This new doodle video for Blue Ocean Brain is again an extremely compelling video that makes viewers feel like they are being entertained rather than sold to or taught. Ydraw takes a problem-solution storyline for this video, presenting what people are struggling with, and then how Blue Ocean Brain can help. The music for this doodle video presentation is customized and picked for the best conversions and engagement as well.
Through this three minute video, most viewers will not even realize the time has gone by so quickly. On average, the attention span of a viewer usually drops off at about one minute and thirty seconds, but with a doodle video presentation, this has shown to be different. More viewers are watching longer and staying engaged than with any other video medium.
This problem-solution storyline helps viewers get an idea of what the potential consumer is struggling with, and how it can be treated. Blue Ocean Brain showed their interest in getting businesses to gain a competitive edge and think boldly. They want team members to be able to think more innovatively to build and grow their company.
Their solution to this, as explained in the doodle video presentation, is to create material for the brain that sparks creativity, eliminates stress, and builds healthy brain habits at a low price. They have developed a system for the brain where consumers to spend ten minutes a day to develop a more productive brain. With their 100% satisfaction guarantee, there is no way someone can go wrong if they are wanting to develop a more healthy brain.
Still reading? Take a look at the new doodle video presentation and find out all of this information in a compelling three minute video from Ydraw.
Explainer VideosBecoming More Popular in Marketing Circles… Don’t Miss the Boat!
If you’re not familiar with explainer videos, they’re short, engaging, online videos that explain and promote a company, product, or service. You will find plenty of examples at Ydraw.
Why Have Explainer Videos Grown in Popularity?
There are no shortage of statistics that show the positive effect video can have on conversion rates, sales, and information retention, but the bottom line is this – if you could learn about something by watching a quick, entertaining video, or read a page of text, which would you choose?
Explainer videos can cut short the time taken to explain about a business and its products. They are a fun way to engage the visitors, who may not always be in a mood to go through the loads of texts available on a website. Being equipped with texts, graphics, sounds and moving images, they can give a movie like effect to a viewer.
According to a recent survey conducted by Video Rascal,
85 percent of people are more likely to buy a product once they see an accompanying explainer video.
Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
I love AMAZING videos and I have seen a lot lately but I wanted to just post 2 videos that I think are great.
Ydraw’s Choice Number 1: Zendesk
It is not easy to create an amazing video with just music but these guys nailed it! I am sure Zendesk is proud. They did a great job. By creating situations that all of us are familiar with, the viewer is able to relate to the video even though there is no dialogue throughout the video. Ydraw does have a couple of them that will be hitting the web soon so stay tuned, but in the mean time watch how engaging this video is.
Ydraw Choice Number 2: Dollar Shave Club
Once again a great video, but this video is perfect for all the wrong reason. It launched his business and he deserves props for doing something that is extremely risky in the corporate world but a stroke of genius in the online video world. I know several people who have actually signed up for this service, and it’s because of this video. It’s smart, and creative, and a little bit insane.
What can we gain from these 2 simple videos? Be fun, be creative, and dare to take a little bit of risk. People like to be entertained first and then sold. Both of these videos show unique and new ways to capture an audience. Both tell great stories. Ydraw has said again and again that you need to tell a story with your video. That doesn’t mean you have to have a narrator voicing over something, look at the Zendesk video? There was no actual verbal exchange, but what a story it told. Then you have the Dollar Shave Club which relied heavily on jokes and comedy to tell the story, but still got their point across coherently.
Over the coming weeks months and years Ydraw is going to help all their clients with video marketing and hosting. A lot of our clients have amazing videos but they really do not understand the importance of video marketing. We are going to help so get ready. Questions like, where do I host my video? How do I raise the views? What’s the best route for my video to get the most shares? How do I bring in the most leads from my video? We will be answering all of these questions soon! Aaaaand…Ydraw can now host videos! Isn’t that the best, most exciting news ever? MORE INFO COMING SOON!
Soon we will tell you how to you can host your video with us, all while getting the most important information about marketing your video, it will all be in one place. Stay tuned for more exciting information and developments from Ydraw in the near future.
Here a Fun Quote We’ve Found:
“Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean & nasty place & it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t how hard you hit; it’s about how hard you can get hit and keep moving forward. How much you can take and KEEP MOVING FORWARD. That’s how winning is done. Now, if you know what you’re worth, then go out and get what you’re worth. But you gotta be willing to take the hit, and NOT POINTING FINGERS saying you ain’t where you are because of him, or her, or anybody. Cowards do that and that ain’t you. YOU’RE BETTER THAN THAT!”
Whether it be a software company or an education company, people buying new products for their industry research online. One of the popular resources to online marketing is through searching and watching YouTube videos.
video online marketing
According to the founder of ReelSEO Mark Robertson,
47% of IT professionals watch YouTube videos to research technology solutions.
This number is increasing as more professionals find the benefits of watching online videos and learning about intricate information like new softwares and management systems.
Once a company has developed a B2B video explaining their business or services, it is important to post the video in a wide range of places in the online world for optimal video online marketing. Some popular places to post are YouTube, Ydraw (we now offer services to host videos), Facebook, Twitter, Google+, in as many places as possible. This will guarantee the best results when trying to reach a wide online audience.
So…
What is the difference between B2B and B2C video online marketing?
Many researchers believe it is the way in which the marketing strategy focus is slightly shifted. One must remember that businesses are made up of consumers, people who are thinking in terms of bettering their business, developing their brand, and increasing their revenue. If video online marketing strategies are shifted to focus on looking at businesses like a group of consumers interested in bettering their company, one can get into the right mindset to engage the right audience.
But don’t forget the number 1 tip for successful B2B video online marketing… dedicating time to implementing marketing strategies. Creating, maintaining, engaging, optimizing, entertaining, and releasing online video takes valuable time, one cannot expect to see results in a mere day of work. These strategies take time to develop, and it is critical that attention to detail is used. Prioritize and conquer.
