YouTube’s TrueView Advertising

YouTube’s TrueView Advertising

YouTube’s TrueView Advertising Yields True Blue Results

YouTube’s video sharing services have exponentially grown since their launch in 2005.

With over a billion users (which equates to about one third of the on line population) people are watching hundreds of millions of hours on YouTube every day.

The video presence of YouTube is unparalleled, they reach more people in the age range of 18-49 than any cable network in the U.S. Internationally, YouTube can be navigated in 76 different languages which translates to 95% of the earth’s population.

Since their acquisition by Google in 2006, YouTube has become a frontrunner in advertising choices.

YouTube’s TrueView advertising format makes implementing an ad campaign easier than ever before.

Just as the name hints at, advertising partners pay per true-view and are only charged when the viewer is engaged with your ad.

That means you only pay when the viewer watches 30 seconds or the full ad (whichever is shorter) or if the viewer interacts with your ad i.e. clicks over to your site.

There are two types of TrueView ads; in-stream and in-display.

The in-display ads appear in YouTube search results, adjacent to related videos, on the YouTube home page, and on partner websites and apps.

In-stream ads play before, during, or after videos on YouTube or on partner websites and apps.

A great aspect of the TrueView dynamic is that viewers have control over what they see and how much they view.

Viewers are given the option to skip an in-stream ad after five seconds, so if they choose not to view your ad its no money out of your pocket.

Real time analytic updates are an excellent feature of TrueView ad partnerships.

YouTube includes built-in analysis so you can measure the effectiveness of each of your video ads and make adjustments as necessary.

Some of the analytical features allow you to see exactly where your ad is being viewed, how many clicks you’re receiving, and how many ad views you have paid for.

If you choose to run multiple video ads at once this tool allows you to compare performance and have maximum reach from your campaigns.

YouTube also features target audience optimization for all of their advertising partnerships.

They offer a variety of customization options such as location, age, gender, and interests just to name a few.

Ensuring you reach the right audience, TrueView ads are easily palatable for the viewer.

If they don’t want to see your in-stream ad, they have the choice of simply skipping it.

If they don’t want to view your in-display ad they just don’t click on it. This allows them a chance the either become interested or continue on their merry way.

Either way, you’re only paying for viewers who are interested in watching your ads.

TrueView advertising is a practical and effective method of connecting with your market.

According to YouTube’s analysis, partner revenue has grown 50% consistently over the past 3 years.

Having all the evidence of success, Youtube TrueView advertising yields true blue results.

If you want more information about YouTube TrueVeiw advertising click here.

Thank you for reading YouTube’s TrueView Advertising

New YouTube Video Ad That Will Blow Your Mind

New YouTube Video Ad That Will Blow Your Mind

Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads

 

It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.

Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.

If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.

Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.

People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird.

Things are changing and you will want your video marketing to adapt to what people want.

So while you are here I wanted to show you a couple of other videos that we have created for YouTube.

 

This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com

They will explain how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video.

Good Luck

hope you enjoyed this short blog about our New YouTube video ad

New YouTube Video Ad That Will Blow Your Mind