So what are the new video marketing trends coming out in 2014? Web video is still seeing massive growth, it has become a main stream activity for almost every house hold and should be a big part of your marketing budget.. Here are some interesting stats:
89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
92 percent of mobile video viewers share videos with others. (Invodo)
More than 1 billion unique users visit YouTube each month, spending more than 4 billionhours watching videos (YouTube).
2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).
Obvisoulsy we love video and we want to show you what we have coming down the pipeline. Here at Ydraw we want to stay on top of the new trends but more importantly we want to keep doing what works and what will drive you the most revenue.
1. Whiteboard Video
Our whiteboard videos continue to outperform all other types of video. Many of them have a 75% retention rate. They are still a hot commodity so look for our new innovations in whiteboard animation videos, this also includes the yswipe videos. If you have not seen our whiteboard animation video you can check them out here… whiteboard demo videos
2. 3d Animation
Up until now, 3d animation videos have been very expensive. They take a lot of time and collaboration just to get started. Ydraw is about to change this. We now have a team of 3d animators. A lot of companies will spend $20,000 for a simple 2D animation video, but now they can have a 3D video. Check out our screen shots. We will have it completed next week for the whole world to see.
3. Animation Videos
It is hard to get away from the standard animation videos. We have been very hesitant to enter this field due to the fact that their are a lot of good companies creating simple animation videos. They can also be called After Effect videos. If we can not be the absolute best then we usually do not enter the game. That is going to change in 2014. Ydraw is now going to offer simple animation/After Effects videos. We have been seeing a lot of junk being produced and we know we can produce a lot better quality for the same price. Plus, we have the talent to make it happen. Our animation demo video will be launched next week. Here is a nice picture to give you a preview.
Get ready to order your new Whiteboard Video, 3D Animation Video, or your Standard Animation Video.
Here at Ydraw we are all about work, but every now and then we decide to take some time off. We think that if you work hard, you should be able to play hard. And that’s exactly what we like to do. And let’s be honest, our team deserves it! At least we think so.
We had an amazing time this year on a Mexican Riviera Cruise. The crew deserved it for all their hard work.
And we just wanted to share this photo of us enjoying our time together. =)
Have a great week everyone, and remember to take some time off to recharge and mellow out.
Can We create an Explainer video Using other peoples artwork?
Great question.. and one that we get asked a lot. The answer is…AB-SO-LUTELY.
Client Sample sent to Ydraw
The other day a client came to us and asked us if we could put together a video using his artist’s work instead of using one of our Ydraw artists to create the video layout. It was important that the scenes could be matched perfectly once it was recorded under camera. Before we even received the sample, we knew that not only was our artist capable of the task, but he would make the video amazing! Well, needless to say, our client was more than happy with the results.
Here at Ydraw we know that there are lots of talented artists outside of our ‘Ydraw Bubble’. We understand if your mom is the most incredible artist you know, and you want her to create the artwork for your video. We aren’t even offended by that! We welcome clients who give us the opportunity of duplicating other artist’s work. We find it uniquely challenging, and quite frankly, refreshing.
In Ydraw’s past, we have done numerous videos for clients that fall into this category. All of these videos have turned out amazing and our clients have always been happy with the results.
So, if you’re worried that Ydraw might not be capable of recreating or duplicating artwork that you bring to us.. DON’T! Check out the sample we received from a client and the video sample above to see what we can do.
Here at Ydraw, we are always open to trying new things and doing whatever we can to make your finished video look exactly like you wanted it to.
Let us know if you have any questions or comments for us here at Ydraw.
Setting Expectations: How You Can Win with Your Customers Every Time
Have you ever had an experience where you were sure the customer was going to love your work, only to find out they were disappointed or downright ticked? It was your best effort, or so you thought, and everything was delivered on time. So how could this happen? Where did you go wrong… or did you?
If you want to achieve success with most any customer, in most any situation, then it really boils down to this – you need to set proper expectations.
Sounds simple enough, by doing this one critical thing you can eliminate frustration, open more effective channels of communication, and have both parties satisfied with the results. Truly! And here’s a little bonus, this does not just apply to business relationships, but can be used to great effect with co-workers, friends, family, spouses… just about anyone with whom you share a relationship of some kind.
So how do you set proper expectations? Here’s how a great mentor once taught me a simple yet very powerful method:
1) Set expectations up front
2) Expectations must be mutually defined and agreed upon
3) If possible, write them down
1. Set expectations up front
Once you’ve let the cat out of the bag, it’s a pretty painful process to get him back in there. Same thing applies with expectations. While my memory isn’t ironclad, I can still remember first impressions, first expectations, first thoughts and feelings of a particular experience or project. Those can certainly change over time, but it typically requires a lot more work to do so. The same generally applies with your customer. Once they have an idea in their head, good luck convincing them to let it go.
You may already be setting expectations with customers and not realize it. How? Your website, your social media sites, your posts and tweets. Be mindful of what you’re “promising” or offering to customers through your various media and properties. Prices, deadlines, guarantees, services all better be 100% realistic or your customers will insist you do it, call you on it if those change, and may even it hold it against you if it doesn’t all add up in the end.
What few companies realize is that this is your “golden” opportunity to help shape the behavior of your customers. If you want your customers to complete a form, submit documents, understand your process, etc, its up to you to set that up in the beginning. It takes a little more focus and deliberate action on your part, but it will pay dividends, big time, now and down the road.
WORD OF CAUTION: If you’re in sales, you’re a big part of setting a customer’s expectations. You’re typically at the front of the process, so whatever you promise, agree to, and reinforce will be etched into the relationship from this point forward. I’m not just talking about price either. The old saying of “under promise, over deliver” is really saying don’t set expectations you can’t meet, deadlines that aren’t realistic or results that can’t be reached. Don’t set the rest of your team up for failure because you did or said “anything” just to get the sale.
2. Expectations should be mutually defined and agreed upon
“What do you want?” “I don’t know, what do you want?” Sound familiar? So here’s a tip. Unless you want a customer asking for the moon, or a 45 minute monologue of the history of their company… don’t ask “what do you want?”. Trust me, there are better ways to define expectations. Here are the 2 best questions I’ve ever heard that help people narrow down their answers to something that makes sense:
What is your best case scenario (for this project, product, experience, etc)?
Ok. Now tell me, what’s your worst case scenario?
Simple, yet incredibly effective. Why? Well, most people can articulate their best case scenario. They really can. It’s also true that most people can tell you their worst case scenario too. What I find fascinating is that often times a customer’s worst case scenario is far better than what I was imagining. But this is good. These two questions help you define the parameters, or the borders of your relationship and possible expectations. Now you can narrow it down even further with this follow up question.
So if this is your best case, and your worst case, would this (say for example ⅔ of the way to best case) be considered success to you?
If your customer answers yes? Bravo! You’ve just set the expectation of what success or victory looks like. If not, offer another possible example as success, or ask them what they consider success.
Here’s why I absolutely love this technique. First, since you’re asking the questions, you’re in control of the conversation. Second, it’s very non-threatening. It’s a comfortable discussion with no wrong answers. Third, it’s mutual. Both parties are involved in defining what the expectations should be. Fourth, it makes you seem very smart, even though it’s incredibly easy to do!
Now that you’ve defined what the expectations for success are, make sure you both agree upon them. I would recommend saying something like, “so we just decided that this (example) means success. Do you agree? Does that work for you?”. The mutual agreement is critical and here’s why. So you can hold each other accountable. If you don’t mutually agree then it’s one party imposing their expectations upon the other, and that rarely works out as intended or in a truly positive way.
3. When possible, write it down!
You’re doing great so far. You’ve set expectations at the right time – up front. You’ve had a great conversation with your customer and mutually defined and agreed what success means. Now you’ve got to write it down. Why? Humans are emotional beings, and to be honest, they change their expectations all the time. What made sense then, seems crazy now. It could be they had a bad breakfast, or got yelled at by the garbage man… who knows. But all those external elements, stresses, and situations can internally affect emotions… and expectations. Throw in the fact that people interpret body language, word meanings, and expressions differently (not to mention may have a faulty memory like mine) and you can see why setting expectations can be tricky if you don’t write it down.
It could be your regular contract with addendums, but it could also be just an email reaffirming what was discussed. But here’s why this step is really important too: What happens when one or both parties don’t meet or exceed the agreed expectations? If it hasn’t been set up front, mutually defined and agreed, and written down – it’s hard to hold either party accountable. But by writing it down and sharing it with the other party, you now know how short, close, or beyond success you’ve achieved. And you know exactly where they stand too!
Ok. So what happens if the expectations don’t work, or need to be adjusted or changed? What happens if one of the parties isn’t happy with the expectations once you get down the road? Don’t worry… it happens… it’s life and things can, and often do, go sideways.
Don’t panic. All you need to do to reset expectations is follow the same process. It will work again. I do, however, like to start by asking, “What changed? What changed to make you unhappy with the previous expectations?” This may give you insights into the other party’s concerns and provide some guidance when resetting, redefining and agreeing to a new set of expectations.
Conclusion. So there you have it. I challenge you to give it a try. It can be anything from a small task to a major project. I’ve had tremendous success for years using this method and technique. Setting expectations is such a critical part of business and personal relationships. Without doing so, it can lead to miscommunication, frustration, and poor results. But, by following the steps of setting expectations up front, mutually defining and agreeing upon them, and writing them down – not only will you know what you have to do to achieve success for your customer, they’ll know it when you claim victory and be right there with you!
Senior Creative Director
The Ydraw Guru — purveyor of nonsense knowledge, convoluted conclusions, wacky wisdom, and wrong-headed reasoning.
Q. Dear Ydraw Guru. What causes muscle cramps? tim
A. Snorkeling…in a wheelchair. Why? It is a simple matter of the scientific principle “form follows function.” Just look at a snorkel and doesn’t it look like a muscle cramp in action? It’s all twisted and makes you clench your teeth and breathe like Darth Vader. As for the wheelchair…I don’t dare say too much for fear of nasty comments from wheelchair manufacturers but the next time you go snorkeling in a wheelchair take notice if you don’t start to feel a big muscle cramp developing in your lungs.
Q. Dear Ydraw Guru: I was happy that Obama won the election but I know a lot of people are angry. Conservatives seem to favor the rich and liberals favor the poor. Isn’t there a way we can all be happy? Ellen.
A. Ellen, you’ve asked a question so easy to answer that it won’t display my powers of logic and reasoning to their fullest. But I suppose even easy questions need answers so here it goes.
It’s true that half of the country is happy right now and half is dismayed, depressed and even angry. But as Obama promised, hope and change are on the way. History and a little educated forecasting by yours truly shows us we are on the right path. You see in 1980 only about 20% of our population needed government assistance and now we’ve progressed to 47% with more progress to come. Here’s how it will work.
It’s really a simple cause and effect equation. As liberals raise taxes on the rich, the rich will layoff more people from their companies which will create more poor people on government assistance which will mean taxes will have to be raised on the rich again and there will be more layoffs and more poor on government assistance. Up to this point conservatives will still be unhappy but then the tide will start turn for them. The rich will not like the high taxes and many will try to escape with their money. The government won’t allow that because then they won’t have anyone to tax and so they will erect a strong fence along all our borders which should make conservatives happy that government will finally be controlling immigration. And conservatives will soon see another favorite program being enacted– the flat tax. To pay for people’s welfare needs the government will have to institute a simple flat tax (of 100%). The few rich people left will finally join the ranks of the poor and all will be equal. And if everyone is equally poor then one could also say everyone is equally rich. This means everyone will be rich which should make conservatives happy and everyone will be poor which should make liberals happy. I challenge anyone to find a flaw in this logic. All we need is a little patience for hope and change to take effect and make everyone happy. It is really as simple as that. Now on to important questions that cause me a little bit of strain.
Q. Why are men so visually stimulated?
A. Men…visually stimulated? Obviously, this question comes from a woman. (I’m a genius when it comes to women) This is a modern-day myth perpetuated by hair salons and beauty cream manufacturers. Think about it. When is the last time a man noticed that the bathroom had just been cleaned, or that you had just put a colorful bouquet of flowers on the table or that the kids were sticking spaghetti sticks up their nose? Have you ever heard your man as you walk in to the neighbor’s house and comment on the beautiful carpet or reply in surprise when you walk through the door, “Honey, you’ve done something new to your hair?” (Unless you just came back from chemotherapy and forgot to put on your wig.) The fact is men have a much higher threshold to overcome to get any visual response jolting through their synapses and registering in their brains. Just as women according to tests have a higher pain threshold which is why they put up with men in the first place.
Q. Why are gas prices so high?
A. It all has to do with inflation of the lower intestines and…oops, that’s another kind of gas. Filtering this through my massive reservoir of useless knowledge I realize now that you are referring to gasoline, the petroleum product. The short answer to your question about high gas prices is— Dentists.
Understanding why though takes a little more research and reasoning. You see oil workers learned that dentists get paid hundreds of dollars for drilling a few millimeters through a hard rocky substance while they are getting paid much less to drill for miles through another hard rocky substance. So the Petroleum Products Union (or the double P. U. as they are fondly referred to) investigated the reason why dentist are able to charge so much more for drilling so much less. The union employed a skilled mathematician who came up with this formula—D x P2 = $$$$. (Where D=dentist and P=-pain.) Therefore, the double P.U. deduced that people will pay a premium for pain. That’s why we now have higher prices called “Pain at the Pump.”
Such Simple Questions
Mark Swan the (Ydraw Guru)
Look forward to Part 30490 of the Ydraw Guru (coming next fall or next week)