by Ydraw | Jun 5, 2012 | Explainer Video, Whiteboard animation
Animation Explainer Videos by Ydraw are outstanding videos that increasingly help a company’s lead conversion rate. They provide the viewer with not only entertaining media, but also an informational experience that is unlike any other animation video on the market today. Having an explainer video by Ydraw will allow your company to explain to others what it is that your service or product does exactly.
Whiteboard Animation videos by Ydraw are great tools to help when working to convert leads to clients. Ydraw just announced they are now working with not only video scribing or whiteboard animation videos, but also expanding their business to include amazing animation videos unlike any others on the market. Think informational cartoons!
With the skills Ydraw’s animation artists have already, they are able to create anything and everything imaginable. If you think it, they can create it. These talented artists are some of the most skilled animators in all the world, previously working for Disney and other well known companies. And who knows animation better than Disney?
When working to convert leads, it is easy to get lost in explaining information to the potential lead that may not be needed. With an animation video from Ydraw, all the content in the video is well scripted and paired with great animations that not only explain complicated information in a more simplistic way, but also focus on the key points that the company uses to convert their leads. This makes it efficient, easy, and time-effective to have leads watch an entertaining video that both excites them and converts them to a further client.
Ydraws animation videos are a great investment for any company looking to more easily convert their leads to potential clients in a fast, easy, efficient, entertaining, time-effective way. Contact Ydraw with any questions, comments, or ideas!
by Ydraw | Jun 4, 2012 | Explainer Video
Explainer videos are only as good as their advertising.
Where you place your video, how you keyword it, and what venues you use to get the most traffic is crucial for a successful explainer video.
Once you place it in the right venues, then the video will do the rest of the work grabbing attention, attracting new consumers, and making sales.
Google has now added a video ad program to optimize explainer video adwords and get the best results at placing your video in the right place. Using the right video is extremely important, one that people will be compelled to watch once it is viewed in adword campaigns. That is why Ydraw creates new and exciting explainer videos that will keep audiences on the edge of their seats, interested to watch any length of video.
By clicking on Google Adwords Explainer Video here, this will take you to the exact site where you can start your Google Adwords video campaign. This will give you step-by-step instructions to complete your campaign and get the best results possible.
google adwords explainer video
Google also provides a help site for explainer video marketing, where specific guidelines can be used to get better results. This site talks about certain aspects like using YouTube as a placement for your video to drive traffic, how to use text overlay, image ads, video ads, info on viewer interaction, and excluding sites or content.
Video adwords for Google additionally has information on how to target explainer video audiences, where Google goes into detail about specific targeting strategies like tips on targeting specific demographics, age groups, topics, and interests. Analytics with adwords will tell you how your video did with impressions, click through rates, viewing rates, etc.
Google Adwords pricing is a lot like other products that Google offers for advertising. The only time you have to pay though, is when someone watches your video. There are options available where you can choose how much or how little you want to pay for each view, and then go from there by analyzing your effort.
Don’t miss out on this great explainer video adwords opportunity, as it could benefit your video marketing strategies immensely.
Alecsy Christensen, Ydraw
by Ydraw | Jun 3, 2012 | Sketch Video
Sketch Video: Another Keyword to Focus on!
It is rather funny to see how many different words people use for Ydraw Videos. Let me give you a short list, whiteboard animation videos, sketch videos, scribble videos, fast hand videos, graphic facilitation videos, video scribing videos, color videos, hand drawn videos etc…. There are so many different name and each week I seem to get another one. That presents a little problem for our marketing team. Which keyword do they focus on first and is it the best one? If you do not know what a sketch video is, check this out.
Finding the Right Keyword
Step one is find out which Keywords have the most searches. You can use the keyword tool provided by Google, its free and is very useful for any business. Google actually provides a lot of free tools when it comes to keyword research. It would be wise to become familiar with all the tools they have to offer and see which ones work for you. The problem with not knowing the monthly searches is because you might be competing for a word that is never searched. Example Sketch Video is a great word for us to compete for but whiteboard sketch video might be even better it all depends on the testing and the numbers. Yes you might be excited at getting to the top of Google for a certain word like “whiteboard sketch video” only to find out you are the only one that searches for that particular term. The perfect place to start is with a keyword that has a good number of searches and very little competition. If you try to tackle the difficult words you will just get discouraged. SEO is not something that can be done overnight. It take time and a lot of writing especailly when it comes to more popular keywords like “whiteboard animation.”
Here are the Monthly Searches for a few of the search terms.
“creative video services” 58
“explainer video” 1300
“video for business” 1600
“explainer videos” 590
“video scribing” 720
“scribble videos” 10
“whiteboard animation” 1300
For a new video company you might consider dominating the search term “creative video services.” It has very little searches and low competition. Don’t expect to make huge profits but it is a great place to start. First you create a landing page or a blog all about Creative Video Services, get a few back links with the anchor text “Creative Video Services,” Ping it, Tweet it, and then finally create an ad-word campaign for it. That is it! Make sure the Actual keyword is part of the Headline, URL, and body.
The term I like is “Sketch Video.” When people see a new whiteboard animation video they are often times confused about the actual name of the videos. So they will google “Sketch Video or Sketching Videos.” We will see how it goes but in the mean time I will see how this blog holds up for the term “Sketch Video.” I will use this particular blog to try and rank for Sketch Video. Wish me luck!
by Ydraw | May 24, 2012 | Video Scribing
Video Scribing Video Requirements for Creation
Video scribing videos are a great internet marketing trend, and the steps to creating a successful one are complicated. This explains some of the basic steps to make a strategy for video scribing success.
Savvy to trends in internet marketing, some may wonder how to make a whiteboard animation video. If one is creative and has some experience with making videos and doing editing, one can learn how to make a whiteboard animation video.
Write a Script
The script is the foundation of the video. The person needs to know what to say and how to say it in a way that will grab the viewer’s attention. Everything that is drawn on the whiteboard goes to the script, so this step is of utmost importance.
Creating a Video Scribing Storyboard
A storyboard is basically a set of pictures that are roughly drawn to go with the script. This is where an artist and a lot of creativity is needed. Interesting pictures that will follow the script well and get across the ideas in an interesting way are also needed.
Record the Voice for the Original Video Scribing Video
Recording the voice that is reading the script is the next step. Knowing how long it takes the voice to say the different things is important so that it can be edited to the video to match. While anyone could read the script, a professional voice is usually much more powerful and interesting to listen to than someone who is not trained for this sort of thing.
Video the Artist in their Video Scribing Process
The artist will follow the storyboard and create the layout as someone videos the entire process. An excellent camera and the right kind of light is needed if one is planning on doing this part individually. If the artist makes a mistake, one can either back up are redo it or one can simply go on and have it edited out.
Final Video Scribing Production
The video must now be edited and sped up so that it matches the voice recording. Using a professional editing team can help this process go smoothly so that everything is properly blended and mixed.
By following these steps a person can now know how to make a whiteboard animation video. For a professional and clean video scribing video, visit Ydraw who offers all of these services in a great package deal that is hard to beat by any other video scribing company.
by Ydraw | May 22, 2012 | Video Scribing
Have You Heard?
Video advertising is the new and most productive marketing method of the 21st century. Some companies get it and others don’t.
Ydraw would like to show you just how to use video scribing videos for you video advertising strategies.
If you did not know already, April was another record breaking month for video advertising: They estimated that 9.5 billion online videos ads were served in specifically the month of April.
If you currently do not have a video, all we can say is…OUCH….that hurts. If you do have a video, great! You are well on your way. The next question you need to ask is:
Does Your Video Convert?
Video Scribing
Video Scribing Videos are the new trend in video marketing and advertising. Now, we do not suggest you take OUR word for it. Let’s look at the responses and numbers to see just how effective video scribing can be:
Case Study 1.
To protect the innocent from being exposed we will use “pseudo names”. Fransico De LaJolla was a client who came to us looking to wow the company with a new form of marketing videos. Here were just a few of the responses he received from the audience.
Saying this to the whole world, that’s the best piece of marketing to date for our company. Awesome work.
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Agree 100% with Phil. The best piece of marketing I have seen to date. Great work dude!!!
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NEAT stuff!!! Well done, Richard !!!!!
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It’s awesome, Fransico!
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Super Job, Fransico. Very well done !!!
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Quality work happens when you care enough to do your very best — and it is clear from this work, that you care. Thank you for your efforts.
Best Fabio
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I love, love, love, the new marketing piece. This is soooo Awesome!!
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When we first hired marketing people after our Series A, this is the type of material I hoped we would be able to get produced. I didn’t think it would take three and a half years, but it is great to finally see some really high quality materials getting produced. My wife was extremely impressed by the recent marketing slicks that were created and I’m sure she is going to love this video as well.
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Case Study 2,3,4 5,6,7…….100 All Awesome!
The Fact is, every company has been pleased with the results of video scribing. It just works, and has a way with the audience. You NEED Video Scribing, and you need it now! The Video Scribing Masterpiece is completed in four simple steps. Here at Ydraw we try to make the process easy and painless.
1. Scripting
2. Storyboarding
3. Recording
4. Editing
We will create the whole video for you, OR you can create your own script. Either way, we just LOVE YOU and want YOU to have the best video for your company. Video advertising is a MUST and video scribing is the best way to get great video advertising, conversions, ROI, traffic to your website, and undivided audience attention.
Call Ydraw and create your Video Scribing Video today.
