by Ydraw | Jul 10, 2012 | Whiteboard animation
Whiteboard animation video company Ydraw found new insights on the growing trend of video.
Amazing statistics and infographs show how the popularity of online video is not going to slow down anytime soon.
Whiteboard animation video company Ydraw introduces these findings of how video has trumped every other source of media available, and will continue to do so in the years to come. Video is now, and video is the future.
According to Marketing Week 2011, the largest search engine in the world, optimized video has a 53x greater change of getting to the top of search engine results compared to any textual page. But wait, this is not all. YouTube, ranked as the second largest search engine in the world, shows that video appears in almost 70% of the top 100 search results in Google (Forrester, 2010).
Whether people use video for personal use or business use, there is no doubt that video use is rising in all aspects of online marketing. Whiteboard animation video content is especially compelling because of the dwell rate of users that watch whiteboard animation videos. Users watching a 45 second whiteboard animation video are much more likely to watch the whole video compared to a powerpoint or interview video.
What else does video have to offer? On social networks, video is shareable, likeable, twitterable, Google plusable, linkedinable, must I go on? It is so easy to share with others and get people interested within seconds of the initial watch.
Mobile video? This is even more amazing. The accessibility of video from any platform is unreal. According to Byte Mobile, video now accounts for 50% of all mobile traffic. Users can watch their video from anywhere, whether it be home or business. What could be more convenient than this? With so many more statistics that promote the viral qualities of online video, it is easy to see why so many people are turning to it for marketing and training. Whiteboard animation video content is one of the most viral and compelling content for marketing and training videos than ever before, with the views and interest continuing to rise.
View the inforgraph for more amazing video statistics and insights, and watch a whiteboard animation video to get the full impact. Ydraw is growing with the video industry, and wants everyone to grow along with it.
whiteboard animation video
by Ydraw | Jul 9, 2012 | Explainer Video
Explainer video marketing effective distribution strategies are measured through many different aspects of a brand marketing campaign.
Some key strategies to consider as well as ideas on how to develop some video marketing goals are listed by Ydraw.
Explainer video marketing metrics are hard to specifically define, because they are different for each company and it’s ultimate goals. It is important to find those key metrics along with these other helpful strategies for brand video marketing distribution success. Listed are a few key metrics a brand should consider when starting a branded explainer video marketing distribution strategy.
Brand Awareness: This is one of the main goals of many explainer video marketing campaigns, and usually involves a campaign to reach a broad audience. Effective campaigns can be used through real-time-bidding exchanges like SpotXchange or TubeMogul. What is real-time-bidding? This is a way of selling and buying online display advertising in real time, one ad impression at a time. There are also various video ad networks that can be used if a company does not want to be monitoring bids 24-7 including Tremor, YuMe, and Brightroll.
User Engagement: Many brands look toward online explainer video marketing because of the amazing ability users have to share videos through social networks and media. The ability to share videos through social networks has many business owners excited to start a video. If a brand is looking to optimize their video for sharing socially, it is a good idea to consider cost-per-view models. This means that a video is placed as content on a site. Viewable Media and Sharethrough are various CPV players that could be useful to a growing brand.
Content Strategy: Content in a video is maybe the most important part of a branded video campaign. A video must be informative, entertaining, and able to compel audiences and hold user engagement. The goal is to hook the user and grab their attention for as long as possible.
Overall, it is important to develop, as a brand, what the key points and goals are for marketing. Once those are set in stone, it is also good to consider the 3 previous strategy helpers in video marketing. Every aspect of a video marketing campaign should be aligned ultimately with the brand goals. What are the ultimate video marketing brand results that are important?
Ydraw has had successes with various video marketing distribution strategies, including releasing videos on YouTube, Vimeo, and other popular formats. Find the right distribution strategy that fits, and make sure to email Ydraw and tell them about it!
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jul 6, 2012 | scribed video
Scribed video practices for SEO through online video can help improve internet marketing results, help develop a relationship with users, help in online presence for a company, and in social media efforts.
Scribed video practices for search engine optimization to get better video results are essential for any successful video marketing campaign. These tips are critical to remember and follow when marketing and releasing a video.
Tip #1: Learn about the latest search engine news and guidelines from SEO sites including SEOMoz, Search Engine Journal, Search Engine Watch, SEO Book, and Search Engine Land.
Tip #2: Do some keyword research on YouTube, to see what users are essentially searching for. To get more niche keywords that are searched, it can help to use a filter on YouTube as well. Research keywords on Google as well, and see what people are searching for.
Tip #3: Create a video sitemap for the video, so that Google can recognize where the video is without hesitation.
Tip #4: When putting a scribed video on a website page or post, make sure the video is shareable through social media plugins like Facebook and Twitter. This will improve SEO, with Google announcing that they take into account likes and tweets with internet marketing. This is also great for word of mouth through people being able to share content and hype of trending videos.
Tip #5: Also with a website page and a video, or any page for that matter, make sure your landing pages load quickly and effectively. Google also ranks websites and pages based on factors including how long it takes a website to load. Faster pages improve user experience and result in less bounce rates. Tools to help with site speed include PageSpeed, YSlow, WebPagetest, and Webmaster Tools. Take advantage of some of those tools and improve the quality of a page or website.
Scribed videos alone can improve video marketing results, but including this, there are many other factors that make a scribed video available for users to conveniently view. These five tips can help a video marketing campaign in many ways, and make company videos viral.
by Ydraw | Jul 5, 2012 | Video Marketing
Video Scribing Inception
Video Scribing is nothing more than a powerful inception. It’s the beginning, an undertaking, or a commencement of an Idea.. It is what Ydraw Videos are about. Implanting an idea into someone’s head to get them to act. We use action, images, sounds, and fast movement to implant ideas and thoughts that eventually turn into decisions. Inception is the first step in persuading others.
The Eyes Have It
It takes something a little more powerful than just words on a page. We human beings remember 20 percent of what we hear, 30 percent of what we see, but 50 percent of what we both see and hear. Obviously your communication impact nearly triples when using video scribing. Information that is visually illustrated and communicated has a dramatic and direct impact on the brain. The largest part of the brain is set aside for the things we see. So if you ignore the ultimate power of images and fail to stimulate the brain, game over. The idea does not get implanted.
7 steps to Video Marketing
When creating a video it is important to communicate more information with more impact and have it all look professional. Here are some simple steps
1. Keep it Simple
We all have heard the saying that, “Simplicity is the ultimate sophistication.” It is not that easy to keep things simple. Most videos say too much!
2. Keep it Moving
Keep the audience engaged by anticipation and action. Keep them guessing!
3. Keep it Amazing
Be creative and make sure you video is amazing, different and mesmerizing.
4. Keep a Story
Always use a story. We all love story time!
5. Keep it About Them
“Maturity is when all of your mirrors turn into windows.” Stop talking about you and your company and start focusing on fixing your audiences problems.
6. Keep the Humor
Humor is always a great way to make people watch your video. It increases interest and retention.
7. Keep the Control
Don’t ever let your audience take control. When the video is playing you need to keep them anticipating until the final offer, where you ask them to act.
There you have it. Good luck with Video Scribing Inception.
+Jace Vernon
by Ydraw | Jun 29, 2012 | video
Hosting Your Whiteboard Video
What is the best place to host your whiteboard video? Today, there are so many different options, so let’s take a look at a few of them. YouTube, Vimeo, Ydraw, Amazon S3, Brightcove and Vzarr and see what the best option is for you. At the end of the blog, I’ll tell you my opinion.
When deciding where to host your whiteboard video you need to ask specific questions:
What is your goal?
Do you want everyone to see it?
Is it a company video only?
Is it going to be private or public?
Once you have those questions answered, the rest falls into place quite easily. Here are some video outlet pros and cons, so you can develop your own opinion on what company you would like to host your video under.
1. YouTube
Pro: YouTube is great if you are looking to get a video out on the internet quickly. It is also easy to embed a YouTube video on your WordPress account. YouTube is the second largest search engine in the world, and has insane amounts of traffic. It is extremely hard for a video to go viral if it is not accessible through YouTube. Take a look at the “Dollar Shave Club Video”, his business started on YouTube, and amazingly enough, Ydraw’s first job came from a YouTube video!
It works!
Con: YouTube is owned by Google and you can bet they want as much traffic on their sites as possible. If you embed a Youtube video on your WordPress site you will often times drive traffic away from your site to YouTube.
2. Vimeo Pro
Pro: “Vimeo” is free but “Vimeo Pro” is not. Vimeo is a lot like YouTube, but it gives users an ability to customize the embedding on a video. You can put a logo on your video, change the colors, use auto-play settings, and view statistics. Vimeo also has a lot higher range of video quality than YouTube.
Con: Vimeo videos take a little bit longer to load than YouTube videos, but Vimeo has so much potential, and some great things should be expected from them over the next couple of years.
3. Amazon S3
Pro: Amazon S3 is for users who want to have more control over their videos. It is very cheap, and the load speeds are decent. If you are going to host many videos, this might be a great option.
Con: Amazon S3 is a little more complicated. I have tried Amazon S3 for Ydraw videos, but I felt like it was not worth it. I like my videos to be out on the market.
4. Brightcove and Vzaar
Pro: Brightcove and Vzaar are great places to host a video, and they have some great features. I have never used their services so I can not recommend them, but I have heard good things.
Con: They are not free.
5. Ydraw
Pro: If you decide you want a custom made video, you are more than welcome to use our platform. Ydraw will host your video. With Ydraw hosting you can get all types of customized features and stats. Ydraw offers an amazing video hosting platform that is perfect for marketing, sharing, and collaborating. We do a lot of testing to see how our videos are performing, and our system is awesome.
Con: It costs money.
Conclusion on Video Hosting
To become successful with online video initiatives, you will want to plaster the web with your videos. A video is created to be seen, so get it out there, and make it viral as soon as possible! Having videos on your website is just one step to improving your search rankings. You need to use all the free video hosting sites and then you will succeed when it comes to building search rankings for your site. Use Ydraw or another paid services for successful whiteboard video hosting.
+Jace Vernon
