Explainer Video Company Announces 5 Tips on “The Art of Enchantment

Explainer Video Company Announces 5 Tips on “The Art of Enchantment

Explainer Video Company Announces 5 Tips on the Art of Enchantment

 

Whether a person is looking to enchant through blogging, video marketing, script writing, video editing, business ventures, or socially, it is essential to learn the basics of the art of enchantment. This can help in every aspect of life and lead to successful choice making skills.

 

Here are 5 important tips on the art of enchantment, brought to Ydraw by Guy Kawasaki, a speaker at the well-known ad:tech conference held in San Francisco.

 

Tip #1: Create a Polite and Valuable Presence

 

How does a person do this? It is essential that one has a good, stern, handshake. It is also important to have a good, sincere smile. In business or in social life, it is also key that people learn to trust others. Customers should be trusted, as the explainer video company Ydraw does through allowing clients to be involved in the full process of video editing, scripting, storyboarding, and animation to create the best product possible.

 

Tip #2: Thoroughly Assess Your Product

 

Conduct a pre-trial for the desired product or service before it is launched to the public, naming and locating all the reasons why it could fail. Before a product/service is launched, make sure that all of the reasons it could fail are eliminated.

 

Tip #3: Tell a Story

 

When producing videos like the explainer video company Ydraw, or when trying to entice a customer or person and get them excited about something, remember to tell a story. Stories will connect the user or viewer with what is being presented, helping them to retain information better by visualization.

 

Tip #4: Plant as Many Seeds as Possible

 

Do not just go after one source of media or press releasing, but try to target multiple channels of news and announcement systems, connect with people on small social networks, getting personal with all different types of people.

 

Ydraw, one of the leading explainer video companies on the market today, creates compelling and enticing animated explainer videos through whiteboard animation and video scribing. Call today to get more information on how to make a great video marketing campaign for business.

 

 

+Jace Vernon

+Alecsy Christensen

Animation Video Production Company Announces 3 New Tips on Social Network Marketing for Video

Animation Video Production Company Announces 3 New Tips on Social Network Marketing for Video

Animation video production company announces 3 new tips on social media marketing for video.

 

Through research on some top video marketing articles and blogs, Ydraw has put together this guide for marketing to social media networks. The one main point that the animation video production company Ydraw found of most importance in every social media video marketing campaign is having personality, and gearing your social media towards mutual benefit to viewers and oneself.  Let your viewers know who you are.  That way they will be familiar with who you are and the quality of your service.  If they can connect with your company on a more personal level they will become much more loyal customers.

 

Tip #1: It is important to keep video posts on social media platforms interesting, engaging, and to evaluate how they impact users daily, seeing what is more interesting to them and adjusting accordingly. There are various tools that can be used to help in analyzing social media, with one of the main tools that analyzes across different platforms being Klout, which helps in strengthening connections between websites like Facebook and Google+.

 

Tip #2: Another good tip for businesses is to make sure that one does not mix business and personal relationships. Businesses should have a separate page for a personal social media account and a company social media account, not mixing the two. Business contacts are not commonly interested in seeing pictures from a family party, and friends on social networks are probably not interested in seeing in depth animation video production company business statistics.

 

Tip #3: From various video marketing experts, the majority vote tells users that it is more important to build a following of a brand by sharing significant video content, as opposed to buying “likes.”  Build a following by creating great content that people want to share.  Appeal to viewers on a personal level, whether that’s by making them laugh or by inspiring them with your video, create something that will strike a chord with them and cause them to share it.

Animation Video Announcement | New Online Video Behaviors and Statistics

Animation Video Announcement | New Online Video Behaviors and Statistics

Animation Video Announcement | New Online Video Behaviors and Statistics

Many people opt for cooler activities during the hot summer months. The internet has become a hobby for many, and it seems that the animation video viewing is at the top of the list of things to do indoors. According to ReelSEO, last month alone an estimated 33 billion animation videos were viewed and the numbers just keep growing. Online viewership has reached all the way up to 180 million.

Video ads account for around 25 percent of the rising numbers in viewership on the internet.

Google is among the top ten at nearly 20 minutes per viewer ranking out at 154,507 viewers. The entire internet viewer population only ranks as 180,373 viewers, so it is easy to see who dominates the competition. These numbers do not include video ads that were watched by viewers as well.

Yahoo comes in second with a whopping 51,453 animation video viewers. It was closely followed by Facebook at 49,003. Though VEVO numbers are on a decline, although it did still rank in at 46,202. Other sites that ranked in the top ten were Viacom Digital, Microsoft sites, AOL Inc, Amazon, Turner, and Vimeo. With VEVO being on the top of the list for YouTube partners.

The YouTube partners and channels have also been ranked according to the most used in 2012.  Machinima followed Warner with 23,601. Marker, Full Screen, and Broadband PC all came in closely behind the competition. Last on the list was ING who ranked in at a mere 6,453 video viewers last month.

Machinima leads everyone with 76.1 minutes per viewer, but VEVO continues to decline in this area as well. There is no doubt YouTube and its partner sites will continue to grow. People add thousands upon thousands of footages to the web every day.

Animation video advertising is becoming a hot new trend for advertising, and many people are keeping online diaries, baby books and so forth as their primary keepsakes on YouTube. One never knows what may be found there, but what is certain is that it is impossible to watch just one.

Informative, entertaining, personal, or professional, YouTube has it all. The animation video shows no sign of losing popularity; as a matter of fact the trend seems to be settling in and is reaching all time highs. It is guaranteed there is an animation video on the web for everyone to enjoy. They are fun and easy ways to beat the heat and pass the time during these relentlessly hot months of summer.

 

 

+Jace Vernon

+Alecsy Christensen

We Don’t Like Boring Videos

We Don’t Like Boring Videos

We. Don’t. Like… Boring Videos!

by Ydraw 

Ever notice the amount of boring crap floating around on the internet? There’s a lot! Yet, more and more people are putting boring content for us to read and watch online. It’s confusing! 

The human brain/memory hates anything boring. It will cast out the unimportant or un-entertaining.  That’s why it is necessary to make our explainer videos amazing… so they can be remembered, not forgotten! 

What Does the Brain Like?

The brain is a magnet! Especially for things like sex, emotional triggers, and threats.  Here are some questions it is constantly asking:

  • What’s for dinner?
  • Can I mate it?
  • Will it mate me?
  • Will it be fun?
  • Can it entertain me?
  • Will it feel good?
  • Will it hurt me?
  • Will it lift me?
  • Will it bring me success?
  • Will it make my life better or worse?

When creating your whiteboard video, keep these questions in mind.  How can you best answer them in a way that relates to your video?

1. Repetition is for Remembering:

When a client watches your video, it better be good! Good enough that it’ll be watched again and again.  Repetition is key when it comes to remembering.  It is like those songs that come on the radio. You know… the ones you haven’t heard in like, 10 years and when they finally come on, you can sing them word for word, without skipping a beat.  It’s because you’ve listened to them over and over and… over, until it was put into a long-term memory. Same thing happens with your videos! Your video needs to be repetitious and worth repeating. That way when a client needs your service, you’re the first that comes to mind!

2. Emotion Takes-Over:

The brain remembers how it feels, what it sees, what it smells, and what it hears.  The more senses you appeal to with your whiteboard video, the better the outcome.  It is time to toss out the old PowerPoint presentations. It’s time to get creative! It’s time to captivate! Now if we could only create a way for people to smell our videos. Kind of like the ride at California Adventures called “Soarin’ over California.” It releases a sweet pine aroma when you fly over the pine trees. Yeah, that would be awesome! Regardless, vision trumps all other senses. Our minds think, react, and even visualize in pictures!

3. The Ultimate Video:

If someone were to ask me what the ultimate video would be, I would say it is entertaining, interesting and makes me feel good. It’s one that makes me smile and inspires me to change. So, the next time you produce an explainer video remember that people like to be entertained before they are sold. Create a video that they will watch over and over. That way, your product or service gets logged into their long-term memory. If you’re remembered, sales from your videos will go through the roof.

+JaceVernon

Call Ydraw, for you next Whiteboard Video

 

Scribble Video Tips | How to Optimize a Video Title for Search

Scribble Video Tips | How to Optimize a Video Title for Search

Scribble video marketing for search optimization is critical in any video campaign.

 

Getting the right title on a video can help users find a video better, help a video be more searchable, and help a video go viral. These 4 tips will help start the process to a successful title that is fully optimized for search.

 

To be on the top of YouTube and Google, it is extremely important to optimize the title of the video that is being produced, as well as making the title compelling to potential viewers. This is the first thing a viewer sees and searches for to get to a video. Here are various tips when choosing a successful title for a video:

 

Do Not Deceive: Make sure the title of the video aligns directly with the content of the video. If the title does not correspond with the content, viewers will likely click away from it. Let potential viewers know what the video is about, and don’t try to confuse them.

 

Do Experimenting Later: In publishing the first video of many, it is more important to develop a title that has more of an emotional response to viewers, as opposed to one that is used explicitly for keywords and rankings. Keep in mind that it is always possible to go back and re-title videos, so after a few days when subscribers have seen the videos, it is ok to go back and optimize the titles more for search results, experimenting to see what works best.

 

Do Take Advantage of Current Events: If there are videos that are older, one trick is to take advantage of current events, for example, during the fourth of July, if there is an older video pertaining to fireworks or something about that, it is good to go back and update the video to see if there can be another wave of views.

 

Do Not Use Long Titles: Even though there is room for 100 characters in a scribble video YouTube title, people will only see the first 50-60 characters when it shows up in searches. On Google, only 50 characters will be seen, and 55 characters in the YouTube search. Keep the main keywords towards the start of the title, and keep the title within the 50-60 character range.

 

+Jace Vernon

+Alecsy Christensen