by Ydraw | Apr 27, 2012 | Animation Production
Animation Video Production – a new addition to Ydraw’s company specialties.
The process to complete a short 1 min 30 second video is much like the video scribing process, where creativity, technical skill, and detailed drawings play big roles in completing a successful animated video.
The animation production process is much like that of Ydraw’s video scribing and whiteboard animation process. Introducing Ydraw’s animation based video and going trough the steps below will give viewers a better understanding on how animated videos are created, and what clients can do to help along the processes for a great video. Though it tends to be a long process, Ydraw is a company that meets the needs of all clientele, working to provide the best services, in the least amount of time, for the best price.
The Development Phase
Determine the Parameters: The length, style (whether cartoon based or realistic), number of characters, if there is dialogue, how many scene changes to have, and what the target resolution is.
After the parameters are determined, there are five simple steps to completing the first phase:
- Story Development: Plan out the Plot, Conflict, and Characters to be used in your story
- Scripting and Outlining: Physically write out the complete animation production story, or outline it on paper
- Designing Characters: Draw out how each character should look
- Environment Design: Draw out how the environments and props should look
- Storyboarding: Draw out the main scenes for later use in references and planning animation
The Pre-Production Phase
Digital Element Creation: record and process the animation production vocals first. Then it is time to turn the storyboards into a video with the vocals. After this, model all the characters, environments, and objects, and then apply all the materials and textures to the modeling. Now it is time to rig your characters, test the animations, then decide where the render files are going to save and how much space is needed for them.
The Shot Phase
Assembling Each Shot: Pre-plan camera movements for minimal animation time, use rough animated solid objects to time everything correctly, and preview everything for precise timing of each shot. Characters then should be precisely animated and fixed to perfection, so everything works smoothly and correctly. This is also the time where lighting and render tests should be done, to get more work out of the way. Once the animation production is completely rendered and everything is spot on, do the final rendering for the final images.
The Post-Production Phase
The Final Touches: replace the animation with the renders, add layers of background and sound effects, have a composer write a score or find royalty-free music to accompany the animation production, combine the music an sounds to balance the video, and add titles, credits, and combined picture with sound.
The End
Now That the 4 Phases are finished, the animation video is ready to be released. Ydraw’s animation production is precise, detailed, and worked to perfection. Who would have thought it took so many processes to make a simple clip of an animation video?
+Jace Vernon
by Ydraw | Mar 27, 2012 | Video Scribing
Do You Make These Video Mistakes?
Video scribing by Ydraw is hitting the mainstream. Consumer experience is becoming increasingly competitive, and according to ComScore.com, video is the fastest growing online ad format. 181 million US online users watched almost 40 billion videos online in January, and there are 48 hours of video uploaded to YouTube every minute! We are competing with billions and billions of marketing videos online, which means your video to be the most unique, high-quality, and unexpected video to get the most views as possible. Most company videos today are ordinary, flat, long, and lifeless. That’s why we developed Ydraw.
Why Most Videos Make Mistakes
Many marketing videos online are informative but uninteresting, businesslike but un-amusing, low quality, and unoriginal. Why? We are used to seeing the same marketing videos, and copying them from others. Some examples of these unoriginal videos can be: an interview style video, a power-point presentation video, or an animated video. These videos have been seen and done. Viewers are now expecting more. Quality is important, because the quality of your video directly reflects the quality of your business.
What Ydraw Does for Video
Video scribing is a successful unique video marketing strategy. Ydraw’s video scribing videos are high-quality, created by professional Disney artists, specialized video editors, script writers, and researchers who are constantly looking for the new “wow “ factor to entice an audience through video.
Ydraw videos connect the viewer with the marketing company in a unique way. Video scribing educates, motivates, and inspires, impacting the viewer emotionally and visually. Our brain is wired to seek out and categorize visual stimuli. Numerous studies have shown that pictures inherently and automatically attract attention, especially pictures of people, animals, or anything that implies possible danger.
One of the basic ways that illustrations aid retention relates to the well-researched dual coding theory of memory. This theory proposes that information is stored in long-term memory both as verbal propositions and as mental images. It suggests that when information is presented verbally and visually, it has a better chance of being remembered.
Videos Increase ROI
Specifically, unique videos like whiteboard animation videos. Ydraw uses specific strategies to gain search engine optimization through keywords in titles and descriptions, as well as providing valuable linking opportunities through specific web video launching guidelines.
The basic principle of Ydraw’s videos are geared towards entertainment, education, effective marketing, and increased traffic to the targeted company. We want to inspire and impact viewers in a new light. Imagine the impact video scribing videos would have on education, if every time someone wanted to learn a new bit of information, they just had to look up the video scribing video and watch an informative, amusing video, explaining large amounts of information in only 3 to 4 minutes. This would optimize time spent looking up, studying, and researching valuable information. Video scribing is an easier way to learn and remember things, capturing both visual and contextual channels in the brain for optimized learning.
This excellent video marketing mechanism is priceless, and will soon take over the marketing strategies of many fortunate companies who feel the importance of this new viral trend.
by Ydraw | Mar 23, 2012 | doodle video
A new doodle video for PulseMob was released this past week, and could most likely be one of Ydraw’s best marketing videos to this day. This three and a half minute video is both exciting to watch and effectively explains PulseMob’s business plan in extreme detail.
Doodle Video Cartoon Animation
The animation in Ydraw’s new doodle video is detailed, clean, and head-turning. Watch as characters come to life in a comic strip world, it’s mesmerizing. Ydraw continues to create videos that inspire, coming up with new story lines and ideas that leave a lasting impression with any viewer.
Quality Visuals and Voice-overs
All of Ydraw’s doodled videos use professional voice-overs and high-quality background music choices that result in a trendy professional video that gives featured companies an added value in the business world. Carefully chosen artists, including former Disney artists, are chosen specifically for each different doodle video that is produced by Ydraw. This allows each video to be created in the best style for a company’s product or service.
Increased Search Engine Optimization
Ydraw gives valuable information to companies on how to search engine optimize each doodle video, including articles, videos, brochures, and more so each client is sure to get the best return on investment. They are especially concerned with customer satisfaction, and giving companies the best possible option when it comes to video marketing strategies. The relationship with each client is important to Ydraw, and they will work with each client until everyone is satisfied with the final result.
Ydraw is a video company specializing in doodle videos, also known as video scribing videos, script videos, or whiteboard animation videos. This new video marketing strategy, which has been increasing in popularity, is creating a buzz with small businesses and big corporations who want to get the best marketing strategy available today.
by Ydraw | Mar 19, 2012 | Animated Whiteboard Videos
Animated Whiteboard Videos by Ydraw show Higher Return on Investment
Animated Whiteboard videos have become very popular over the last couple of months. Animated Whiteboard video have been seen on ESPN, numbers never lie, the Golf Channel (David Feherty) and last but not least UPS which was one of the first animated whiteboard videos to come on the market.
Here is a simple Whiteboard Video created by Ydraw so that you can see what we are talking about.
Marketing Videos by Ydraw show a Higher Return on Investment
With each whiteboard animation video released by Ydraw, there is more data that shows the
success of video scribing. Ydraw has seen animated whiteboard videos provide companies with a:
- Higher click through rate compared to previous marketing videos (more views)
- Increased ROI (Return on Investment)
Why does your company need whiteboard videos anyway? The short answer is because you want more leads, more views, and more money. It is not the video you need it is the actual results that the video produces. That is what you need! Right? And why should you get a professional to do your video? When you can … record a 2 minute video from your I-phone, edit it on your computer, upload it to YouTube, and in no time…. Voila!! A thousand people view your video in a weeks time, Business comes rolling in and life is great. Yeah… I wish it were that simple. We are happy you are reading this text, our job is to prevent you from making the same old mistakes that others make And save you a butt load of time in the process. That is a great deal.. Right? We want your videos to be viewed more than 7 times (5 of which were because of you and the nifty “refresh” button).
by Ydraw | Mar 10, 2012 | Whiteboard animation
Dr Drum came out with a new whiteboard animation video and if I am seeing this right it has over 1.5 million hits in a couple of days. Dr Drum Beat Making video is a huge hit and I am trying to figure out if their video received so many hits because of their site or if a Tastemaker made mention of it. This isn’t the actual video but here is an example of a video scribing video
Explainer Video
A very small percentage of videos get over a million hits. How did these guys do it? Today, it was one of the most viewed videos on YouTube and I must admit I am a bit confused. Obviously people love Whiteboard animation videos and Dr. Drum did a good job on their video, but I am seeing some numbers that are a little crazy. Usually it take 3 steps for a video to go viral.
1. Tastemakers: Certain people’s tastes influence those of a larger audience.
2. Communities of participation: The audience determines what is popular. “We don’t just enjoy now; we participate.”
3. Unexpectedness: Things that are unique stand out.
Dr. Drum also uploaded another video to Youtube the same day that had over 500,000 views. You can see that the Whiteboard animation video almost doubled the performance of their other video. Why do you think that is? We continue to push for video scribing and hope everyone can see the results. We have seen 400% more viewers and 85% more sales. They just work!
Dr. Drum you did well! I do not know how your video went viral so quickly, but kudos to you.
