by Ydraw | Nov 21, 2011 | Video Scribing
Where is the Best Place to Submit Your Completed Video Scribing Video?
This is one of the questions I get when I am out talking with clients. They want to know where are the best places to submit their brand new video. I am going to tell you exactly what we do when we create a new video scribe.
1. Youtube: First stop is always YouTube. It is the place you want to submit your video scribing video and make sure you fill in all the blanks. Make sure that you take the time to fill in all the different tags so that search engines can pick up your video. I see so many videos that get submitted up to YouTube without tags, title, descriptions, links etc. Take the time and keyword optimize your video. That’s why those options are there, so when people search for a keyword, your video will pop right up.
2. Vimeo: Next stop is Vimeo. Just like you do with YouTube make sure to take your time and fill in all the tags so your video is keyword optimized. A lot of people have started using Vimeo for personal videos in order to get away from all of the ads that YouTube puts up. Vimeo is getting more popular, so be sure to put your video on there. This will add to the search results when someone searches for a keyword you used.
3. Facebook: After your video is on YouTube and Vimeo send out a couple of links to your Facebook account so that your video pops up on Facebook. People will see your video and share it, which causes it to be viewed more and pop up in more places.
4. Twitter: Do the same thing with Twitter.
5. Google Places: If you do not have a video on Google places you need to put one on your Google Places profile.
6. Your Website: Of course you want your video on your website.
That is a good place to start. There are a lot of different video sites that you might want to consider after you have completed the 6 steps above.
Jace Vernon
by Ydraw | Nov 8, 2011 | Video Scribing
Video Scribing and 5 Things you Need to Know
Video scribing is powerful and will be used more and more as it comes into the main stream media. But there are things you should consider and know before hiring a video scribing company. Lets run over a couple.
1. Demo & References
When you are considering a video company you must ask for demos and references. Can the potential video vendor supply a demo of their work featuring previous clients? There should be no hesitation to ask, and the video scribing company should have no hesitation when supplying you with a demo video and references. If the company is hesitant to provide you demos or their satisfied clients as references, they may not have any!
2. Creative Control
What check points are along the way when approving your video? During the script writing process, you should have final approval on the script before production is scheduled. You should have the final say on your artwork, music, voice recording, and layout. That is just all part of the process and part of creating a great video. Be sure you understand the process and where you have the ability to make changes.
3. Re-writes and Re-edits
I would like to say that video scribing companies love re-writes and re-edits, but we do not. They are costly but they are a part of the business and we are happy to do them for any client. We allow our clients to make adjustments until they are satisfied-all within reason. You need to be aware of this when hiring a production company. Often times there will be clauses in the contract that does not allow corrections or changes without charging you money. Make sure you are allowed 2 to 3 opportunities to provide feedback and make changes.
4. Additional Costs
Nobody likes additional costs especially after payout a good chunk of money for a video. Make sure your agreement clearly details additional costs such as animation sequences, stock footage, color, music, voice recording, etc. Make sure you understand what you are getting in your video. What is included and what is not included. A good video scribing company will not try and nickel and dime you along they way. If additional costs continue to be added on after the process has become you might consider a different route.
5. Guarantee
This is a big one! Video scribing is an investment and that last thing you want is a horrible video that you do not like. It is a sign of complete commitment from your video scribing company that they can guarantee your complete satisfaction. A well-produced video can become the crown jewel of your marketing department, representing a compelling, story-driven presentation of your products, company history, and the core values of your company. Guarantees are rare in the marketing industry. It is a good thing to have some sort of guarantee or at least have a company committed to your satisfaction.
Good luck and please let us know if you have any question or if you would like a video scribing video.
by Ydraw | Oct 17, 2011 | Video Scribing
Video Scribing Images – Why You Need Ydraw
How can we convey any type of concept or strategy that can really stand out to individuals? People create all types of different tips and apply their theories in different forms of advertising. On television or over the World wide web we can see messages being delivered in different ways. But there’s another kind of method that is starting to emerge out of the depths of advertisement. It is referred to as Video Scribing and it is shaping the way we provide facts to individuals in the most detailed way that is very engaging.
The possibility of Video Scribing to the advertising industry is truly flexible. This method may be used to implement ideas in promotion, training, public consciousness, demonstration, you name it and Video Scribing can do the job for you. But you may ask, what makes this form of communication unique from the rest? The uniqueness is the way this method tackles the issue from a persuasion point of view. Video scribing, other wise known as whiteboard animation, uses pattern interruptions and a couple other key tactics to convert viewers into customers. You might want to refer to our article about influence and persuasion. It will explain a bit more.
How does it function? The presenter is dedicated to deliver particular information to numbers of viewers, giving constant stream of phrases and information in sync with im
ages being drawn in front of a camera to provide the information exactly what the attendees wanted to see and hear. Through this continual balance between images and phrases, you have continuous flow of facts and images that engage the minds.
In the hands of a well skilled artist you can easily understand the reason for the eye catching display. Simply sit back, watch the show and see how it can make you motivated and inspired to take actions. Plus they actually are pretty cool and just look good.
It may look simple from the audiences vantage point and say, “Hey! I can do that too.
A little more information about Video.
Do you know what is the best internet marketing video?
Best Videos For Internet Marketing and Conversion
Have you ever wondered what videos produce the highest conversions or Opt-in . Let me tell you! Obviously you are on my Ydraw site therefore I am going to tell you that Video Scribing and whiteboard animation videos have some of the highest conversions. Here are a couple of reasons:
1. They are engaging
2. They create buzz
3. They use pattern interrupting techniques.
4. There are all kinds of subconscious factors involved in Videos Scribing which I have written about in earlier posts
Now you do not have to take my word for it. Take a look at what some of the Top internet marketing gurus are using for their videos. Russel Brunson has a whiteboard animation video and it is converting at 57%. Others include 7 Figure Empire speaking, Tony Robbins, Scott Boulch etc.
Videos scribing videos really do produce the highest op-tin conversion for any video.
by Ydraw | Oct 9, 2011 | Creative Marketing, Presentation, Video Scribing, Whiteboard animation
Whiteboard Animation – A Very Useful Tool For Promotion
Call it cease motion, stop motion, common graft, video scribing, doodling, or academic videos. Whiteboard animation is becoming popular. New whiteboard animation companies are starting to pop out of the wood works. The other day I heard about a new one out of the Philippians. Soon you will be able see it over the Internet, television programs,even on business presentations. There’s no denying that Whiteboard animation has a wide variety of application. One day, I was surfing the TV channels and I stumble upon a kiddie program. I kind of stayed for a while, and I just discovered myself watching the whole segment. The story was regarding a boy in the farm rounding up the goats. At the start it was just simple whiteboard and black traces, after that the whole backdrop suddenly transformed into a more distinctive and interesting story flow. The boy is now inside a barn gathering eggs. Well, the whole point is… it’s instructional and at the same time, eye-catching. That idea of it is great! It captures the concept on how you can efficiently train kids about good manners in a very exhilarating and fun way. Well, that’s just for the informational aspect for children.
Think of the possibilities! Think how you can spread information in a unique and engaging strategy. Teachers can employ this medium to teach their students, and I’m considerably confident that what ever subject the teacher teaches the student, the attendees could definitely get the idea of what the animation is attempting to get across for them.
How about the use of Whiteboard animation on a business enterprise presentation? This could be an interesting approach on how a presenter gets his message across in a far more thorough way. People are now bored of viewing the typical slide show they need action. This is a great chance to use Whiteboard animation and surprise the panel with something new. Anything that stands out is a big plus and speaks volumes for your business.
How about in advertising areas? Starting up a business is difficult indeed. But with the right marketing strategy and whiteboard animation video, you can have success immediately. It can set the right tone for business. Of course all starts ups usually have a cash flow problem, but that is one of the reasons Ydraw came into existence. We wanted to make these power videos affordable for everyone so just give us a call. It is important that you become creative and set yourself apart from the time you open your doors. You see, if you start out good you end good, if you start off bad it takes a lot more effort to get your business back on the path. Use whiteboard animation to advertise your product or, whatever you’re selling, to your potential client. It just works.
Whiteboard animation is becoming more like a tool, better yet, a quite efficient tool in conveying one’s strategy. It’s fun, exhilarating to see and it’s truly leaves a great impression on you audience.
by Ydraw | Oct 9, 2011 | Video Scribing, Whiteboard animation
Video Scribing – What Are The Benefits of it?
There’s an entire new meaning to the word, presentation. It’s called Video Scribing. Every so often, we see Video Scribing over the Internet. It has been around for a while but as of late it is gaining popularity due to its uniqueness and power of delivering a message.
It involves the use of creative pictures and drawings which produces a far better understanding of a product and service. You can use it on websites, presentations, product launches, articles, blogs, guidelines, etc.
Here are some examples.
So often we’ve witnessed advertising on the television and these folks integrate actors and actresses, whether analyst, models, animals, and even cuddly babies. Those are all great but we feel that the mind needs a little bit more stimulation. Our brains yearn for more movement and entertainment so that is what whiteboard animation and video scribing provide.
Benefits include
- Retention improvement
- “Wow” factor
- Viral buzz
- Stimulates the brain
- Get your message across and uses entertainment
The benefit of employing Video Scribing is undeniable because of it’s potential to grab viewers’ interest. Because of its unique method and on how it engages the viewers, it provides further information and fortify vital points. Not only will it capture the attention of the spectator but it could also help them retain the information and like I keep saying time and time again: It is just cool and fun for everyone! I have yet to meet anyone that doesn’t like video scribing. It is a new and exciting revelation in the world of advertising. Take a look around the site an see all the different ways you can use Video Scribing.
What about in education? We’re referring to another use for Video Scribing. Lets face it, our education is lacking! Imagine training our young kids with videos. Ask them how they feel about spending 60 minutes being in the technology class, math, history, but more importantly ask them what they learned. A 10 minute video scribing video would hold attention better and teach more effectively. But, to incorporate Video Scribing in college instructing, that is a game changer. I’m not attempting to say we are the only solutions for teaching, but it can’t hurt. There’s a lot of educating procedure that work, but most do not. With the implementation of video scribing, the academic overall performance of the kids can definitely improve. Everybody will stop, look, and listen.
Why Video Scribing Is An Effective Method For Advertising
What is video scribing? Well, it’s a presentation with a little bit of a twist involved. Video scribing is another form of conveying a message, story, or a small show through multimedia in which a presenter engages the mind of the viewer through pictures and drawing. Video Scribing is a serious attention grabber, we have no doubts about that.
From the viewer’s point of view, they have to assemble the pieces in their heads of what is taking place and anticipate what will happen next. With video scribing we stimulate the brain until we are fully engaged. It’s like the audience is connecting each and every dots just to have the full feeling of the presentation. This is exhilarating, and this type of communication channel produces much comprehension for the viewer, and gives them the pleasure by anticipating what is going to take place next.
From the presenter’s point of view, we get to provide a masterpiece with proven results. After a thrilling script is approved, the artist will then record himself on video while drawing the layout. Bear in mind, the most important objective is for the viewer to have some sort of desired reaction. If we fail to get our audience to react or eventually take some form of action then the video has failed to be effective. Not everyone is a buyer but for those who are we need commitment. People change no faster then they make and keep commitments.
Delivering the story looks easy enough, but it’s more than that. Even though the full video scribe story last for only 3 to 5 minutes, the actual procedure may take days or months to finish. When developing a video clip, you can’t afford to make errors. We want our video scribing videos to be perfect and create a buzz. First we want to catch attention and secondly we need to move them to action. Whiteboard animation videos have no problem catching attention the harder of the two is getting people to take actions. That is where are expertise can help.
So there are your benefits to Video Scribing.
Thanks for reading Video Scribing – What Are The Benefits of it?
by Ydraw | Oct 4, 2011 | Video Scribing, Writing a Script
7 Steps to Selling: The Power of Influence and Persuasion
Influence:
in·flu·ence /inflo͝oəns/
Verb: To have an influence on.
Noun: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself: “the influence of television violence”
Persuasion:
Per·sua·sion /pərˈswāZHən/
1. The action or fact of persuading someone or of being persuaded to do or believe something.
2. A means of persuading someone to do or believe something; an argument or inducement.
These two powerful words sum up why most humans do what they do. From the moment a person is born, they are constantly trying to draw attention to themselves. Not only do we try to get attention by nature, but we also try to persuade or influence people to act or take action in a desired direction. Most of us have been using the power of persuasion from birth, but very few people actually study techniques on influencing others.
The power of influence and persuasion is an art, and can be mastered with careful practice. Keep in mind that people are driven by instinct, emotions, needs, wants, desires, and beliefs.
This short article will go through the Influential Process, first looking at the Product, then looking at the Reasons Consumer’s Purchase. These tools and ideas are taken from experts and authorities on influence and have been used by most of the top salesmen in the world. They work like magic, and can increase your sales 10 fold if applied.
“To understand why people buy, we should know people and have a keen sense of human nature. We should know how people think… how people live, and be acquainted with the standards and customs affecting their everyday lives. We should fully know their needs and their wants and be able to distinguish between the two. An understanding of why people buy is gained by a willingness to acquire proved and tested principles of commercial psychology to selling.”
(1) THE CONTRAST PRINCIPLE
Minds Change Depending on our Proceeding Events.
- How does your product stand out?
- What do you have that others do not?
- How can you look better?
- How can you make your product/service better?
This might sound a little confusing, so let me explain. All of us are influenced by former events. For example, lets assume you meet a very attractive female at a party. She is stunning and gives you her number. Afterwards you meet another girl who is also pretty, but does not quite match up to your former catch. The second girl will strike us as less attractive than she actually is. If you had not met the first girl, the second girl could have been more attractive to you. This is known as the Contrast Principle, and it applies to all fields of living. Lets take a look on how we can use this to our advantage.
“Be assured that the nice little weapon of influence provided by the contrast principle does not go unexploited. The great advantage of this principle is not only that it works but also that it is virtually undetectable. Those who employ it can cash in on its influence without any appearance of having structured the situation in their favor. “ Robert B. Cialdini
Assume company “A” and company “B” are competing at the latest Expo Event. Company “A” does a plain presentation and has plain brochures and a booth that they have had for the last 10 years. Company “B” creates a unique video and uses the Power of Video Scribing to portray their message. Instead of talking about their product and claiming how they are the “best at what they do”, they simply tell a story that goes along with their product. The story defines the problem, and delivers a solution. It is engaging and captures the attention of the audience. Immediately after watching the video, the audience heads over to see what Company “B” is all about. What are they going to think about Company “A”? Obviously the Contrast Principle kicks in.
(2) THE POWER OF RECIPROCATION
The practice of giving things away.
- What is the rule of reciprocity?
- What are you giving away for FREE?
- What more can you give away?
Never underestimate the POWER OF RECIPROCATION. It works wonders, and should be used by all companies at all levels. It is the practice of giving things away. This rule requires that one person try to repay, in kind, what another person has provided. Give your clients and prospects something for free and they will feel indebted to you. When your audience accepts something for free, they are now more vulnerable to your influence. They feel a strong desire to be loyal to you and your product.
(3) GET IN THEIR HEADS
Join the conversation going on in your Client’s Head.
- What are your clients Pains, problems or predicaments.
- How can you solve them?
- What action do you tell them to take?
This can get a bit complicated, but you can ask yourself a couple of simple questions:
- What is your prospect’s pain, problem, or predicament?
- How can you solve their predicament?
Once you have these questions answered, you can then begin to create your pitch. More often than not, people tend to scan through products looking to solve their problems. Only about 15% of people on the web actually read every word written in articles. With a powerful pitch you can increase that statistic drastically. Your script or pitch has to hit their hot buttons quickly before they move onto something else. Once you get their attention and show you can solve their problems, you need to tell them to take action.
“First step in selling things to people is to figure out exactly who we are talking to and what it is they may be thinking about a large portion of the their day…or in other words, what conversation do they have going on over and over and over again inside their heads.” http://scottlouie.com/2011/06/methods-persuading-people/
(4) STORYTELLING
Why should we tell/use stories?
- What is your story?
- Is your story/message clear?
- Is it authentic? Engaging?
- Does it have drama or tension?
Audiences crave entertainment and they have for thousands of years. Stories have a way of connecting with people’s emotions and keeping them engaged. When people listen to stories, they actually simulate the story within their own minds, which allows them to connect on an intimate level to what is being said. This connection can influence their behavior in numerous ways.
The real power and influence comes when someone can tell stories in such a way that they create events in reader’s minds that influence them to make directed decisions. STORYTELLING is one of the most powerful tools for presenting your product, brand, benefits and services. Instead of telling people how your company provides a service, tell them a story about a customer who had a life-altering experience because of their recent purchase of your service.
Why are stories so powerful?
We are drowning in dull information, good stories can cut through the noise. Personal stories feel ‘real’ vs abstract concepts, statistics, or logical arguments. Stories capture people on an emotional level, creating a deeper, intimate bond. Stories are memorable. People forget facts but remember stories.
(5)THE PRINCIPLE OF SOCIAL PROOF
People will act and do as others are doing.
- What is the social proof of your product?
- Do you have proof?
You need the power of the crowd. THE PRINCIPLE OF SOCIAL PROOF states that people will act and do as others are doing. When people see that others are buying one product or service, their uncertainty washes away. They relax knowing that they are not alone. Testimonials are extremely important and should be used in all our marketing material.
(6)THE POWER OF AUTHORITY
Follow the Expert
- What kind of authority do you present with your product?
- Are you an expert? Why are you an expert?
- If you are not the expert, how can you become one?
It is so often one hears that someone does something “just because the expert said so.” People are all inclined to follow experts, even if it does come to harm them in the end. Human nature loves to comply, listen, and follow authority. If there is a Doctor, Lawyer, MBA, or PhD next to someone’s name, people immediately believe whatever they might say. There are countless examples on the POWER OF AUTHORITY, just believe me, I am an expert in this field.
Here is a link to a great video. http://www.youtube.com/watch?v=9fwI5jCASW8 Dave Yaho uses an exciting story to get his point across, but pay attention to how bad this car salesman is. He did not apply one principle. What could the salesman have done differently? What did his little mistake cost him?
(7)THE PRINCIPLE OF SCARCITY
People assign more value to less availability
- How have you created more value and less availability to your product or service?
THE PRINCIPLE OF SCARCITY states that people will assign more value to opportunities when they are less available. People cannot stand missing out on a good thing, or that a deal might be lost forever. When scarcity of products or services are created, their value and demand will increase immediately. This is a well known Economic Theory. There is something within humans that just cannot stand missing out. Scarcity moves product from a logical, to an emotional buying decision, giving the market the control. Think of diamonds: diamonds are not scarce. The diamond industry creates a scarce environment by vaulting the majority of diamonds. They hold back supply so that people think they are scarce. The reality is, there are millions upon millions of diamonds sitting in bank vaults. DeBeers, who maintains 47% of the diamond industry is very concerned with the scarcity principle. Their cartel depends upon it.
- THE CONTRAST PRINCIPLE: Minds Change Depending on our Proceeding Events.
- THE POWER OF RECIPROCATION: The practice of giving things away.
- GET IN THEIR HEADS: Join the conversation going on in your Client’s Head.
- STORYTELLING: Why should we tell/use stories?
- THE PRINCIPLE OF SOCIAL PROOF: People will act and do as others are doing.
- THE POWER OF AUTHORITY: Follow the Expert.
- THE PRINCIPLE OF SCARCITY: People assign more value to less availability.
So get out there and start influencing others.
Ydraw focus on delivering message that the audience will actually watch, listen, and take action. Look around because we can help you in your business.
+Jace Vernon
