We. Don’t. Like… Boring Videos!

by Ydraw 

Ever notice the amount of boring crap floating around on the internet? There’s a lot! Yet, more and more people are putting boring content for us to read and watch online. It’s confusing! 

The human brain/memory hates anything boring. It will cast out the unimportant or un-entertaining.  That’s why it is necessary to make our explainer videos amazing… so they can be remembered, not forgotten! 

What Does the Brain Like?

The brain is a magnet! Especially for things like sex, emotional triggers, and threats.  Here are some questions it is constantly asking:

  • What’s for dinner?
  • Can I mate it?
  • Will it mate me?
  • Will it be fun?
  • Can it entertain me?
  • Will it feel good?
  • Will it hurt me?
  • Will it lift me?
  • Will it bring me success?
  • Will it make my life better or worse?

When creating your whiteboard video, keep these questions in mind.  How can you best answer them in a way that relates to your video?

1. Repetition is for Remembering:

When a client watches your video, it better be good! Good enough that it’ll be watched again and again.  Repetition is key when it comes to remembering.  It is like those songs that come on the radio. You know… the ones you haven’t heard in like, 10 years and when they finally come on, you can sing them word for word, without skipping a beat.  It’s because you’ve listened to them over and over and… over, until it was put into a long-term memory. Same thing happens with your videos! Your video needs to be repetitious and worth repeating. That way when a client needs your service, you’re the first that comes to mind!

2. Emotion Takes-Over:

The brain remembers how it feels, what it sees, what it smells, and what it hears.  The more senses you appeal to with your whiteboard video, the better the outcome.  It is time to toss out the old PowerPoint presentations. It’s time to get creative! It’s time to captivate! Now if we could only create a way for people to smell our videos. Kind of like the ride at California Adventures called “Soarin’ over California.” It releases a sweet pine aroma when you fly over the pine trees. Yeah, that would be awesome! Regardless, vision trumps all other senses. Our minds think, react, and even visualize in pictures!

3. The Ultimate Video:

If someone were to ask me what the ultimate video would be, I would say it is entertaining, interesting and makes me feel good. It’s one that makes me smile and inspires me to change. So, the next time you produce an explainer video remember that people like to be entertained before they are sold. Create a video that they will watch over and over. That way, your product or service gets logged into their long-term memory. If you’re remembered, sales from your videos will go through the roof.


Call Ydraw, for you next Whiteboard Video