Ydraw has been busy creating some New Styles of Animation Videos. We have been inventing and when that happens, their are two outcomes.
1. We bomb
2. We succeed
I think both of these videos are a huge success. We now have a way to create drawing videos on any type of surface and still maintain the quality. That was always the hardest thing…maintaining the quality.
We are still trying to decide what to call these styles of videos, but for now we will call them cardboard animation and watercolor animation (genius).
I also added in a new animation video for Orthodontist. The animation video can be branded to any shop
1. Cardboard Animation Video
2. Watercolor Paint video (used paint brushes.)
3. New Orthodontist Video (this video can be branded with your name)
Now if those didn’t prove that we are just the coolest here at Ydraw, I’m not sure what will. That cardboard one was just sort of fun and new and was almost just to brag that we can draw on anything. But can we talk about that watercolor one for a minute? Now our artists are so good that sometimes their drawings almost look like they were created electronically-yeah I’m not kidding. Check out some of our whiteboard animations. If that hand wasn’t there actually drawing what you’re seeing, you wouldn’t believe that some of these lines and shading wasn’t done with a computer. So to see the watercolor animation video, well, it really shows the true talent of our artists. There’s not faking that with a computer! Ydraw prides itself on having some of the best people in the business, and we are here to help you create the best video for your product or company.
Let us know how we can help you today!
New Style of Animations Videos, brought to you by Ydraw.
Three Ways to Use Interactive Animation Videos
It has been a long time coming, but our 3rd Interactive Video has finally arrived. We think the industry is going to be heading in this direction and want to make sure our clients and future customers get the benefits.
Did you get a chance to look at our interactive video? If not, you will want to click on the link below so you can see what I am talking about.
You may ask- why get an Interactive Animation Video?
The answer: Why not!? Feel free to share my answer on all your social media sites. 🙂
You see advertising, telling your story, or teaching, all involve audience engagement. Think about it, how often do you see an advertisement that you can remember? We immediately click skip, turn off, or tune out. Long gone are the days of boring videos!
Here are three different ways you can use Interactive Animation Videos. The ideas are still flowing because, interactive videos are new and over time they will only get more amazing.
1. Tell your story with a twist
Imagine telling your company’s story with a bit of a twist. Example would be telling the same story from two different perspectives. At Ydraw we have two owners with slightly different perspectives on how the company began. It would be a blast to create an interactive video from Curtis’s perspective and my perspective. We would then let the audience choose which one they want to hear and jump back and forth between the two. Trust me, they will go back and listen to both sides. Curiosity is a hard temptation to overcome.
Another example would be to let the audience make a decision or ask questions like, “If you were in my situation what would you have done?” If they pick the right path then the story continues. If not, you can send them down a road that would eventually lead them back….or you can just make fun of them. 🙂
The possibilities are endless. I want all of you to think about ways you can use this. I can’t do all the thinking all the time, so get to work. Come up with some great ideas and let’s get started.
[Tweet “The Future Is Interactive Videos. See The Difference!”]
2. Segment and target the right message for the right audience.
Yes, I know this may sound a bit confusing, so let me explain. Your video may or may not work for every audience. You have age groups, demographics, buyers who are ready, buyers who are not, investigators, browsers, future customers and current customers.
Instead of presenting a one size fits all, why not provide options and deliver a targeted message. This allows you to provide a hamburger to someone who is craving a hamburger, salad to vegetarians, and cold cereal to geniuses. Catch my drift? Geniuses eat cold cereal and Geniuses use interactive videos.
[Tweet “Geniuses eat cold cereal and Geniuses use interactive videos.”]
3. Be different, stand out, have fun
We can’t afford to be boring. I can’t tell you how tired I am of seeing junky videos on TV, YouTube, and websites. What’s worse, I know some of the junky videos cost hundreds of thousand of dollars. It’s like standing in front of the toilet expecting to pee, but for some reason it just doesn’t happen. You older men know what I am talking about. We expect amazing and very seldom do we get it!
Interactive Animation Videos are all about being different, having fun, and creating some hype. If nothing else, you want others to share the video just because they like it.
These interactive videos will give you an advantage in the field of influence, which is the capacity to have an effect on the character, development, or behavior of someone. It matters and your videos matter.
Think about it this way- let’s assume you meet a very attractive female at a party. She is stunning, and gives you her number. Afterwards, you meet another girl who is also pretty, but does not quite match up to your former catch. The second girl will strike you as less attractive than she actually is. Welcome to business! The more unique and creative you are, the more you will stand out. Your competitors will not stand a chance, unless they have deeper pockets and buy out our services forever. 🙂
Have a nice day!
Oh and if you’d like to watch a little video about why interactive videos are so amazing, here’s this:
We only have a couple of spots open for interactive videos so please call.
The Ydraw Guru — purveyor of nonsense knowledge, convoluted conclusions, wacky wisdom, and wrong-headed reasoning.
Q. Dear Ydraw Guru. What causes muscle cramps? tim
A. Snorkeling…in a wheelchair. Why? It is a simple matter of the scientific principle “form follows function.” Just look at a snorkel and doesn’t it look like a muscle cramp in action? It’s all twisted and makes you clench your teeth and breathe like Darth Vader. As for the wheelchair…I don’t dare say too much for fear of nasty comments from wheelchair manufacturers but the next time you go snorkeling in a wheelchair take notice if you don’t start to feel a big muscle cramp developing in your lungs.
Q. Dear Ydraw Guru: I was happy that Obama won the election but I know a lot of people are angry. Conservatives seem to favor the rich and liberals favor the poor. Isn’t there a way we can all be happy? Ellen.
A. Ellen, you’ve asked a question so easy to answer that it won’t display my powers of logic and reasoning to their fullest. But I suppose even easy questions need answers so here it goes.
It’s true that half of the country is happy right now and half is dismayed, depressed and even angry. But as Obama promised, hope and change are on the way. History and a little educated forecasting by yours truly shows us we are on the right path. You see in 1980 only about 20% of our population needed government assistance and now we’ve progressed to 47% with more progress to come. Here’s how it will work.
It’s really a simple cause and effect equation. As liberals raise taxes on the rich, the rich will layoff more people from their companies which will create more poor people on government assistance which will mean taxes will have to be raised on the rich again and there will be more layoffs and more poor on government assistance. Up to this point conservatives will still be unhappy but then the tide will start turn for them. The rich will not like the high taxes and many will try to escape with their money. The government won’t allow that because then they won’t have anyone to tax and so they will erect a strong fence along all our borders which should make conservatives happy that government will finally be controlling immigration. And conservatives will soon see another favorite program being enacted– the flat tax. To pay for people’s welfare needs the government will have to institute a simple flat tax (of 100%). The few rich people left will finally join the ranks of the poor and all will be equal. And if everyone is equally poor then one could also say everyone is equally rich. This means everyone will be rich which should make conservatives happy and everyone will be poor which should make liberals happy. I challenge anyone to find a flaw in this logic. All we need is a little patience for hope and change to take effect and make everyone happy. It is really as simple as that. Now on to important questions that cause me a little bit of strain.
Q. Why are men so visually stimulated?
A. Men…visually stimulated? Obviously, this question comes from a woman. (I’m a genius when it comes to women) This is a modern-day myth perpetuated by hair salons and beauty cream manufacturers. Think about it. When is the last time a man noticed that the bathroom had just been cleaned, or that you had just put a colorful bouquet of flowers on the table or that the kids were sticking spaghetti sticks up their nose? Have you ever heard your man as you walk in to the neighbor’s house and comment on the beautiful carpet or reply in surprise when you walk through the door, “Honey, you’ve done something new to your hair?” (Unless you just came back from chemotherapy and forgot to put on your wig.) The fact is men have a much higher threshold to overcome to get any visual response jolting through their synapses and registering in their brains. Just as women according to tests have a higher pain threshold which is why they put up with men in the first place.
Q. Why are gas prices so high?
A. It all has to do with inflation of the lower intestines and…oops, that’s another kind of gas. Filtering this through my massive reservoir of useless knowledge I realize now that you are referring to gasoline, the petroleum product. The short answer to your question about high gas prices is— Dentists.
Understanding why though takes a little more research and reasoning. You see oil workers learned that dentists get paid hundreds of dollars for drilling a few millimeters through a hard rocky substance while they are getting paid much less to drill for miles through another hard rocky substance. So the Petroleum Products Union (or the double P. U. as they are fondly referred to) investigated the reason why dentist are able to charge so much more for drilling so much less. The union employed a skilled mathematician who came up with this formula—D x P2 = $$$$. (Where D=dentist and P=-pain.) Therefore, the double P.U. deduced that people will pay a premium for pain. That’s why we now have higher prices called “Pain at the Pump.”
Such Simple Questions
Mark Swan the (Ydraw Guru)
Look forward to Part 30490 of the Ydraw Guru (coming next fall or next week)
Animated Corporate Videos Created By Ydraw
How many of you have seen an animated corporate video? Most of you have seen all different styles of corporate videos. Did you know that one of the highest converting video for large corporations is a nice clean animation video done in a corporate style. This might be a shocker to you because we continue to see the lousy boring live videos all over the TV. They work on occasion, but most of the time they do not. When we see their million dollar commercials the dead switch come on and we start doing something else.
The art of the corporate animation video
Every video needs to stand out a be a little bit different. I am always talking about this and pushing the concept that things need to be new and original. I know it is not rocket science, but most corporations have a huge issue with adopting new and exciting things. They think they have tested and tested what works and anything other than what was proven to work 15 years ago is wrong. Like Nielsen ratings. Nothing is ever new or different, just the same basic story lines regurgitated. Trust me, new and different…will work.
Here is another great animation corporate video:
As always, we would love to hear from you. Do you have any questions? Maybe a few comments? Several different ideas that we could steal for our next corporate video that will make us buko bucks? Or maybe you just wanna tell us a story about your great-aunt Blanche. That’s cool. Feel free to email us or leave us a comment below, or give us a call.
Let us know if you have any questions or comments about corporate videos, or call to see about getting your own corporate video by Ydraw.
The Instructional Role of Illustrations
Excerpt from U.S. Department of Labor
"People tend to eye-minded, and the impacts visual aids bring to a
presentation are, indeed, significant. The studies, below, reveal
interesting statistics that support these findings:
- In many studies, experimental psychologists and educators have found
that retention of information three days after a meeting or other
event is six times greater when information is presented by visual and
oral means than when the information is presented by the spoken word
- Studies by educational researchers suggest that approximately 83% of
human learning occurs visually, and the remaining 17% through the
other senses - 11% through hearing, 3.5% through smell, 1% through
taste, and 1.5% through touch.
- The studies suggest that three days after an event, people retain
10% of what they heard from an oral presentation, 35% from a visual
presentation, and 65% from a visual and oral presentation.
"Presenting Effective Presentations with Visual Aids" May 1996
OSHA Occupational Safety & Health Administration U.S. Department of
To communicate information that people need to recognize, pictures are
extremely effective. In one study (Shepard, 1967), people looked at
600 pictures, sentences, or words. On an immediate test, recognition
accuracy was 98% for pictures, 90% for sentences, and 88% for words.
Another study (Nickerson, 1968) found that people had 63% recognition
accuracy for a group of 200 black and white photographs one year after
initial viewing. Other researchers (Standing, Conezio, & Haber, 1970)
showed people 2,560 photographs for 10 seconds each. After three days,
the study participants recorded recognition accuracy of over 90%. Read
and Barnsley (1977) showed adults pictures and text from the
elementary school books they used 20 to 30 years ago. Recognition
accuracy rates for pictures and text were better than chance, with
pictures alone being recognized more accurately than text alone.
Finally, Stoneman & Brody (1983) found that children in visual or
audiovisual conditions recognized more products in commercials than
children in an auditory only condition. Pictures seem to allow very
rich cognitive encoding that allows surprisingly high recognition
rates, even years after the initial encoding took place.
Illustrations are superior to text when learning spatial information.
For example, Bartram (1980) arranged for college students to learn how
to get from a starting point to a destination using a minimum number
of buses. The researcher presented the bus route information via maps
or lists and asked the students to provide as quickly as possible the
correct list of bus numbers in the correct order. Bartram measured the
time it took to correctly complete each bus route task. The study
found that the students learned the bus route information more quickly
when they used a map than when they used lists. Bartram believed that
the students performed a spatial task, and the maps were superior to
lists because the map presentation of information is consistent with
people's preferred internal representation of spatial information.
In an exploratory study, Bell and Johnson (1992) allowed four people
to select pictures or text for communicating instructions for loading
a battery into a camera. Qualitative results showed a strong
preference for pictures rather than text. The researchers believed
that the information to be communicated was spatial, and that the
results supported the hypothesis that spatial information should be
presented pictorially. "
"Multimedia Information and Learning" by Lawrence J. Najjar, School of
Psychology, Georgia Institute of Technology, 1996 Journal of
Educational Multimedia and Hypermedia, 5, 129-150.
One of the basic ways that illustrations aid retention relates to the
well-researched (but not undebated) dual-coding theory of memory
(Paivio, 1971). This theory proposes that information is stored in
long-term memory both as verbal propositions and as mental images. It
suggests that when information is presented verbally and visually it
has a better chance of being remembered. Corroborating research shows
that concrete words are remembered better than abstract words, and
that pictures alone are remembered better than words alone (Fleming &
Levie, 1978). From the dual-coding perspective, an explanation is that
concrete words help us generate associated mental images, and that
pictures alone help us to generate associated words, in addition to
detailed mental images. The combination of verbal proposition and
mental image establishes multiple pathways by which the information
can be retrieved from memory...
Retention in Working Memory
Illustrations can also be seen as assisting the short-term or working
memory by making more information readily available. Illustrations can
present simultaneously all the information needed to explain a topic
or perform a task. Where a linear string of words must use a series of
semantic cues to its organization over the course of its passage, an
illustration can use lines, boxes, arrows, space, color, typefaces,
and the relative distance between elements to communicate information
about the relationships of those elements. Because the reader can see
this information at a glance or with minimal study, graphical
presentation can be more efficient than words alone (Winn, 1987). For
example, charts with multiple columns and rows can reveal the complex
relationships between large amounts of information. Such information
would be difficult to present and even more difficult to comprehend in
words alone. When students read prose or hear exposition, they have to
hold information in working memory long enough to relate it to
information presented later– a difficult task in a long passage.
Simultaneous presentation can reduce the processing load on the
working memory and thus help students better see relationships within
"The Instructional Role of Illustrations" Cooperative Program for
Operational Meteorology, Education and Training
"Mayer and Anderson's (1992) contiguity principle asserts that
multimedia instruction is more effective when words and pictures are
presented contiguously in time or space. Studies involving multimedia
instruction have shown that learners perform better on problem solving
and recall tasks when related text or narration are close to an
illustration or animation sequence rather than when they are far away.
In a series of studies reported by Mayer and his colleagues (Moreno &
Mayer, 1999; Mayer, 1997) students read a text passage or listened to
a narration describing a cause and effect system (e.g., how a bicycle
tire pump works) and either studied a diagram or an animated sequence
illustrating the process that was described verbally. In each study,
students receiving text contiguously in space (text physically close
to the diagram or animation) or time (narration chronologically close
to the animated sequence) performed better on recall and problem
solving tasks than students under less contiguous conditions. The
current research was designed to determine whether the contiguity
principle applies to leaning from geographic maps. Comparing rollover
and hyperlink features to a separate narrative allows us to study this
It was hypothesized that learners who study a map with animated
features would more successfully encode both map feature and map
structure information than learners who studied a static map. Few
research studies have been reported on the role of animation in
learning from geographic maps. However, research integrating animation
with simulations (Rieber, 1996), graphic organizers (Blankenship &
Dansereau, 2000) and problem solving tasks (Ok-choon Park & Gittelman,
1992) have shown positive effects for animated over static displays."
"Effects of Fact Location and Animation on Learning from Online Maps"
Jul 31, 2001 by Steven M. Crooks, Michael P Verdi, David White Texas
"IS THERE A DIFFERENCE IN THE LEARNING PROCESS WHEN MULTIMEDIA IS
INVOLVED? At the University of Maribor in Slovenia,
electroencephalography (EEG) was used to measure brain activity when
exposed to different media... The results show that students find it
difficult to form mental models from text alone. Multimedia
presentations trigger visualization strategies such as mental imagery,
which is crucial to many kinds of problem solving."
"The Affect of Multimedia on the Learning Process" Encyclopedia of
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