by Jace Vernon | Jun 7, 2013 | Animated Whiteboard Videos, dry erase board animation, Explainer Video, video, Video Marketing, video online marketing, Video Scribing, Whiteboard animation, Whiteboard Video, Ydraw
5 Ways Whiteboard Videos Can Help Your Business
Big or small, every online business can benefit from a whiteboard video marketing campaign. Here are 5 reasons why you should consider a whiteboard video:
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Whiteboard Videos Are Affordable
In some instances, the cost may be as little as a pack of dry-erase markers from the drugstore. Whiteboard videos are super easy to DIY, and if you’re a bit of a talent then you might be pretty much set. However, if you’re like the bulk of us who can’t get evolve past cave-man drawings – there are several companies out there that will collaborate with you to create a whiteboard video that will stun and inspire any audience.
Whiteboard animation is more dynamic than text, a talking head or radio ad. With whiteboard your characters’ abilities are only limited to your and your writers’ imaginations. Whiteboard videos can also be a lot more interactive, with clickable links and thumbnails that take viewers to other related videos or a separate call-to-action page.
- They Make it Easy to Explain a Concept
Whiteboard videos are especially useful for services or products that require a little explaining to sell. If your target market just isn’t quite picking up what you’re putting down, they might need a little education on why they need what you’re selling, and whiteboard is the easiest and most cost-effective method. This is why whiteboard videos are often referred to as Explainer Videos.
Whiteboard animation is not only more interactive and versatile, it takes your message and condenses it to only the most pertinent information – making it short, sweet and to the point. These are the kinds of videos consumers are willing to share with their friends and family – no one wants to be the guy infamous for always sending those long, dry six minute infomercials.
Whiteboard has the unique ability to grab the attention of all types; its use of images, narration and sound effects are captivating to both right and left brained people. There was a recent post written here at Ydraw that studied the differences in viewer engagement and abandonment across all types of video formats – unsurprisingly, whiteboard videos were able to keep the attention of a greater percentage of viewers for a greater length of time. You can read all about that study HERE.
Don’t hesitate – sign up HERE for a chat with the boss and a personalized quote.
+Jessica Anderson
by Jace Vernon | Jun 4, 2013 | video
Video SEO
Here at Ydraw we have been looking for new ways to boost our Video SEO. In an effort to make adjustments to fit the new Penguin 2.0 update Google rolled out, we were looking for ways to set ourselves apart as experts by using the most effective type of content. In the past, we have had success with videos landing in the top spot of Google within days of posting them, so we feel pretty confident that we know what we are doing. With that in mind, we decided to find some ways to leverage YouTube to boost our ranking in Google searches. The method below can be effective if your videos have great content in them. It is the key to shares, comments, and likes. As Google’s new update is beginning to reward those who are experts in each field, these social interactions have become even more important, maybe even essential, to boosting your SEO.
We love infographics so much here at Ydraw, we started creating our own. Check this one out and learn more about how you can boost your video SEO.
Wasn’t that informative? Didn’t you just learn so much new information? Now you have no excuse to not to be boosting your video SEO in a major way. We just gave away FREE marketing tips on how to create more leads, boost your SEO and MAKE MORE MONEY! What other company will do that for you? Not many, but here at Ydraw, we love you! So, if you have any questions, comments, or more tips to boosting your SEO, feel free to drop us a line. And, as always, thanks for reading.
Video Scribing Video Ydraw
Embed this infographic on Your Site: Copy and Paste the Code Below
<a href=”http://ydraw.com/video/leveraging-youtube-for-video-seo/”><img alt=”Leveraging YouTube for Video SEO” src=”http://ydraw.com/wp-content/uploads/2013/06/Video-SEO-Infographic.jpg” width=”640px” border=”0″ /></a>
+Wesley Bledsoe
by Jace Vernon | May 30, 2013 | animated doodle videos, animated explainer video, Animated Whiteboard Videos, Animation Video, Creative Marketing, dry erase board animation, Explainer Video, Hand Drawn Videos, les olson, Marketing, video, Video Marketing, Video Scribing, Whiteboard animation, Whiteboard Video, Ydraw
An Insignificantly Significant Testimonial
TRUE STORY: The other day I was at my mom’s house and she was watching TV. During the commercial break, there was an ad for the Les Olson Company that was made using whiteboard animation. My mom (who doesn’t know a whole lot about what I do) was watching with wonder when she exclaimed “I’ve seen those kind of videos, but none of them have ever been like that!” Of course, she was referring to how well done and professionally made the whiteboard video ad was, and after I told her that it was a Ydraw video, she remained amazed. Apparently she didn’t realize she had ties to such a fantastic company with such outstanding products – it was a lot to handle, as you can imagine. So there you have it, even a civilian can see the difference.
There’s a reason that Ydraw is at the top of whiteboard animation companies. With the great writing, fantastic art, and incredible editors that compile it all together, we truly make a video worth watching and yes, being amazed by. Don’t just take one mom’s insignificantly significant testimonial though, check out the Les Olson video for yourself. We bet your mom would love it too.
You can see the difference too – watch it. Les Olson Whiteboard Video
Don’t you think Ydraw ought to be doing your whiteboard ad? Contact us today to find out more information on whiteboard animation videos, video scribing videos, explainer videos, cutout videos, 2D and 3D videos, and the list goes on and on.
We have no shortage of options for you and your company or product, and we would love to help you market it better. We care about you, our customer, and want to make sure you have the best advertising available to use towards your advantage.
+Jessica Anderson
by Jace Vernon | May 22, 2013 | video
Fast and Easy Videos
Whiteboard animation videos have become the leading medium for engaging an audience through video; but if you’ve done some shopping you know that high quality videos don’t come cheap and they take time. Here at Ydraw we understand this, and have created a new way to deliver high quality whiteboard videos while allowing you to stay in your budget. With fast and easy videos you can now consistently deliver a message to your clients and increase their engagement. If you are anything like us, you are often working with a short timeline and need things done quickly. We know that many of our clients need our videos fast without compromising quality. This need inspired our new product. Turn around for these videos only take a couple days and still come with our awesome script writers, a professional voice over, and a great score. This is made possible by creating templates for your video. You can go here to see what templates are available for you Fast and Easy video.
Here are some of the screen shots of what you can expect from our Fast and Easy videos:
Pirate theme
Star Trek Theme
Mountain Climber Theme
Top 3 things Fast and Easy Videos can do for your company:
1) High Quality Video with a Quick Turnaround
The business world moves fast. It is essential that you stay ahead of the competition and deliver your message on time and effectively. Fast and easy videos create a way for your company to do this.
2) Increase Engagement
Increasing the engagement of those following you on social media platforms is a difficult task for any company. The posts with highest engagement on nearly every platform come through pictures and video. Not only will fast and easy videos increase fan engagement but it will allow you to communicate with your clients that make up the core of your business.
3) Don’t Break the Bank
Not every company is working with a huge budget for marketing. Video should be in every marketing budget but it does not mean it has to break the bank. Fast and easy videos save you time and money.
It’s simple and easy! You give us a call or send an email to Ydraw@ydraw.com to let us know you are interested. You can follow the link here to leave your contact info.
+Wesley Bledsoe
by Jace Vernon | May 21, 2013 | Explainer Video, Video Scribing, Whiteboard animation, Whiteboard Video, Ydraw
The Whiteboard Video Making Process – The Ydraw Way
Here at Ydraw we get asked about the process of making a whiteboard video all the time. Truth is, it seems so simple that often people get the mentality that they could probably do it themselves if they had some sort of guideline. Good news: here’s that guideline. Bad news: you might not be as good at video scribing on your own as you think.
There’s a lot of thought, work, sweat, blood, and heartache that goes into the production of a whiteboard animation video. Well, not really, but it is a process – and a process best left to the professionals.
First, the script: no doubt you’ve heard all about the importance of script: Content is King! We have a slew of talented and professional writers ready and waiting to help you create your perfect script. Come up with a few ideas of what you want viewers to take away from the video, and our writers will work back and forth with you to create and revise a script until you feel it is exactly what you’re looking for.
Why you need a pro: Writers are writers for the same reason doctors are doctors. They’ve done the schooling and are passionate about their career choice. You don’t need some hoo-ha doing your script writing because they’re the cheapest option, you need someone in the biz that knows how things work and has experience helping produce successful videos.
Next, the artist: The artists we employ have been in the business for 20 years and have worked for big names like Disney, Marvel, and Cartoon Network – so you know they’re the best. They are creative geniuses, and together with the writers will brainstorm and plan the scenes. You’ll receive samples of the art so you can decide what you like and what you like even more, along with the script and scene plan – making it easy to oversee everything and make changes as necessary.
Why you need a pro: Sure, stick figures get the job done – but do they get the job done? You want your audience to be enthralled with you video; don’t make them feel like they’re watching their three-year-old niece draw another picture for them. If you skimp on artwork, chances are your message will stay in their brains just about as long as that picture will stay on their fridge.
And… we’re rolling: After the script and artists have worked their magic, it’s time to record. We’ll set up our fancy-pants camera and let the artist go to work. Once the artwork is recorded and any digital inserts have been added, it’s time to pick a voice and music. Our voice-over actors are all professionals and sound like it, too. We also have a large library of background music selections as well as sound effects – pick all your favorites and we’re on our way to finalizing a stellar whiteboard video.
Why you need a pro: Beside the fact that not many people have access to the quality of cameras we use, not a lot of people realize the importance of having a professional voice-over. Voice actors have been trained in the art of voice. When you hire a professional, you won’t get any noisy breathing, obnoxious lip smacks, popping consonants, shrill ‘S’ sounds, over-articulation, or insecurity. A professional will always sound like he knows exactly what he’s doing, even if he doesn’t.
Finally, you’ve been scribitized! We’ll send a USB drive right to your address with a .MOV and .Mp4 version of your video. Even if you need a different format we’ll happily oblige. We will also provide you with marketing ideas and even show you how to use and upload your video to Youtube, Vimeo and other video hosting sites. Now you can show your brand new whiteboard video to all your friends and family who will be so proud of you – and your customers will be amazed, too!
+Jessica Anderson
