Introducing Yswipe… the new cut out videos created by Ydraw.
These videos are a great way for businesses to market their products, ideas, and to help explain difficult concepts in a simple way. Ydraw had never attempted a video like this before, but after some thought and innovation we are so happy to announce that we now offer these as an option to all of our clients! The Yswipe videos are a new spin on the original whiteboard video and we are obsessed with them!
Let’s check out the stats these videos produce. We ran some tests here at Ydraw and the results are pretty impressive (if we do say so ourselves). In just a short period of time, the page where the video is embedded has been loaded 145 times by 114 people. 91% of these people played the video a total of 122 times, and spent a total of 3.1 hours watching it. On average, each of these viewers watched 86% of the video! Now that…is what we call incredible. We are certain that as the video continues to receive views, the stats of the video will maintain these high percentages and hopefully even increase viewer engagement.
At Ydraw…we are always looking to create and implement new ideas. So, when you see something you want…chances are Ydraw can do it. We love a good challenge and trying new things. So let us know what you think! And be prepared.. we have another awesome Yswipe video coming out in the next few weeks…it will blow your mind! So be smart!..and get the new Yswipe video…the Ydraw version of a typical cut out video.
Thanks for watching!
Enjoy your week.
There are a lot of reasons to not have a video for your company. Those reasons are, for lack of a better word, wrong.
For the cost, a video is one of the absolute best pieces of marketing material you can create for your business.
According to Google:
Videos are as effective as TV in building awareness of your business. And they get results – like an average 20% increase in traffic to your website
TV ads cost a fortune, both to produce and to run. But a web video can be as cheap as you want it to be, and the broadcasting is free.
Here are some other reasons you need a video:
Reason 1 – People don’t want to read
Sure your product is amazing, and you have pages of descriptions, features, benefits, and testimonials. But a lot of people don’t want to read any of it. Speak to these people with a 45 second video that captures their attention, imagination, and interest.
Reason 2 – Rank higher in search
YouTube is the second largest search engine in the world, right behind Google, who owns YouTube. People are searching for YOUR product or service not just on Google, but on YouTube. If they don’t find your video, they’ll certainly find your competitor’s. As well, videos show up on Google searches as well. Your video buys you more screen real estate on that crucial first page of search results.
Reason 3 – Endlessly Shareable
Videos are so easy to share and embed in other websites that if your video is compelling your fans will do your marketing for you. No one wants to send off an entire website that’s just a boring URL until you get into it, but a video is real, it has a button you can click, even in an email or embedded somewhere else.
Reason 4 – Endlessly Versatile
This single video has so many purposes. Of course you’ll post it on your site and YouTube, but what about using it in your office, at trade shows, loading it onto a flash drive and handing it out to prospective clients? Include it on Facebook, your LinkedIn profile, and in your Twitter blasts. The REACH is incredible and will justify the cost of producing your video without question.
Reason 5 – Make an Impression
With animation, visitors to your site will remember 58% more on average than with just images and text. It is LITERALLY impressing itself on your prospect’s brains.
Reason 6 – Distinguish Yourself
Your company is the best at what it does, right? Right. Does your web copy sound like came out of some undergraduate textbook on marketing? You need to STAND OUT from your competition. A well-made video not only showcases the benefits of your product or service, it also gives you a chance to express your company’s character, philosophy, and culture.
Reason 7 – Entertaining your prospects
It’s tough to make web copy that is both entertaining and effective. It’s easier to lose someone with text, easier to be misunderstood. People are used to videos that are all over the place. If you sell blankets, make a video with a murder-mystery theme. Have a new accounting system? Your video can show how it’ll keep your books during the inevitable zombie outbreak. Entertain your prospects with a funny story, witty dialogue, or fascinating visuals. Even if your message is pretty standard, there are some amazing visual styles that are entertaining in and of themselves.
The latest trend is video scribing, or whiteboard animations, done by companies like Ydraw. No matter what your message, this type of creativity is sure to engage your viewers.
Reason 8 – Some Stats
– Including your video in an email marketing blast will increase your click-through rate by 96%
– Adding an explainer video to your website can increase your conversions by 20%
– Videos on your site also increase brand recognition by 76%
Still not convinced? Your competitors are. Get your Whiteboard Video today.
We. Don’t. Like… Boring Videos!
Ever notice the amount of boring crap floating around on the internet? There’s a lot! Yet, more and more people are putting boring content for us to read and watch online. It’s confusing!
The human brain/memory hates anything boring. It will cast out the unimportant or un-entertaining. That’s why it is necessary to make our explainer videos amazing… so they can be remembered, not forgotten!
What Does the Brain Like?
The brain is a magnet! Especially for things like sex, emotional triggers, and threats. Here are some questions it is constantly asking:
- What’s for dinner?
- Can I mate it?
- Will it mate me?
- Will it be fun?
- Can it entertain me?
- Will it feel good?
- Will it hurt me?
- Will it lift me?
- Will it bring me success?
- Will it make my life better or worse?
When creating your whiteboard video, keep these questions in mind. How can you best answer them in a way that relates to your video?
1. Repetition is for Remembering:
When a client watches your video, it better be good! Good enough that it’ll be watched again and again. Repetition is key when it comes to remembering. It is like those songs that come on the radio. You know… the ones you haven’t heard in like, 10 years and when they finally come on, you can sing them word for word, without skipping a beat. It’s because you’ve listened to them over and over and… over, until it was put into a long-term memory. Same thing happens with your videos! Your video needs to be repetitious and worth repeating. That way when a client needs your service, you’re the first that comes to mind!
2. Emotion Takes-Over:
The brain remembers how it feels, what it sees, what it smells, and what it hears. The more senses you appeal to with your whiteboard video, the better the outcome. It is time to toss out the old PowerPoint presentations. It’s time to get creative! It’s time to captivate! Now if we could only create a way for people to smell our videos. Kind of like the ride at California Adventures called “Soarin’ over California.” It releases a sweet pine aroma when you fly over the pine trees. Yeah, that would be awesome! Regardless, vision trumps all other senses. Our minds think, react, and even visualize in pictures!
3. The Ultimate Video:
If someone were to ask me what the ultimate video would be, I would say it is entertaining, interesting and makes me feel good. It’s one that makes me smile and inspires me to change. So, the next time you produce an explainer video remember that people like to be entertained before they are sold. Create a video that they will watch over and over. That way, your product or service gets logged into their long-term memory. If you’re remembered, sales from your videos will go through the roof.
Call Ydraw, for you next Whiteboard Video
Animation Video Production – a new addition to Ydraw’s company specialties.
The process to complete a short 1 min 30 second video is much like the video scribing process, where creativity, technical skill, and detailed drawings play big roles in completing a successful animated video.
The animation production process is much like that of Ydraw’s video scribing and whiteboard animation process. Introducing Ydraw’s animation based video and going trough the steps below will give viewers a better understanding on how animated videos are created, and what clients can do to help along the processes for a great video. Though it tends to be a long process, Ydraw is a company that meets the needs of all clientele, working to provide the best services, in the least amount of time, for the best price.
The Development Phase
Determine the Parameters: The length, style (whether cartoon based or realistic), number of characters, if there is dialogue, how many scene changes to have, and what the target resolution is.
After the parameters are determined, there are five simple steps to completing the first phase:
- Story Development: Plan out the Plot, Conflict, and Characters to be used in your story
- Scripting and Outlining: Physically write out the complete animation production story, or outline it on paper
- Designing Characters: Draw out how each character should look
- Environment Design: Draw out how the environments and props should look
- Storyboarding: Draw out the main scenes for later use in references and planning animation
The Pre-Production Phase
Digital Element Creation: record and process the animation production vocals first. Then it is time to turn the storyboards into a video with the vocals. After this, model all the characters, environments, and objects, and then apply all the materials and textures to the modeling. Now it is time to rig your characters, test the animations, then decide where the render files are going to save and how much space is needed for them.
The Shot Phase
Assembling Each Shot: Pre-plan camera movements for minimal animation time, use rough animated solid objects to time everything correctly, and preview everything for precise timing of each shot. Characters then should be precisely animated and fixed to perfection, so everything works smoothly and correctly. This is also the time where lighting and render tests should be done, to get more work out of the way. Once the animation production is completely rendered and everything is spot on, do the final rendering for the final images.
The Post-Production Phase
The Final Touches: replace the animation with the renders, add layers of background and sound effects, have a composer write a score or find royalty-free music to accompany the animation production, combine the music an sounds to balance the video, and add titles, credits, and combined picture with sound.
Now That the 4 Phases are finished, the animation video is ready to be released. Ydraw’s animation production is precise, detailed, and worked to perfection. Who would have thought it took so many processes to make a simple clip of an animation video?