Why Businesses Create Boring Videos

Why Businesses Create Boring Videos

Why They Need to Stop and How Ydraw Can Help

 

Why do businesses create boring videos?

 

It’s a given that not all information is going to have people on the edge of their seats, especially when it comes to business content. Ideas, concepts and new products need and deserve exposure for sure, and video is a great way to make it happen.

 

But seriously..where is the logic behind investing time and money into something with no entertainment value whatsoever–even if it happens to be informative? At best, people are forced to watch and try to digest it, and worst case, it gets completely ignored and/or even criticized. Boring videos can be a waste of your viewers’ and your time.

 

Put yourself in your audience’s shoes.

 

Think about your life. Think about your typical routine from how you feel when your alarm clock goes off, to getting up and ready, to starting work whether you work in an office, from home, or on the road. Think about what you do and where your mind and mood are at different times throughout the day.

 

Now think about how you feel when you take a quick break to check your phone and surf the web, Facebook or YouTube. What kinds of things catch your attention and what will you skip over?

 

Finally, think of yourself at the end of the day. How does your brain feel? What do you want to think about and what do you want to avoid? Chances are, the last thing you want to do as you unwind is sit and watch some boring video explaining…anything. In fact, if you come across dry information not only are you likely to quickly move past it, you might also be slightly annoyed by it.

 

Boring Videos = Lost Messages = Lost Money

 

I think I can fairly speak for the general population and reiterate what has been said on this site before when I say that people just don’t like boring videos!

 

And yet, they keep getting produced. They’re everywhere! From promoting the latest scientific wonder of a supplement to hit the shelves to teaching employees about harassment policies, to rounding up support for a cause that will save the world; these important, informative and boring videos are being created, not watched…and…messages….are….getting…lost!

 

We all know that video is by far one of the best ways to market a product or idea. People remember more when visual is combined with audio, so yes, please, make videos and use them to put your point across. Just be sure those videos are attention-grabbing so any time and money you invest into them doesn’t go down the drain.

 

Entertaining Videos Can Make You Money

 

I get it; there are some pieces of critical information that just aren’t that interesting but can be if you present them the right way. Entertaining marketing and corporate videos can definitely make you money!

 

Marketing: It’s obvious how an entertaining video can help sell just about anything. Marketing is all about catching and keeping the attention of clients or potential clients as a message is delivered. With all the competition out there, you’ve got to be creative to get noticed!

 

Corporate: How can corporate videos be profitable? Good guestion. They’re necessary and people generally get paid to watch them. Step one is getting colleagues and/or staff to watch the video. Step two is keeping them engaged so they actually remember what it’s all about.

 

If your training videos are interesting enough, your employees will pay attention, remember what they’ve been taught and actually act on it. If they make your employees smile or laugh–even better! Happy employees who know what they’re doing, love their jobs and think their company is cool, work harder by default. When they work harder, production goes up and you make more money.

 

If your concept catches your colleagues’ attention you’re more likely to get their support. More support means more recognition and in most cases more recognition leads to…you guessed it…more money.

 

 Ydraw Can Take the Boring Out of Boring Videos

 

Ydraw videos are well known for their high-quality art and quirky storylines that keep audiences engaged. It’s no secret that we pride ourselves on the effectiveness of our entertaining videos.

 

From the perfect script to entertaining storylines, to captivating artwork to the voices that bring it to life; the Ydraw team of experts is on a mission to stop the epidemic of boring videos!

 

As our client, we ask that you be open to our suggestions as we work together to make sure your audience isn’t bored. That way we can deliver an entertaining, memorable share-worthy video that will help your company produce amazing results and increased revenue.

 

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Thank you for reading Why Businesses Create Boring Videos!

 

 

 

 

New YouTube Video Ad That Will Blow Your Mind

New YouTube Video Ad That Will Blow Your Mind

Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads

 

It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.

Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.

If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.

Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.

People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird.

Things are changing and you will want your video marketing to adapt to what people want.

So while you are here I wanted to show you a couple of other videos that we have created for YouTube.

 

This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com

They will explain how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video.

Good Luck

hope you enjoyed this short blog about our New YouTube video ad

New YouTube Video Ad That Will Blow Your Mind