Does Your Business Really Slow Down during Summer or Are You Missing an Opportunity to Keep it Growing?
Ah, summer! The very word brings images of freedom and soaking up the sun at the beach or poolside. You can smell bar-b-que in the air and feel cool soft grass beneath your feet as you jump to grab a frisbee being thrown in your direction.
Spring has officially sprung and Spring Fever has once again become epidemic in places where winter is actually cold. CEOs and students alike can be prone to distracting thoughts of vacation and..getting…OUTSIDE!!
This is yet another time where having a really strong attention grabbing whiteboard video can get your audience thinking about you and your business again.
Spring Fever used to be deadly to a lot of businesses. Not so much nowadays. It doesn’t kill anymore; let me tell you why.
Clients Unintentionally Take You with Them Everywhere They Go
Thanks to mobile devices your business can be in front of millions of viewers faces at times where they aren’t completely immersed in work and/or school. They actually have time to pay attention. This particularly applies when they 1-work remotely or 2-go on vacation.
1-People Work Remotely
Technology has made it so people can work remotely, or, take work on vacation with them. They are able to focus on work without the distractions of daily life or the office buzz. It is just them and their laptop. You can take part of their undivided attention.
2- Vacating Your Life Completely on Vacation is almost IMPOSSIBLE!
Imagine a family going on vacation to the Florida Keys. How many times will they use their mobile devices during the trip?
A-Travel Time
Chances are there will be very little singing in the car and the alphabet game, if played at all, will be short lived. GPS will periodically chirp directions at the driver, interrupting his or her favorite Pandora station.
There will be either a movie going in the back seat or, you guessed it, everyone else will be playing on his or her phone or tablet. If they’re flying, once the airplane hits cruising altitude–guess what?
Long gone are the days when travel time meant being forced to come up with something creative to do while just sitting.
B-Meal and Leisure Times
It takes conscious effort to be present and detached from your cell phone in any situation. This family will likely have good interaction and conversation during meal and leisure times, but with conversation lulls and as family members wind down for the evening, cell phones will come out at least once or twice.
C-No Service and Cell Phone Free Zones
What will happen when they volunteer or are forced to surrender their beloved cell phones for hours on end to “unplug” in a cell phone free zone or an area without service?
SEPARATION ANXIETY!!
Imagine the relief on their faces as screens light up and the buzz of new text messages and emails announcing their existence are heard!
D-Vacation Documentation
Finally, while they are “vacating” their lives they will make sure to post selfies and pictures of the cool food they eat and the fun things they see and do on Instagram, Facebook and their YouTube channels.
How You Can Use Whiteboard Video During Spring Fever Season to Ignite More Interest in Your Business
Let’s face it–dependency on mobile devices is real and is not likely to go away any time soon! So why not utilize this state of the human condition in your marketing plan? It can be a great thing for your business when peoples’ noses are pointed phone-ward.
This is a fantastic time to start putting them into practice if you haven’t already.
Let’s go back to our traveling family in the last section.
After a fun filled day of deep sea fishing, CEO Joe proudly posts a picture of he and Joe Jr. holding up the 11-foot swordfish they caught on Instagram and/or Facebook. CEO Joe, like most of the general population, will probably glance at his news-feed for at least a few seconds before or after posting, since, it’s really hard to enter the social media world without getting at least a glimpse of what’s going on there.
He will likely revisit and either add more posts or see what kind of popularity rating his post earned among his friends and followers. He might even post a video on his YouTube channel of the glorious moment when the swordfish was caught.
This is where a fun whiteboard video from your company could get noticed, watched and possibly even shared. After all, CEO Joe is on vacation and has leisure time to enjoy social media.
2-A New Season is a Great Time to Make an Online Announcement and/or Launch a New Video
People love “new” things and “news”. They will do a double take at something they haven’t seen before. If you’re planning on releasing a new product or bringing on new programs, aspects or talent, announcing it during a slower season could breathe extra life into your business.
Be strategic and make sure the timing is just right. Your announcement doesn’t even have to be earth shattering or company-changing; news is news and news turns heads.
New seasons can be a great time to consider launching or looking toward creating a new video–just to spice things up!
3-Use a Seasonal Topic to Bring Attention to Your Current Video(s).
Your customers need to know you’re there for them. This means bringing up topics they could be interested in, even if those topics aren’t directly related to what your business offers or sells.
One option is to blog or maybe even create a short newsletter with some helpful hints or healthy summer recipes. You could also post a picture of your amazing office softball team to help reinforce the human side of your business and connect them to you even more.
Regardless, make sure and link your video, old or new, to any form of online communication you put out there. It will get views and repeated views, and repetition is a good thing!
Become part of your audience’s leisure time with a fun distracting and informing whiteboard video that will make them smile.
Approached the right way, Spring Fever won’t kill your business; your whiteboard video really can light a fire under it and help keep it growing!
Thanks for reading How Whiteboard Video Can Keep Your Business from Dying of Spring Fever!
WOW! It’s been a busy 5 years for Ydraw. We launched interactive videos, ypaint, #ygrams, 2.5D animation, live with animation, cardboard videos, and blackboard animation videos, to name a few. We also improved our 2D and 3D styles. Don’t believe us? Check out the demo reel.
In 2018, we’ve been making the switch from explainer videos, to stories! If you want the full details on why, you can read this blog post.
We focused on generating leads, traffic, and sales with stories. Ydraw spent thousands on creating YouTube, Facebook, and Instagram ads. We wanted to create a simple system that would help our clients generate more traffic, leads, and sales with their videos.
Here are some things you should be doing in 2019 with your videos
Video Advertising Ideas Class 101
1. Instagram Ads
I want to show you some of our Instagram videos. We usually test our creations on our own company first and then push them out to our customers.
Here’s our 30 second Instagram ad we did for Ydraw. We took a video we already had and cut it down to 30 seconds. We can do the same for you.
It worked! Here’s a simple screenshot of the results. (note: we did run this over the holiday season which can get expensive. Costs have since come down.)
This simple ad has generated over 142 direct leads. The power of Instagram comes with the comments and sharing. I will discuss this more later.
Here are a couple more examples of Instagram video ads. Below them is a webinar I recorded that goes into more detail about Instagram ads.
Instagram Sponsored Ad Webinar
2. Facebook Ads
Just like Instagram ads, you ought to be running Facebook video ads. Here’s why.
I have been running Facebook ads for years. So far the numbers have been great! The screenshot above is a simple ad I created.
Spend: $218.17
Leads: 31
Reach: 17,687
3. Youtube Ads
I am still in love with YouTube! If you’re not using YouTube for ranking and video ads, wake up…haha!
Please make it a priority in 2019.
Here is a fun YouTube Video Ad we created for a carpet cleaning company.
There is so much more to come on this subject so stay tuned for more.
Ads are everywhere, from the logo on your coffee cup to your children’s mobile devices we are constantly immersed in a consumer driven society. Of the many different modes of delivery your company can choose to market your product or services there are none that compare to a video.
Video marketing does what print cannot, it engages the consumer with both audio and visual means. Everyone knows the old adage “A picture is worth a thousand words”, but what is a video worth? According to Dr. James McQuivey of Forrester Research the value of a one minute video is worth 1.8 million words. The human brain is constantly absorbing information and “filing” it into our conscious and subconscious mind, guiding our everyday actions. Research by comScore states that 45.4% of internet users view at least one online video in a month’s time and the average user is exposed to a median of 32.2 videos per month.
As our technological advances are ever transforming; so too are our forms of entertainment. Nielsen’s Total Audience Report stated that people are spending more time with media and less time watching live television. This means huge shifts in how companies reach their audience with advertisements.
Aside from the fact that we now have DVR and the power to fast forward through commercials, people aren’t just sitting at home watching the boob tube. They’re streaming their movies and shows on tablets, smart phones, and computers. People are streaming everywhere from parks to public restrooms. Traditional television commercials and print advertisements cannot raise your bottom line alone. The future is here, and that future is online video marketing.
100 million internet users watch videos online each day. Statistically speaking the numbers don’t lie in 2010, the Forrester Marketing Group conducted a survey and found that when an explainer video was included in an email the click-through rate had increased by 200%-300%. A growing number of people would rather watch a video than read text. This is support by Forbes Insight which states that 59% of senior executives prefer to watch than read.
Major retailers have found that 90% of online shoppers have said that an online product video was useful in guiding them to make a purchase. Researching a product via written specs and reviews is now coming in second to product videos and video reviews. Product videos are a growing advertisement resource for retailers and are statistically proven. Not only do these videos allow for the consumer to better understand and “experience” the product, but it also leaves them feeling more confident in their purchase. Consumer confidence is key to achieving brand loyalty and additional word of mouth sales.
In short video marketing is more than just an ad. It is a means of connecting with the consumer beyond the traditional – “hey here’s my product, it is amazing you should buy it” approach that traditional or virtual print ads provide. Connect with your audience and reach your target market where ever they may be.
Already many large content marketing brands like Red Bull, Amazon, Cisco, Netflix, GoPro and many more have already made video their secret weapon to get awareness and loyalty from their customers. Marketing gurus say this is year will be all about video.
Are you wondering if you should invest in video marketing?
Reason #1: 50% of mobile traffic comes from videos
Reason #2: 64% of consumer internet traffic came from video last year and it’s predicted to rise to 69% by next year and 79% the year after that.
Reason #3: Nearly 80% of people watch videos throughout the week.
Reason #4: Over half of people watch videos everyday.
Reason #5: Of all the people viewing the videos, 65% will watch ¾ of it.
Reason #6: Forbes says they have found over 80% of senior executives watch more videos today than last year
Reason #7: ¾ of senior executives will watch videos related to their jobs and 54% of them share the videos with their colleagues.
Reason #8: Most people say they would like to have the text on the same page as the video.
Reason#9: Of marketing, sales and business professionals 69% of them say they have used video marketing and a lot of the people who haven’t used it yet say they’re going to in the upcoming year.
Reason #10: Respondents who are already using video marketing score it fair to extremely successful.
Reason #11: 81% of people post videos to their brand websites.
Reason #12: Of all online marketers, communication and sales professionals 93% are currently using video.
Reason #13: About half of marketers have found that marketing videos are effective for brand awareness.
Reason #14: over the next year 96% of B2B companies say they’ll be using video.
Reason #15: If you use the word “video” in your email subject lines will increase your open rate by 19% and 26% less likely to unsubscribe.
Reason #16: If your page has a video you’ll be getting an extra two-minute dwell time on average.
Reason #17: Half of marketers across the world say video has the highest ROI.
click here to read more about how video marketing can help you this year.
