What To Consider Before Creating a Whiteboard Animation Video

What To Consider Before Creating a Whiteboard Animation Video

Creating a whiteboard animation video for your business is a great idea. But don’t make the decision without putting in some thought first. It’s certainly a good idea to cover all your bases before putting your marketing dollars to work. But since you’ve haven’t given yourself the green light yet, let’s go over something important. You need to know what to consider before creating a whiteboard animation video.

Remember that there are a lot of companies out there that create whiteboard animation videos. The style and quality of work differ from one company to another. And as popular and effective as these videos are, a lot can go wrong in certain circumstances. This won’t happen to you, though, because we’re going to give you the information you need before moving forward.

Here’s what to consider before creating a whiteboard animation video.

Is a Whiteboard Animation Video Right For My Business?

There is almost no circumstance where the implementation of a whiteboard video wouldn’t help. They translate extremely well to virtually every kind of business. But we suppose it would be disingenuous to say with certainty that they’re perfect for every situation. The type of service or product you’re promoting, your long-term marketing goals, and your message should influence your decision.

But there are some circumstances where whiteboard animation videos really are a perfect choice. For example:

When You’re Explaining Something Technical or Complicated

If the message you want to deliver involves a complex system or innovative idea, whiteboard animation videos are ideal. Research has shown that retention increases almost 20% when information is delivered this way. When education is the goal, the whiteboard style excels. This kind of animation can unravel concepts in a fun and engaging way.

When You Have A Lot To Say

Whiteboard animation videos are great at presenting lengthy information in an appealing way. The best examples are whiteboard videos that animate speeches. You’ve likely seen some of these. The brain retains visual information better than auditory. So when animated explanations are paired with the audio of a speech, the speech is no longer, well, boring! It becomes exciting and twice as interesting when you see the speaker’s words come to life in a creative way.

When You Need A Corporate Training or B2B Video

Whiteboard videos are very popular in the corporate space for a reason. It doesn’t matter if the artwork style that matches your business is cartoony or realistic. With precise copywriting and good artwork, your B2B or training video will pique the viewer’s interest and keep their attention. Compared to other options, whiteboard animation should be strongly considered for corporate purposes.

Mistakes Companies Make When Creating A Whiteboard Animation Video

Not every whiteboard animation is created perfectly. Knowledge, experience, and asking the right questions are important to the success of your video. Some common mistakes in whiteboard animation videos are:

To Show The Hand Or Not To Show The Hand

Make sure you decide if showing the drawing hand is what you want. Most of the time, clients prefer to show the hand. It can bring a sense of realism and gives the video added character. But, sometimes showing the hand doesn’t mesh with the aesthetic. Communicate with your creative director to make this decision.

No White Background

We’ve seen whiteboard animation that presented content with a fully-colored background. In our opinion, this a mistake. It lessens the effect that this kind of animation can have. When the viewer sees the artwork manifesting on a white background, it becomes familiar. In a very real way, the white background makes the video more relatable. Only use color for background purposes to help emphasize certain points.

Be very cautious when thinking about doing a full-color background in whiteboard animation videos. It’s almost never a good idea.

No interconnected artwork

One of the calling cards of whiteboard animation is the seamless style of interconnected imagery. One thing always leads to the next with many images literally connected to each other. Some videos choose not to do this at all, resulting in a less-effective final product. We’re not saying the ink should literally connect everything throughout the entire video. But make sure that you break from connected imagery sparingly. Too much isolated imagery can hinder continuity.

Creating A Whiteboard Animation Video Using Multiple Artwork Styles

This adds confusion to the video that just isn’t necessary. Choose an art style and stick with it for the whole video.

Low-Quality Animation

Be sure that the whiteboard animation company you’re using has talented, experienced artists working for them. Bad artwork defeats the whole purpose of putting your marketing dollars toward a project like this. Look at artwork samples and previous videos the company has made to make sure it’s what you’re looking for.

What To Consider Before Creating a Whiteboard Animation Video – Conclusion

When choosing a whiteboard animation company, makes sure they’re actually a whiteboard animation company. Meaning, don’t go with a company that runs a different kind of business but offers whiteboard animation on the side. Hire professionals. Even if it costs a bit more, it will be worth it. When done right, commissioning a video like this can have far-reaching, positive effects. Do your best to stay informed and steer clear of easily-avoidable mistakes.

Contact Ydraw for the best customer experience and the best whiteboard animation videos in the industry!

The Best Whiteboard Animation Company – Whiteboard Videos

I get asked all the time by clients and prospective clients who are looking for whiteboard videos:

“What makes you different from all the other whiteboard video companies?”

Well…I am glad you asked. We actually lost a job last week to some company in California. It always amazes me when this happens because I do not know why people settle for no name companies that produce junk. Unless it is a price issue, then I understand.

Let’s Get REAL!

Did you know that 95% of Whiteboard Animation Companies do not even create customized art? Nor do they draw under the camera. It’s all clip art and  fake hands. Welcome to the day and age of deception. If you are going with a large video production company they are most likely going to search for software that will create a fake hand.

Here is is a Fake Whiteboard Video

Here is a Real Whiteboard Video

Don’t be fooled. If you want amazing Whiteboard Animation Video results,  make sure you have a company that really does produce whiteboard videos.

Make sure they are customized and your artwork is created to match your brand and business. This will eliminate about 95 % of whiteboard video companies.

Here is a list of companies that create real whiteboard animation videos.

1. Ydraw
2. Truscribe
3. Switchvideo (look fake, but are not)
4. Whiteboard Animation
5. RSA animate (the father of Whiteboard)
6. Adtoons
7. 321 fastdraw

These 7 Whiteboard Video Companies are what I consider to be the best in the industry. We have all been around since the beginning and we focus on Explainer Videos. They are my competition and I consider them to be valid opponents (kind of).

Now Let’s Compare Whiteboard Video Quality.

Best way to compare quality is to show you some screen shots. Or you can just jump over to YouTube and check out a few videos.

https://www.youtube.com/user/theRSAorg

https://www.youtube.com/user/theRSAorg

https://www.youtube.com/user/switchmarketing

https://www.youtube.com/user/TruScribeVideos

https://www.youtube.com/user/321fastdraw

https://www.youtube.com/user/Ydraw2011

Obviously I am a little biased but you will see that Ydraw is the absolute best in quality. Our artists all come from places like Disney, Cartoon Network, Marvel, etc. They worked on movies like, Land Before Time, Pocahontas, Toy Story, etc. They are one of the the things that makes us different.

Let’s Talk Whiteboard Video Pricing

This is where things can get a little tricky. The companies above have a price range starting at $3900 and goes up to $75,000. It’s rather unique how we are all over the board. Don’t ask me…  🙂

The price of a whiteboard video is very negotiable, but if you go too low, your quality will suffer. I would pay around $8000 for a one to 2 minute video. There is no need to go higher. If a company wants more or thinks they deserve more money because of some special method, don’t buy it. Have them come down!

We have a package that starts at $3900 if you are the right client, but most pay $7500 for the first minute and $2000 per additional minute. http://ydraw.com/youre-a-genius

And Finally The Whiteboard Methodology

This is where we all differ a bit, but at the end we wrap the same concepts into different terms.  For example, we like to draft our scripts using simple formulas.

1. Headline, Problem, Solutions, Call To Action.

2. Attention, Interest, Desire, Call To Action

3. Pain, Peril, Resolution.

These are all things that you need to integrate into your Explainer Video. This is what keeps their attention. I have seen all of our competitors create great videos.

Usually the number one destroyer of a creative video is the client. They say too much and forget to let us do our jobs. Below are some of my favorite videos. The first one is a great script that converts, the second one was created by RSA animate. It was one of the first whiteboard videos ever created.

 

Have a great day. We would love to help you with your next Whiteboard Animation Video. We consider ourselves the Best in the Industry and would love to prove it to you.