Here at Ydraw we have been looking for new ways to boost our Video SEO. In an effort to make adjustments to fit the new Penguin 2.0 update Google rolled out, we were looking for ways to set ourselves apart as experts by using the most effective type of content. In the past, we have had success with videos landing in the top spot of Google within days of posting them, so we feel pretty confident that we know what we are doing. With that in mind, we decided to find some ways to leverage YouTube to boost our ranking in Google searches. The method below can be effective if your videos have great content in them. It is the key to shares, comments, and likes. As Google’s new update is beginning to reward those who are experts in each field, these social interactions have become even more important, maybe even essential, to boosting your SEO.
We love infographics so much here at Ydraw, we started creating our own. Check this one out and learn more about how you can boost your video SEO.
Wasn’t that informative? Didn’t you just learn so much new information? Now you have no excuse to not to be boosting your video SEO in a major way. We just gave away FREE marketing tips on how to create more leads, boost your SEO and MAKE MORE MONEY! What other company will do that for you? Not many, but here at Ydraw, we love you! So, if you have any questions, comments, or more tips to boosting your SEO, feel free to drop us a line. And, as always, thanks for reading.
Whether it be a software company or an education company, people buying new products for their industry research online. One of the popular resources to online marketing is through searching and watching YouTube videos.
video online marketing
According to the founder of ReelSEO Mark Robertson,
47% of IT professionals watch YouTube videos to research technology solutions.
This number is increasing as more professionals find the benefits of watching online videos and learning about intricate information like new softwares and management systems.
Once a company has developed a B2B video explaining their business or services, it is important to post the video in a wide range of places in the online world for optimal video online marketing. Some popular places to post are YouTube, Ydraw (we now offer services to host videos), Facebook, Twitter, Google+, in as many places as possible. This will guarantee the best results when trying to reach a wide online audience.
So…
What is the difference between B2B and B2C video online marketing?
Many researchers believe it is the way in which the marketing strategy focus is slightly shifted. One must remember that businesses are made up of consumers, people who are thinking in terms of bettering their business, developing their brand, and increasing their revenue. If video online marketing strategies are shifted to focus on looking at businesses like a group of consumers interested in bettering their company, one can get into the right mindset to engage the right audience.
But don’t forget the number 1 tip for successful B2B video online marketing… dedicating time to implementing marketing strategies. Creating, maintaining, engaging, optimizing, entertaining, and releasing online video takes valuable time, one cannot expect to see results in a mere day of work. These strategies take time to develop, and it is critical that attention to detail is used. Prioritize and conquer.
Ok so you have your new video or you have a video and you need to know how to get it out to the markets. Well, you’re not alone. Video Marketing is not an easy task, but it is critical to your success.
I am going to try and make this article as simple as possible and give you steps to get your video out there. You can always go more complicated, but that topic is for another day. Lets start with the reason why!
Both B2C and B2B marketers are confused and searching to discover the new ways to convert visitors to prospects and prospects to customers, and video is a key component.
Why Video?
Online video adoption soars
50% of Internet traffic this year will be video
4 billion daily views on YouTube, 2.5 days worth of video uploaded every minute
75% of C-Suite executives surveyed said they watch work-related online video on business-related websites at least weekly
183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer
On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page
24 Million U.S. smartphone users are currently watching online videos on their mobile device at least monthly
How to Marketing Your Video
1. Put your Video on Youtube, Vimeo and the other video sites out there. There are about 100, so take some of the top ones. Here is a simple list:
YouTube
Vimeo
Dailymotion
Veoh
Google Video
Metacafe
Make sure your keywords and description are filled out correctly and match with your target keywords.
2. Create a press release for you video. You can pay for a press release or use a free one.
3. Create a blog post around your video.
4. Create a linking wheel around your blog post.
5. Post video to Facebook, Twitter, and Linkedin.
6. Shoot out an email to your customers, future customers, friends, and family.
If you would like to know where the world is going when it comes to Video Marketing I will let you in on some numbers. Take a look at the latest article by REEL SEO.
Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia
Businesses big and small, I implore you to pay attention to this video–even if the subject matter veers into the gross or weird territory (and it does). Because while the content of the video is definitely important to what I want to say, the greater takeaway is this: a technical school in Australia is reaping tons of buzz and earned media this week from a little online video ad they created, and they’re doing it because they walked away from traditional ads completely and fully embraced the concept of creating engaging entertainment content that encourages sharing behavior.
My recommendation would be to click on the link and see what all the buzz is about. The gist of the article is that you have to think out of the box and dare to be different when it comes to your video. Ydraw is always working with corporations who do not care to walk the line of creativity. They want boring and safe! But I am here to tell you that boring and safe videos are not going to create the buzz necessary to drive business and traffic. You need a video that is creative, funny, entertain, and pushes some buttons. That is what the world is craving. You need a video that is going to stick with the viewer. More of the same will just get filed away and lost in the metaphorical filing cabinet that holds all the similar traditional commercials we see. The next time you create a video marketing video you really should consider risk and realize that risky videos usually pay off. Like REEL SEO said:
In certain situations especially situations that involve our nerves we tend to make huge adjustments to our personality. We stop being ourselves which is about the worse thing we can do at that time. Bill Cosby’s keynote speech is a great reminder. When you are creating marketing materials or putting together a presentation remember to be yourself.
Remember that you created your company or your product because you thought it was a good idea. You were the one who decided people needed what you are selling. And you probably came up with that theory because you yourself needed what you were selling. Don’t let nerves get the better of you and don’t compromise your vision of your product. Don’t let anyone run you over with their own thoughts or ideas about what your product can be.
You’re the one that’s developing your brand. This is your “baby” for all intents and purposes. Whatever it is that you’re marketing, you, your company, your product, just remember that you have designed this, you have put your energy into it, and you should be proud of it. Hold your head high and don’t let anyone cause you to stray off of the path that you see for your product.
Become an expert in what it is that you are trying to market. This will help you to feel confident about your brand. Will all the knowledge that you will gain learning all you can about your product, it will be harder for anyone to steer you off course. And back up that knowledge. That way when someone asks you a question, you will be ready with an answer.
Know who your customers are and know who your competition is. Know what the competition is offering to your customers. Remember that the more information you know the more confident you will feel and come across. Nothing will get the better of you then. And keep in mind, everyone has a few blunders here and there. Allow those experiences to be a lesson that propels you forward and prepare you for the future.
