WOW! It’s been a busy 5 years for Ydraw. We launched interactive videos, ypaint, #ygrams, 2.5D animation, live with animation, cardboard videos, and blackboard animation videos, to name a few. We also improved our 2D and 3D styles. Don’t believe us? Check out the demo reel.

In 2018, we’ve been making the switch from explainer videos, to stories! If you want the full details on why, you can read this blog post.

We focused on generating leads, traffic, and sales with stories. Ydraw spent thousands on creating YouTube, Facebook, and Instagram ads. We wanted to create a simple system that would help our clients generate more traffic, leads, and sales with their videos.

Here are some things you should be doing in 2019 with your videos

Video Advertising Ideas Class 101

1. Instagram Ads

I want to show you some of our Instagram videos. We usually test our creations on our own company first and then push them out to our customers.

Here’s our 30 second Instagram ad we did for Ydraw. We took a video we already had and cut it down to 30 seconds. We can do the same for you.

It worked! Here’s a simple screenshot of the results. (note: we did run this over the holiday season which can get expensive. Costs have since come down.)

This simple ad has generated over 142 direct leads. The power of Instagram comes with the comments and sharing. I will discuss this more later.

Here are a couple more examples of Instagram video ads. Below them is a webinar I recorded that goes into more detail about Instagram ads.

Instagram Sponsored Ad Webinar

2. Facebook Ads

Just like Instagram ads, you ought to be running Facebook video ads. Here’s why.

I have been running Facebook ads for years. So far the numbers have been great! The screenshot above is a simple ad I created.
Spend: $218.17
Leads: 31
Reach: 17,687

3. Youtube Ads

I am still in love with YouTube! If you’re not using YouTube for ranking and video ads, wake up…haha!

Please make it a priority in 2019.

Here is a fun YouTube Video Ad we created for a carpet cleaning company.

There is so much more to come on this subject so stay tuned for more.

What We Learned About Explainer Videos In 2018
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