by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard Animation Video Difference from Animation Videos
Is There a Difference Between An Animation Video and a Whiteboard Animation Video?
Many people have been following the trend of using animation video or whiteboard animation video as a marketing tool, and they know that it is a trend that really shows great results. Not only is it a way to generate interest, the conversion rate seems to be quite high. If considering using some sort of animation video in a marketing campaign, one may want to know what some of the differences are.
Types of Animated Video
There are basically three types of animation video that seem to be in use. First, the basic animated video is where a script is written and video images are designed and then animated. It works much the same way as a cartoon. Next, there is claymation animation, which is where clay is formed into shapes and camera shots are taken between movements. This is sometimes referred to as stop-motion animation. Finally, there is the whiteboard animation video, where viewers actually see the hand of the artist as characters and words are being drawn on a whiteboard.
Differences Between Video Types
Both the claymation and the animation videos are extremely time consuming to create, which can make them more expensive. Each frame of action is drawn in animation videos before it can be put together to form motion. The clay must be manipulated and individual frame shots taken for each small movement before it can be put together. These are very time-intensive operations.
With the whiteboard animation video, the video starts with a story just like in the other styles, but the video is taken in a stream rather than frame by frame so it can be easily edited. The lines are clean and crisp, and the actual product is very flexible and easy to modify if changes need to be made. The video is then edited with video production software to speed up the movement. In many ways, this gives production much more flexibility than the other types of animation because it can be edited at will. It also tends to be less expensive than the other options.
Alecsy Christensen
by Ydraw | May 21, 2012 | dry erase board animation
Dry Erase Board Animation as a Popular Marketing Tool
Dry erase board animation by Ydraw announces successful tips to drive traffic to websites using their strategies. Video marketing through dry erase board animation is a great way to increase traffic to different sources.
One of the most exciting marketing tools being used on the internet today is dry erase board animation. This type of video animation is really growing and has been shown to be quite effective for companies that want to drive traffic to their websites. Video animation is not new, but is being newly discovered as an excellent marketing tool.
Attention Grabbing
Because the dry erase board animation uses a creative story and shows the artist bringing the story to life through pictures that are constantly changing, it quickly and easily grabs the attention. When the animation video is well done, it does its job.
Some statistics to be aware of include the fact that in the past three years, email campaigns using some type of animation videos have increased in number five times. In addition to the increased usage, some studies show that click-through rates have also increased dramatically through the use of video marketing.
Video Usage
If a video is produced to be used on the homepage of a website, it will require different things than if it is designed as a viral video promotion to go out on your various social channels. If the plan is to use it in a trade show, those requirements are different still. Being aware of how the video will be used can help in getting the right kind of video.
Video Objective
A video that is being used to drive traffic to your website will be different than one designed to simply collect user emails. Knowing what a video needs to do can help improve the video so it can do its job. Many animation videos educate, drive traffic, and collect information at the same time.
One of the most exciting marketing tools being used on the internet today is dry erase board animation.
Video Length
When you are considering the different dry erase board animation videos that can be created, you need to be aware of their length. Ydraw usually uses videos that are about 3 minutes in length or shorter, because anything past that length might drive the attention span of the viewer to go elsewhere.
By keeping your objectives in mind, anyone can effectively use dry erase board animation videos to drive web traffic.
Alecsy Christensen
by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard animation videos have shown great success in social media methods with Ydraw.
These videos develop an engagement with the audience that is not found in other online videos, benefiting any social media campaign by creating fans.
Whiteboard animation videos are increasingly successful in helping Ydraw with their social media efforts around the web. Unlike other video marketing strategies, Ydraw’s whiteboard animation videos connect with viewers in a way that will promote devoted social media followers.
With whiteboard animation, Ydraw has seen the engagement of the viewer, or the time span that the viewer watches the videos, to be much longer than that of other videos. This animation technique consistently has shown a great impact on viewers and the dwell rate of how long they will view a video on YouTube or Vimeo.
As stated by an interviewed source in ReelSEO,
Pictures are worth a thousand words, but videos are worth a million…
Videos, specifically whiteboard animation videos, add a personal touch that is not seen anywhere else in video.
The viewer actually gets to watch artwork come to life before their eyes, as they are taken through the whole process of the development of such intricate animations and illustrations. This will then develop a sense of engagement and connection in the viewer, inviting them to watch more and more of the video. Most viewers of Ydraw videos find they look forward to watching future videos, as whiteboard animation videos are mesmerizing in all ways.
Placing whiteboard animation videos on social media allows it to reach more people. If someone sees a great video they are more likely to share it. Which is free marketing for your product or company! Ydraw knows this, and recommends that all companies seek out various social media platforms to help promote their videos.
Written by Alecsy Christensen
by Ydraw | May 17, 2012 | how to make a whiteboard animation
How to Make a Whiteboard Animation Video Tip Guide
‘How to make a whiteboard animation video‘ tips are essential for any business that is attempting to make their own unique and detailed whiteboard animation video for internet marketing or sale purposes. Ydraw provides new helpful tips to promote a better whiteboard video.
Although this will not get the best results when looking for increased traffic and conversion rates, this technique will provide a way to get an extremely cheap alternative to Ydraw’s whiteboard animation videos.
Essential tools include a dry erase board, a camera, a computer, a desk, some dry erase markers, a chair, and a light. With these tools the artist can now set up their workstation. Place the light on the table, along with the dry erase board, and rig the camera to the light so that it can be right above the dry erase board.
How to Make a Whiteboard Animation Filming Guide
With the camera hooked up to the computer, all one needs now is for the artist to start drawing with the dry erase markers. If the artist makes a mistake, it is easy to rewind the video filming, erase the drawing sequences and start again. Decide how many scenes are wanted, the desired length, and work to intricately detail every scene, taking a break and video taping the whole scene without an artist’s hand in it for a period of time.
How to Make a Whiteboard Animation Editing Guide
To edit the whiteboard animation video, use editing software that is found on an existing computer. One can download cheap editing software programs on the internet finding them through searches on Google, Yahoo, Bing, or other related search engines. Take tutorials on the software and if there are questions about one of the tools, it is easy to look up the answer through forums found by searching on Google. The artist needs to find out how to speed up their sequences through their video editing software, so that the whole whiteboard animation video comes to life in detail and precision.
For more information on how to make a whiteboard animation video, look through Ydraw’s site or contact us through email.
by Ydraw | May 11, 2012 | new doodle video
Ergo Squad announces a new animation doodle video made in partnership with Ydraw.
This video is geared towards informing CFO’s and upper level management about new tools.
Ergo Squad’s new animation doodle video aimed to inform CFO’s and upper level management about a new tool designed to help management identify, measure and correct the factors impeding worker performance and gain sustainable cost reductions was released last week by Denver, CO based Ergo Squad.
This compelling animated doodle video was produced by Saint George, UT based Ydraw. The three and a half minute video is both exciting to watch and effectively explains why organizations should conduct a Free GAP Assessment to determine if they are running as lean as possible.
Those interested in viewing the video can do so by visiting http://www.ergosquad.com.
Ergo Squad’s video and Ydraw’s partnership has made a great video creation, both compelling, creative, and informative. This amazing video is a great way to explain Ergo Squad’s services.
This three and a half minute video was created by Ydraw to be the most informative video possible, all while being easily understood by using simple phrases and creative drawings to get their product and service across to viewers. Choosing this layout and time frame helps the product be fully comprehended and understood by the viewer, which is what Ydraw specializes in.
Ergo Squad is an ergonomic consulting firm offering ergonomic consulting, software and hardware products designed to improve worker productivity and uncover areas of sustainable cost reductions.
Ydraw is a video company specializing in doodle videos, also known as video scribing videos, script videos, or whiteboard animation videos. This new video marketing strategy has been increasing in popularity, and is creating a buzz with small businesses and big corporations who want to get the best marketing strategy available today.
Barry C. Donovan
Ergo Squad
303.346.9001
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