Plop Plop, Fizz Fizz…

You’re singing it now, aren’t you?

THAT, my friends, is the power and charm of simplified marketing.

2 words and your mind has been hijacked by a catchy jingle, an image of two bubbly tablets dropping into a glass of crystal clear H20 and possibly a pale faced, indigestion-plagued person sitting next to their half eaten deep dish pizza… about to toss their simmering seltzer salvation down their gullet.

Just 2 words and without thinking, you’ve recalled a problem that can be solved by the product. BRILLIANT.

So let’s take it wayyyyy back to marketing meetings of yesteryear.

It’s probable that at some point the indigestion big-wigs of this company met with the advertising crew and gave an hour long in-depth display of why these dissolvable tablets work. Charts, product testing, scientific results and guarantees were no doubt tossed around during a monumental data-packed discussion that would surely convince even the most discriminating consumer of its usefulness… so why didn’t Alka-Seltzer go with:

Sodium bicarbonate can be used to treat heartburn, indigestion and acid reflux by reacting with and neutralizing excess stomach acid through effervescent tablets that contain three active ingredients, aspirin, sodium hydrogen carbonate and citric acid. Also, aspirin belongs to a group of medicines called non-steroidal anti-inflammatory drugs (NSAIDs). It works by blocking the action of an enzyme in the body called cyclo-oxygenase and oh what a relief it is!” as their jingle???

Because they understood that ENTERTAINMENT can be more valuable than the over-stimulation of EDUCATING your audience to death.

Though this product is complex and scientifically proven, the message is simple.

Bottom line… if your stomach hurts, plop-fizz your way to relief.

Problem. Solution. That’s all they need to know.

Close your eyes… (wait, actually don’t because I still need you to read my words)
IMAGINE that you’re taking your target-audience out on a blind date.

You put on your best suit, douse yourself with high-end cologne and drive to that fancy corner steakhouse, eager to meet your new muse.

Do you sit across the table from this beautiful stranger, rub your sweaty palms together and then begin reciting every mundane moment of your life so that she can fully appreciate each and every morsel of the man that you have been, currently are and ever hope to be???

(Good luck getting second date.)

But what if you tried courting your audience instead?

What does she need? Why did she agree to this date?

Dinner, companionship and connection… not the details of last week’s wart removal… so take a deep breath and give her just enough of what she needs to get her to agree to date #2.

So what’s the equivalent of a 2nd date in the world of marketing?

Google searches. Leads. Phone calls. Emails. Consultations.

You’ve gotta spark enough interest to get some action from your call to action and that’s done by making sure your message is simple, memorable and easily absorbed into the viewer’s mind.

The more you can narrow in on the meat & potatoes of your message or the sweet & simple essence of your service and stop trying to push your beloved information watermelons through human attention span-keyholes…

The more you’ll start seeing your efforts convert into genuine, profitable results.

Like these campaigns:

Got Milk?
(Totally makes you thirsty.)

Maybe She’s Born With It?
(Fake your natural beauty.)

Give Me A Break.
(Who in their right mind would refuse a chocolate break or a piece of broken chocolate?)

The Breakfast of Champions.
(Cereal box heroes.)

The Best A Man Can Get.
(Smooth, manly jawlines.)

Melts In Your Mouth Not In Your Hand.
(This is a lie, but I still buy/eat them.)

I Want My BabyBack-BabyBack-BabyBack-BabyBack.
(You just sang, again… didn’t ya?)

Double The Pleasure, Double The Fun.
(Hot twins. Who cares what they’re selling.)

Dilly Dilly.
(Nothing to do with beer. Sometimes simple & stupid = memorable.)

When done right, marketing with simple, clever videos can be powerful enough to make your message last a lifetime (just ask the plop-plop peeps)… and Ydraw can help you do just that, oh what relief it is!



7 Video Stories Every Business Should Be Telling Their Customers

7 Video Stories Every Business Should Be Telling Their Customers

Pubcon: A Forbes list must attend conference. Thousands of professionals. Las Vegas, NV. The perfect setup for one of the best online marketing conferences I look forward to attending every year.

But, this year was a little different.

I was invited to speak on Video Marketing, which all of you know is my favorite topic.

Since I am not famous, I have to rely on a simple story formula to establish my persona. Without the formula I wouldn’t get the attention my message deserves.

Here it is:

My Story

My Struggle

My Triumph

Why it matters.

I open with this formula whenever I speak in front of audience, because it works. I get to introduce myself to the audience by sharing what makes me real.

People listen to and do business with those they trust. The quickest way to build that trust is by telling a story that they can relate to.

Do you want to know who else does this?

Jimmy Fallon, Jim Rohn, Zig Ziglar, and all other speakers. Check out this 6-minute video when Jimmy Fallon took over The Tonight Show.

It’s a great example. He simply walked out and told his story.

I must confess.

This conference, I did something a little bit different. Instead of telling my story, I started off by telling the story of a client. I used the same formula, but instead of showing my struggle I showed his.

Which leads me to the reason for writing this blog.

All businesses need to be telling more stories. So I have created a simple checklist that we all can use.

These are 7 Stories you should be telling your prospects and customers.

  • How was your business started? (The founder’s story)
  • How was your product or service discovered? (The discovery story)
  • The problem you solve and how you solve it.
  • Who have you helped and how have you helped them? (Case study)
  • A Testimonial Video that shows proof.
  • How are you different from your competitors?
  • How can customers get the most out of your product or service? (Tutorials)

Click below to download a simple story telling checklist.

Checklist: 7 Business stories you should be telling your customers.

Let us know if you like these articles. We want to make sure we are giving you important content that you can use right away. If you need a video, reach out to us. We can help!

Have a great day