Would any market savvy business owner toss aside a polished, entertaining, informative system that delivers “YOU NEED THIS PRODUCT/SERVICE IN YOUR LIFE!” messages and keeps potential purchasers watching intently with eye pleasing drawings and storylines of audio delight???
BREAKING BUSINESS NEWS!!! Hundreds do every single day!
It’s crazy and it’s a darn shame.
Common reasons why businesses pass on utilizing explainer videos to energize and leverage their marketing budget buck:
1.) They just plain don’t understand the power videos have on the brains of the masses.
2.) There is a misconception that whiteboard animation will cost them an arm and a leg… and possibly an eye… plus their left kidney… along with a sliver of their spleen.
NOT TRUE. WE DO NOT ACCEPT BODY PARTS AS A VIABLE FORM OF CURRENCY.
Never you fear, I am here to help clear up any misunderstandings.
Successful business men/women/people throughout the ages have mastered the art of ROI (Return On Investment.) If anybody were to be cautious about spending thousands of dollars on a video… it would be me. As a matter of fact, it was me.
Ydraw was created because I needed a whiteboard video for my company. I wanted to, in a short amount of time, explain what my product did… as opposed to a flat, static photo of what it was. An explainer video was the perfect solution to accomplish this with movement, emotion and excitement.
As I began my search, (way back in 2011) There were only 2 companies providing these types of videos. RSA and Social 21. I knew this was going to be the next big wave of viral marketing potential. I wanted it… wanted it bad! There was just one hiccup. The price tag!
$20,000-$50,000 for a RSA animation video!?!?
What in the world??? Were these videos shipped to your doorstep in diamond studded 24 karat gold envelopes and hand delivered by The Queen herself? Thus Ydraw was born.
Ways to maximize the return on your whiteboard animation video:
1.) Upload your video to YouTube and other video sites. (This will jumpstart seo, traffic, and leads)
Traffic can be difficult to create, especially since Google is continually making adjustments to their algorithm. Your odds of hitting the front page of Google are substantially increased with a video than with any other type of digital medium.
Farmers plant seeds, fishermen cast hooks, hunters set traps. CEOs should be searching for endless sets of eyes… these eyes lead to brains… those brains lead to leads… the leads lead to sales. Video marketing will transform your fishing hooks into fishing nets, leaving the shorelines of your profits overflowing with clients you’ve caught.
The first step I took after starting Yinc Marketing was ordering a ‘Fast and Easy Whiteboard Video’. I instantly uploaded it to YouTube and made sure I filled out the title, description and keyword tags correctly. 3 weeks later I found myself at the top of Google on a couple of keywords (Check out the screen shot below and you will see that I am still there). I may not be seeing “27 car pileup on the freeway at rush hour” traffic but it still produces leads and we all know leads=sales.
These results were from a ‘Fast and Easy Video’ created by Ydraw. Economically stellar… so obviously my ROI is huge (Yes, I’m bragging). Here’s the video.
[Tweet “What Can a Whiteboard Animation Video Do For You?”]
[Tweet “Where should you place a video on your site?”]
2.) Place the video on your Website homepage, above the fold.
Videos are a MUST on your home page. Websites need to be based around consumer experience. Grabbing and keeping interest is key. Unless your content writer rivals Hemingway… most readers will bore easily of wordy text. Your video should be the center of attention, so the minute a visitor clicks their merry little way onto your site, the first thing they do is hit the play button.
A word of caution from your marketing mentor:
I am aware how much you enjoy your cookie cutter, sappy, environmentally friendly stock images that make zippo sense nor do they have any correlation to pretty much anything. I understand you want to show photos of an Asian woman taking control of a high powered male saturated meeting… not to mention the salt and pepper haired African American gentleman grinning serenely as he stares upon his freshly opened cardboard box of recently shipped product joy. How else can you show your sophistication, exuberance, diversification, political correctness and overall blanketed relativity?
Just imagine the previous paragraph was typed in a sarcasm font… Sarcasm fonts don’t exist… but they should.
Click this link and you will understand.
The quote of the day:
“Using a specific ratio of Asian people, to black people, to women, to white men. We want to make sure we represent a version of your needs and interests or at a version of your skin color.”
Great video isn’t it?
Your homepage is prime real estate. Think “curb appeal.”
Keep it clean, tidy and geared towards your intended audience.
Here are a couple of companies that excel at this.
The simple formula is: headline, subheading, and video.
3.) Run Video ads.
I recently wrote an article on “How to run YouTube ads and profit from your competitor’s YouTube pages.” I suggest reading it! No matter the size of your company, you should be running ads. How can you expect to be discovered by your target audience unless you throw yourself out there on the stage? It won’t break the bank.
I had a lead contact me this week regarding a whiteboard animation video. She took her search to YouTube. She clicked on a competitor’s video. In rolls the pre-roll add… and what do you think she saw??? Boom… Ydraw… Double Boom! Like an NBA blocked shot, I Dikembe Mutombo’d my competitor. *waves finger* BOOM!
You see what I did there? Did you catch that?
1. Client is in need of my services.
2. She decides to browse whiteboard videos on YouTube.
3. My video ad plays before the other video starts (Boom).
4. Customer calls me because I made the first impression.
5. I get a sizzling hot lead.
And the crowd goes wild!
Clever business doesn’t get much more rewarding than that!
[Tweet “How to run YouTube Video Ads”]
I could go on and on and on and on and on…and on about the benefits of whiteboard animation videos for your company, product or service. I could write forever but the sun is shining and I have eager potential clients to catch in my video marketing net of pure awesomeness!
If you enjoyed this article, share it. If you need a video, call us. If you still find yourself on the fence… well, you can always gather up another heaping handful of random stock photos that speak to your soul. (← sarcasm font.)
Enjoy your day!
What can a whiteboard animation video do for you?
I am all for creative videos. We want to thank the Piano Guys for letting Ydraw be apart of this video. It stretched us a bit., but the end result was so worth it. It was an experience for everyone involved. Each person doing something a little bit new, and a little bit outside of their comfort zones. That’s how we learn and grow though isn’t it? Our experience with them was great and we hope that you all enjoy their new video as much as we do. Read below to hear how The Piano Guys came up with their idea below.
So how did The Piano Guys come up with this concept? This is what they had to say about it on their website:
As we began our arrangement of One Direction’s “Story of My Life” we wanted it to feel like each note of the music was a word in a vivid story being told. When writing a song sometimes you just need a little spark. That catalyst came from a piece of classical music – one that had such a “storybook feel” to it that we gleaned inspiration from it: Saint-Saëns’ “Aquarium” from his Suite “Carnival of the Animals.” It’s an incredibly beautiful and transportive piece.
So who are The Piano Guys? Well if you haven’t heard about them yet, I’m glad we were the reason you stumbled upon them, because they are fantastic. The Piano Guys are a group of musicians based out of St. George, Utah. A piano shop owner was looking for a new marketing idea for his product and was also interested in viral videos. A few musicians later, and they were creating their own amazing music and videos, and they’ve been an internet phenomenon since and with tour dates all over the country, even some international. Go ahead and read more about them.
Ydraw creates some of the best animation videos out there including whiteboard animation, blackboard animation, 2D, and 3D animation videos. Let us know if you have any questions or comments.
See more great stuff
Please include attribution to yincmarketing.com with this graphic.
Three Ways to Use Interactive Animation Videos
It has been a long time coming, but our 3rd Interactive Video has finally arrived. We think the industry is going to be heading in this direction and want to make sure our clients and future customers get the benefits.
Did you get a chance to look at our interactive video? If not, you will want to click on the link below so you can see what I am talking about.
You may ask- why get an Interactive Animation Video?
The answer: Why not!? Feel free to share my answer on all your social media sites. 🙂
You see advertising, telling your story, or teaching, all involve audience engagement. Think about it, how often do you see an advertisement that you can remember? We immediately click skip, turn off, or tune out. Long gone are the days of boring videos!
Here are three different ways you can use Interactive Animation Videos. The ideas are still flowing because, interactive videos are new and over time they will only get more amazing.
1. Tell your story with a twist
Imagine telling your company’s story with a bit of a twist. Example would be telling the same story from two different perspectives. At Ydraw we have two owners with slightly different perspectives on how the company began. It would be a blast to create an interactive video from Curtis’s perspective and my perspective. We would then let the audience choose which one they want to hear and jump back and forth between the two. Trust me, they will go back and listen to both sides. Curiosity is a hard temptation to overcome.
Another example would be to let the audience make a decision or ask questions like, “If you were in my situation what would you have done?” If they pick the right path then the story continues. If not, you can send them down a road that would eventually lead them back….or you can just make fun of them. 🙂
The possibilities are endless. I want all of you to think about ways you can use this. I can’t do all the thinking all the time, so get to work. Come up with some great ideas and let’s get started.
[Tweet “The Future Is Interactive Videos. See The Difference!”]
2. Segment and target the right message for the right audience.
Yes, I know this may sound a bit confusing, so let me explain. Your video may or may not work for every audience. You have age groups, demographics, buyers who are ready, buyers who are not, investigators, browsers, future customers and current customers.
Instead of presenting a one size fits all, why not provide options and deliver a targeted message. This allows you to provide a hamburger to someone who is craving a hamburger, salad to vegetarians, and cold cereal to geniuses. Catch my drift? Geniuses eat cold cereal and Geniuses use interactive videos.
[Tweet “Geniuses eat cold cereal and Geniuses use interactive videos.”]
3. Be different, stand out, have fun
We can’t afford to be boring. I can’t tell you how tired I am of seeing junky videos on TV, YouTube, and websites. What’s worse, I know some of the junky videos cost hundreds of thousand of dollars. It’s like standing in front of the toilet expecting to pee, but for some reason it just doesn’t happen. You older men know what I am talking about. We expect amazing and very seldom do we get it!
Interactive Animation Videos are all about being different, having fun, and creating some hype. If nothing else, you want others to share the video just because they like it.
These interactive videos will give you an advantage in the field of influence, which is the capacity to have an effect on the character, development, or behavior of someone. It matters and your videos matter.
Think about it this way- let’s assume you meet a very attractive female at a party. She is stunning, and gives you her number. Afterwards, you meet another girl who is also pretty, but does not quite match up to your former catch. The second girl will strike you as less attractive than she actually is. Welcome to business! The more unique and creative you are, the more you will stand out. Your competitors will not stand a chance, unless they have deeper pockets and buy out our services forever. 🙂
Have a nice day!
Oh and if you’d like to watch a little video about why interactive videos are so amazing, here’s this:
We only have a couple of spots open for interactive videos so please call.
Hello customers, new customers, and future customers. Many of you may not know the humble beginnings of Ydraw. It was started by a financial guru and a cement worker. People thought we were a bit crazy until we launched our first video on YouTube. Our simple company was started because of a YouTube video and I am going to show you the steps we took to create it.
I know many of you are wondering what you can do with your video or why you should get a video in the first place. So I am going to give you a couple ideas, methods, and techniques we are currently using. I don’t want to bombard you with info, so I am going to give you 2 simple techniques to drive more customers and business to your company.
I know most of you like data, so here are some 2013 video stats.
• After watching an explainer video, 68% of people are more inclined to purchase the product or service.
• After watching a video online, 60% will click through to your website.
• 55% would rather watch video than read text.
• 75% of corporations and marketers are planning on increasing their budget for YouTube marketing in 2014.
• Mobile users want to watch video; not read text.
Let’s first talk about YouTube. Are you using it? YouTube is still the world’s second-largest search engine. It can really provide you with a lot of amazing traffic. It is so much easier to get a video on the first page of Google than it is to get a blog post or home page, that is why Youtube is so useful. The other day I was at a business expo and met up with some businesses who were solely using YouTube videos for all their marketing needs. They are killing it!
You can do a simple search on Google and see how powerful the video snippet can be. Take a look at a couple of screen shots below.
Video Marketing Guide
How to Use YouTube
- Get a video and open up a YouTube account. To make sure that your content gets discovered and the video is indexed, you have to optimize your metadata with captivating titles, descriptions, and tags. In the description area you can put something short and sweet or you can write a novel. I like to have about 200+ words with my keyword mentioned 3 to 6 times. Start with your keyword and try to end with the keyword word in the last sentence. I hope that makes sense. https://www.youtube.com/yt/playbook/optimization.html
- Use YouTube annotations to link to certain landing pages on your site. It is best to start these about 5 seconds into the video. The goal of annotations and links are to give people a reason to leave YouTube and head to your website. You can read about YouTube annotations here or for an example, check out the video below. Finally, this link will supply you with a bunch of common uses for annotations. https://www.youtube.com/yt/playbook/annotations.html
- Push Push Push. You have to get your video out among the peasants. 🙂 Video does not climb to the top of search engines without any labor. Work at it and get some high quality backlinks. [YouTube Video Checklist]
How to Use Video Ads on Facebook
Are you using video on Facebook? If not, you should be. I have been pretty skeptical about FB marketing up until the last couple months. They are getting better and the ROI is fantastic. So here are a couple steps to get you started.
- Create an ad account on Facebook.
- Upload your video and create an audience. You can also read more about Facebook ads by jumping over to Facebook Marketing by Yinc http://yincmarketing.com/facebook/facebook-retargeting-finally-arrived-facebook-ads/
- Writing a compelling headline and also make sure you have an enticing thumbnail is a must. Some businesses live and die by the headlines they create. Here are a couple examples to help. This is great stuff, so use it. I got this from Neil Patel.
Example: The naysayers said this wouldn’t make them money. They forgot that traffic means money.
The Formula: (assumption everyone was making), and then (unexpected surprise opposite, stated without too many specifics, to intrigue readers)
Start with these two steps and look for some more great blogs in the future. If you like what you read, we would appreciate a little bit of love. Share it!
Have a great day and good luck on your video marketing.
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I know many of you have been waiting to see our new 2D and 3D animation videos. Well your wait is over! You can check them out below.
3D animation pros and cons
Up until now, 3D animation videos have been way out of budget for most companies. We have since found a way to produce them for a lot less.
- Unique and very fun to watch.
- Full movement and animation.
- You can bet your competitors will not have one. At least not yet.
- There retention rate is pretty good.
- They are amazing.
- They take about 45 days to create
- They are not the cheapest. They run about 8K per 30 seconds
2D animation pros and cons
2D explainer videos have been around for a few years and there are a lot of companies that can create them, but they still are fun and way better than live video.
- Unique and very fun to watch
- Completed in about 35 days
- Full animation
- Brand your company
- Cost is higher than your typical whiteboard video
Obviously you need to do what is best for you business. I have seen amazing whiteboard videos, 2D animation videos and 3D videos. Just make sure they are fun, unique and tell a great story.
Have a great day!