Here at Ydraw, we work with amazing people every day, from all over the world, to create awesome videos.
Our completely custom videos are perfect for companies, because we can create EXACTLY what they need. From the scripting, to the choice of art style, to your voiceover selection, to our custom music composer, everything is tailored to our customer’s needs.
Since each video is entirely unique, it requires both parties to be equally invested and provide timely feedback. COLLABORATION IS KEY! This can be both a blessing and a curse.
One of the biggest challenges we run into when creating videos is understanding each parties’ roles in the project. We rely on the client to provide the information needed for us to understand their product or service, and in return, ask our clients to trust us when it comes to creating the best content for them.
Sometimes clients will focus in on one minor detail that has little or no impact on the overall messaging of the video, and can eventually lead to an experience or end product that isn’t so spectacular.
For instance, have you ever looked at a word so many times that you convince yourself it’s spelled wrong? The more your stare at it, the weirder it looks… even though it was right from the beginning. This can happen when creating content.
When creating videos, we notice this problem in the artwork phase. For example, a client will get so hung up on the color of “Mary’s shirt”, and before you know it, they’ve convinced themselves that their ENTIRE video is a failure, because absolutely NO ONE is going to understand or even watch the video, if her shirt is red, and NOT blue…
Sounds dramatic… but we see examples like this happen with our clients often.
We completely understand that these projects, these videos, are as important as your first born child! You have a lot of pressure to produce an amazing product, but it’s imperative to remember to step back and focus on the overall message of your video.
So if the color of Mary’s shirt isn’t the most important part to creating a successful video… then what is?
First, you want to establish your message. Keep it clear and concise! Second, ensure that your content helps to portray that message.
Don’t know where to start? The good news is that Ydraw can do it all for you!
(and don’t worry.. if you want Mary’s shirt to be blue, we’ll make sure it’s the prettiest blue you’ve ever seen.)
“Hello, my name is Mr. Important the CEO of Important Products… but the true important person is you!”
Uh wrong… Can you believe this guy?
He has officially lost us within the first line.
Code #282: If you want your audience to believe your product is important… focus on them and their needs, not on yourself.
This code is very important when creating successful content.
Don’t be Mr. Important.
What makes things funny? Our own sense of humor isn’t always funny to the guy sitting next to us. So, let’s look at a few simple principles used in Improv to make your video funny to all of your audience!
First and foremost, there is TRUTH in COMEDY! The funny comes from the experiences we have all had in our lives. Think about sitcoms, why do they work? They take something so simple, like everyday life and exploit it. The ups and downs of dating and heartbreak or fighting for that perfect job, only to find out that it isn’t so perfect. But where does the comedy come from?
The funny comes from the unexpected. The moments of truth. It comes from showing not telling. We have all been there…the time in the grocery store when two people are having a conversation in public and you can’t help but listen, even though you know the topic should have probably been left at home…yeah that stuff.
So let’s take a look at this funny scenario….
We see two shadowy figures digging holes in a graveyard. It’s dark, but we can see that there’s a body behind them. It appears that they are covering up a murder! The scene is quite grim and creepy… so how is this funny? The car lights flicker on and we get a better look of the situation… only to reveal…two clowns? Okay, now this is way more terrifying, but their must be more to the story… so as we get closer, we overhear…
Clown 1:“Look Stan, all I’m saying is I’m sorry she left you. You deserve better!”
Clown 2:“You know Joe I just don’t understand, I did everything I could to make her happy.”
Clown 1:“Hey, you know, it’s okay if you want to cry. It’s just us brother.”
Clown 2: (in tears) “Life is just so unfair! But hey how’s the wife and kids?”
Clown 1: “They’re real good. Sally just started walking…”
The conversation continues as they are digging a shallow grave wearing their clown costumes. So, we know they are clowns, we know they are friends, and we know what happened…but they don’t have to tell us that they murdered this guy. We just know! If we focused on the body, or what happened the scene would drag on, the audience would get board with details and information that they don’t need.
This scenario leads us to the truth of comedy…Relatability!
Think about how you feel when you pop bubble wrap. Did that put a smile on your face just thinking about it? How about when you scoop peanut butter from a freshly open jar, yeah there’s that satisfaction face. See how easy it is to relate? All you have to do is capture a moment when someone has used your product in such a way that it brings a clear feeling to your audience.
Just remember that comedy is subjective, but so is being bored out of your seat. By using these tried and true principles of Improv Comedy, you can help your audience laugh at the unexpected, learn about your great product/service and keep them interested and wanting more.
So, let’s get out there and take a fresh approach to comedy, and whatever you do, if you see two clowns walking your way…RUN!
Teddy Roosevelt has been quoted many a time, “Nobody cares how much you know until they know how much you care.” And this goes especially for Marketing to Your Audience!
You see, you CAN begin your marketing by sharing your giant Pedigree* of Success, your giant Rolodex* of clients that come at your every beck and call, and your impressive collection of Vintage Star Wars action figures, boxed in mint condition. BUT THEY DON’T CARE!
Okay…maybe the Star Wars figures, I mean especially if they have that one Rare Boba Fett*…
My point being, don’t make your first impression with your audience ABOUT YOU. In fact, you may consider, minimizing the mention of “you” to the smallest amount possible. Your marketing NEEDS to be about THEM.
The Mom who is exhausted carrying around a giant purse that contains everything known on the periodic table of elements. She wants to know that you care about her and her plight, when you sell her your amazing, mega-organizational handbag.
Spend the time in your marketing, connecting with her. Show empathy for how hard it is to carry that overgrown purse. Use humor to help her have a chuckle about it because she knows how impossible it is to find that lip gloss when her chapped lips are screaming for moisture, and the kids are clawing their way to find a granola bar in there too. She will totally think to herself, “Been there done that!”
By doing this, you will establish a relationship with your audience, in this case the Moms of the world. Now, they’ll care to listen to YOU! You have their attention because you relate to each other, on an emotional level. You are selling a relationship BEFORE you sell a product or service. So now, proceed to show some of the cool features of this “Heavenly Handbag” and again relate those features to them.
On a side note, keep your features explanation brief. They don’t need to know the process of “cutting and stitching every nuanced detail” that you researched; they just want the HIGH LEVEL facts that relate to them. This will keep them EMOTIONALLY engaged in your marketing.
In the case that you do spend time talking about YOU, make sure it’s to show how you relate to them. The purpose of sharing this piece of you is to connect with them, and not to gloat about you or in any way make you seem superior. If you don’t connect with them, be on their level, share their emotions, they will see right through you and go elsewhere for a solution to their need.
So…QUICK 5 POINT RECAP
- Marketing is about THEM
- Show Empathy
- Use Humor
- Emotional Engagement
- Sell a Relationship
NOW, get your groove on and practice that Electric Slide together! It’s all about the relationship, and your audience will respond to you once they know that you care about them.
*Pedigree – Pretty sure it’s some type of dog food.
*Rolodex – The Stone Age variety of a contact list on your smart phone. Geesh, writing all those cards sucked.
*Rare Boba Fett – A Boba Fett figure that was designed exclusively as a cereal box mail-in item in 1979. It was advertised with a Rocket firing backpack, but the actual production firing rocket was made stationary, as it was deemed a “choking hazard.” This figure is still highly sought after by collectors and has fetched upwards of 20K at auction.
Whiteboard Videos and How They Work for You!
Whiteboard videos are a dynamic marketing tool with lots of benefits. They incorporate many aspects of a traditional animated video yet they have an imaginative twist–the animation is drawn on camera as the whiteboard video progresses.
The artistic aspect of a whiteboard video has the advantage of engaging an audience in a unique way. Drawing out the message of an ad while viewers are watching helps keep them focussed intently as the point of the ad is presented. It takes more to distract a viewer who’s eyes are glued to the sometimes hypnotizing movements of a pen in hand on paper as the story and point of a video are revealed.
The creation process of whiteboard videos breaks down to the message, script, sound and animation. All of these key factors work hand in hand–no pun intended. Pinpointing the message your organization would like to share with the world is essential and guides the process.
Message: Choosing your message is relatively simple. Decide what you want your viewers to take away from the whiteboard video. The takeaway may be your organization’s values, service, or the quality of the product being marketed.
Script: Once you are confident in your message, begin writing your script. Scripting is where imagination comes in as you write your message in story form. You’ll also want to write out what is going to be drawn during the art phase.
Voice Over: Next, consider what your whiteboard video is telling viewers and then decide what kind of voice over you want to have–if any. Typically there is either one person narrating the whiteboard video or none at all.
For instance, if you are creating a video for a political campaign you may choose to use a narrator and have the Star Spangled Banner playing in the background.
If you prefer to produce a video free of narration it can be drawn and animated to music as words pop on or are being written out on camera. Your audience doesn’t necessarily have to hear spoken words to get your message.
Animation: When your script is finalized and you are ready to step into the wild world of animation, the sky is the limit. Use your imagination and have fun with it!
As most of us are visual learners, the whiteboard video style of drawn out animation helps us grasp the message(s). It is truly an art form and can translate your message into something exciting and fun. Just as children love cartoons, grown-ups are still captivated by animation.
Financially speaking, creating a whiteboard video advertisement is very economical. Compared to a typical television commercial there are overall lower production costs.
Because whiteboard videos are produced for the internet, there is an added aspect of consumer sharing.This means that your whiteboard video can be shared between internet users via social media and is, in a sense, a form of word of mouth advertising.
Choosing a whiteboard video as a way to advertise has many benefits and is an excellent way to promote brand awareness.
There are many platforms where you can launch your whiteboard video including the landing page of your website, YouTube, Facebook, Twitter, Instagram, email blasts, etc.
Enjoy the creative process and add whiteboard animation to your brand marketing.
Try using a whiteboard video for your business today.
If you want to know more about Whiteboard videos click here post.