Smooth Sailing Through the Ydraw Process

You did it!! You’re ready to start making your video.

So what’s next? The Ydraw process has stood the test of time in creating awesome videos, so don’t worry, you’re in great hands. There are 3 steps to our process: The scripting and scene plan phase, art phase, and production phase.

Here are some tips and trips and to make the overall process smooth and enjoyable.

SCRIPTING AND SCENE PLAN PHASE

During this time you’ll work with a creative director to nail down your script and scene plan. We like to think of these videos as a teaser to your product or service. We want to make sure that just enough information is included so that it sparks interest in the topic, and causes the viewer to take action. We don’t want to include every minor detail involved in your product or service, as this is likely to bore your audience.

So what makes a video successful? The headline and call to action!

A headline is the first couple of sentences in your video. These sentences are what hook your viewer immediately! A call to action appears at the end of the video, and instructs your viewer to do something! It can be as simple as visit your website, click the link, fill out a form, etc.

Below are a few DOs and DON’Ts to creating your script.

DO:
-Share all your ideas with the creative director.
-Collaborate and discuss the MOST important information needed in your video. (Remember it’s a teaser!)
-Keep your audience in mind, and solve their needs.

DON’T:
-Ramble on about minor (non-important) details.
-Make your message all about you. (Remember, the viewer is the star!)

ART PHASE
Once the script and scene plan is approved, we send it off to an artist!! (Check out our art styles page to see all the different options!) The artist then creates the artwork based on the information described in the scene plan. We love to send them reference images, color schemes, logos, and any other documents that help them create the scenes!

We send these scenes over to you so that you can meet with your team and talk through your changes. We want your artwork to be perfect!

Below are some DOs and DON’Ts in the artwork phase.

DO:
-Share your artwork with your team.
-Make sure the artwork tells your story.

DON’T:
-Get the opinion of every family member, neighbor, and person on the street you talk to. Involving too many people in your video’s production forces you to pick and choose whose opinion matters most, and definitely slows the process!
-Focus too much on minor details.
-Complicate the artwork. Keep in mind that simplicity is key!

PRODUCTION PHASE
Once your artwork is approved, we send it into production. This is the best part. You get to sit back and relax while we bring your video to life! We’ll add in the voiceover, animation effects, and music and sfx, and send you the finished video link.

Overall, our advice to clients would be to not sweat the small stuff! Sometimes, we see our clients get hung up on minor details that often times have no impact on the video’s message. We love creating videos, and want you to enjoy the Ydraw process too!

Want to get started? Contact us today to start making an awesome video 🙂

The Power of Motion Graphics

So what are Motion Graphics and why should you use them? “Motion Graphics” is just a fancy term used to describe a mix between graphic design and animation. Most motion graphic videos you will see these days are purpose driven with the goal of presenting information to the viewer.

There are many reasons why you should choose to advertise or explain with Motion Graphics, the biggest reason being emotional response. Video creates an emotional connection with the person watching far quicker than any other content platform. Did you know that using video on your landing page could increase conversion rates by as much as 80%? Animated marketing videos in particular are a very useful tool to deliver your business idea in just a couple of seconds.

Another reason why Motion Graphics are the way to go is because it is perfect to explain a complex or abstract idea in a very simple, fast and compelling way. With an Internet attention span continuously decreasing this is a very valuable point to mention.

There are literally no limits when it comes to the creative aspect of Motion Graphics. You want a flying monkey in your video? Here’s a flying monkey. You want a man scuba diving off the coast of Bermuda with Great White Sharks? No problem the video can be created quickly and on a budget without the hassle of creating expensive sets and hiring film crews/actors.

Motion Graphics are extremely effective because we are all visual learners. People learn and understand much more efficiently when they are taught with the help of drawings, diagrams, charts and different designs.

If you are trying to determine how to create your next marketing video just remember, Motion Graphics is the way to go. There are literally no limits to what you can show with Motion Graphics. But more importantly, your audience will connect with the information or product you are presenting quickly and effectively.

Check out one our latest and greatest Motion Graphic videos below:

[Why Losing Videos Are Created and How Ydraw Prevents It.] Ydraw + Your Message = Amazing Results

It was the 2nd quarter and he launched his clipboard into the ground, breaking it into pieces.

“#&*$^%^…get over here. What the #$%^$?” (we love it)

That, my friends, is Shane Battier, my coach for the next 3 days. For those of you who do not know who Shane Battier is, you should Google him. He was probably one of the best NBA players nobody ever knows.

Hoop Scoop Magazine named Shane Battier the fourth-best seventh grader in the United States. When he graduated from Detroit Country Day School in 1997, he received the Naismith Award as the best high school basketball player in the nation. When he graduated from Duke in 2001, where he won a record-tying 131 college basketball games, including that year’s N.C.A.A. Championship, he received another Naismith Award as the best college basketball player in the nation.

On day two of our tournament, Shane and I were talking basketball and warming up for the game. I tossed him the ball and watched him rim check 5 shots in a row. He told me he hadn’t shot a ball in a while, but still, I expected him to hit a couple shots at least.

My thought… “How does this guy have an NBA championship ring?”
It was at that time Shane Battier changed the way I looked at basketball forever. I will never play the game the same again. He ended up leading us to the championship where we lost to a much better team. (Just picture a bunch of old guys trying to relive their glory days. It’s a blast.)

In the 90s a virus of statistical probabilities infected professional sports.

Math geniuses began to take all the data that sports lovers keep and put it to work. Think Money Ball.

Shane started to explain to me the way he looks at the game.

He asked me what I thought the worst shot in basketball was. I wasn’t sure, so I guessed a side shot. I was wrong. It’s a jump shot off the dribble.

Kobe Bryant, one of the best players of all time would become pretty inefficient when Shane guarded him. If Kobe dribbled left and pulled up for an 18 foot jump shot: his numbers tanked. Shane knew this.

Shane’s success did not come from his raw talent. It came because he understood the numbers. He would cause his opponents to always take the lowest probability shot.

On offense, Shane would always get the ball to the right teammate where he could take the highest probability shot. It’s all about the numbers.

Shane’s game is a weird combination of obvious weaknesses and nearly invisible strengths. When he is on the court, his teammates get better, often a lot better, and his opponents get worse.

When I step onto a court, I see a court, a basketball hoop, and my opponent. When Shane steps onto a court he sees probabilities, a grid, and numbers.
It’s genius.

Knowing the odds, Shane can pursue an inherently uncertain strategy with total certainty. He can devote himself to a process and disregard the outcome of any given encounter.

To the point…

Do you know and understand your numbers?

When Ydraw creates a video, we like to take into account the numbers.

We know, statistically speaking, a well-written script with a story is going to have a higher success rate.

We know that a testimonial is going to increase your conversions.

We know that if you start your video off from a high level of intensity, your click through rate goes up.

We know that a whiteboard video is going to achieve a higher retention than live, 2D, or 3D. Unless you add in some special Ydraw tricks.

We know that by adding humor and some special effects you’re going to enhance the viewer’s experience in a positive way and your success rate goes up.

Lastly, we know that boring videos, have zero chance.

These types of numbers come from years of experience. We also apply this to our video marketing division. We can’t tell you all the little things we do to shift the probabilities in our favor. We just do them because we have been in the game long enough.

I watch so many video marketing campaigns fail because they are playing a game they do not understand.

Our job is to do what works statistically speaking and yet 35% of the videos that leave our office end up being sabotaged by the client.
It hurts and I am begging you to not do it.

Let us use the numbers to your advantage and increase your probability of success.

We want to create an amazing video for your company.

Call or shoot us an email to get started.

PS. It’s that time of year. Some of you have year-end budgets left over. If you are looking for a way to spend your budget, we would like to chat. We want to show you what we have been working on. It’s amazing.

I like this video

970 Likes in 6 minutes and 500,000 Views in a couple hours

I am all for creative videos.  We want to thank the Piano Guys for letting Ydraw be apart of this video. It stretched us a bit., but the end result was so worth it.  It was an experience for everyone involved.  Each person doing something a little bit new, and a little bit outside of their comfort zones.  That’s how we learn and grow though isn’t it?  Our experience with them was great and we hope that you all enjoy their new video as much as we do.  Read below to hear how The Piano Guys came up with their idea below.

So how did The Piano Guys come up with this concept?  This is what they had to say about it on their website:

As we began our arrangement of One Direction’s “Story of My Life” we wanted it to feel like each note of the music was a word in a vivid story being told. When writing a song sometimes you just need a little spark. That catalyst came from a piece of classical music – one that had such a “storybook feel” to it that we gleaned inspiration from it: Saint-Saëns’ “Aquarium” from his Suite “Carnival of the Animals.” It’s an incredibly beautiful and transportive piece.

 

So who are The Piano Guys?  Well if you haven’t heard about them yet, I’m glad we were the reason you stumbled upon them, because they are fantastic.  The Piano Guys are a group of musicians based out of St. George, Utah.  A piano shop owner was looking for a new marketing idea for his product and was also interested in viral videos.  A few musicians later, and they were creating their own amazing music and videos, and they’ve been an internet phenomenon since and with tour dates all over the country, even some international.  Go ahead and read more about them.

Ydraw creates some of the best animation videos out there including whiteboard animation, blackboard animation, 2D, and 3D animation videos.  Let us know if you have any questions or comments.

 

 

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Why Video is Not For You

Why Video is Not For You

Why Video Is Not For You

Videos are everywhere and YouTube is launching stars like Justin Bieber and songs like What the Fox Says almost every day, or so it seems, … but they’re probably not for you. Sorry.

Ok, ok, before you begin a rant of why you, your business, or your product deserves a video… let me explain.

I’ve been involved in marketing in one way or another for most of my professional career, 17 years now (yikes),  and this has all brought me to this conclusion…. video isn’t for you!

You see, video isn’t for you at all… it’s for your viewer, your customer, your lead, your contact, your fan, etc. It’s not meant for you, so stop being so selfish!!

I had a client the other day who said he wanted a video that would compel the viewer to contact him and buy. Sounds good. Then the client went on to say here’s the script I’ve written, here’s the visuals, here’s the music, and here are all the supporting documents. After I read what was provided I was confused. I didn’t know what the product truly was, what was being offered and more importantly, why I would care in the first place.

So… I asked the client, who’s your customer, your viewer? How familiar are they with you, your product, and what you do? His answer… “They aren’t. This is to attract new customers.” My response was, “I don’t know you, so could I be one of your customers?” His answer, “Yes, of course!”

I hated to shoot down his enthusiasm, because he was very passionate about his business, but I had no idea what he was trying to say in his script. None. There were so many details, so much business jargon, I was lost in a matter of moments… long before his conclusion and call to action. I never got that far. Why? Because the video was all about him, what he knew, what made sense to him, what he wanted, and really had nothing to do with me (the viewer). Which was why I didn’t “get it.”

Trust me. I understand your passion. I understand you have a lot riding on this video. I understand no one knows this stuff or can do it better than you… but that’s why it’s so important that the video isn’t about you. It has to provide value to the viewer, a laugh, something to remember, a reason to contact YOU.

And that’s why video isn’t for you, it HAS to be for them. So before you spend the time, money and resources to create your perfect video, make sure you are not building something that only you will find interesting to watch. Unless that’s what you had planned on all along. And if that’s the case… good luck.

+Chris Salisbury

Ydraw Creative Director