The Rise Of Video Marketing Ideas and How To Make It Stop

The Rise Of Video Marketing Ideas and How To Make It Stop

by | Sep 8, 2015 | Animation Production, Animation Video, Explainer Video, Hand Drawn Videos, Video Marketing, Whiteboard animation, Whiteboard Video, Ydraw

We love our customers and appreciate the business you all have given us. Without you, we would not be eating.

You would think that after creating animation videos for five years our ideas would run out, but they have not. Success breeds more success, and animation video creation only breeds more video ideas. It’s racking our brains and we just have to make it stop.

You’re going to help us…lol

Over the last year we have come up with some glorious ideas that will certainly go “viral” or at least put you on the map.

For our happy customers, we are going to present you with three video styles and ideas that could change your business forever. These ideas can be adjusted, changed, or adapted to your business, so my hope is that your marketing director will take a look and maybe bring us back some more ideas.

Now, I must warn you that these ideas do not come cheap, nor are they going to be simple. It’s going to take a big budget and for this to work you are going to have to let our professional animators do what they do best:

Create amazing stuff!

I will tell you whom these video ideas are not for…

  • · Companies with a very tight budget. (Sorry, it’s going to take a lot of time and teamwork. This does not come cheap.)
  • · Companies that have a hard time pushing the envelope.
  • · Companies who worry about offending every Tom, Dick and Harry on the planet. These videos will be loved by most, but there will be haters. There always are.

So lets jump in.

I am going to give you examples of these ideas so that you can see what type of traction they have received in the past. Remember, the reason for sharing our ideas is to spark a few ideas of your own.

Video Campaign Number 1

“Fart On A Plane”

All of us have experienced the misery that comes with plane travel. It ranks among the worst experiences – next to death. Personally, I feel like we are being treated like a bunch of lost sheep and I am sure airline workers feel like we are a bunch of dumb lost sheep.

We want to create a series of funny videos. (Five of them to be exact.) These videos are going to show the different scenarios that happen on a plane. It’s something we all relate to and it will bring a smile to the face of the audience.

The kicker is, after each video we will have branding and a message that applies to your company. It’s marketing without the audience knowing.

Here are some great examples:

Have you ever heard of “Dumb Ways To Die?”

It was a video created by Metro Train Station that has over 100 million views, but it doesn’t stop there. The campaign we would create would mimic theirs in that we would create.

  • · Characters
    · YouTube channel
    · Custom song
    · Website
    · 5 videos
    · Marketing banner ads
    · Coloring books
    · Merchandise
    · **Maybe an app**

Check out their video:

And here is their website:

https://shop.dumbwaystodie.com/

Can either of these examples be applied to your business? “Fart On A Plane” could be perfect for a Net Jets, Magellan Jets, Flex Jets, or a private plane company looking to show the misery of commercial plane travel.

What are the pain points of your business that the audience can relate to?

Video Idea Number 2

“Training Like You Have Never Seen Before”

Have you ever seen “The Bottom of the Ninth?” I’m guessing you have not. It is probably one of the cooler ideas I have seen, but it did not get any traction due to lack of marketing and lack of usefulness.

This style of video is 3D, with 2D elements encompassing a comic book feel.

Take a look:

This style would be perfect for a training video series. Could you imagine being trained by videos and a comic book style pamphlet?

Your audience would not forget it!

They could watch the training video series on their phone, at any time, or they could read the comic style pamphlet. It would be the most effective training ever done on planet earth.

A year or two ago we created a training video for The Cosmopolitan and it was a huge success. I think it is time we push the envelope a bit and really create a training video style that will be recognized by companies all around the world.

We can do this; we just need the right customer to make it happen.

Video Idea Number 3

“Still Coming Up With A Title”

If you have been with Ydraw for a while you will know that we love the Chipotle video.

I have written about it a couple of times before. Check it out below:

They nailed the message and were rewarded with millions of views. We want to create something like this for your company. Once again they took the pain point of the audience and exploited it.

Did you see the poor cow?

Now can you see the challenge that we are facing? We have some amazing writers, Disney animators, and editors, who want to be stretched to the limit.

Currently we are doing a full campaign for National Safety Council. They had the budget and we were able to let our artists create. It has stretched them a bit, but they still have hidden talents that we have yet to see.

Video-Marketing-Ideas-number-2

Video-Marketing-Ideas

Here are some screen shots and scenes.

Let’s chat and discuss ways to make this happen. It’s for the greater good. If these video ideas do not stop soon we might have to start creating them on our own.

It’s our job to build it, and the audience will come… lol

Hope you enjoyed…

The Rise Of Video Marketing Ideas and How To Make It Stop

The Best Whiteboard Animation Company – Whiteboard Videos

by | May 26, 2015 | Animated Whiteboard Videos, Whiteboard animation, Whiteboard Video

I get asked all the time by clients and prospective clients who are looking for whiteboard videos:

“What makes you different from all the other whiteboard video companies?”

Well…I am glad you asked. We actually lost a job last week to some company in California. It always amazes me when this happens because I do not know why people settle for no name companies that produce junk. Unless it is a price issue, then I understand.

Let’s Get REAL!

Did you know that 95% of Whiteboard Animation Companies do not even create customized art? Nor do they draw under the camera. It’s all clip art and  fake hands. Welcome to the day and age of deception. If you are going with a large video production company they are most likely going to search for software that will create a fake hand.

Here is is a Fake Whiteboard Video

Here is a Real Whiteboard Video

Don’t be fooled. If you want amazing Whiteboard Animation Video results,  make sure you have a company that really does produce whiteboard videos.

Make sure they are customized and your artwork is created to match your brand and business. This will eliminate about 95 % of whiteboard video companies.

Here is a list of companies that create real whiteboard animation videos.

1. Ydraw
2. Truscribe
3. Switchvideo (look fake, but are not)
4. Whiteboard Animation
5. RSA animate (the father of Whiteboard)
6. Adtoons
7. 321 fastdraw

These 7 Whiteboard Video Companies are what I consider to be the best in the industry. We have all been around since the beginning and we focus on Explainer Videos. They are my competition and I consider them to be valid opponents (kind of).

Now Let’s Compare Whiteboard Video Quality.

Best way to compare quality is to show you some screen shots. Or you can just jump over to YouTube and check out a few videos.

https://www.youtube.com/user/theRSAorg

https://www.youtube.com/user/theRSAorg

https://www.youtube.com/user/switchmarketing

https://www.youtube.com/user/TruScribeVideos

https://www.youtube.com/user/321fastdraw

https://www.youtube.com/user/Ydraw2011

Obviously I am a little biased but you will see that Ydraw is the absolute best in quality. Our artists all come from places like Disney, Cartoon Network, Marvel, etc. They worked on movies like, Land Before Time, Pocahontas, Toy Story, etc. They are one of the the things that makes us different.

Let’s Talk Whiteboard Video Pricing

This is where things can get a little tricky. The companies above have a price range starting at $3900 and goes up to $75,000. It’s rather unique how we are all over the board. Don’t ask me…  🙂

The price of a whiteboard video is very negotiable, but if you go too low, your quality will suffer. I would pay around $8000 for a one to 2 minute video. There is no need to go higher. If a company wants more or thinks they deserve more money because of some special method, don’t buy it. Have them come down!

We have a package that starts at $3900 if you are the right client, but most pay $7500 for the first minute and $2000 per additional minute. http://ydraw.com/youre-a-genius

And Finally The Whiteboard Methodology

This is where we all differ a bit, but at the end we wrap the same concepts into different terms.  For example, we like to draft our scripts using simple formulas.

1. Headline, Problem, Solutions, Call To Action.

2. Attention, Interest, Desire, Call To Action

3. Pain, Peril, Resolution.

These are all things that you need to integrate into your Explainer Video. This is what keeps their attention. I have seen all of our competitors create great videos.

Usually the number one destroyer of a creative video is the client. They say too much and forget to let us do our jobs. Below are some of my favorite videos. The first one is a great script that converts, the second one was created by RSA animate. It was one of the first whiteboard videos ever created.

 

Have a great day. We would love to help you with your next Whiteboard Animation Video. We consider ourselves the Best in the Industry and would love to prove it to you.