Code #282 – Mr. Important

“Hello, my name is Mr. Important the CEO of Important Products… but the true important person is you!”

Uh wrong… Can you believe this guy?

He has officially lost us within the first line.

Code #282: If you want your audience to believe your product is important… focus on them and their needs, not on yourself.

This code is very important when creating successful content.

Don’t be Mr. Important.

Simple. Consistent. Content.

Simple. Consistent. Content.

“My Dad is cooler than yours!”
“Na uh, my Dad could beat up your Dad!”
“No way, my Dad can run faster than any one earth!”
“Oh yeah! My Dad is so strong that he can lift up a car!”

“Hey, Hey, that’s enough from you two…”

Do you remember when you were a little kid arguing about why one thing was better than another? It would go on and on, and after a while, the argument was no longer of benefit…it was just an argument for arguments sake.

This same problem often happens in our brand messaging. We want to prove every reason why our product is superior, but cramming every reason into your messaging loses the simplicity, and your target audience will get disinterested. Couple that with the long amount of time it takes to create that messaging, you are not only losing their attention, but you are rarely creating content.

How do we remedy this conundrum?

Simple. That’s it. Simple. Keep your Brand messaging simple.

If it’s easy to understand, it will stick with your audience. The next step is to keep creating and releasing that simplified content on a consistent basis. Once a week, two or three times a week. Whatever your goal is, if you have simple, easy to understand content, that is consistently getting in front of your audience, then you are going to have far greater success with your product.

Now how about a Simple Recap?

LONG-OVER-COMPLICATED MESSAGING + RARELY RELEASED CONTENT = BAD

SIMPLE MESSAGING + CONSISTENT CONTENT = GOOD

Got it!? Now give Ydraw a call. When you work with us, we’ll help you simplify your brand messaging, and start you on our system for releasing consistent content.

Don’t Fall Victim to the Social Media ‘Scroll By’

Has this ever happened to you?

You’ve produced new video content, created a buzz, promoted the living crud out of it and shared it on social media but even optimizing the title and description still didn’t get you the views that you were hoping for.

What went wrong?

One of the biggest challenges facing anyone in marketing is figuring out how to break through the noise to reach your customers.

While great video content is crucial, perhaps there’s something simple you may have missed:

Subtitles.

Captioning your videos can have a HUGE effect on how successful they are. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record or share.

Why are subtitles so important?

1) Not everyone watching your video can hear it.

2) Subtitles improve comprehension

3) Some people actually prefer watching videos with subtitles even if they don’t have to. (My teenage daughter is like this; I have to turn off the captions on Netflix every time after she watches something. Every. Dang. Time.)

4) Viewers are more engaged. As more people are producing high-quality video content, social networks like Facebook have made it easier to post and share videos on their platforms.

But do you know what’s the most annoying thing about scrolling through your Facebook or Instagram feed? When the air of silence is violently stabbed by the blaring audio from the video you just scrolled over! This is why social platforms have made ‘mute’ the default volume setting for videos that auto-play. As a result, many users are likely to watch your video without actually turning on the audio.

Captioning videos can help guarantee your viewers get the message, even if they don’t actually listen to what you have to say.

Beyond making your videos more accessible, captions keep your content competitive within the social media landscape and can even boost your SEO!

Everything you’d ever want to know about subtitles and eye tracking software can be found here.

http://refractory.unimelb.edu.au/2015/02/07/kruger-szarkowska-krejtz/

 

Did I read that entire article?… um… no (totally skimmed it) but what I CAN affirm is that if I’m awake in bed next to a sleepy spouse, eating lunch in a crowded restaurant, riding the bus, quietly not paying attention in church or a number of other moments where I’d choose silence; a video with subtitles will capture and keep my attention when a non-captioned video would just get lost in the upward scroll of oblivion.

Test it out for yourself.

Take a marketing video you’ve already produce and slap some captions on it. (If you don’t have caption-slapping abilities… Ydraw can do that for ya in a jiffy!)

Then launch that video into social media cyberspace and see what happens when your watchers become readers.

 

Written by: Lesa Thomas

5 Ways Social Media Marketing Will Expand Your Video’s Reach

So, you have this spiffy new Ydraw video ready to download and share with the world.

Now what?

Don’t leave what happens next to chance. How you market your video will make a huge difference in how many of the RIGHT people actually WATCH it.

That’s where a social media marketing plan can help. If you’re thinking, “I already have a marketing plan.” Good for you. You’re already a few steps ahead.

But, if that plan doesn’t spell out exactly how you’ll take advantage of the amazingly effective, and mostly free, opportunities on social media marketing sites – then sit down and take some notes.

Your class on Social Media Marketing 101 just got started.

         

          1. GET NOTICED:

Basically, if your business isn’t active on the main social media sites, you may not exist yet to your target consumer.

To give you an idea of how many people are regularly using the most common social media sites, here’s a quick summary of the current numbers, according to Statista:

Facebook: 2.23 billion profiles, with 1.45 billion users visiting daily.

YouTube: Over 1 billion users, with over 500 million hours of videos watched daily.

Instagram: 800 million users and adding over 100 million in the last year alone.

LinkedIn: Over 562 million profiles in more than 200 countries worldwide.

Twitter: 335 million active users visit Twitter monthly.

Pinterest: 200 million monthly active users, predominantly female.

Can you really afford to pass up that kind of exposure?

Or, better question, why would you want to?

       

           2. PEOPLE WANT VIDEO:

Mike Henry said, “We’re operating in a world where ONE GOOD VIDEO can lead to a massive social following.”

Now you have that good video – so what do you do with it?

Not only does social media offer an incredible marketing opportunity, but posts that use video have a much higher conversion rate on all of the social media platforms. Check out just a few of the many powerful statistics on the impact of video in this infographic created by The E Word.

So, if your consumer is browsing Facebook, your video should be on Facebook. If they’re tweeting about their morning bagel, your video should be popping up on their Twitter feed. When they’re scrolling their LinkedIn at lunch, you want that video to smack them right in the face. YouTube? Instagram? Same story – different channel.

Social media allows you to deliver your video to your target consumer on a silver platter.

         

          3. START A CONVERSATION:

You don’t want your marketing plan to be a monologue. Your target consumer really only cares about themselves. If you’re doing all the talking – that doesn’t mean that they’re doing all the listening.

Instead, put your video out there and start a dialogue. Use your video as a springboard into building a community. This will also make your brand relatable and that will attract even more followers.

       

           4. MARKET MORE; SPEND LESS:

Did I mention that social media marketing is …. FREE? That’s right. It costs ZERO dollars to set up business profiles on social media sites and begin posting.

Now, you may eventually choose to pay for ad campaigns that will further your reach, and many companies find it very effective, but you certainly do not have to do that to get started and get your video out there.

Plus, since we already discussed how much more effective video is as a marketing tool on social media, you’ll get pretty good reach without paying another buck.

           

          5. FREE FOCUS GROUPS:

You know the value of focus groups when branding your business or making business decisions.

Well, with social media marketing, you have access to a focus group – 24/7, 365 days a year, that never sleeps, never slows down, and is actively engaging in dialogue on what they like and don’t like.

There has never before been a greater opportunity to talk directly with your target consumer whenever you want than today – on social media.

So, gather information by reading and following their conversations. Or, utilize free tools on platforms like Sprout Social and Hootsuite, where you can access trending conversations pertaining to your target market.

Take it a step further and download apps like Instagram Insights, WhenToPost and Crowdfire to learn more about what is really engaging your target audience and when they’re online looking for it.

You can even learn about your competitor’s performance and connect with Instagram influencers on apps like Iconosquare.

And – yep, you guessed it – it’s all free.

 

The bottom line is – we live in unique technological times that can sometimes present challenges, but in other cases, offer you an incredibly insightful, effective, and affordable opportunity to connect with your target consumer like never before.

Leverage whatever you can to promote your video and your brand!

And, if you have any questions on how Ydraw can support you in developing your own social media marketing plan, please reach out. We can’t wait to hear from you.

The Power of Motion Graphics

So what are Motion Graphics and why should you use them? “Motion Graphics” is just a fancy term used to describe a mix between graphic design and animation. Most motion graphic videos you will see these days are purpose driven with the goal of presenting information to the viewer.

There are many reasons why you should choose to advertise or explain with Motion Graphics, the biggest reason being emotional response. Video creates an emotional connection with the person watching far quicker than any other content platform. Did you know that using video on your landing page could increase conversion rates by as much as 80%? Animated marketing videos in particular are a very useful tool to deliver your business idea in just a couple of seconds.

Another reason why Motion Graphics are the way to go is because it is perfect to explain a complex or abstract idea in a very simple, fast and compelling way. With an Internet attention span continuously decreasing this is a very valuable point to mention.

There are literally no limits when it comes to the creative aspect of Motion Graphics. You want a flying monkey in your video? Here’s a flying monkey. You want a man scuba diving off the coast of Bermuda with Great White Sharks? No problem the video can be created quickly and on a budget without the hassle of creating expensive sets and hiring film crews/actors.

Motion Graphics are extremely effective because we are all visual learners. People learn and understand much more efficiently when they are taught with the help of drawings, diagrams, charts and different designs.

If you are trying to determine how to create your next marketing video just remember, Motion Graphics is the way to go. There are literally no limits to what you can show with Motion Graphics. But more importantly, your audience will connect with the information or product you are presenting quickly and effectively.

Check out one our latest and greatest Motion Graphic videos below:

How To Keep Your Audience Interested Through HUMOR!

What makes things funny? Our own sense of humor isn’t always funny to the guy sitting next to us. So, let’s look at a few simple principles used in Improv to make your video funny to all of your audience!

First and foremost, there is TRUTH in COMEDY! The funny comes from the experiences we have all had in our lives. Think about sitcoms, why do they work? They take something so simple, like everyday life and exploit it. The ups and downs of dating and heartbreak or fighting for that perfect job, only to find out that it isn’t so perfect. But where does the comedy come from?

The funny comes from the unexpected. The moments of truth. It comes from showing not telling. We have all been there…the time in the grocery store when two people are having a conversation in public and you can’t help but listen, even though you know the topic should have probably been left at home…yeah that stuff.

So let’s take a look at this funny scenario….

We see two shadowy figures digging holes in a graveyard. It’s dark, but we can see that there’s a body behind them. It appears that they are covering up a murder! The scene is quite grim and creepy… so how is this funny? The car lights flicker on and we get a better look of the situation… only to reveal…two clowns? Okay, now this is way more terrifying, but their must be more to the story… so as we get closer, we overhear…

Clown 1:“Look Stan, all I’m saying is I’m sorry she left you. You deserve better!”

Clown 2:“You know Joe I just don’t understand, I did everything I could to make her happy.”

Clown 1:“Hey, you know,  it’s okay if you want to cry. It’s just us brother.”

Clown 2: (in tears) “Life is just so unfair! But hey how’s the wife and kids?”

Clown 1: “They’re real good. Sally just started walking…”

The conversation continues as they are digging a shallow grave wearing their clown costumes. So, we know they are clowns, we know they are friends, and we know what happened…but they don’t have to tell us that they murdered this guy. We just know! If we focused on the body, or what happened the scene would drag on, the audience would get board with details and information that they don’t need.

This scenario leads us to the truth of comedy…Relatability!

Think about how you feel when you pop bubble wrap.  Did that put a smile on your face just thinking about it?  How about when you scoop peanut butter from a freshly open jar, yeah there’s that satisfaction face. See how easy it is to relate? All you have to do is capture a moment when someone has used your product in such a way that it brings a clear feeling to your audience.

Just remember that comedy is subjective, but so is being bored out of your seat.  By using these tried and true principles of Improv Comedy, you can help your audience laugh at the unexpected, learn about your great product/service and keep them interested and wanting more.

So, let’s get out there and take a fresh approach to comedy, and whatever you do, if you see two clowns walking your way…RUN!