by Jace Vernon | May 30, 2013 | animated doodle videos, animated explainer video, Animated Whiteboard Videos, Animation Video, Creative Marketing, dry erase board animation, Explainer Video, Hand Drawn Videos, les olson, Marketing, video, Video Marketing, Video Scribing, Whiteboard animation, Whiteboard Video, Ydraw
An Insignificantly Significant Testimonial
TRUE STORY: The other day I was at my mom’s house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn’t know a whole lot about what I do) was watching with wonder when she exclaimed “I’ve seen those kind of videos, but none of them have ever been like that!” Of course, she was referring to how well done and professionally made the whiteboard video ad was, and after I told her that it was a Ydraw video, she remained amazed. Apparently she didn’t realize she had ties to such a fantastic company with such outstanding products – it was a lot to handle, as you can imagine. So there you have it, even a civilian can see the difference.
There’s a reason that Ydraw is at the top of whiteboard animation companies. With the great writing, fantastic art, and incredible editors that compile it all together, we truly make a video worth watching and yes, being amazed by. Don’t just take one mom’s insignificantly significant testimonial though, check out the Les Olson video for yourself. We bet your mom would love it too.
You can see the difference too – watch it. Les Olson Whiteboard Video
Don’t you think Ydraw ought to be doing your whiteboard ad? Contact us today to find out more information on whiteboard animation videos, video scribing videos, explainer videos, cutout videos, 2D and 3D videos, and the list goes on and on.
We have no shortage of options for you and your company or product, and we would love to help you market it better. We care about you, our customer, and want to make sure you have the best advertising available to use towards your advantage.
+Jessica Anderson
by Ydraw | Dec 17, 2012 | Animation Video
Animation Video: Essential, entertaining and engaging
Having an online business presence in today’s world requires digital media.
If you have a business with an online presence and you need to get word out about your goods and services you need digital media such as animation video. What was once a novelty is now fast becoming mainstream due to faster and cheaper internet combines with an increase in mobile devices that allow people to connect faster than ever. An animated video with a bit of humour and proper SEO can improve your search engine ranking and reach your audience quicker than ever before.
You may have noticed the rise of videos over the past few years on the internet. A video on the internet was once a curious novelty reserved only for those with exclusive high speed connections and expensive computers. Today, people watch videos on their smartphones and other inexpensive devices all around the world.
Videos have become a mainstay of entertainment and information on the internet and animation video in particular has achieved a great level of success in promoting products, providing information and entertainment for hundreds of millions of people around the world. If you are running an online business, then animation video production should be an avenue you need to consider to help establish your company to potential customers. Mastering the art of animated video SEO, or search engine optimization, will definitely increase your customer traffic and may lead to having your company expand exponentially over the internet.
Animated Video
Thanks to new advances in software, an animation video production of good quality is now even easier and cheaper than before. Everyday, animation video production studios around the world, some of which are simple, one person operations using a single computer and program are producing high quality animation video on a regular basis. While it may not have the depth or movie screen quality of a fully animated film that you see in the theatres, many animation studios do have a sophisticated, eye pleasing look that makes them perfect to hire for promotional projects that you employ. They can be entertaining and engaging allowing a business to deliver their message in its entirety.
Video SEO
Search engine optimization (SEO) is a well known standard for creating greater customer traffic to your website. While most people recognize how SEO works for their text content, it can also be of great benefit for videos as well. Popular search engines will view good quality video as a definite plus on results pages. This means that between otherwise equal use of proper keywords and key phrases along with link quality and such, a weblink with a video will rank higher than one without. Therefore, it pays to have a good, high quality animated video that will help you get noticed by more people and create more customer traffic.
Humor
Animated videos have a special place in the hearts of people who readily remember the hilarious cartoons that they grew up with as children. Plus, animation has established itself prominently on network TV, cable stations, and the like. This means that when an animation production of good quality and great humor appears on the internet, people will take notice.
In fact, humor is the best way to deliver a positive message about your company or the products that you carry. While its true that everyone has their own sense of humor and what may be hilarious to some may not be so well received by others, it is often the earnest intent of being funny that is enough to bring people over.
by Ydraw | Jul 22, 2012 | Animation Video
Animation Video Announcement | New Online Video Behaviors and Statistics
Many people opt for cooler activities during the hot summer months. The internet has become a hobby for many, and it seems that the animation video viewing is at the top of the list of things to do indoors. According to ReelSEO, last month alone an estimated 33 billion animation videos were viewed and the numbers just keep growing. Online viewership has reached all the way up to 180 million.
Video ads account for around 25 percent of the rising numbers in viewership on the internet.
Google is among the top ten at nearly 20 minutes per viewer ranking out at 154,507 viewers. The entire internet viewer population only ranks as 180,373 viewers, so it is easy to see who dominates the competition. These numbers do not include video ads that were watched by viewers as well.
Yahoo comes in second with a whopping 51,453 animation video viewers. It was closely followed by Facebook at 49,003. Though VEVO numbers are on a decline, although it did still rank in at 46,202. Other sites that ranked in the top ten were Viacom Digital, Microsoft sites, AOL Inc, Amazon, Turner, and Vimeo. With VEVO being on the top of the list for YouTube partners.
The YouTube partners and channels have also been ranked according to the most used in 2012. Machinima followed Warner with 23,601. Marker, Full Screen, and Broadband PC all came in closely behind the competition. Last on the list was ING who ranked in at a mere 6,453 video viewers last month.
Machinima leads everyone with 76.1 minutes per viewer, but VEVO continues to decline in this area as well. There is no doubt YouTube and its partner sites will continue to grow. People add thousands upon thousands of footages to the web every day.
Animation video advertising is becoming a hot new trend for advertising, and many people are keeping online diaries, baby books and so forth as their primary keepsakes on YouTube. One never knows what may be found there, but what is certain is that it is impossible to watch just one.
Informative, entertaining, personal, or professional, YouTube has it all. The animation video shows no sign of losing popularity; as a matter of fact the trend seems to be settling in and is reaching all time highs. It is guaranteed there is an animation video on the web for everyone to enjoy. They are fun and easy ways to beat the heat and pass the time during these relentlessly hot months of summer.
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jun 19, 2012 | Animation Video, Google Business Trends, Video Strategy Guide
Animated videos by Ydraw are always up to date with the latest video strategies, tips, and tricks. Announcing strategy #3 for successful video campaigns.
Animated videos are trending in media and display networks, and Ydraw is the leading company for successful animated whiteboard. Always up to date with the latest news on successful video, Ydraw’s new strategy is analyzing and reporting the video and display trends.
Google Business Trend Summary – Analyzing and Reporting Video And Display Trends
According to Google’s Display Business Trends Report, from 2010-2011 many companies have developed an increase in presence on the internet, with growth of ad impressions with spending on ad exchanges growing from 58% to 72%.
Animated Video is All Around the World
Content publishers are growing extremely fast from all parts of the world. The ad impression growth from a Google report stated that the US growth rate from 2010-2011 was at 24.7%, China at 10.5%, and Palau at an amazing 1106%, unbelievable!
Everyone is using their mobile phones these days, I know I have my whole life in my iPhone. As I expected, Google even seems to know I have been using my mobile phone more, growth in mobile usage has EXPLODED… increasing by 250% states a Google report, meaning it is crucial that all the media published for businesses should be accessible through mobile phones. People want to view videos in an accessible way.
And onto video, according to Google, video content monetization is now ONE OF THE FASTEST-GROWING segments in advertising. In simpler terms, more and more companies are using video in their online strategies to generate revenue than ever before. Google says they are seeing a 175% increase in impressions ad videos, while the standard video player impressions seem to be phasing out. 51% of video ads on Google are between 15 to 30 seconds, with 36% over 30 seconds. Why might that 51% be? Because it is extremely hard to keep audience and their attention while watching a video! With animated whiteboard videos by Ydraw, reports show a 150% increase in dwell rate on videos, where most other videos lack. While standard videos get lower dwell rates, the average viewer of a Ydraw video is much higher than that compared to a regular animation video, as well as compared to a video with actual people in the video.
With viewers watching not only the first 30 seconds of your video like most videos these days according to Google, people will be more informed about your product or service, more inclined to learn more, and develop a deeper connection than with any other kind of video. AMAZING.
+Jace Vernon
+Alecsy Christensen
by Ydraw | May 1, 2012 | Animation Video
Animation videos are now being featured as a new and exciting Ydraw service
Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Watch the new 2D animation video created by Ydraw.
Animation videos are now being featured as a new and exciting Ydraw service. Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Animated videos have already shown amazing conversion rates with many animated marketing video companies, which is why Ydraw has announced their new release of services providing companies with not only whiteboard animation and video scribing videos, but animation videos as well.
Why not grow? Ydraw started out as a whiteboard animation company, but that doesn’t mean they have to stay that way. They specialize in video marketing, so naturally, they spread their wings and learned some new tricks of the trade to offer your company more options in order to promote your product. While whiteboard animation still remains one of the best ways to promote your product or service, Ydraw understands that different products and services need to be promoted in different ways.
Sometimes to best promote a product of service, a 2D animation video serves that product or service better than a whiteboard animation could. Ydraw understands this, and quickly became experts in how 2D animation in order to create the most powerful and effective videos for your business.
Contact Ydraw today to see what video would be the most effective for your product or service. Or, let them know if you have any questions, comments, or ideas for them to better their videos.
Ydraw creates new animation videos for you and your company or product.
