Whiteboard Videos and How They Work for You!
Whiteboard videos are a dynamic marketing tool with lots of benefits. They incorporate many aspects of a traditional animated video yet they have an imaginative twist–the animation is drawn on camera as the whiteboard video progresses.
The artistic aspect of a whiteboard video has the advantage of engaging an audience in a unique way. Drawing out the message of an ad while viewers are watching helps keep them focussed intently as the point of the ad is presented. It takes more to distract a viewer who’s eyes are glued to the sometimes hypnotizing movements of a pen in hand on paper as the story and point of a video are revealed.
The creation process of whiteboard videos breaks down to the message, script, sound and animation. All of these key factors work hand in hand–no pun intended. Pinpointing the message your organization would like to share with the world is essential and guides the process.
Message: Choosing your message is relatively simple. Decide what you want your viewers to take away from the whiteboard video. The takeaway may be your organization’s values, service, or the quality of the product being marketed.
Script: Once you are confident in your message, begin writing your script. Scripting is where imagination comes in as you write your message in story form. You’ll also want to write out what is going to be drawn during the art phase.
Voice Over: Next, consider what your whiteboard video is telling viewers and then decide what kind of voice over you want to have–if any. Typically there is either one person narrating the whiteboard video or none at all.
For instance, if you are creating a video for a political campaign you may choose to use a narrator and have the Star Spangled Banner playing in the background.
If you prefer to produce a video free of narration it can be drawn and animated to music as words pop on or are being written out on camera. Your audience doesn’t necessarily have to hear spoken words to get your message.
Animation: When your script is finalized and you are ready to step into the wild world of animation, the sky is the limit. Use your imagination and have fun with it!
As most of us are visual learners, the whiteboard video style of drawn out animation helps us grasp the message(s). It is truly an art form and can translate your message into something exciting and fun. Just as children love cartoons, grown-ups are still captivated by animation.
Financially speaking, creating a whiteboard video advertisement is very economical. Compared to a typical television commercial there are overall lower production costs.
Because whiteboard videos are produced for the internet, there is an added aspect of consumer sharing.This means that your whiteboard video can be shared between internet users via social media and is, in a sense, a form of word of mouth advertising.
Choosing a whiteboard video as a way to advertise has many benefits and is an excellent way to promote brand awareness.
There are many platforms where you can launch your whiteboard video including the landing page of your website, YouTube, Facebook, Twitter, Instagram, email blasts, etc.
Enjoy the creative process and add whiteboard animation to your brand marketing.
Try using a whiteboard video for your business today.
If you want to know more about Whiteboard videos click here post.
Animation video production company announces 3 new tips on social media marketing for video.
Through research on some top video marketing articles and blogs, Ydraw has put together this guide for marketing to social media networks. The one main point that the animation video production company Ydraw found of most importance in every social media video marketing campaign is having personality, and gearing your social media towards mutual benefit to viewers and oneself. Let your viewers know who you are. That way they will be familiar with who you are and the quality of your service. If they can connect with your company on a more personal level they will become much more loyal customers.
Tip #1: It is important to keep video posts on social media platforms interesting, engaging, and to evaluate how they impact users daily, seeing what is more interesting to them and adjusting accordingly. There are various tools that can be used to help in analyzing social media, with one of the main tools that analyzes across different platforms being Klout, which helps in strengthening connections between websites like Facebook and Google+.
Tip #2: Another good tip for businesses is to make sure that one does not mix business and personal relationships. Businesses should have a separate page for a personal social media account and a company social media account, not mixing the two. Business contacts are not commonly interested in seeing pictures from a family party, and friends on social networks are probably not interested in seeing in depth animation video production company business statistics.
Tip #3: From various video marketing experts, the majority vote tells users that it is more important to build a following of a brand by sharing significant video content, as opposed to buying “likes.” Build a following by creating great content that people want to share. Appeal to viewers on a personal level, whether that’s by making them laugh or by inspiring them with your video, create something that will strike a chord with them and cause them to share it.
Animated explainer videos are essential for improving landing pages
Ydraw believes this, and wants to share with others the benefits of using animated explainer videos in landing pages.
Animated explainer videos improve landing pages in many areas, and here are four that are defined in detail.
Because technology is continually expanding and businesses are always looking for ways to increase traffic and improve their conversion rates, learning more about the current trends in advertising and promotion are very important to businesses. Just because a website was fabulously popular a year ago doesn’t necessarily mean that it is still making conversions at the same high rate. Many people are finding that using an animated explainer video is an excellent way to improve conversion rates.
One reason for this is the interest level that videos have over simply having text to read. In today’s world, interest must be grabbed quickly and is easily lost. Being able to grab and hold attention is the key to getting conversions. Animated Explainer Videos move quickly and constantly as the scribing follows along with the voice to keep a person’s attention much longer than just text or an audio clip. The clever pictures that are drawn and the injection of appropriate text keep the viewer interested and guessing what will come next. This keeps the attention focused, which is what most businesses want to happen on their landing pages.
Increased Conversion Rate
Statistics seem to uphold the notion that video keeps attention longer than just text does, as companies have reported increased conversion rates when using video on landing pages. When the overall marketing strategy has a landing page video to focus on, then email, social media, PPC advertising, SEO, and all promotions can drive prospective customers to the landing page where the video provokes a higher conversion rate.
Whether the animated explainer video is designed to instruct for the purpose of training, describes the company and what it offers, explains a service provided by the company, or demonstrates a product, its fast-moving animation keeps the customer’s attention riveted. The combination of visual and audio input provides more information to the customer who is then more willing to make a purchase or at least take the next step to learn more.
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The animation production company Ydraw is now not only releasing video scribing videos, but animation videos as well.
When it comes to video marketing, Ydraw is indeed the place to go to for instantly appealing animation production. These videos are content rich and reach out to all age groups alike.
The animation production work at Ydraw is on par with any top animation studio, and after looking at all of their animated videos, it becomes quite obvious that they are made with all the standards of quality, craftsmanship and attractiveness kept in mind.
The animation production is done in a way that it should remind everyone of their childhood, sitting in front of their TV and watching Frankenstein being brought to life by the scientist. In this video however, it is a lead pencil that is made alive by the scientist who then proceeds to encouraging it to draw.
This is of course very close to what Ydraw is in reality i.e. making their art come to life via animation production and helping other organizations with their intelligent and innovative concepts of video marketing.
Ydraw helps people in bringing their ideas and products to life on the internet in a much refreshing way. And one can rest assured that any project they do would also be a very satisfactory experience for the customer in terms of the quality of the output.
Being a company that specializes in animated marketing videos, the people they work with have little to no worries regarding the development of their marketing strategies from the drawing board to the computer screens. And the final product is almost always exactly what the customer companies are looking for. Ydraw is indeed one of the pioneer companies of video marketing using animation production and is paving a way for small and big corporations alike to promote their businesses on the internet in a creative and subtle way.
Animation videos are now being featured as a new and exciting Ydraw service
Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Watch the new 2D animation video created by Ydraw.
Animation videos are now being featured as a new and exciting Ydraw service. Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Animated videos have already shown amazing conversion rates with many animated marketing video companies, which is why Ydraw has announced their new release of services providing companies with not only whiteboard animation and video scribing videos, but animation videos as well.
Why not grow? Ydraw started out as a whiteboard animation company, but that doesn’t mean they have to stay that way. They specialize in video marketing, so naturally, they spread their wings and learned some new tricks of the trade to offer your company more options in order to promote your product. While whiteboard animation still remains one of the best ways to promote your product or service, Ydraw understands that different products and services need to be promoted in different ways.
Sometimes to best promote a product of service, a 2D animation video serves that product or service better than a whiteboard animation could. Ydraw understands this, and quickly became experts in how 2D animation in order to create the most powerful and effective videos for your business.
Contact Ydraw today to see what video would be the most effective for your product or service. Or, let them know if you have any questions, comments, or ideas for them to better their videos.
Ydraw creates new animation videos for you and your company or product.