Do you have any idea what you can do with an interactive video? It’s a whole new way of storytelling while allowing your audience to take control of their experience. 99.9% of the population has not caught the vision yet, but it’s ok. These videos are new, exciting, and soon people are going to catch the vision. Steve Jobs told Business Week,

“A lot of times, people don’t know what they want until you show it to them.”

This is what I am about to do. I want to give you a couple of ideas on how you can use interactive videos for your next video or how you can take your current video and make it interactive. I created this in about 30 minutes, so forgive the quality and integration. 🙂 Below I posted Range Rover’s interactive video.

Things you can add:

Formbuilder, Video links, Text Links, Socialsharing, Images, Text, Resume, Vote Maps, Skip, Loop, Pause, and Product Placement.

Range Rover Interactive Video And Website

Range rover did an amazing job with their interactive video. They actually developed their whole site with html5. It’s basically one big video telling the story of the new Range Rover.

Here’s their site:

http://rangerover.landrover.com/us/en/#

Ydraw Interactive Video

Coming Soon

 

Aren’t interactive videos cool?  They are fun, they inform the audience, and they make people actually complete a task.  Because interactive videos force viewers to complete a task or make a choice, they keep the viewer’s attention longer than other videos.

Let us know if you have any questions or comments about how to use interactive videos.  We’d love to help.