different languages which translates to 95% of the earth’s population.
Since their acquisition by Google in 2006, YouTube has become a frontrunner in advertising choices.
YouTube’s TrueView advertising format makes implementing an ad campaign easier than ever before.
Just as the name hints at, advertising partners pay per true-view and are only charged when the viewer is engaged with your ad.
That means you only pay when the viewer watches 30 seconds or the full ad (whichever is shorter) or if the viewer interacts with your ad i.e. clicks over to your site.
There are two types of TrueView ads; in-stream and in-display.
The in-display ads appear in YouTube search results, adjacent to related videos, on the YouTube home page, and on partner websites and apps.
In-stream ads play before, during, or after videos on YouTube or on partner websites and apps.
A great aspect of the TrueView dynamic is that viewers have control over what they see and how much they view.
Viewers are given the option to skip an in-stream ad after five seconds, so if they choose not to view your ad its no money out of your pocket.
Real time analytic updates are an excellent feature of TrueView ad partnerships.
YouTube includes built-in analysis so you can measure the effectiveness of each of your video ads and make adjustments as necessary.
Some of the analytical features allow you to see exactly where your ad is being viewed, how many clicks you’re receiving, and how many ad views you have paid for.
If you choose to run multiple video ads at once this tool allows you to compare performance and have maximum reach from your campaigns.
YouTube also features target audience optimization for all of their advertising partnerships.
They offer a variety of customization options such as location, age, gender, and interests just to name a few.
Ensuring you reach the right audience, TrueView ads are easily palatable for the viewer.
If they don’t want to see your in-stream ad, they have the choice of simply skipping it.
If they don’t want to view your in-display ad they just don’t click on it. This allows them a chance the either become interested or continue on their merry way.
Either way, you’re only paying for viewers who are interested in watching your ads.
TrueView advertising is a practical and effective method of connecting with your market.
According to YouTube’s analysis, partner revenue has grown 50% consistently over the past 3 years.
Having all the evidence of success, Youtube TrueView advertising yields true blue results.
If you want more information about YouTube TrueVeiw advertising click here.
Thank you for reading YouTube’s TrueView Advertising
Whiteboard videos are a dynamic marketing tool with lots of benefits. They incorporate many aspects of a traditional animated video yet they have an imaginative twist–the animation is drawn on camera as the whiteboard video progresses.
The artistic aspect of a whiteboard video has the advantage of engaging an audience in a unique way. Drawing out the message of an ad while viewers are watching helps keep them focussed intently as the point of the ad is presented. It takes more to distract a viewer who’s eyes are glued to the sometimes hypnotizing movements of a pen in hand on paper as the story and point of a video are revealed.
The creation process of whiteboard videos breaks down to the message, script, sound and animation. All of these key factors work hand in hand–no pun intended. Pinpointing the message your organization would like to share with the world is essential and guides the process.
Message:Choosing your message is relatively simple. Decide what you want your viewers to take away from the whiteboard video. The takeaway may be your organization’s values, service, or the quality of the product being marketed.
Script: Once you are confident in your message, begin writing your script. Scripting is where imagination comes in as you write your message in story form. You’ll also want to write out what is going to be drawn during the art phase.
Voice Over: Next, consider what your whiteboard video is telling viewers and then decide what kind of voice over you want to have–if any. Typically there is either one person narrating the whiteboard video or none at all.
For instance, if you are creating a video for a political campaign you may choose to use a narrator and have the Star Spangled Banner playing in the background.
If you prefer to produce a video free of narration it can be drawn and animated to music as words pop on or are being written out on camera. Your audience doesn’t necessarily have to hear spoken words to get your message.
Animation: When your script is finalized and you are ready to step into the wild world of animation, the sky is the limit. Use your imagination and have fun with it!
As most of us are visual learners, the whiteboard video style of drawn out animation helps us grasp the message(s). It is truly an art form and can translate your message into something exciting and fun. Just as children love cartoons, grown-ups are still captivated by animation.
Financially speaking, creating a whiteboard video advertisement is very economical. Compared to a typical television commercial there are overall lower production costs.
Because whiteboard videos are produced for the internet, there is an added aspect of consumer sharing.This means that your whiteboard video can be shared between internet users via social media and is, in a sense, a form of word of mouth advertising.
Choosing a whiteboard video as a way to advertise has many benefits and is an excellent way to promote brand awareness.
There are many platforms where you can launch your whiteboard video including the landing page of your website, YouTube, Facebook, Twitter, Instagram, email blasts, etc.
Enjoy the creative process and add whiteboard animation to your brand marketing.
Try using a whiteboard video for your business today.
If you want to know more about Whiteboard videos click here post.
Ads are everywhere, from the logo on your coffee cup to your children’s mobile devices we are constantly immersed in a consumer driven society. Of the many different modes of delivery your company can choose to market your product or services there are none that compare to a video.
Video marketing does what print cannot, it engages the consumer with both audio and visual means. Everyone knows the old adage “A picture is worth a thousand words”, but what is a video worth? According to Dr. James McQuivey of Forrester Research the value of a one minute video is worth 1.8 million words. The human brain is constantly absorbing information and “filing” it into our conscious and subconscious mind, guiding our everyday actions. Research by comScore states that 45.4% of internet users view at least one online video in a month’s time and the average user is exposed to a median of 32.2 videos per month.
As our technological advances are ever transforming; so too are our forms of entertainment. Nielsen’s Total Audience Report stated that people are spending more time with media and less time watching live television. This means huge shifts in how companies reach their audience with advertisements.
Aside from the fact that we now have DVR and the power to fast forward through commercials, people aren’t just sitting at home watching the boob tube. They’re streaming their movies and shows on tablets, smart phones, and computers. People are streaming everywhere from parks to public restrooms. Traditional television commercials and print advertisements cannot raise your bottom line alone. The future is here, and that future is online video marketing.
100 million internet users watch videos online each day. Statistically speaking the numbers don’t lie in 2010, the Forrester Marketing Group conducted a survey and found that when an explainer video was included in an email the click-through rate had increased by 200%-300%. A growing number of people would rather watch a video than read text. This is support by Forbes Insight which states that 59% of senior executives prefer to watch than read.
Major retailers have found that 90% of online shoppers have said that an online product video was useful in guiding them to make a purchase. Researching a product via written specs and reviews is now coming in second to product videos and video reviews. Product videos are a growing advertisement resource for retailers and are statistically proven. Not only do these videos allow for the consumer to better understand and “experience” the product, but it also leaves them feeling more confident in their purchase. Consumer confidence is key to achieving brand loyalty and additional word of mouth sales.
In short video marketing is more than just an ad. It is a means of connecting with the consumer beyond the traditional – “hey here’s my product, it is amazing you should buy it” approach that traditional or virtual print ads provide. Connect with your audience and reach your target market where ever they may be.
Already many large content marketing brands like Red Bull, Amazon, Cisco, Netflix, GoPro and many more have already made video their secret weapon to get awareness and loyalty from their customers. Marketing gurus say this is year will be all about video.
Are you wondering if you should invest in video marketing?
Reason #1: 50% of mobile traffic comes from videos
Reason #2: 64% of consumer internet traffic came from video last year and it’s predicted to rise to 69% by next year and 79% the year after that.
Reason #3: Nearly 80% of people watch videos throughout the week.
Reason #4: Over half of people watch videos everyday.
Reason #5: Of all the people viewing the videos, 65% will watch ¾ of it.
Reason #6: Forbes says they have found over 80% of senior executives watch more videos today than last year
Reason #7: ¾ of senior executives will watch videos related to their jobs and 54% of them share the videos with their colleagues.
Reason #8: Most people say they would like to have the text on the same page as the video.
Reason#9: Of marketing, sales and business professionals 69% of them say they have used video marketing and a lot of the people who haven’t used it yet say they’re going to in the upcoming year.
Reason #10: Respondents who are already using video marketing score it fair to extremely successful.
Reason #11: 81% of people post videos to their brand websites.
Reason #12: Of all online marketers, communication and sales professionals 93% are currently using video.
Reason #13: About half of marketers have found that marketing videos are effective for brand awareness.
Reason #14: over the next year 96% of B2B companies say they’ll be using video.
Reason #15: If you use the word “video” in your email subject lines will increase your open rate by 19% and 26% less likely to unsubscribe.
Reason #16: If your page has a video you’ll be getting an extra two-minute dwell time on average.
Reason #17: Half of marketers across the world say video has the highest ROI.
click here to read more about how video marketing can help you this year.
