Does Your Business Really Slow Down during Summer or Are You Missing an Opportunity to Keep it Growing?
Ah, summer! The very word brings images of freedom and soaking up the sun at the beach or poolside. You can smell bar-b-que in the air and feel cool soft grass beneath your feet as you jump to grab a frisbee being thrown in your direction.
Spring has officially sprung and Spring Fever has once again become epidemic in places where winter is actually cold. CEOs and students alike can be prone to distracting thoughts of vacation and..getting…OUTSIDE!!
This is yet another time where having a really strong attention grabbing whiteboard video can get your audience thinking about you and your business again.
Spring Fever used to be deadly to a lot of businesses. Not so much nowadays. It doesn’t kill anymore; let me tell you why.
Clients Unintentionally Take You with Them Everywhere They Go
Thanks to mobile devices your business can be in front of millions of viewers faces at times where they aren’t completely immersed in work and/or school. They actually have time to pay attention. This particularly applies when they 1-work remotely or 2-go on vacation.
1-People Work Remotely
Technology has made it so people can work remotely, or, take work on vacation with them. They are able to focus on work without the distractions of daily life or the office buzz. It is just them and their laptop. You can take part of their undivided attention.
2- Vacating Your Life Completely on Vacation is almost IMPOSSIBLE!
Imagine a family going on vacation to the Florida Keys. How many times will they use their mobile devices during the trip?
Chances are there will be very little singing in the car and the alphabet game, if played at all, will be short lived. GPS will periodically chirp directions at the driver, interrupting his or her favorite Pandora station.
There will be either a movie going in the back seat or, you guessed it, everyone else will be playing on his or her phone or tablet. If they’re flying, once the airplane hits cruising altitude–guess what?
Long gone are the days when travel time meant being forced to come up with something creative to do while just sitting.
B-Meal and Leisure Times
It takes conscious effort to be present and detached from your cell phone in any situation. This family will likely have good interaction and conversation during meal and leisure times, but with conversation lulls and as family members wind down for the evening, cell phones will come out at least once or twice.
C-No Service and Cell Phone Free Zones
What will happen when they volunteer or are forced to surrender their beloved cell phones for hours on end to “unplug” in a cell phone free zone or an area without service?
Imagine the relief on their faces as screens light up and the buzz of new text messages and emails announcing their existence are heard!
Finally, while they are “vacating” their lives they will make sure to post selfies and pictures of the cool food they eat and the fun things they see and do on Instagram, Facebook and their YouTube channels.
How You Can Use Whiteboard Video During Spring Fever Season to Ignite More Interest in Your Business
Let’s face it–dependency on mobile devices is real and is not likely to go away any time soon! So why not utilize this state of the human condition in your marketing plan? It can be a great thing for your business when peoples’ noses are pointed phone-ward.
1-Use Instagram, Facebook and YouTube Ads
Remember Jace’s suggestions in his recent article
“What We Learned About Explainer Videos in 2015”?
This is a fantastic time to start putting them into practice if you haven’t already.
Let’s go back to our traveling family in the last section.
After a fun filled day of deep sea fishing, CEO Joe proudly posts a picture of he and Joe Jr. holding up the 11-foot swordfish they caught on Instagram and/or Facebook. CEO Joe, like most of the general population, will probably glance at his news-feed for at least a few seconds before or after posting, since, it’s really hard to enter the social media world without getting at least a glimpse of what’s going on there.
He will likely revisit and either add more posts or see what kind of popularity rating his post earned among his friends and followers. He might even post a video on his YouTube channel of the glorious moment when the swordfish was caught.
This is where a fun whiteboard video from your company could get noticed, watched and possibly even shared. After all, CEO Joe is on vacation and has leisure time to enjoy social media.
2-A New Season is a Great Time to Make an Online Announcement and/or Launch a New Video
People love “new” things and “news”. They will do a double take at something they haven’t seen before. If you’re planning on releasing a new product or bringing on new programs, aspects or talent, announcing it during a slower season could breathe extra life into your business.
Be strategic and make sure the timing is just right. Your announcement doesn’t even have to be earth shattering or company-changing; news is news and news turns heads.
New seasons can be a great time to consider launching or looking toward creating a new video–just to spice things up!
3-Use a Seasonal Topic to Bring Attention to Your Current Video(s).
Your customers need to know you’re there for them. This means bringing up topics they could be interested in, even if those topics aren’t directly related to what your business offers or sells.
One option is to blog or maybe even create a short newsletter with some helpful hints or healthy summer recipes. You could also post a picture of your amazing office softball team to help reinforce the human side of your business and connect them to you even more.
Regardless, make sure and link your video, old or new, to any form of online communication you put out there. It will get views and repeated views, and repetition is a good thing!
Become part of your audience’s leisure time with a fun distracting and informing whiteboard video that will make them smile.
Approached the right way, Spring Fever won’t kill your business; your whiteboard video really can light a fire under it and help keep it growing!
Thanks for reading How Whiteboard Video Can Keep Your Business from Dying of Spring Fever!