Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads
It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.
Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.
If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.
Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.
People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird.
Things are changing and you will want your video marketing to adapt to what people want.
So while you are here I wanted to show you a couple of other videos that we have created for YouTube.
This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com
They will explain how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video.
Good Luck
hope you enjoyed this short blog about our New YouTube video ad
I have been harping on my office to finish our new blackboard animation video. They say that they have been busy, but I’m not buying it. After days of torture, I can finally say that our blackboard videos are ready for production. Check it out.
Blackboard Video Process
So, now that you are completely blown away with that video, how did we make it? Well, breaking down the steps makes it sound pretty easy, but don’t be fooled, it takes a lot of time, effort, and talent to create a video, let alone one that is as good of quality as the Ydraw team makes.
Start with the script. If you don’t know what you’re going to be saying, you don’t know what it is that needs to be drawn. Here at Ydraw we have a whole crew of talented and professional writers who not only work for you, they work with you. They will work tirelessly to revise script after script to make sure you have the best possible version for your company or product.
Now, you’ll want a pro for the writing. Why, you ask? Well, because our writers don’t just write for their job, they write because they are passionate about it. Here at Ydraw we only hire pros and our writers truly are pros of their trade. You want quality for you product, don’t you?
Next you’ll need an artist. You’ve probably heard it before but our artists at Ydraw have over 20 years in the business and have worked for companies like Disney, Marvel, and Cartoon Network. Their creative genius is off the charts. When creating a blackboard animation video, you will receive samples of the art, just like the script, so you are able to decide what you like and don’t like for your company or product.
Once again, you’ll want a pro for this. I mean, this is the meat and potatoes of your video; you can’t afford to slack on this. You want to keep the audience interested all the way through your video; professional artists know exactly what to include to keep the audience’s attention from swaying.
Now it’s time for production. We set up our camera and let the artist get to work. This process is recorded all in one sitting, and while the video only ends up being a few short minutes, the artist will sit for hours making sure that your drawings are the best quality.
After recording the art, you need a voiceover. Make sure you get a professional for this. Voice over artists get into the business because of one reason, they are good at voices. They can keep the tone of the message and they know how to keep from “popping those Ps” or breathing into the microphone. No one wants to hear that.
Finally, our amazing editors put it all together, making sure the voice over matches up with our video length, adding in Foley sounds or music to add dimension, and making sure all of our colors pop and our blacks and whites are the perfect shade.
Jackson Financial has been a great customer of ours. A couple years ago they came to us looking for something unique. They had Ben Stein as a spokesperson and they needed a video to go along with his amazing personality (I might be pushing it on the personality thing…Bueller, Bueller).
The Whiteboard Videos needed to be great. Something that would stand out among the broker industry.
There are two kinds of video producers in this world, those who create and those who don’t.
Jackson Financial is a large company that has about $120 billion in assets, which is not pocket change. They were looking for a company that could get the job done and create.
Short Story
I took a trip to Vegas to speak to a prospective client. A buddy of his walked in and saw that we were talking about whiteboard videos. Immediately he said that he loved whiteboard animation and wondered if I had ever seen Jackson Financial videos. Let’s just say I made the sale.
Ben Stein Presents
Jackson built a website that would host the videos that were being created they also sent a CD to their brokers to show to clients. They are very educational in nature. It is what I like to call “marketing by education. Here is a screen shot.
Q. Why did you decide to use Ydraw?
We were looking for quality and it seem Ydraw had some amazing stuff. Plus we just liked the feel we got from the initial phone call. Curtis has been great to work with.
Q. What are you doing to market your videos?
We have done a couple of different things. Most of our business comes from brokers and they are always looking for some additional tools. We have provided these videos to them. We have received great feed back and we know these videos were a great addition to their presentations.
