by Ydraw | Aug 27, 2012 | video
2 Keys of Effective Communication
We all can develop better communication skills. Especially those people who are trying to make a difference in the world. Whether you are giving a presentation, creating a video, teaching your kids, or coaching your employees. Everything requires effective communication. Here are two important keys that will set you apart from 95% of the population.
1. Understand the true feelings of those you are trying to persuade
2. Implant your feelings into the heart or emotions of the listener.
This is not easy to do it takes practice and dedication to master these two skills. But if you do, I promise things will start to fall in your favor quickly. Imagine a world where people actually understood one another and listened. A world where you could actually get others to understand and feel the way you do. It will take some work, so let’s address a few challenges that stand in the way.
Challenge 1: Grabbing Undivided Attention
Any time you initiate communication, whether verbal or written, at the very outset the minds of your listeners or readers are somewhere else. As you or your video enters their presence, their minds don’t instantly stop thinking about whatever they’ve been thinking about. You are an intruder into their thoughts. So the first challenge is to grab their undivided, undistracted attention and bring it into the moment, focused precisely on what you are going to communicate.
Challenge 2: Holding their Attention
Once you gain your listeners’ undivided attention, you normally begin to lose it within 30 to 60 seconds. You are going to have to do something to keep them focused, or to at least draw their focus back into the conversation. If your audience drifts, it is not their fault. You failed to hold their attention. What can you do?
Challenge 3: Implanting Emotions and Feelings
Imparting and implanting understanding and feeling is not easy. If your audience doesn’t understand what you are saying and feel what you are feeling, than your communication has not been truly effective and persuasive. The effective use of emotional words, pictures and music will handle this challenge with ease.
Challenge 4: Get Them to Act for the Right Reason.
Influencing the audience’s will to make the right choice for the right reason is the essence of true persuasion. You can do this by manipulation, threats, or fear, but this can lead to a destructive relationship.
FACT: If your listener doesn’t focus on what you are saying, doesn’t clearly understand what you are saying and doesn’t feel what you are feeling, it’s your fault!
To overcome the 4 challenges you need to use 3 simple techniques.
1. Hooking: The hook needs to grab the audience and get them to focus. You can do this with a strong, captivating statement, an emotional picture, a specific question, a personal reference, or a strong header. That first sentence, or that first pictures has to grab attention immediately. If you understand the feelings and concerns of you audience, you will be able to come up with a hook. Ask yourself a series of questions:
What are their concerns? What hook will stop them dead in their tracks? What answers are they looking for? What problems can I solve for them?
Here are a couple of examples. 1. “If you could have any kind of body you want, what kind of body would you have? 2. “Acne is painful, both physically and emotionally. I don’t care if you’re an adult or a teenager; acne causes embarrassment and anxiety.” (By the way that last sentence sold over 20 million in product). 3. “What is Dollar Shave Club Dot Com?” This has over 6 million views on YouYube.
A great hook is just the beginning your job is not finished. You still have to use trial closes and certain word patterns all throughout your script or presentation.
Here are a couple of my favorite trial closes and word patterns:
- I want you to have more.
- I believe you should have…
- Do you have everything you need in your life?
- I can make a difference in your life
- Is this making sense to you?
- How would you feel?
(Trial Closes by Ted Thomas…)
2. Salting: Salting is all about maintaining attention and implanting a desire in your audience. They perk up and focus on what you are saying. In other words your presentation is given in such a way that the listener wants to hear what you are going to say before you even say it! You do this by making the information understandable, fun, educational and entertaining. You constantly are throwing salt on the meal. The more you throw the more thirsty they become. Hence the word “Salting.” How do you do this? Simply stated, you create curiosity about what you are going to say before you say it. I personally like to use trial closes which tend to bring the audience back. We mention a few trial closes above, but here are a few more: Imagine what your life would be like? How would you feel if you lost 50 pounds? What would people think? What would you do with all that money? Would this product or service make your life better?
3. Use stories with emotional pictures and words: I love this portion because I am all about stories, images, pictures, and creativity. Stories and Pictures work so much better than words. If someone can see pictures and images of what you are trying to say, they will have more power to change.
“I would rather see a sermon than hear one any day”
Pictures and images can breathe life into any communication they also lock understanding and feeling into a person’s memory. It is hard to recall words or text but it is easy to recall images and pictures. Marketing without images has little to no effect.
So there you have it. Try to use these words of wisdom in your scripts, education, presentations, videos, and blogs. They work and will bring you the success you have been searching for. Image what you could do if the world listened and understood what you were feeling. The sky is the limit.
Enjoy
+Jace Vernon
Sources: Ted Thomas Trial closes. A lot of this came from the Millionaire Mentor by Steven K Scott. It is a great book.
by Ydraw | May 8, 2012 | Animation Production
The animation production company Ydraw is now not only releasing video scribing videos, but animation videos as well.
When it comes to video marketing, Ydraw is indeed the place to go to for instantly appealing animation production. These videos are content rich and reach out to all age groups alike.
The animation production work at Ydraw is on par with any top animation studio, and after looking at all of their animated videos, it becomes quite obvious that they are made with all the standards of quality, craftsmanship and attractiveness kept in mind.
The animation production is done in a way that it should remind everyone of their childhood, sitting in front of their TV and watching Frankenstein being brought to life by the scientist. In this video however, it is a lead pencil that is made alive by the scientist who then proceeds to encouraging it to draw.
This is of course very close to what Ydraw is in reality i.e. making their art come to life via animation production and helping other organizations with their intelligent and innovative concepts of video marketing.
Ydraw helps people in bringing their ideas and products to life on the internet in a much refreshing way. And one can rest assured that any project they do would also be a very satisfactory experience for the customer in terms of the quality of the output.
Being a company that specializes in animated marketing videos, the people they work with have little to no worries regarding the development of their marketing strategies from the drawing board to the computer screens. And the final product is almost always exactly what the customer companies are looking for. Ydraw is indeed one of the pioneer companies of video marketing using animation production and is paving a way for small and big corporations alike to promote their businesses on the internet in a creative and subtle way.
+Jace Vernon
Alecsy Christensen
by Ydraw | May 1, 2012 | Animation Video
Animation videos are now being featured as a new and exciting Ydraw service
Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Watch the new 2D animation video created by Ydraw.
Animation videos are now being featured as a new and exciting Ydraw service. Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Animated videos have already shown amazing conversion rates with many animated marketing video companies, which is why Ydraw has announced their new release of services providing companies with not only whiteboard animation and video scribing videos, but animation videos as well.
Why not grow? Ydraw started out as a whiteboard animation company, but that doesn’t mean they have to stay that way. They specialize in video marketing, so naturally, they spread their wings and learned some new tricks of the trade to offer your company more options in order to promote your product. While whiteboard animation still remains one of the best ways to promote your product or service, Ydraw understands that different products and services need to be promoted in different ways.
Sometimes to best promote a product of service, a 2D animation video serves that product or service better than a whiteboard animation could. Ydraw understands this, and quickly became experts in how 2D animation in order to create the most powerful and effective videos for your business.
Contact Ydraw today to see what video would be the most effective for your product or service. Or, let them know if you have any questions, comments, or ideas for them to better their videos.
Ydraw creates new animation videos for you and your company or product.
by Ydraw | Apr 27, 2012 | Animation Production
Animation Video Production – a new addition to Ydraw’s company specialties.
The process to complete a short 1 min 30 second video is much like the video scribing process, where creativity, technical skill, and detailed drawings play big roles in completing a successful animated video.
The animation production process is much like that of Ydraw’s video scribing and whiteboard animation process. Introducing Ydraw’s animation based video and going trough the steps below will give viewers a better understanding on how animated videos are created, and what clients can do to help along the processes for a great video. Though it tends to be a long process, Ydraw is a company that meets the needs of all clientele, working to provide the best services, in the least amount of time, for the best price.
The Development Phase
Determine the Parameters: The length, style (whether cartoon based or realistic), number of characters, if there is dialogue, how many scene changes to have, and what the target resolution is.
After the parameters are determined, there are five simple steps to completing the first phase:
- Story Development: Plan out the Plot, Conflict, and Characters to be used in your story
- Scripting and Outlining: Physically write out the complete animation production story, or outline it on paper
- Designing Characters: Draw out how each character should look
- Environment Design: Draw out how the environments and props should look
- Storyboarding: Draw out the main scenes for later use in references and planning animation
The Pre-Production Phase
Digital Element Creation: record and process the animation production vocals first. Then it is time to turn the storyboards into a video with the vocals. After this, model all the characters, environments, and objects, and then apply all the materials and textures to the modeling. Now it is time to rig your characters, test the animations, then decide where the render files are going to save and how much space is needed for them.
The Shot Phase
Assembling Each Shot: Pre-plan camera movements for minimal animation time, use rough animated solid objects to time everything correctly, and preview everything for precise timing of each shot. Characters then should be precisely animated and fixed to perfection, so everything works smoothly and correctly. This is also the time where lighting and render tests should be done, to get more work out of the way. Once the animation production is completely rendered and everything is spot on, do the final rendering for the final images.
The Post-Production Phase
The Final Touches: replace the animation with the renders, add layers of background and sound effects, have a composer write a score or find royalty-free music to accompany the animation production, combine the music an sounds to balance the video, and add titles, credits, and combined picture with sound.
The End
Now That the 4 Phases are finished, the animation video is ready to be released. Ydraw’s animation production is precise, detailed, and worked to perfection. Who would have thought it took so many processes to make a simple clip of an animation video?
+Jace Vernon
by Ydraw | Mar 19, 2012 | Animated Whiteboard Videos
Animated Whiteboard Videos by Ydraw show Higher Return on Investment
Animated Whiteboard videos have become very popular over the last couple of months. Animated Whiteboard video have been seen on ESPN, numbers never lie, the Golf Channel (David Feherty) and last but not least UPS which was one of the first animated whiteboard videos to come on the market.
Here is a simple Whiteboard Video created by Ydraw so that you can see what we are talking about.
Marketing Videos by Ydraw show a Higher Return on Investment
With each whiteboard animation video released by Ydraw, there is more data that shows the
success of video scribing. Ydraw has seen animated whiteboard videos provide companies with a:
- Higher click through rate compared to previous marketing videos (more views)
- Increased ROI (Return on Investment)
Why does your company need whiteboard videos anyway? The short answer is because you want more leads, more views, and more money. It is not the video you need it is the actual results that the video produces. That is what you need! Right? And why should you get a professional to do your video? When you can … record a 2 minute video from your I-phone, edit it on your computer, upload it to YouTube, and in no time…. Voila!! A thousand people view your video in a weeks time, Business comes rolling in and life is great. Yeah… I wish it were that simple. We are happy you are reading this text, our job is to prevent you from making the same old mistakes that others make And save you a butt load of time in the process. That is a great deal.. Right? We want your videos to be viewed more than 7 times (5 of which were because of you and the nifty “refresh” button).