by Ydraw | Mar 3, 2013 | Video Marketing
Explainer Videos are everywhere and the time is now!
The reality is online video is growing and you can practically find it everywhere these days but it still amazes me that some businesses have yet to adopt the power of Video. Video can be used for TV commercials, youtube ads, tutorials, demo videos, how-to, explainer videos etc.
Last week at Ydraw we had one of our best weeks ever as far as video sales. It is great to see businesses jumping in with both feet. The fact is, the number one focus for content marketing in 2013 should be on Video. Check out these video infographs:
A well organized video content marketing campaign can go a long way. Here are 5 steps you should consider when creating a video.
1. Get Creative: Do not produce boring videos. Take the extra time needed to be creative.
2. Educate: It is always a good thing to give your audience something of value. Educate and entertain them.
3. Know Your Target Audience: This is simple do not create a video that talks about dead cats when you are marketing to PETA
4. Hire Professionals: For the amount of time it takes to create a great video you would be better off hiring professionals instead of wasting weeks on trying to figure it out. There is no need to break the bank either. There are video companies all over the place looking for work.
5. Have Fun: Some of the most popular online videos are full of humor. They have the best chance of putting your company on the map.
Here is another explainer video infograph. I learn by pictures so I really like to post these!
Once you have a video it is now time to blast it out there. Use all the free video hosting sites you can find. Ok, not really, just take the top 5 or so. I like YouTube, Vimeo, Break, and Metacafe. Make sure you put the right keywords in the title and the description. Obviously YouTube is the unquestionable master in the video world so they will start to pop up first. Once you have uploaded, you share it through all your different social media avenues.
+Jace Vernon
by Ydraw | Jul 5, 2012 | Video Marketing
Video Scribing Inception
Video Scribing is nothing more than a powerful inception. It’s the beginning, an undertaking, or a commencement of an Idea.. It is what Ydraw Videos are about. Implanting an idea into someone’s head to get them to act. We use action, images, sounds, and fast movement to implant ideas and thoughts that eventually turn into decisions. Inception is the first step in persuading others.
The Eyes Have It
It takes something a little more powerful than just words on a page. We human beings remember 20 percent of what we hear, 30 percent of what we see, but 50 percent of what we both see and hear. Obviously your communication impact nearly triples when using video scribing. Information that is visually illustrated and communicated has a dramatic and direct impact on the brain. The largest part of the brain is set aside for the things we see. So if you ignore the ultimate power of images and fail to stimulate the brain, game over. The idea does not get implanted.
7 steps to Video Marketing
When creating a video it is important to communicate more information with more impact and have it all look professional. Here are some simple steps
1. Keep it Simple
We all have heard the saying that, “Simplicity is the ultimate sophistication.” It is not that easy to keep things simple. Most videos say too much!
2. Keep it Moving
Keep the audience engaged by anticipation and action. Keep them guessing!
3. Keep it Amazing
Be creative and make sure you video is amazing, different and mesmerizing.
4. Keep a Story
Always use a story. We all love story time!
5. Keep it About Them
“Maturity is when all of your mirrors turn into windows.” Stop talking about you and your company and start focusing on fixing your audiences problems.
6. Keep the Humor
Humor is always a great way to make people watch your video. It increases interest and retention.
7. Keep the Control
Don’t ever let your audience take control. When the video is playing you need to keep them anticipating until the final offer, where you ask them to act.
There you have it. Good luck with Video Scribing Inception.
+Jace Vernon
by Ydraw | May 10, 2012 | Video Marketing
How to Market Your New Animation Video
Ok so you have your new video or you have a video and you need to know how to get it out to the markets. Well, you’re not alone. Video Marketing is not an easy task, but it is critical to your success.
I am going to try and make this article as simple as possible and give you steps to get your video out there. You can always go more complicated, but that topic is for another day. Lets start with the reason why!
TO GET LEADS, CLIENTS, AND BUSINESS!
Both B2C and B2B marketers are confused and searching to discover the new ways to convert visitors to prospects and prospects to customers, and video is a key component.
Why Video?
- Online video adoption soars
- 50% of Internet traffic this year will be video
- 4 billion daily views on YouTube, 2.5 days worth of video uploaded every minute
- 75% of C-Suite executives surveyed said they watch work-related online video on business-related websites at least weekly
- 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer
- On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page
- 24 Million U.S. smartphone users are currently watching online videos on their mobile device at least monthly
How to Marketing Your Video
1. Put your Video on Youtube, Vimeo and the other video sites out there. There are about 100, so take some of the top ones. Here is a simple list:
- YouTube
- Vimeo
- Dailymotion
- Veoh
- Google Video
- Metacafe
Make sure your keywords and description are filled out correctly and match with your target keywords.
2. Create a press release for you video. You can pay for a press release or use a free one.
3. Create a blog post around your video.
4. Create a linking wheel around your blog post.
5. Post video to Facebook, Twitter, and Linkedin.
6. Shoot out an email to your customers, future customers, friends, and family.
There you have it. Simple Right?
by Ydraw | Mar 23, 2012 | Video Marketing
How long should your video be?
We get this question all the time and it is very important. If you go too long you lose leads, customer and attention, but if your video is too short you do not get your message across. So I am going to give you a simple guide on how long your video should be.
Since our time in the video industry we have noticed a couple of interesting characteristic of human nature. People like to talk a lot and companies, corporations, and individuals love to add more and more information to their scripts. They will usually start off with a 2 minutes script idea that somehow magically turns into a 4 minutes script because they feel a craving to hit every market and explain every little detail about their product. This is unnecessary! It is great practice to take your initial script and cut things out and maybe reword a few sentences instead of adding.
What is the perfect length?
90 seconds is the perfect length when it comes to explainer videos, demo videos, and intro videos. These videos are great to capture leads, introduce your company, make people like you, build trust, and get a simple message across in a short about of time. Audiences do prefer to watch a video over reading text, but to not abuse that power by making them sit through a lengthy video.
3 minutes is a great length if you are selling something on the back end or if you are creating a tutorial video. When it comes to educating an audience you need to make sure you have enough time to teach, educate, and inspire.
5+ minutes is where things become very touchy. Video sales letters can be short, long, or beyond imaginably long, like 40 minutes. You have to know what you are doing when it comes to these types of videos. It takes testing, testing, and more testing to come out with the right length. The script and video have to go together so well that you can maintain someones attention for long periods of time. If you are creating a simple explainer video and it comes out to 5 minutes you better start hacking paragraphs because it is too long. Just because a video is way long does not mean that it will be not successful.
Gary Vaernerchuck of TV Wine library does videos of 10-30 minutes of lengths—long by conventional Internet standards. And yet he is widely viewed and wildly successful.
The statement above is more of an exception to the rule. Nowadays everyone has ADD, mark my words, nobody has ever complained about a short video.
So there you have it a simple guide to how long your video should be.
More Info About How Long Should Your Video Be?
One the major question we often get asked is how long should should a video be. That is a great question! We often assume that the more information we pack into a video the better it will be, but that is not the case. Did you know that a 20 second video will often times get better results than a 90 second video. Length of video does not always pay. Rather than pack a explainer video, video scribing video , tutorial video or a internet video with loads of info, try to simplify. One of the greatest minds of all time said,
“Simplicity is the Ultimate Sophistication.” – Leonardo da Vinci
Next time you create a script try to keep the important features and facts to a minimum. It is better to pick one thing than many. You see there is a bit of a problem with us humans; we tend to fight what is know as ‘decision paralysis.’ Meaning, when we are confronted with a lot of different ideas, choices or solutions we tend to freeze up and not choose any of them. Decision paralysis stops customers and clients from making choices. The More info the worse it can be. So back to the question of how long should your video be?
60 to 90 seconds is the answer. Obviously there are times when a video needs to be longer, but for a standard explained video, product launch video, commerical video your standard length should be between 60 to 90 seconds. When in doubt settle for less because more seconds can cost you.
So there you have it. That is how long your video should be.
by Ydraw | Feb 26, 2012 | Video Marketing
Curious about video marketing? About creating a company video but do not know what to include in the content? These helpful tips from Ydraw are great to consider when creating content for a video.
Inform a Customer: Demonstrate products and services that are provided. Educated and informed customers are much more likely to invest in a product when they completely understand it. This allows them to see how the product or service would be beneficial to their life.
Testimonial Friendly: Always use testimonials from clients and fans. Having individuals rate the company for experience, telling how the company has helped them and changed their lives, and comparing other companies, helps other customers see that is product or service is valuable and works.
Introduce Staff: This can create a great bond with customers, especially if they are cartoon based, like the animations in video scribing, where everything is introduced in a fun environment, making a company seem warm and inviting with personality and a sense of humor. A person is much more likely to go with a company that seems fun and easy to work with rather than one that seems rude or stressful.
Call to Action: Add a process for customers to get to know how to connect with a company for more information, and what the next step would be for them to interact with you.
Relax: Make the video script relaxing, do not make it too complicated, and try to keep it brief. Make sure to have two or three key points in a video, ones that are most important to the company above all else, and keep it simple.
Video marketing is becoming increasingly popular with the online population, and will continue to do so for many years. Creating a successful video marketing strategy is crucial for any small business eager to succeed.
Alecsy Christensen, Ydraw
by Ydraw | Feb 21, 2012 | Video Marketing
If you would like to know where the world is going when it comes to Video Marketing I will let you in on some numbers. Take a look at the latest article by REEL SEO.
Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia
Businesses big and small, I implore you to pay attention to this video–even if the subject matter veers into the gross or weird territory (and it does). Because while the content of the video is definitely important to what I want to say, the greater takeaway is this: a technical school in Australia is reaping tons of buzz and earned media this week from a little online video ad they created, and they’re doing it because they walked away from traditional ads completely and fully embraced the concept of creating engaging entertainment content that encourages sharing behavior.
My recommendation would be to click on the link and see what all the buzz is about. The gist of the article is that you have to think out of the box and dare to be different when it comes to your video. Ydraw is always working with corporations who do not care to walk the line of creativity. They want boring and safe! But I am here to tell you that boring and safe videos are not going to create the buzz necessary to drive business and traffic. You need a video that is creative, funny, entertain, and pushes some buttons. That is what the world is craving. You need a video that is going to stick with the viewer. More of the same will just get filed away and lost in the metaphorical filing cabinet that holds all the similar traditional commercials we see. The next time you create a video marketing video you really should consider risk and realize that risky videos usually pay off. Like REEL SEO said:
Traditional Commercials Are Losing Effectiveness.
