So what’s the difference between Paid Traffic and Organic Traffic? What even is TRAFFIC? Is it really possible to get on the 1st page of google? Watch this week’s episode of Moron Monday to find out. The answer might surprise you!
If you missed last week’s episode, you can watch it here. (We talked about creating the right message for your target audience)
VIDEO TRANSCRIPTION
Hey guys. What’s up? This is Jace with another episode of Moron Monday. This is actually one of my favorite episodes which is, Traffic. We’re going to talk about paid traffic today. We’re going to be talking about organic traffic.
Now, is traffic hard? I put this up here first. Yes, traffic’s hard. Yes, this is difficult. Can you do this alone? Probably not, unless this is your full time job.
Now, you have to also be careful because this is where most people are being sold. You’re getting phone calls all day that say, “Hey, we’re going to rank you #1 on Google.” All of you have probably got those phone calls and it’s BS. A lot of people are saying, “Hey, I’m going to get you thousands of Facebook leads, for $3 a lead.” Are they good leads? Probably not.
This is where the good marketers and all of the bad marketers separate themselves. When you find somebody who really knows what they’re doing at Google Ads, you’re going to get an ROI. If you know somebody who’s really good at Facebook, you’re going to get an ROI there. But first, you have your video, you have your website, everything’s sitting there ready to go.
So, now what? If you build it, will they come? No, they will not. Just because you have a video, just because you have your website, doesn’t mean you’re going to sell your product or service.
That’s probably the number one thing I see, people come to us, we create their video, we give it to them, it sits. Then they call us a year later saying, “Hey, I need help.” So, let’s go over that.
Paid Traffic
The very first thing, paid traffic. Now, I like paid traffic and I recommend everyone out there to do a Google Ads campaign. Why do I say that? Because Google Ads always have an ROI. Now, if you bid position one, or even two, three, you might not get a return on investment there. But you might say, “Okay, I’m going to bid a few cents, position six, seven, eight.” And you’ll get a return on investment later on. But you just have to play the game and you have to optimize Google Ads.
Google Ads is not a set it and forget it thing.
You need to be on there every day, adding negative key words, until you get everything dialed in. Then you can let it run. I love Google Ads because people are searching for your product and service. So, somebody types in plumber in California, and you pop up as a plumber in California, pretty efficient. Got it?
Facebook and Instagram
Next, Facebook and Instagram, I love Facebook, I love Instagram, I run ads there all the time.
It is cold traffic. What that means is you need to nurture them. You can’t just run a simple ad and hope they convert. You need to run an ad, run a remarketing ad, get multiple touches. All this stuff, the reason you’re doing everything is because you want to get multiple touches.
I harp on that a lot because, I myself, I take probably 12 to 15 touches before I buy a product or service, so you’re going to use all this.
Facebook, Instagram, I like. If you’re marketing anything like in the sports industry, sports products, fitness products, weight loss products, all that stuff, Instagram’s probably your play. Boutiques, Instagram’s your play. I have tons of tutorials on Facebook and Instagram ads.
I also have set up some tutorials on YouTube, I love YouTube ads. Not a lot of people are doing it, they’re new. They are getting better and better with Google and how they’re optimizing things, so I like YouTube ads.
Pinterest, LinkedIn, Twitter, and Solo Ads
There’s other ones. You have Pinterest, LinkedIn, Twitter, Solo Ads, all these ones are great but they’re not as efficient nor do they have all the tracking capabilities and all the targeting that these other ones have.
Now, LinkedIn is good if your product or service is 7 to 10 thousand dollars, then you could probably do LinkedIn. Got it?
Organic Traffic
Now, organic traffic. This is a tough one.
SEO, let’s talk SEO. SEO is search engine optimization. Is SEO easy? No, it is one of the most competitive. Because think about it, you’re competing against some of the the biggest company’s Yelp.com. You’re trying to take the number one spot from Yelp, or you’re trying to take the number one spot from the biggest companies in the world, who are spending thousands, if not hundreds of thousands of dollars on search engine optimization.
Normally how this goes is you get a call, somebody says, “Hey, I’m going to get you ranked number one on Google.” And you’re like, “Hey, that’d be great, perfect. How much is it?” They sign you up for some fee and six months down the road, a year down the road, you see nothing. This is why SEO is a problem.
One of my companies I started, we did awesome at SEO for two years, Google changed the rules and all of a sudden it was like, okay we’re on page two. Bigger companies went ahead of us and we can’t seem to beat them out.
Other companies that I’ve done stuff with, we’d get lucky, we’d beat out a lot of people. But does it take time? Yes. If you think that you’re going to dominate in search engine optimization, you need to plan on a year, minimum. Two years is a good number and it takes huge amounts of content, takes back links. That’s the only way.
If you’re being sold on SEO, be careful because it is a game that is difficult. Google changes the rules all the time and it requires you to beat out the big boys. Got it?
So be careful with SEO. I always say create your own content and do 15 hundred word articles, if you want to win at that game.
Social Media, Daily Posts, and Interaction
Social media, daily posts, interacting with your audience. This works really well. A lot of people don’t interact with businesses, so just know that.
If you’re going out there posting on your Instagram, your Facebook, and thinking hey, why aren’t I getting any interactions? It’s probably because you’re under your business name, not a lot of people interact with businesses.
Outbound
And the other one is Outbound. You can outreach to people. I do a LinkedIn outreach, which is Outbound. I do cold emails. That works really well, so there’s a lot of Outbound tactics that you can use to get traffic.
The whole idea of everything here is to get people to your website so that they can listen to your message, and fill out a form or give you a call and do business with you.
Which ones do I recommend? Which ones do I like the most? I like them all. I do them all.
I don’t know which one’s going to convert the best. So, the best thing you can do is start with everything and then eliminate. If SEO is just not your thing, eliminate it. But I like to do everything here.
You don’t need to put all your budget into one spot. You can say five dollars here, five dollars here, ten thousand here, ten thousand here, just depends on your budget.
I hope that helped. Go out there and start pushing the traffic, because that’s what matters. That’s what’s going to get you the conversions. Then follow this up with an actual remarketing campaign.
Don’t just go out there and send traffic to your website, go out there, get the traffic, follow it up with a remarketing campaign and nurture it with an email campaign. Which we will talk about on the next episode.
If you have questions, look us up. You can go to our different websites. You’ve got ydraw.com or you’ve got marketinghy.com, reach out to us, we’d be happy to help. That’s it. Peace.
YouTube’s TrueView Advertising Yields True Blue Results
YouTube’s video sharing services have exponentially grown since their launch in 2005.
With over a billion users (which equates to about one third of the on line population) people are watching hundreds of millions of hours on YouTube every day.
The video presence of YouTube is unparalleled, they reach more people in the age range of 18-49 than any cable network in the U.S. Internationally, YouTube can be navigated in 76 different languages which translates to 95% of the earth’s population.
Since their acquisition by Google in 2006, YouTube has become a frontrunner in advertising choices.
YouTube’s TrueView advertising format makes implementing an ad campaign easier than ever before.
Just as the name hints at, advertising partners pay per true-view and are only charged when the viewer is engaged with your ad.
That means you only pay when the viewer watches 30 seconds or the full ad (whichever is shorter) or if the viewer interacts with your ad i.e. clicks over to your site.
There are two types of TrueView ads; in-stream and in-display.
The in-display ads appear in YouTube search results, adjacent to related videos, on the YouTube home page, and on partner websites and apps.
In-stream ads play before, during, or after videos on YouTube or on partner websites and apps.
A great aspect of the TrueView dynamic is that viewers have control over what they see and how much they view.
Viewers are given the option to skip an in-stream ad after five seconds, so if they choose not to view your ad its no money out of your pocket.
Real time analytic updates are an excellent feature of TrueView ad partnerships.
YouTube includes built-in analysis so you can measure the effectiveness of each of your video ads and make adjustments as necessary.
Some of the analytical features allow you to see exactly where your ad is being viewed, how many clicks you’re receiving, and how many ad views you have paid for.
If you choose to run multiple video ads at once this tool allows you to compare performance and have maximum reach from your campaigns.
YouTube also features target audience optimization for all of their advertising partnerships.
They offer a variety of customization options such as location, age, gender, and interests just to name a few.
Ensuring you reach the right audience, TrueView ads are easily palatable for the viewer.
If they don’t want to see your in-stream ad, they have the choice of simply skipping it.
If they don’t want to view your in-display ad they just don’t click on it. This allows them a chance the either become interested or continue on their merry way.
Either way, you’re only paying for viewers who are interested in watching your ads.
TrueView advertising is a practical and effective method of connecting with your market.
According to YouTube’s analysis, partner revenue has grown 50% consistently over the past 3 years.
Having all the evidence of success, Youtube TrueView advertising yields true blue results.
If you want more information about YouTube TrueVeiw advertising click here.
Thank you for reading YouTube’s TrueView Advertising
Ads are everywhere, from the logo on your coffee cup to your children’s mobile devices we are constantly immersed in a consumer driven society. Of the many different modes of delivery your company can choose to market your product or services there are none that compare to a video.
Video marketing does what print cannot, it engages the consumer with both audio and visual means. Everyone knows the old adage “A picture is worth a thousand words”, but what is a video worth? According to Dr. James McQuivey of Forrester Research the value of a one minute video is worth 1.8 million words. The human brain is constantly absorbing information and “filing” it into our conscious and subconscious mind, guiding our everyday actions. Research by comScore states that 45.4% of internet users view at least one online video in a month’s time and the average user is exposed to a median of 32.2 videos per month.
As our technological advances are ever transforming; so too are our forms of entertainment. Nielsen’s Total Audience Report stated that people are spending more time with media and less time watching live television. This means huge shifts in how companies reach their audience with advertisements.
Aside from the fact that we now have DVR and the power to fast forward through commercials, people aren’t just sitting at home watching the boob tube. They’re streaming their movies and shows on tablets, smart phones, and computers. People are streaming everywhere from parks to public restrooms. Traditional television commercials and print advertisements cannot raise your bottom line alone. The future is here, and that future is online video marketing.
100 million internet users watch videos online each day. Statistically speaking the numbers don’t lie in 2010, the Forrester Marketing Group conducted a survey and found that when an explainer video was included in an email the click-through rate had increased by 200%-300%. A growing number of people would rather watch a video than read text. This is support by Forbes Insight which states that 59% of senior executives prefer to watch than read.
Major retailers have found that 90% of online shoppers have said that an online product video was useful in guiding them to make a purchase. Researching a product via written specs and reviews is now coming in second to product videos and video reviews. Product videos are a growing advertisement resource for retailers and are statistically proven. Not only do these videos allow for the consumer to better understand and “experience” the product, but it also leaves them feeling more confident in their purchase. Consumer confidence is key to achieving brand loyalty and additional word of mouth sales.
In short video marketing is more than just an ad. It is a means of connecting with the consumer beyond the traditional – “hey here’s my product, it is amazing you should buy it” approach that traditional or virtual print ads provide. Connect with your audience and reach your target market where ever they may be.
Already many large content marketing brands like Red Bull, Amazon, Cisco, Netflix, GoPro and many more have already made video their secret weapon to get awareness and loyalty from their customers. Marketing gurus say this is year will be all about video.
Are you wondering if you should invest in video marketing?
Reason #1: 50% of mobile traffic comes from videos
Reason #2: 64% of consumer internet traffic came from video last year and it’s predicted to rise to 69% by next year and 79% the year after that.
Reason #3: Nearly 80% of people watch videos throughout the week.
Reason #4: Over half of people watch videos everyday.
Reason #5: Of all the people viewing the videos, 65% will watch ¾ of it.
Reason #6: Forbes says they have found over 80% of senior executives watch more videos today than last year
Reason #7: ¾ of senior executives will watch videos related to their jobs and 54% of them share the videos with their colleagues.
Reason #8: Most people say they would like to have the text on the same page as the video.
Reason#9: Of marketing, sales and business professionals 69% of them say they have used video marketing and a lot of the people who haven’t used it yet say they’re going to in the upcoming year.
Reason #10: Respondents who are already using video marketing score it fair to extremely successful.
Reason #11: 81% of people post videos to their brand websites.
Reason #12: Of all online marketers, communication and sales professionals 93% are currently using video.
Reason #13: About half of marketers have found that marketing videos are effective for brand awareness.
Reason #14: over the next year 96% of B2B companies say they’ll be using video.
Reason #15: If you use the word “video” in your email subject lines will increase your open rate by 19% and 26% less likely to unsubscribe.
Reason #16: If your page has a video you’ll be getting an extra two-minute dwell time on average.
Reason #17: Half of marketers across the world say video has the highest ROI.
click here to read more about how video marketing can help you this year.
