#1 Video Scribe Videos

Video scribe videos and Whiteboard animation videos are powerful and have unlimited benefits when it comes to marketing.  Video Scribing should be your ONLY choice of Video! Look around and check out some of our video scribing examples.  Have a Great Day and we love you!

There are so many uses and benefits of video scribing videos.  We can’t name them all here, but if you take a look at our site you will find the evidences. There is a link below that will show you a few examples.   Scribe videos are powerful and are being used by some of the biggest names in commercial marketing.  You want to do what the best are doing right? Well they are all using Ydraw’s Videos to convert, inspire, and impress.  We have seen video scribing used for tutorials, websites, youtube ads, conferences, trade shows and more.  The list seems to grow each and everyday.  How long is the niche going to last?  We have no idea, but they seem to be the hot thing right.  

Check out our video portfolio and see what we have to offer.  

Video Samples

When you order your Video Scribing Video you will love it.  That is our Guarantee!  Check out a couple examples below and feel free to contact us at anytime  801-592-1026 or email me jace@ydraw.com

Jace Vernon Ydraw

More Video Scribing Samples

Bridgestone 2

Hard Core VS Soft Core

Style:  Video Scribing

Objective:  Used for PGA Event

Unique:  David Feherty Drawing on Board.  (voted a favorite)

World Bank

Collective Action

Style:  Video Scribing

Objective:  Used for Training

Unique:  Instructional Explainer

Video Scribing Process

• Step 1: Initial Groupthink and Scripting
• Step 2: Layout, Viz Thinking, and Storyboarding
• Step 3:Perfection, Recording and Magic
• Step 4: Scribitize

We like to get to know our clients and have each one fill out a simple questionnaire.  We also have 1 or 2 phone conversations. Doing these things ensures that our goals are aligned with the client’s, creating the perfect video for them.

Ydraw Questionnaire

The script is the heart of your video and usually is the hardest part.   We have professional script writers on hand that are willing to help.  Ydraw will take your initial draft and then begin to apply our special techniques (the Secret Sauce, the big kahuna, the pure awesomeness)  You can also research our script writing 101 articles for help.  A good script should draw viewers in with relevant, engaging and sometimes humorous dialogue. Attention spans are short, so be quick, be different and make people smile.   Our writers stand by waiting to help.

Script Writing 101

Once final script is approved, Ydraw will pull in our professional artists to create the art work, layout, and story board.  Since we only higher the best we like to let our artist apply their creativity.  This is usually a 7 day process.  You will receive a layout showing you exactly how the artwork will look and how it will flow with the script. We do not go into production without your final approval. With each video comes 1 round of changes and or adjustments of any kind.  Obviously you will want to make sure you make all the changes necessary on the 1st round.  There are million dollar costs and broken hearts associated with multiple changes.

Once our animators and editors have put on the finishing touches to your layout we go under camera where are hot hand models begin their magic.  We also bring on professional sound design, sound effects, and music to bring the video to life. Every video scribe  comes standard with a professional voice and music. Ydraw has hundreds to choose from and can provide you with the sound. When it’s ready, we’ll upload to dropbox or youtube for your approval.

You have been scribitized.  Now you can die peacefully in your sleep because you now have the perfect video..  Not screaming and yelling like others do.   We’ll send a USB drive to your address with a .mov and a .mp4 version of your video.  If you need a different format please let us know.  Ydraw can also provide you with ideas or show you how to use Youtube, Vimeo, and other video hosting sites.   We highly recommend using all the different video mediums available.

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What is Video Scribing?

Video Scribing videos, also known as whiteboard animation videos, is the real-time capture, processing, and iteration of information in a visual form. This could be presented in words, cartoons, pictures, diagrams, flows and hierarchies.

Video Scribing can be used for

• Social Media Videos
• Software Videos
• Marketing Videos
• Finance Videos
• Information Technology
• How to Videos
• Fund Raising and Non Profit
• Electronic Videos
• Directional Videos
• Sports Videos
• Presentation Videos

Is there anything more inspiring then a perfectly planned and delivered presentation or speech?   Yet if I were to ask the audience a couple of days later about the content of the inspiring speech they would recall very little. This is where scribing videos work so well.  Scribe Videos over come the memory problem.  The same goes with most verbal and written presentation.   Studies by educational researchers have found that three days after an event, people retain 10% of what they heard from an oral presentation 35% from a visual presentation, and 65% from a visual and oral presentation. (http://www.osha.gov/doc/outreachtraining/htmlfiles/traintec.html).  We have seen a huge improvement when an audience can see a scribe video.

A ‘good’ presenter (including teachers, parents, bloggers, and leaders)  will spend hours on preparing the perfect speech or class.  Their hope is to inspire change, educate, and receive a standing ovation.  This is admirable, but by taking a powerful presentation and add Ydraw’s video scribe your message will become clear.  Your long hard hours can be rewarded with retention.  We make this happen with each video scribe.

Although some would think the scenario above applies only to public speakers, teachers, and leaders, think again!  Life is a presentation.  When you sit down to write a blog, an article, or a journal, you are trying to capture attention in hopes your audience with react take action.

Recently, Ydraw had the chance to present one of our video scribing videos in front of a large audience. The video scribing video had the whole audience mesmerized, it was amazing, if only I could have brought my camera.  Every eye in the room was glued to the video screen.  Just image what a video scribing video could do for you!

Think of your business plan, business cards, and business biography. These are all written and created to capture attention and promote action. The key to successful communication is realizing that all communication is an opportunity to educate, motivate, and inspire, and requires an emotional and visual connection to make and impact.  Video scribing brings all of these concepts together in one beautiful video creation.  I have personally read thousands of articles, blogs, business plans, and endured countless hours of classes, presentations, and church talks.  The sad truth is that I cannot remember 1/100^th of the information I was presented. I wish teachers would have used video scribing by in my day.   By tapping into others emotions and creating a visual aid, your audience can retain and recall presented information weeks, if not years, down the road.  The brain is wired to seek out and categorize visual stimuli. Video scribing gives the brain the challenge it deserves.  Numerous studies have shown that pictures inherently and automatically attract attention. This occurs especially when pictures of people, animals, or anything that implies possible danger is presented.  One of the basic ways illustrating aid retention relates to the well-researched dual coding theory of memory.  This theory proposes that information is stored in the long-term memory both as verbal propositions and as mental images, and when information is presented verbally and visually, this theory suggests that it has a better chance of being remembered. What does that tell you? Simple. Video scribing works.

Not fully convinced yet? Lets look at a couple more studies. One study (Shepard, 1967) was recorded where people looked at 600 pictures, sentences, or words. On an immediate test, recognition accuracy was 98% for pictures, 90% for sentences, and 88% for words. Another study (Nickerson, 1968) found that people had 63% recognition accuracy for a group of 200 black and white photographs one year after initial viewing. Other researchers (Standing, Conezio, & Haber, 1970) showed people 2,560 photographs for 10 seconds each. After three days, the study participants recorded recognition accuracy of over 90%. Even another study (Reed and Barnsley 1977) showed adults pictures and text from their elementary school books they used 20 to 30 years ago. Recognition accuracy rates for pictures and text were better than chance, with pictures alone being recognized more accurately than text. Finally,the last study (Stoneman & Brody 1983) found that children in visual or audiovisual conditions recognize more products in commercials than children in auditory only conditions. Pictures allow rich cognitive encoding that results in high recognition rates, even years after the initial encoding takes place. Here is a simple way to add visual to your everyday blogs, articles, speeches, and business plans.

More about Video Scribing

Video Scribing is a new unique way to capture attention, engage audience, provide additional information about your company or product, and reinforce key points.   Not only will these videos capture the undivided attention of your audience, but it also will help them retain the information that is presented. Humans tend to think in pictures. Here’s an example. If i was to say say “flag”, you will most likely visualize a specific flag that you are familiar with.  So it behooves us to develop material that will paint pictures in the minds of viewers, resulting in more successful retention rates.  Video scribing provides a way to stand out from the competition and use creative pictures and drawings to increase comprehension.  It can be used in many ways, including

Business Plans

Blogs

Articles

Business History/Bios/Story

Investment Presentations

Sales Presentations

Instructions

and much more.

Imagine having your business history and bio put onto a simple video turning it into an otherwise boring everyday story, to a fantastic masterpiece.  Not only would your customers be impressed, they would also easily differentiate you from all the “other companies”. The use of video scribing is essential. Without it, the impact of a presentation may leave your audience shortly after they stop reading or listening.  By preparing a video scribing presentation, you reach your audience far more effectively, and continue to touch them long after the presentation ends. Video Scribing is:

1.    Customizable

a.     When creating your video, it can be tailored to exactly what will help the audience learn and recognize your subject.

2.    Convenient and Viewable

a.     Technology has provided a way for people all over the world to have access to your business info.  By creating a simple video, your audience can view it on their computer, TV, or smart phone, iPad, iPhone, and many more places.  Smart phones are great for watching videos, but very difficult to read text found on websites. With a video accessible from any location, your audience will be able to watch your video while looking to kill time in restaurants, movie theaters, drive-through lines, and doctor’s waiting rooms.

3.    Viral

a.     Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness. You just never know how much buzz can be generated from a great video

4.    Different

a.     Video scribing is different, there’s no doubt about that.  It is an outrageous, out-of-the-box way connect with your audience through video

5.    Well, it just WORKS.

a.     Ultimately, video scribing just works.  Whatever information you put on your video will be engrained in the minds of your target audience for them to be able to better remember and recall the information days, weeks, months, or years down the road.

Far from the smokey rooms of mad men and the old-school way of contacting an audience, modern marketing whizzes have changed the game of marketing.  Video scribing is a MARKETING BLITZ that creates a pitch that is so amazing and interesting that consumers are guaranteed to spread the word on their own. After that, the sky is the limit.

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+Jace Vernon