by Ydraw | Jul 27, 2012 | Explainer Video
Explainer Video Company Announces 5 Tips on the Art of Enchantment
Whether a person is looking to enchant through blogging, video marketing, script writing, video editing, business ventures, or socially, it is essential to learn the basics of the art of enchantment. This can help in every aspect of life and lead to successful choice making skills.
Here are 5 important tips on the art of enchantment, brought to Ydraw by Guy Kawasaki, a speaker at the well-known ad:tech conference held in San Francisco.
Tip #1: Create a Polite and Valuable Presence
How does a person do this? It is essential that one has a good, stern, handshake. It is also important to have a good, sincere smile. In business or in social life, it is also key that people learn to trust others. Customers should be trusted, as the explainer video company Ydraw does through allowing clients to be involved in the full process of video editing, scripting, storyboarding, and animation to create the best product possible.
Tip #2: Thoroughly Assess Your Product
Conduct a pre-trial for the desired product or service before it is launched to the public, naming and locating all the reasons why it could fail. Before a product/service is launched, make sure that all of the reasons it could fail are eliminated.
Tip #3: Tell a Story
When producing videos like the explainer video company Ydraw, or when trying to entice a customer or person and get them excited about something, remember to tell a story. Stories will connect the user or viewer with what is being presented, helping them to retain information better by visualization.
Tip #4: Plant as Many Seeds as Possible
Do not just go after one source of media or press releasing, but try to target multiple channels of news and announcement systems, connect with people on small social networks, getting personal with all different types of people.
Ydraw, one of the leading explainer video companies on the market today, creates compelling and enticing animated explainer videos through whiteboard animation and video scribing. Call today to get more information on how to make a great video marketing campaign for business.
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jul 10, 2012 | Whiteboard animation
Whiteboard animation video company Ydraw found new insights on the growing trend of video.
Amazing statistics and infographs show how the popularity of online video is not going to slow down anytime soon.
Whiteboard animation video company Ydraw introduces these findings of how video has trumped every other source of media available, and will continue to do so in the years to come. Video is now, and video is the future.
According to Marketing Week 2011, the largest search engine in the world, optimized video has a 53x greater change of getting to the top of search engine results compared to any textual page. But wait, this is not all. YouTube, ranked as the second largest search engine in the world, shows that video appears in almost 70% of the top 100 search results in Google (Forrester, 2010).
Whether people use video for personal use or business use, there is no doubt that video use is rising in all aspects of online marketing. Whiteboard animation video content is especially compelling because of the dwell rate of users that watch whiteboard animation videos. Users watching a 45 second whiteboard animation video are much more likely to watch the whole video compared to a powerpoint or interview video.
What else does video have to offer? On social networks, video is shareable, likeable, twitterable, Google plusable, linkedinable, must I go on? It is so easy to share with others and get people interested within seconds of the initial watch.
Mobile video? This is even more amazing. The accessibility of video from any platform is unreal. According to Byte Mobile, video now accounts for 50% of all mobile traffic. Users can watch their video from anywhere, whether it be home or business. What could be more convenient than this? With so many more statistics that promote the viral qualities of online video, it is easy to see why so many people are turning to it for marketing and training. Whiteboard animation video content is one of the most viral and compelling content for marketing and training videos than ever before, with the views and interest continuing to rise.
View the inforgraph for more amazing video statistics and insights, and watch a whiteboard animation video to get the full impact. Ydraw is growing with the video industry, and wants everyone to grow along with it.
whiteboard animation video
by Ydraw | Jul 6, 2012 | scribed video
Scribed video practices for SEO through online video can help improve internet marketing results, help develop a relationship with users, help in online presence for a company, and in social media efforts.
Scribed video practices for search engine optimization to get better video results are essential for any successful video marketing campaign. These tips are critical to remember and follow when marketing and releasing a video.
Tip #1: Learn about the latest search engine news and guidelines from SEO sites including SEOMoz, Search Engine Journal, Search Engine Watch, SEO Book, and Search Engine Land.
Tip #2: Do some keyword research on YouTube, to see what users are essentially searching for. To get more niche keywords that are searched, it can help to use a filter on YouTube as well. Research keywords on Google as well, and see what people are searching for.
Tip #3: Create a video sitemap for the video, so that Google can recognize where the video is without hesitation.
Tip #4: When putting a scribed video on a website page or post, make sure the video is shareable through social media plugins like Facebook and Twitter. This will improve SEO, with Google announcing that they take into account likes and tweets with internet marketing. This is also great for word of mouth through people being able to share content and hype of trending videos.
Tip #5: Also with a website page and a video, or any page for that matter, make sure your landing pages load quickly and effectively. Google also ranks websites and pages based on factors including how long it takes a website to load. Faster pages improve user experience and result in less bounce rates. Tools to help with site speed include PageSpeed, YSlow, WebPagetest, and Webmaster Tools. Take advantage of some of those tools and improve the quality of a page or website.
Scribed videos alone can improve video marketing results, but including this, there are many other factors that make a scribed video available for users to conveniently view. These five tips can help a video marketing campaign in many ways, and make company videos viral.
by Ydraw | May 24, 2012 | Video Scribing
Video Scribing Video Requirements for Creation
Video scribing videos are a great internet marketing trend, and the steps to creating a successful one are complicated. This explains some of the basic steps to make a strategy for video scribing success.
Savvy to trends in internet marketing, some may wonder how to make a whiteboard animation video. If one is creative and has some experience with making videos and doing editing, one can learn how to make a whiteboard animation video.
Write a Script
The script is the foundation of the video. The person needs to know what to say and how to say it in a way that will grab the viewer’s attention. Everything that is drawn on the whiteboard goes to the script, so this step is of utmost importance.
Creating a Video Scribing Storyboard
A storyboard is basically a set of pictures that are roughly drawn to go with the script. This is where an artist and a lot of creativity is needed. Interesting pictures that will follow the script well and get across the ideas in an interesting way are also needed.
Record the Voice for the Original Video Scribing Video
Recording the voice that is reading the script is the next step. Knowing how long it takes the voice to say the different things is important so that it can be edited to the video to match. While anyone could read the script, a professional voice is usually much more powerful and interesting to listen to than someone who is not trained for this sort of thing.
Video the Artist in their Video Scribing Process
The artist will follow the storyboard and create the layout as someone videos the entire process. An excellent camera and the right kind of light is needed if one is planning on doing this part individually. If the artist makes a mistake, one can either back up are redo it or one can simply go on and have it edited out.
Final Video Scribing Production
The video must now be edited and sped up so that it matches the voice recording. Using a professional editing team can help this process go smoothly so that everything is properly blended and mixed.
By following these steps a person can now know how to make a whiteboard animation video. For a professional and clean video scribing video, visit Ydraw who offers all of these services in a great package deal that is hard to beat by any other video scribing company.
by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard Animation Video Difference from Animation Videos
Is There a Difference Between An Animation Video and a Whiteboard Animation Video?
Many people have been following the trend of using animation video or whiteboard animation video as a marketing tool, and they know that it is a trend that really shows great results. Not only is it a way to generate interest, the conversion rate seems to be quite high. If considering using some sort of animation video in a marketing campaign, one may want to know what some of the differences are.
Types of Animated Video
There are basically three types of animation video that seem to be in use. First, the basic animated video is where a script is written and video images are designed and then animated. It works much the same way as a cartoon. Next, there is claymation animation, which is where clay is formed into shapes and camera shots are taken between movements. This is sometimes referred to as stop-motion animation. Finally, there is the whiteboard animation video, where viewers actually see the hand of the artist as characters and words are being drawn on a whiteboard.
Differences Between Video Types
Both the claymation and the animation videos are extremely time consuming to create, which can make them more expensive. Each frame of action is drawn in animation videos before it can be put together to form motion. The clay must be manipulated and individual frame shots taken for each small movement before it can be put together. These are very time-intensive operations.
With the whiteboard animation video, the video starts with a story just like in the other styles, but the video is taken in a stream rather than frame by frame so it can be easily edited. The lines are clean and crisp, and the actual product is very flexible and easy to modify if changes need to be made. The video is then edited with video production software to speed up the movement. In many ways, this gives production much more flexibility than the other types of animation because it can be edited at will. It also tends to be less expensive than the other options.
Alecsy Christensen
