Explainer Videos Becoming More Popular in Marketing Circles… Don’t Miss the Boat!
If you’re not familiar with explainer videos, they’re short, engaging, online videos that explain and promote a company, product, or service. You will find plenty of examples at Ydraw.
Why Have Explainer Videos Grown in Popularity?
There are no shortage of statistics that show the positive effect video can have on conversion rates, sales, and information retention, but the bottom line is this – if you could learn about something by watching a quick, entertaining video, or read a page of text, which would you choose?
Explainer videos can cut short the time taken to explain about a business and its products. They are a fun way to engage the visitors, who may not always be in a mood to go through the loads of texts available on a website. Being equipped with texts, graphics, sounds and moving images, they can give a movie like effect to a viewer.
According to a recent survey conducted by Video Rascal,
85 percent of people are more likely to buy a product once they see an accompanying explainer video.
Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.
According to Spork Marketing and several others,
websites with videos rank higher in Google universal searches.
Going “viral” is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for “going viral”, but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.
Some Popular Examples Include:
- Apple iOS 5 by Apple (over 2 million views)
- Google Currents by Google (over 1.2 million views in 8 months)
- Sham Wow (so popular that there are literally hundreds of remakes and parodies with millions of views)
- Dove (over 15 million views)
- Old Spice (over 42 million views) According to Ad Week Old Spice’s sales have increased by 107 percent using viral video.
In today’s fast moving world, when video advertising volume is rising faster, ignoring the importance of an animated explainer video would not be a step in the right direction. Being short, crisp, engaging an audience targeted, they are helpful in raising the online visibility of a company. Exploit the power and potential of animated explainer video by contacting Ydraw.