At Ydraw we create unique videos that people will watch and take action. Thats our mission! The Greener Cleaner is a great video, its fun, engaging, unique and short. It will give you a couple of ideas for your next video. Here are some simple questions and answers to help you create a great video.
How Long Should Your Video Be?
90 Seconds (250 words, shorter than this blog) if you are just planning on capturing leads. If you are looking to educate your audience or make a direct sale, the length should be dictated by the message and material. But don’t add too much content or you might lose your viewers somewhere in the rambling. Short and sweet is always best, just make sure you keep your point in there.
Should Your Video Have Music?
Depends, we have found music helps keep everyone engaged. If you find the music distracting, then you should at the least add in some great sound effects. You can buy libraries of music or Foley sounds, or you can find a lot of them online for free, just double check they are public domain before using them. No one wants to have to take down their video because of one small sound effect.
Should I Write My Own Script?
No, unless you create scripts for a living. Great scripts make great videos so let our writers create your script. If it is not in the budget, then take the time to educate yourself about the techniques of writing scripts, or find a friend or relative that knows a thing or two about the written word.
Where Should I Post My Video?
Everywhere! Use YouTube, Vimeo, and every other video site. Also, post your video on Pinterest, Facebook, Twitter and Instagram just to name a few. If you have a video, use it and abuse it. Shoot us an email if you are having problems getting your video out there. So there you have it. Short and sweet! Have a great day and get a video. +Jace Vernon
Video Script Writing: Another Form of Selling
Video Script Writing is nothing more than a power form of selling. Lets not forget what we create videos for! We want to win audiences over to our way of thinking. When you have a product or service that the world needs, it is your job to convince them to buy your product or service. It’s up to you–nobody else will do it for you.
That’s it folks. Ask yourself this question: “Are you getting the results you want from your marketing videos?”
Today while reading a couple articles about politics I began to think about the candidates. None of them are performing very well and it is my opinion that the reason is because they aren’t persuading the American people they are the right ones for the job. There is just no vision, no dream and definitely no real convincing power. They are so worried about bashing each other that they have forgotten how to persuade. Are you getting this? You can avoid making the same mistakes.
This last week I had the chance to go down to the 7 Speaking Empire Event in Florida. It was great and I really enjoyed the presentations. Everyone who got up on that stage had a way of expressing their hopes and dreams. They inspired the audience to take action. Not only did they inspire people to action, they did it in a positive, optimistic way. One particular presentation was given by Ted Thomas on Trial Closes. Here is a great quote by Ted:
“Most people are like automobiles. They can be pushed or pulled along or they can be moved to take action by starting their own motion from within. In either case, you must provide the fuel. And the only fuel that will start this sort of action from within you or anyone is “DESIRE!” Arousing desire in your listeners is known as the gentle art of exercising persuasion.”
Lest we forget that our job as video producers is to persuade, convince, and motivate people into action. We do that by implanting a desire. So how do we do this quickly and effectively? By planting seeds all through our conversation and presentation. This can really make a difference in your life!