by Ydraw | Sep 6, 2012 | video online marketing
Whether it be a software company or an education company, people buying new products for their industry research online. One of the popular resources to online marketing is through searching and watching YouTube videos.
video online marketing
According to the founder of ReelSEO Mark Robertson,
47% of IT professionals watch YouTube videos to research technology solutions.
This number is increasing as more professionals find the benefits of watching online videos and learning about intricate information like new softwares and management systems.
Once a company has developed a B2B video explaining their business or services, it is important to post the video in a wide range of places in the online world for optimal video online marketing. Some popular places to post are YouTube, Ydraw (we now offer services to host videos), Facebook, Twitter, Google+, in as many places as possible. This will guarantee the best results when trying to reach a wide online audience.
So…
What is the difference between B2B and B2C video online marketing?
Many researchers believe it is the way in which the marketing strategy focus is slightly shifted. One must remember that businesses are made up of consumers, people who are thinking in terms of bettering their business, developing their brand, and increasing their revenue. If video online marketing strategies are shifted to focus on looking at businesses like a group of consumers interested in bettering their company, one can get into the right mindset to engage the right audience.
But don’t forget the number 1 tip for successful B2B video online marketing… dedicating time to implementing marketing strategies. Creating, maintaining, engaging, optimizing, entertaining, and releasing online video takes valuable time, one cannot expect to see results in a mere day of work. These strategies take time to develop, and it is critical that attention to detail is used. Prioritize and conquer.
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jul 27, 2012 | Explainer Video
Explainer Video Company Announces 5 Tips on the Art of Enchantment
Whether a person is looking to enchant through blogging, video marketing, script writing, video editing, business ventures, or socially, it is essential to learn the basics of the art of enchantment. This can help in every aspect of life and lead to successful choice making skills.
Here are 5 important tips on the art of enchantment, brought to Ydraw by Guy Kawasaki, a speaker at the well-known ad:tech conference held in San Francisco.
Tip #1: Create a Polite and Valuable Presence
How does a person do this? It is essential that one has a good, stern, handshake. It is also important to have a good, sincere smile. In business or in social life, it is also key that people learn to trust others. Customers should be trusted, as the explainer video company Ydraw does through allowing clients to be involved in the full process of video editing, scripting, storyboarding, and animation to create the best product possible.
Tip #2: Thoroughly Assess Your Product
Conduct a pre-trial for the desired product or service before it is launched to the public, naming and locating all the reasons why it could fail. Before a product/service is launched, make sure that all of the reasons it could fail are eliminated.
Tip #3: Tell a Story
When producing videos like the explainer video company Ydraw, or when trying to entice a customer or person and get them excited about something, remember to tell a story. Stories will connect the user or viewer with what is being presented, helping them to retain information better by visualization.
Tip #4: Plant as Many Seeds as Possible
Do not just go after one source of media or press releasing, but try to target multiple channels of news and announcement systems, connect with people on small social networks, getting personal with all different types of people.
Ydraw, one of the leading explainer video companies on the market today, creates compelling and enticing animated explainer videos through whiteboard animation and video scribing. Call today to get more information on how to make a great video marketing campaign for business.
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jul 9, 2012 | Explainer Video
Explainer video marketing effective distribution strategies are measured through many different aspects of a brand marketing campaign.
Some key strategies to consider as well as ideas on how to develop some video marketing goals are listed by Ydraw.
Explainer video marketing metrics are hard to specifically define, because they are different for each company and it’s ultimate goals. It is important to find those key metrics along with these other helpful strategies for brand video marketing distribution success. Listed are a few key metrics a brand should consider when starting a branded explainer video marketing distribution strategy.
Brand Awareness: This is one of the main goals of many explainer video marketing campaigns, and usually involves a campaign to reach a broad audience. Effective campaigns can be used through real-time-bidding exchanges like SpotXchange or TubeMogul. What is real-time-bidding? This is a way of selling and buying online display advertising in real time, one ad impression at a time. There are also various video ad networks that can be used if a company does not want to be monitoring bids 24-7 including Tremor, YuMe, and Brightroll.
User Engagement: Many brands look toward online explainer video marketing because of the amazing ability users have to share videos through social networks and media. The ability to share videos through social networks has many business owners excited to start a video. If a brand is looking to optimize their video for sharing socially, it is a good idea to consider cost-per-view models. This means that a video is placed as content on a site. Viewable Media and Sharethrough are various CPV players that could be useful to a growing brand.
Content Strategy: Content in a video is maybe the most important part of a branded video campaign. A video must be informative, entertaining, and able to compel audiences and hold user engagement. The goal is to hook the user and grab their attention for as long as possible.
Overall, it is important to develop, as a brand, what the key points and goals are for marketing. Once those are set in stone, it is also good to consider the 3 previous strategy helpers in video marketing. Every aspect of a video marketing campaign should be aligned ultimately with the brand goals. What are the ultimate video marketing brand results that are important?
Ydraw has had successes with various video marketing distribution strategies, including releasing videos on YouTube, Vimeo, and other popular formats. Find the right distribution strategy that fits, and make sure to email Ydraw and tell them about it!
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jun 5, 2012 | Explainer Video, Whiteboard animation
Animation Explainer Videos by Ydraw are outstanding videos that increasingly help a company’s lead conversion rate. They provide the viewer with not only entertaining media, but also an informational experience that is unlike any other animation video on the market today. Having an explainer video by Ydraw will allow your company to explain to others what it is that your service or product does exactly.
Whiteboard Animation videos by Ydraw are great tools to help when working to convert leads to clients. Ydraw just announced they are now working with not only video scribing or whiteboard animation videos, but also expanding their business to include amazing animation videos unlike any others on the market. Think informational cartoons!
With the skills Ydraw’s animation artists have already, they are able to create anything and everything imaginable. If you think it, they can create it. These talented artists are some of the most skilled animators in all the world, previously working for Disney and other well known companies. And who knows animation better than Disney?
When working to convert leads, it is easy to get lost in explaining information to the potential lead that may not be needed. With an animation video from Ydraw, all the content in the video is well scripted and paired with great animations that not only explain complicated information in a more simplistic way, but also focus on the key points that the company uses to convert their leads. This makes it efficient, easy, and time-effective to have leads watch an entertaining video that both excites them and converts them to a further client.
Ydraws animation videos are a great investment for any company looking to more easily convert their leads to potential clients in a fast, easy, efficient, entertaining, time-effective way. Contact Ydraw with any questions, comments, or ideas!
by Ydraw | Jun 4, 2012 | Explainer Video
Explainer videos are only as good as their advertising.
Where you place your video, how you keyword it, and what venues you use to get the most traffic is crucial for a successful explainer video.
Once you place it in the right venues, then the video will do the rest of the work grabbing attention, attracting new consumers, and making sales.
Google has now added a video ad program to optimize explainer video adwords and get the best results at placing your video in the right place. Using the right video is extremely important, one that people will be compelled to watch once it is viewed in adword campaigns. That is why Ydraw creates new and exciting explainer videos that will keep audiences on the edge of their seats, interested to watch any length of video.
By clicking on Google Adwords Explainer Video here, this will take you to the exact site where you can start your Google Adwords video campaign. This will give you step-by-step instructions to complete your campaign and get the best results possible.
google adwords explainer video
Google also provides a help site for explainer video marketing, where specific guidelines can be used to get better results. This site talks about certain aspects like using YouTube as a placement for your video to drive traffic, how to use text overlay, image ads, video ads, info on viewer interaction, and excluding sites or content.
Video adwords for Google additionally has information on how to target explainer video audiences, where Google goes into detail about specific targeting strategies like tips on targeting specific demographics, age groups, topics, and interests. Analytics with adwords will tell you how your video did with impressions, click through rates, viewing rates, etc.
Google Adwords pricing is a lot like other products that Google offers for advertising. The only time you have to pay though, is when someone watches your video. There are options available where you can choose how much or how little you want to pay for each view, and then go from there by analyzing your effort.
Don’t miss out on this great explainer video adwords opportunity, as it could benefit your video marketing strategies immensely.
Alecsy Christensen, Ydraw
