Whiteboard Explainer Videos
Whiteboard is not just for classrooms anymore. What once was used to explain complicated concepts in math, science and English is now used to explain complex features of a very helpful product. Say you have a product or service that has the potential to make millions of lives easier – but no one is buying simply because they don’t quite understand what you do. Creating a whiteboard explainer video is perhaps the most efficient way to incorporate a narrative explanation along with images and sound effects in order to maximize impact and ease of understanding. Suddenly, the light bulb...
Read MoreEthos, Pathos, Logos
Writing whiteboard video scripts using Ethos, Pathos and Logos When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different....
Read MoreThe Key to Eliminating Video Abandonment
The Key to Eliminating Video Abandonment We live in a virtual world where a new video is just a click away. Sites like YouTube have become experts in funneling users to videos that appeal to their interests. Let’s face it, we can’t help but click on those adorable kitten videos YouTube keeps suggesting us. This virtual environment has made it increasingly difficult to engage an audience through video. If you plan on leveraging video to boost sales and grow your business you must be aware of video abandonment. Internet users’ attention spans have become decreasingly worse. So...
Read More5 Ways Your Business Can Benefit from Whiteboard Animation
5 Ways Your Business Can Benefit from Whiteboard Animation If your business has had an online presence over the last four years you’ll have noticed the increasingly popular marketing technique of online video. However, the trend is now turning more toward using markers and pens vs. “talking heads” or still images in order to convey a message. PowerPoint has become yesterday’s marketing medium – its time for companies to turn their head toward the whiteboard animation video. Video scribing is relatively new to the mix of organic message delivery. There are occasions...
Read MoreWhiteboard Animation and Memory Retention
Whiteboard Animation Whiteboard animation not only has the highest viewer retention rate, it is the most flexible of video marketing mediums. It’s endlessly versatile – appealing to all kinds of learning styles – and fully ready to incorporate your company’s unique personality. Let’s try a little experiment – read this sentence: To successfully market a new product, ensure your brand is in the foreground by creatively inspiring customers; capturing their attention with exciting images and catering to their sense of fun and imagination. Now, in ten days close...
Read MoreGreat Videos
