Why Businesses Create Boring Videos

Why Businesses Create Boring Videos

Why They Need to Stop and How Ydraw Can Help


Why do businesses create boring videos?


It’s a given that not all information is going to have people on the edge of their seats, especially when it comes to business content. Ideas, concepts and new products need and deserve exposure for sure, and video is a great way to make it happen.


But seriously..where is the logic behind investing time and money into something with no entertainment value whatsoever–even if it happens to be informative? At best, people are forced to watch and try to digest it, and worst case, it gets completely ignored and/or even criticized. Boring videos can be a waste of your viewers’ and your time.


Put yourself in your audience’s shoes.


Think about your life. Think about your typical routine from how you feel when your alarm clock goes off, to getting up and ready, to starting work whether you work in an office, from home, or on the road. Think about what you do and where your mind and mood are at different times throughout the day.


Now think about how you feel when you take a quick break to check your phone and surf the web, Facebook or YouTube. What kinds of things catch your attention and what will you skip over?


Finally, think of yourself at the end of the day. How does your brain feel? What do you want to think about and what do you want to avoid? Chances are, the last thing you want to do as you unwind is sit and watch some boring video explaining…anything. In fact, if you come across dry information not only are you likely to quickly move past it, you might also be slightly annoyed by it.


Boring Videos = Lost Messages = Lost Money


I think I can fairly speak for the general population and reiterate what has been said on this site before when I say that people just don’t like boring videos!


And yet, they keep getting produced. They’re everywhere! From promoting the latest scientific wonder of a supplement to hit the shelves to teaching employees about harassment policies, to rounding up support for a cause that will save the world; these important, informative and boring videos are being created, not watched…and…messages….are….getting…lost!


We all know that video is by far one of the best ways to market a product or idea. People remember more when visual is combined with audio, so yes, please, make videos and use them to put your point across. Just be sure those videos are attention-grabbing so any time and money you invest into them doesn’t go down the drain.


Entertaining Videos Can Make You Money


I get it; there are some pieces of critical information that just aren’t that interesting but can be if you present them the right way. Entertaining marketing and corporate videos can definitely make you money!


Marketing: It’s obvious how an entertaining video can help sell just about anything. Marketing is all about catching and keeping the attention of clients or potential clients as a message is delivered. With all the competition out there, you’ve got to be creative to get noticed!


Corporate: How can corporate videos be profitable? Good guestion. They’re necessary and people generally get paid to watch them. Step one is getting colleagues and/or staff to watch the video. Step two is keeping them engaged so they actually remember what it’s all about.


If your training videos are interesting enough, your employees will pay attention, remember what they’ve been taught and actually act on it. If they make your employees smile or laugh–even better! Happy employees who know what they’re doing, love their jobs and think their company is cool, work harder by default. When they work harder, production goes up and you make more money.


If your concept catches your colleagues’ attention you’re more likely to get their support. More support means more recognition and in most cases more recognition leads to…you guessed it…more money.


 Ydraw Can Take the Boring Out of Boring Videos


Ydraw videos are well known for their high-quality art and quirky storylines that keep audiences engaged. It’s no secret that we pride ourselves on the effectiveness of our entertaining videos.


From the perfect script to entertaining storylines, to captivating artwork to the voices that bring it to life; the Ydraw team of experts is on a mission to stop the epidemic of boring videos!


As our client, we ask that you be open to our suggestions as we work together to make sure your audience isn’t bored. That way we can deliver an entertaining, memorable share-worthy video that will help your company produce amazing results and increased revenue.


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Thank you for reading Why Businesses Create Boring Videos!





5 Reasons Why You MUST Have a Corporate Training Video

5 Reasons Why You MUST Have a Corporate Training Video


5 Reasons Why You MUST Have a Corporate Training Video

A work place filled with happy employees who are ready and eager to learn is a great sign a company hired well.  Employees who are willing to learn more about the company they work for, and the industry they work in, is sure to improve their performance. So here are 5 reasons why you must have a training video.

Will a training video get my message across?

Training is a big investment employers make in their work force. When large companies offer training to their employees, it shows your employees that you value them, and the contributions they make to better the company. For example, look at this video from The Cosmopolitan Las Vegas. It is creative, will keep your employees interested, and your employees will actually remember what they watched because it’s entertaining.  Seeing as zombies are in “style” now days, we decided it would be fun to incorporate them in this video while at the same time, getting your message across.

Helping your employees understand the guidelines of your work place

Each and every employee is vital to the organization and overall function of your company. Not every guest or customer sees what goes on “behind closed doors”. Training will help insure that employees understand how what they do fits into the companies’ structure, goals, and what they are trying to achieve! As a result, your employees can be motivated and excited about their work and how what they will help grow and stabilize your company. A corporate training video can help you relay this message to your employees on how important their job is to the company.

What will a corporate training video do for you and your employees?

Many times we are taught to read a book or listen to a lecture on how things are supposed to go in every day life or the work place. A video can help insure your employees are learning everything they need to know in the work place, about what do to incase of injuries, policies, daily procedures, safety, job procedures and suspicious activity.  The video will put your mind at ease that your employees have learned what they need to know in regards to working for your company.


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Can a corporate training video help in our employees career development?

YES! Many employees join a company not just for the job itself, but also to build an actual career. In your training video you can put in tips and opportunities for advancement within the company when the employee is doing a good job, or show them the potential they may have to advance.  Training helps employees realize their goals by giving them the education they need to be more successful at their jobs. In addition to that, it will help your employees learn many of the aspects of business and higher management skills down the line.

Training is an attraction and retention tool.

Many of you may be thinking, if only it was as simple as hiring trained people and calling it good.  Well, the truth is, there will always be a need for training, regardless of how experienced someone may be. Experienced people are still required to have ongoing training. Surprisingly enough, many on the lookout for a new job will not even look at a company that does not offer training and/or continuing education as apart of its employment offer.  Keeping up to date on your training and eliminating your 1980’s training videos will help insure your employee’s future with your company. And also, how much you can depend on them in the future.  Training is not only necessary to keep your employees current on the ins and outs of the company; it also contributes to your company’s needs and goals.


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By using a whiteboard video, you will keep your employees attention and they will have greater retention. It’s time to throw those old manuals out the door along with dry power point slides. Get your training video now.

+Jace Vernon