5 Ways Whiteboard Videos Can Help Your Business
Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video:
Whiteboard Videos Are Affordable
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
- They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.
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An Insignificantly Significant Testimonial
TRUE STORY: The other day I was at my mom’s house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn’t know a whole lot about what I do) was watching with wonder when she exclaimed “I’ve seen those kind of videos, but none of them have ever been like that!” Of course, she was referring to how well done and professionally made the whiteboard video ad was, and after I told her that it was a Ydraw video, she remained amazed. Apparently she didn’t realize she had ties to such a fantastic company with such outstanding products – it was a lot to handle, as you can imagine. So there you have it, even a civilian can see the difference.
There’s a reason that Ydraw is at the top of whiteboard animation companies. With the great writing, fantastic art, and incredible editors that compile it all together, we truly make a video worth watching and yes, being amazed by. Don’t just take one mom’s insignificantly significant testimonial though, check out the Les Olson video for yourself. We bet your mom would love it too.
You can see the difference too – watch it. Les Olson Whiteboard Video
Don’t you think Ydraw ought to be doing your whiteboard ad? Contact us today to find out more information on whiteboard animation videos, video scribing videos, explainer videos, cutout videos, 2D and 3D videos, and the list goes on and on.
We have no shortage of options for you and your company or product, and we would love to help you market it better. We care about you, our customer, and want to make sure you have the best advertising available to use towards your advantage.
The Whiteboard Video Making Process – The Ydraw Way
Here at Ydraw we get asked about the process of making a whiteboard video all the time. Truth is, it seems so simple that often people get the mentality that they could probably do it themselves if they had some sort of guideline. Good news: here’s that guideline. Bad news: you might not be as good at video scribing on your own as you think.
There’s a lot of thought, work, sweat, blood, and heartache that goes into the production of a whiteboard animation video. Well, not really, but it is a process – and a process best left to the professionals.
First, the script: no doubt you’ve heard all about the importance of script: Content is King! We have a slew of talented and professional writers ready and waiting to help you create your perfect script. Come up with a few ideas of what you want viewers to take away from the video, and our writers will work back and forth with you to create and revise a script until you feel it is exactly what you’re looking for.
Why you need a pro: Writers are writers for the same reason doctors are doctors. They’ve done the schooling and are passionate about their career choice. You don’t need some hoo-ha doing your script writing because they’re the cheapest option, you need someone in the biz that knows how things work and has experience helping produce successful videos.
Next, the artist: The artists we employ have been in the business for 20 years and have worked for big names like Disney, Marvel, and Cartoon Network – so you know they’re the best. They are creative geniuses, and together with the writers will brainstorm and plan the scenes. You’ll receive samples of the art so you can decide what you like and what you like even more, along with the script and scene plan – making it easy to oversee everything and make changes as necessary.
Why you need a pro: Sure, stick figures get the job done – but do they get the job done? You want your audience to be enthralled with you video; don’t make them feel like they’re watching their three-year-old niece draw another picture for them. If you skimp on artwork, chances are your message will stay in their brains just about as long as that picture will stay on their fridge.
And… we’re rolling: After the script and artists have worked their magic, it’s time to record. We’ll set up our fancy-pants camera and let the artist go to work. Once the artwork is recorded and any digital inserts have been added, it’s time to pick a voice and music. Our voice-over actors are all professionals and sound like it, too. We also have a large library of background music selections as well as sound effects – pick all your favorites and we’re on our way to finalizing a stellar whiteboard video.
Why you need a pro: Beside the fact that not many people have access to the quality of cameras we use, not a lot of people realize the importance of having a professional voice-over. Voice actors have been trained in the art of voice. When you hire a professional, you won’t get any noisy breathing, obnoxious lip smacks, popping consonants, shrill ‘S’ sounds, over-articulation, or insecurity. A professional will always sound like he knows exactly what he’s doing, even if he doesn’t.
Finally, you’ve been scribitized! We’ll send a USB drive right to your address with a .MOV and .Mp4 version of your video. Even if you need a different format we’ll happily oblige. We will also provide you with marketing ideas and even show you how to use and upload your video to Youtube, Vimeo and other video hosting sites. Now you can show your brand new whiteboard video to all your friends and family who will be so proud of you – and your customers will be amazed, too!
Whiteboard is not just for classrooms anymore. What once was used to explain complicated concepts in math, science and English is now used to explain complex features of a very helpful product. Say you have a product or service that has the potential to make millions of lives easier – but no one is buying simply because they don’t quite understand what you do. Creating a whiteboard explainer video is perhaps the most efficient way to incorporate a narrative explanation along with images and sound effects in order to maximize impact and ease of understanding. Suddenly, the light bulb flickers on – your audience gets it. And your audience wants it.
In the past, whiteboard videos were primarily a way to inform or explain complicated concepts without necessarily pushing or selling. However, with the attention-grabbing and memory retention tactics used in whiteboard explainer videos, viewers can often be sold to without even realizing it. To the viewer, watching a whiteboard animation is a fun and painless way to get more information on a topic they’re interested in. But because whiteboard animation utilizes memory retention techniques – such as appealing to each type of learner, incorporating humor, and combining fast-paced visual information with sound – they walk away from the video with tons of information about your company tucked away in their long-term memory; easily accessible next time they run into a problem your product or service can fix.
The reasons your business needs a whiteboard video are several, but simple. In fact, if it were any more complicated we could probably create a whiteboard explainer video about whiteboard explainer videos. But I’ll tell you what – just in case you’re a little confused or still not convinced, we have made an explainer video about explainer videos, and you can watch it here.
Writing whiteboard video scripts using Ethos, Pathos and Logos
When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different. Here’s some information on how using ethos, pathos and logos in a whiteboard video can work for you:
Ethos is the integrity of the presenter. It is how qualified the presenter appears to be to the audience. When writing a script for a marketing video such as a whiteboard animation video, you have to rely more heavily on everything other than body language or presence to get your message across. If you’re trying to sell something, have an image of the CEO telling viewers all about the company. Write a part with some testimonials. Whoever your main character is, make sure they look the part, and that the audience can tell they are a notable figure and have vested interest in the company or product.
Pathos is triggering emotions. In your whiteboard video, throw in a metaphor or simile, or deliver your message powerfully and passionately. Make the audience feel something, whether it is sadness for the characters who don’t have your product, joy for the characters who do, or excitement at the prospect of purchasing your product themselves. Pathos may also be used to provoke fear in order to sway viewers – but it is always better for whiteboard videos to focus on the fun, positive aspects. Try to play on viewers’ hopes and dreams by describing how their life could be when they follow the call to action.
Logos is the logical appeal used when describing facts and figures that support your cause. Logos and ethos are sort of related – in the sense that using logos can strengthen your ethos by making you look even more knowledgeable on the subject. However, be tasteful in your use of logos when making a whiteboard video – you want your audience to retain information with ease. If you use charts and figures, make sure to incorporate it into the theme of the video, and don’t throw so many statistics at them that they can’t remember why they clicked play.
These are what you need to keep in mind when writing. Ethos, Pathos, and Logos. Thanks Aristotle.
What is Video Scribing? What does Video Scribing Mean?
Video Scribing – Let’s break it down:
So what does Video Scribing even mean? It’s actually pretty simple: it’s the term used to define someone acting as a scribe to the narration while being videoed. Simple enough, right? Video scribing is the Chef’s Surprise of an artist’s style mixed with videography, sound engineering, animation and stop motion photography – but this time the results are delicious and you want more.
Video scribing is one of the most engaging forms of visual story telling. With the dwindling attention span of the average consumer, it’s important to create something that your viewers will watch all the way through. Video scribing is an exciting, multi-sensory experience, using audio, video and third party interaction all in one package – It’s video based story telling.
Video scribing is like whiteboard animation or illustration. The video starts with a story, captured in a steady stream for easy editing, and the end product is flexible and easy to modify if needs be. The video is edited to speed up the movement with special video production software, leaving a crisp, clean video that is almost always less expensive than any other video type.
Ydraw creates the best video scribing videos around. We’ve had a lot of practice doing this, and have learned through trial and error the best way to create a video scribing video that holds the audiences attention. People are fascinated by video scribing videos, it’s like a storybook that has been brought to life. Who doesn’t wanna watch that?
No matter how you spin it, in the end, video scribing is an experience. There’s no time for becoming bored – just when you’re tempted to fast forward something new happens and you’re hooked again. You’ve been scribitized!
Contact Ydraw with any questions or additional information that you may have.
Ydraw creates video scribing videos