Video has become one of the effective ways to produce sales leads and increase conversion rates. Many companies will be spending millions on marketing their videos this year, but we wanted to write a post for those companies working on a shoe string budget but still wanting their message to be heard. Once we’ve produced your amazing video, how do you push it out effectively? Here are three steps to marketing your new Ydraw video.
The Day Your Video Launches
1. Email Blast – Email campaigns are one the most effective ways to communicate with your clients and potential customers. We are always looking for new ways to build our email list with genuine leads and find what types of emails convert the best. One way we get high click-through rates is by including a thumbnail of the video and short description of the article.
By linking the article to a blog post or landing page with the video attached, it gives us the opportunity to educate our audience through both video and sales copy. We always include relevant links to previous blog posts and our homepage—the longer you can keep potential customers on your site the quicker you’ll increase your conversions (linking to previous articles also boosts your SEO).
2. Tweet Multiple Times – If you have a following on twitter, tweeting about your video 3 or 4 times the day it launches is a great way to drive traffic. This may sound spammy but because the Twitter community moves so fast, this behavior is acceptable. However not everyone has a huge twitter following, so how can you fix that?
Twitter can be hit or miss for many companies. It is easy to get overlooked by the millions of tweets that are going on all the time. However, if you can find your niche you can drive consistent traffic to your site and create a place to interact with fans of your company. Here is a great way to boost your twitter campaigns:
http://tweepi.com/ – This a site that allows you plug in the twitter URL of leaders in your industry and follow their followers. This a great way to reach out to tweeters who are already interested in your product or service. This tool also allows you to unfollow tweeters who don’t follow you back, this is important because Twitter limits the amount of people you can follow if only a few people follow you back. Tweepi is one of the most effective tools to build a genuine twitter following. This technique takes time, but as you gain a bigger following more people will be willing to follow you back.
Don’t forget to use hashtags in your twitter post. This will increase visibility!
3. Post On Google+ — This social media platform has become a way for business professionals to share their passions. Rather than seeing status updates on what your friends ate for breakfast, people are posting their latest blog post and tips to improve your company. The most effective way to post on Google+ is to use effective hashtags and link your post to a relevant community. If you do some digging you’ll find some communities of like-minded individuals who would benefit from your content and interact with your posts.
Be sure to build out of Google+ profile. Google+ posts are now ranking in Google searches, by filling out your profile you’ll improve your rank.
5 Government scandals you didn’t realize involved whiteboard animation
Because whiteboard animation is a relatively new internet sensation, it would make sense to blame video scribing for the trouble our country keeps getting into. You thought it was the Obama administration, didn’t you?
Here are 5 surprising ways in which whiteboard animation has played a hefty part in the latest US scandals:
Americans everywhere were outraged when news of the National Security Administration’s sifting through private emails and phone calls reached their ears. There are many rumors circulating about why the NSA felt the need to invade civilian privacy – but only one is true. And that is that James Clapper’s nephew’s girlfriend had told everyone at a family Christmas party how much more business her mother was able to generate by purchasing a whiteboard advertising video and hosting it online. Unfortunately for Clapper, and ultimately America, he had never heard of whiteboard video before and was simply trying to find a way to learn more. He figured the best way to do that was to listen up on millions of internet-surfing Americans to see if he could piece together bits of information and finally figure out what whiteboard explainer videos are all about.
2. IRS Scandal
Let’s not be hasty in blaming poor old Lois Lerner for the recent IRS party-targeting debacle. No, let’s do – because she can’t possibly blame her viewing of a whiteboard video wherein a little girl and her mother were having a tea party for a scandal like that. Mommy issues can be resolved with the help of a good therapist, and she definitely could have afforded one.
3. GSA Conference Fiasco
The lavish GSA conference held in Las Vegas is said to have excessively spent on ultra-fancy suits, gourmet dining and no doubt all the call girls $800,000+ will buy. But what the GSA is unwilling to admit is the hundreds of thousands of dollars spent actually went toward producing and viewing some of the most hilarious whiteboard animation videos known to man. Including the infamous Star Trek parody, which was so funny they laughed themselves sick – or maybe it was just the memory of the $50,187 that was spent on producing the video that upset their fragile stomachs. Either way, Martha Johnson had apparently developed an unhealthy obsession with explainer videos, and used the conference as a way to get her fellow employees hooked – thereby putting an end to any and all teasing and “whiteboard fetish” remarks around the office. I mean, what would you do in a situation like that?
Sadly, those hilarious whiteboard videos will never be seen by anyone else, because they were soon after destroyed by sheer embarrassment and shame. After all, that money could have paid the welfare of almost 900 Californians for a month!
4. Rising National Debt
Because Martha and President Obama have gotten together to play crazy eights every Tuesday night since his inauguration, it was only a matter of time before Barack developed a fascination with whiteboard animation, too. After billions of dollars were spent without reason Americans became suspicious. Some would have started questioning their own political moral codes if it hadn’t been for all the focus they put towards lobbying for Green Energy and Obamacare – which as it turns out are just excuses for him to develop more explainer videos – because producing whiteboard marketing videos is what he wants to do when he grows up.
5. Politicians Exempt from Personal Responsibility
Politicians across the nation say whiteboard videos are so engrossing that they can’t help but do whatever they are told while watching. A whiteboard video’s call to action is simply non-ignorable. Any self-exemption from responsibility by a politician can almost always be traced back to viewing a whiteboard marketing video, and statistics have shown this to likely be 100% true.
Well, now you know. America is on the path that it is because of whiteboard animation videos. Now, you can either be offended and turn to the streets to protest, or you can recognize the kind of great things whiteboard video can do for your business and jump on board the gravy train.
5 Ways Whiteboard Videos Can Help Your Business
Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video:
Whiteboard Videos Are Affordable
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
- They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.
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An Insignificantly Significant Testimonial
TRUE STORY: The other day I was at my mom’s house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn’t know a whole lot about what I do) was watching with wonder when she exclaimed “I’ve seen those kind of videos, but none of them have ever been like that!” Of course, she was referring to how well done and professionally made the whiteboard video ad was, and after I told her that it was a Ydraw video, she remained amazed. Apparently she didn’t realize she had ties to such a fantastic company with such outstanding products – it was a lot to handle, as you can imagine. So there you have it, even a civilian can see the difference.
There’s a reason that Ydraw is at the top of whiteboard animation companies. With the great writing, fantastic art, and incredible editors that compile it all together, we truly make a video worth watching and yes, being amazed by. Don’t just take one mom’s insignificantly significant testimonial though, check out the Les Olson video for yourself. We bet your mom would love it too.
You can see the difference too – watch it. Les Olson Whiteboard Video
Don’t you think Ydraw ought to be doing your whiteboard ad? Contact us today to find out more information on whiteboard animation videos, video scribing videos, explainer videos, cutout videos, 2D and 3D videos, and the list goes on and on.
We have no shortage of options for you and your company or product, and we would love to help you market it better. We care about you, our customer, and want to make sure you have the best advertising available to use towards your advantage.
The Whiteboard Video Making Process – The Ydraw Way
Here at Ydraw we get asked about the process of making a whiteboard video all the time. Truth is, it seems so simple that often people get the mentality that they could probably do it themselves if they had some sort of guideline. Good news: here’s that guideline. Bad news: you might not be as good at video scribing on your own as you think.
There’s a lot of thought, work, sweat, blood, and heartache that goes into the production of a whiteboard animation video. Well, not really, but it is a process – and a process best left to the professionals.
First, the script: no doubt you’ve heard all about the importance of script: Content is King! We have a slew of talented and professional writers ready and waiting to help you create your perfect script. Come up with a few ideas of what you want viewers to take away from the video, and our writers will work back and forth with you to create and revise a script until you feel it is exactly what you’re looking for.
Why you need a pro: Writers are writers for the same reason doctors are doctors. They’ve done the schooling and are passionate about their career choice. You don’t need some hoo-ha doing your script writing because they’re the cheapest option, you need someone in the biz that knows how things work and has experience helping produce successful videos.
Next, the artist: The artists we employ have been in the business for 20 years and have worked for big names like Disney, Marvel, and Cartoon Network – so you know they’re the best. They are creative geniuses, and together with the writers will brainstorm and plan the scenes. You’ll receive samples of the art so you can decide what you like and what you like even more, along with the script and scene plan – making it easy to oversee everything and make changes as necessary.
Why you need a pro: Sure, stick figures get the job done – but do they get the job done? You want your audience to be enthralled with you video; don’t make them feel like they’re watching their three-year-old niece draw another picture for them. If you skimp on artwork, chances are your message will stay in their brains just about as long as that picture will stay on their fridge.
And… we’re rolling: After the script and artists have worked their magic, it’s time to record. We’ll set up our fancy-pants camera and let the artist go to work. Once the artwork is recorded and any digital inserts have been added, it’s time to pick a voice and music. Our voice-over actors are all professionals and sound like it, too. We also have a large library of background music selections as well as sound effects – pick all your favorites and we’re on our way to finalizing a stellar whiteboard video.
Why you need a pro: Beside the fact that not many people have access to the quality of cameras we use, not a lot of people realize the importance of having a professional voice-over. Voice actors have been trained in the art of voice. When you hire a professional, you won’t get any noisy breathing, obnoxious lip smacks, popping consonants, shrill ‘S’ sounds, over-articulation, or insecurity. A professional will always sound like he knows exactly what he’s doing, even if he doesn’t.
Finally, you’ve been scribitized! We’ll send a USB drive right to your address with a .MOV and .Mp4 version of your video. Even if you need a different format we’ll happily oblige. We will also provide you with marketing ideas and even show you how to use and upload your video to Youtube, Vimeo and other video hosting sites. Now you can show your brand new whiteboard video to all your friends and family who will be so proud of you – and your customers will be amazed, too!
Whiteboard is not just for classrooms anymore. What once was used to explain complicated concepts in math, science and English is now used to explain complex features of a very helpful product. Say you have a product or service that has the potential to make millions of lives easier – but no one is buying simply because they don’t quite understand what you do. Creating a whiteboard explainer video is perhaps the most efficient way to incorporate a narrative explanation along with images and sound effects in order to maximize impact and ease of understanding. Suddenly, the light bulb flickers on – your audience gets it. And your audience wants it.
In the past, whiteboard videos were primarily a way to inform or explain complicated concepts without necessarily pushing or selling. However, with the attention-grabbing and memory retention tactics used in whiteboard explainer videos, viewers can often be sold to without even realizing it. To the viewer, watching a whiteboard animation is a fun and painless way to get more information on a topic they’re interested in. But because whiteboard animation utilizes memory retention techniques – such as appealing to each type of learner, incorporating humor, and combining fast-paced visual information with sound – they walk away from the video with tons of information about your company tucked away in their long-term memory; easily accessible next time they run into a problem your product or service can fix.
The reasons your business needs a whiteboard video are several, but simple. In fact, if it were any more complicated we could probably create a whiteboard explainer video about whiteboard explainer videos. But I’ll tell you what – just in case you’re a little confused or still not convinced, we have made an explainer video about explainer videos, and you can watch it here.