by Jace Vernon | May 30, 2013 | animated doodle videos, animated explainer video, Animated Whiteboard Videos, Animation Video, Creative Marketing, dry erase board animation, Explainer Video, Hand Drawn Videos, les olson, Marketing, video, Video Marketing, Video Scribing, Whiteboard animation, Whiteboard Video, Ydraw
An Insignificantly Significant Testimonial
TRUE STORY: The other day I was at my mom’s house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn’t know a whole lot about what I do) was watching with wonder when she exclaimed “I’ve seen those kind of videos, but none of them have ever been like that!” Of course, she was referring to how well done and professionally made the whiteboard video ad was, and after I told her that it was a Ydraw video, she remained amazed. Apparently she didn’t realize she had ties to such a fantastic company with such outstanding products – it was a lot to handle, as you can imagine. So there you have it, even a civilian can see the difference.
There’s a reason that Ydraw is at the top of whiteboard animation companies. With the great writing, fantastic art, and incredible editors that compile it all together, we truly make a video worth watching and yes, being amazed by. Don’t just take one mom’s insignificantly significant testimonial though, check out the Les Olson video for yourself. We bet your mom would love it too.
You can see the difference too – watch it. Les Olson Whiteboard Video
Don’t you think Ydraw ought to be doing your whiteboard ad? Contact us today to find out more information on whiteboard animation videos, video scribing videos, explainer videos, cutout videos, 2D and 3D videos, and the list goes on and on.
We have no shortage of options for you and your company or product, and we would love to help you market it better. We care about you, our customer, and want to make sure you have the best advertising available to use towards your advantage.
+Jessica Anderson
by Jace Vernon | May 16, 2013 | Animated Whiteboard Videos, dry erase board animation, Explainer Video, explanation animation, scribed video, Video Scribing, Whiteboard animation, Whiteboard Video
Whiteboard is not just for classrooms anymore. What once was used to explain complicated concepts in math, science and English is now used to explain complex features of a very helpful product. Say you have a product or service that has the potential to make millions of lives easier – but no one is buying simply because they don’t quite understand what you do. Creating a whiteboard explainer video is perhaps the most efficient way to incorporate a narrative explanation along with images and sound effects in order to maximize impact and ease of understanding. Suddenly, the light bulb flickers on – your audience gets it. And your audience wants it.
In the past, whiteboard videos were primarily a way to inform or explain complicated concepts without necessarily pushing or selling. However, with the attention-grabbing and memory retention tactics used in whiteboard explainer videos, viewers can often be sold to without even realizing it. To the viewer, watching a whiteboard animation is a fun and painless way to get more information on a topic they’re interested in. But because whiteboard animation utilizes memory retention techniques – such as appealing to each type of learner, incorporating humor, and combining fast-paced visual information with sound – they walk away from the video with tons of information about your company tucked away in their long-term memory; easily accessible next time they run into a problem your product or service can fix.
The reasons your business needs a whiteboard video are several, but simple. In fact, if it were any more complicated we could probably create a whiteboard explainer video about whiteboard explainer videos. But I’ll tell you what – just in case you’re a little confused or still not convinced, we have made an explainer video about explainer videos, and you can watch it here.
+Jessica Anderson
by Jace Vernon | May 13, 2013 | Animated Whiteboard Videos, Creative Marketing, Marketing, Memory, Video Marketing, video online marketing, Video Scribing, Whiteboard animation, Whiteboard Video, Writing a Script, Ydraw
Writing whiteboard video scripts using Ethos, Pathos and Logos
When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different. Here’s some information on how using ethos, pathos and logos in a whiteboard video can work for you:
Ethos is the integrity of the presenter. It is how qualified the presenter appears to be to the audience. When writing a script for a marketing video such as a whiteboard animation video, you have to rely more heavily on everything other than body language or presence to get your message across. If you’re trying to sell something, have an image of the CEO telling viewers all about the company. Write a part with some testimonials. Whoever your main character is, make sure they look the part, and that the audience can tell they are a notable figure and have vested interest in the company or product.
Pathos is triggering emotions. In your whiteboard video, throw in a metaphor or simile, or deliver your message powerfully and passionately. Make the audience feel something, whether it is sadness for the characters who don’t have your product, joy for the characters who do, or excitement at the prospect of purchasing your product themselves. Pathos may also be used to provoke fear in order to sway viewers – but it is always better for whiteboard videos to focus on the fun, positive aspects. Try to play on viewers’ hopes and dreams by describing how their life could be when they follow the call to action.
Logos is the logical appeal used when describing facts and figures that support your cause. Logos and ethos are sort of related – in the sense that using logos can strengthen your ethos by making you look even more knowledgeable on the subject. However, be tasteful in your use of logos when making a whiteboard video – you want your audience to retain information with ease. If you use charts and figures, make sure to incorporate it into the theme of the video, and don’t throw so many statistics at them that they can’t remember why they clicked play.
These are what you need to keep in mind when writing. Ethos, Pathos, and Logos. Thanks Aristotle.
by Ydraw | Mar 19, 2012 | Animated Whiteboard Videos
Animated Whiteboard Videos by Ydraw show Higher Return on Investment
Animated Whiteboard videos have become very popular over the last couple of months. Animated Whiteboard video have been seen on ESPN, numbers never lie, the Golf Channel (David Feherty) and last but not least UPS which was one of the first animated whiteboard videos to come on the market.
Here is a simple Whiteboard Video created by Ydraw so that you can see what we are talking about.
Marketing Videos by Ydraw show a Higher Return on Investment
With each whiteboard animation video released by Ydraw, there is more data that shows the
success of video scribing. Ydraw has seen animated whiteboard videos provide companies with a:
- Higher click through rate compared to previous marketing videos (more views)
- Increased ROI (Return on Investment)
Why does your company need whiteboard videos anyway? The short answer is because you want more leads, more views, and more money. It is not the video you need it is the actual results that the video produces. That is what you need! Right? And why should you get a professional to do your video? When you can … record a 2 minute video from your I-phone, edit it on your computer, upload it to YouTube, and in no time…. Voila!! A thousand people view your video in a weeks time, Business comes rolling in and life is great. Yeah… I wish it were that simple. We are happy you are reading this text, our job is to prevent you from making the same old mistakes that others make And save you a butt load of time in the process. That is a great deal.. Right? We want your videos to be viewed more than 7 times (5 of which were because of you and the nifty “refresh” button).
