by Ydraw | Jul 10, 2012 | Whiteboard animation
Whiteboard animation video company Ydraw found new insights on the growing trend of video.
Amazing statistics and infographs show how the popularity of online video is not going to slow down anytime soon.
Whiteboard animation video company Ydraw introduces these findings of how video has trumped every other source of media available, and will continue to do so in the years to come. Video is now, and video is the future.
According to Marketing Week 2011, the largest search engine in the world, optimized video has a 53x greater change of getting to the top of search engine results compared to any textual page. But wait, this is not all. YouTube, ranked as the second largest search engine in the world, shows that video appears in almost 70% of the top 100 search results in Google (Forrester, 2010).
Whether people use video for personal use or business use, there is no doubt that video use is rising in all aspects of online marketing. Whiteboard animation video content is especially compelling because of the dwell rate of users that watch whiteboard animation videos. Users watching a 45 second whiteboard animation video are much more likely to watch the whole video compared to a powerpoint or interview video.
What else does video have to offer? On social networks, video is shareable, likeable, twitterable, Google plusable, linkedinable, must I go on? It is so easy to share with others and get people interested within seconds of the initial watch.
Mobile video? This is even more amazing. The accessibility of video from any platform is unreal. According to Byte Mobile, video now accounts for 50% of all mobile traffic. Users can watch their video from anywhere, whether it be home or business. What could be more convenient than this? With so many more statistics that promote the viral qualities of online video, it is easy to see why so many people are turning to it for marketing and training. Whiteboard animation video content is one of the most viral and compelling content for marketing and training videos than ever before, with the views and interest continuing to rise.
View the inforgraph for more amazing video statistics and insights, and watch a whiteboard animation video to get the full impact. Ydraw is growing with the video industry, and wants everyone to grow along with it.
whiteboard animation video
by Ydraw | Jul 9, 2012 | Explainer Video
Explainer video marketing effective distribution strategies are measured through many different aspects of a brand marketing campaign.
Some key strategies to consider as well as ideas on how to develop some video marketing goals are listed by Ydraw.
Explainer video marketing metrics are hard to specifically define, because they are different for each company and it’s ultimate goals. It is important to find those key metrics along with these other helpful strategies for brand video marketing distribution success. Listed are a few key metrics a brand should consider when starting a branded explainer video marketing distribution strategy.
Brand Awareness: This is one of the main goals of many explainer video marketing campaigns, and usually involves a campaign to reach a broad audience. Effective campaigns can be used through real-time-bidding exchanges like SpotXchange or TubeMogul. What is real-time-bidding? This is a way of selling and buying online display advertising in real time, one ad impression at a time. There are also various video ad networks that can be used if a company does not want to be monitoring bids 24-7 including Tremor, YuMe, and Brightroll.
User Engagement: Many brands look toward online explainer video marketing because of the amazing ability users have to share videos through social networks and media. The ability to share videos through social networks has many business owners excited to start a video. If a brand is looking to optimize their video for sharing socially, it is a good idea to consider cost-per-view models. This means that a video is placed as content on a site. Viewable Media and Sharethrough are various CPV players that could be useful to a growing brand.
Content Strategy: Content in a video is maybe the most important part of a branded video campaign. A video must be informative, entertaining, and able to compel audiences and hold user engagement. The goal is to hook the user and grab their attention for as long as possible.
Overall, it is important to develop, as a brand, what the key points and goals are for marketing. Once those are set in stone, it is also good to consider the 3 previous strategy helpers in video marketing. Every aspect of a video marketing campaign should be aligned ultimately with the brand goals. What are the ultimate video marketing brand results that are important?
Ydraw has had successes with various video marketing distribution strategies, including releasing videos on YouTube, Vimeo, and other popular formats. Find the right distribution strategy that fits, and make sure to email Ydraw and tell them about it!
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jun 26, 2012 | ted talk summaries, Video Scribing
Video Scribing: How Visuals Enhance Learning: Ted Talk Series TedxSunriver Summaries
Speaker: Kent Barney
Summary by Alecsy Christensen
How Visuals Enhance Learning
What is so important about having visuals and videos anyway? Why should you be convinced to put visuals and videos in your materials for successful business goings and ventures? Why do people tend to learn and remember better with visuals? How does it all work? All of these answers will soon be discovered.
Think of an owl, what does an owl represent? In our society, an owl represents wisdom. We think of an owl and most of us think of smarts, authority, and wisdom. Owls are a lot of times used in logos for schools, learning centers, reading centers, libraries, and other areas. Are there any owl logos you can think of that might be along those same lines? People associate words with pictures, we have certain feelings and thoughts that impact us when seeing a visual, or hearing a word. Humans couple words with pictures, that is how we learn.
In a study mentioned by Barney, there was a group of students learning english in a foreign country that were asked in one of their tests to “describe a blender” in 200 words. One group of students was given only that phrase: “describe a blender”. The other group of students were given that phrase and a picture of an actual blender. The study had amazing results:
In the group that only had the phrase “describe a blender” to work with, 53% of them accurately described a blender in 200 words. The group that had the phrase and a picture of a blender had a success rate of 93%, what an amazing comparison! Just with a simple picture, a group of students was able to have an increase in 40% success that they accurately completed their assignment.
Still not convinced? Lets look at Facebook Statistics:
Images and visual content get the most clicks out of anything else on Facebook!!! Unbelievable.
But what is it about images that helps us better understand?
Kent Barney had a great example of how images make such a big impact on a delivered message. Take the phrase “please do not pet the house cat”. As just a phrase, you are probably thinking this is a silly house cat that doesn’t like to be touched. You even might think the sign is funny, and scheme on how you might manage to pet the cat, just to make fun of the sign.
Please do Note Pet the House Cat
Now, take the same phrase as a caption or description to this picture:
Please Do Not Pet the House Cat
If you saw this sign, would it change your thoughts about the whole phrase? Did this picture take you to a different understanding about the cat and why you shouldn’t pet it? Hopefully it did. 🙂 Visual content enhances a message and the way we understand it. I am sure you understood the phrase and the phrase coupled with the picture differently in each exercise.
Visuals take us to a new way of thinking, a place where we might not otherwise find. This new level of thought can enlighten us, heighten our senses, change the way we think, and ultimately, change the world.
Ydraw
Creative Videos that Inspire
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jun 5, 2012 | Explainer Video, Whiteboard animation
Animation Explainer Videos by Ydraw are outstanding videos that increasingly help a company’s lead conversion rate. They provide the viewer with not only entertaining media, but also an informational experience that is unlike any other animation video on the market today. Having an explainer video by Ydraw will allow your company to explain to others what it is that your service or product does exactly.
Whiteboard Animation videos by Ydraw are great tools to help when working to convert leads to clients. Ydraw just announced they are now working with not only video scribing or whiteboard animation videos, but also expanding their business to include amazing animation videos unlike any others on the market. Think informational cartoons!
With the skills Ydraw’s animation artists have already, they are able to create anything and everything imaginable. If you think it, they can create it. These talented artists are some of the most skilled animators in all the world, previously working for Disney and other well known companies. And who knows animation better than Disney?
When working to convert leads, it is easy to get lost in explaining information to the potential lead that may not be needed. With an animation video from Ydraw, all the content in the video is well scripted and paired with great animations that not only explain complicated information in a more simplistic way, but also focus on the key points that the company uses to convert their leads. This makes it efficient, easy, and time-effective to have leads watch an entertaining video that both excites them and converts them to a further client.
Ydraws animation videos are a great investment for any company looking to more easily convert their leads to potential clients in a fast, easy, efficient, entertaining, time-effective way. Contact Ydraw with any questions, comments, or ideas!
by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard Animation Video Difference from Animation Videos
Is There a Difference Between An Animation Video and a Whiteboard Animation Video?
Many people have been following the trend of using animation video or whiteboard animation video as a marketing tool, and they know that it is a trend that really shows great results. Not only is it a way to generate interest, the conversion rate seems to be quite high. If considering using some sort of animation video in a marketing campaign, one may want to know what some of the differences are.
Types of Animated Video
There are basically three types of animation video that seem to be in use. First, the basic animated video is where a script is written and video images are designed and then animated. It works much the same way as a cartoon. Next, there is claymation animation, which is where clay is formed into shapes and camera shots are taken between movements. This is sometimes referred to as stop-motion animation. Finally, there is the whiteboard animation video, where viewers actually see the hand of the artist as characters and words are being drawn on a whiteboard.
Differences Between Video Types
Both the claymation and the animation videos are extremely time consuming to create, which can make them more expensive. Each frame of action is drawn in animation videos before it can be put together to form motion. The clay must be manipulated and individual frame shots taken for each small movement before it can be put together. These are very time-intensive operations.
With the whiteboard animation video, the video starts with a story just like in the other styles, but the video is taken in a stream rather than frame by frame so it can be easily edited. The lines are clean and crisp, and the actual product is very flexible and easy to modify if changes need to be made. The video is then edited with video production software to speed up the movement. In many ways, this gives production much more flexibility than the other types of animation because it can be edited at will. It also tends to be less expensive than the other options.
Alecsy Christensen
