by Ydraw | Feb 26, 2012 | Video Marketing
Curious about video marketing? About creating a company video but do not know what to include in the content? These helpful tips from Ydraw are great to consider when creating content for a video.
Inform a Customer: Demonstrate products and services that are provided. Educated and informed customers are much more likely to invest in a product when they completely understand it. This allows them to see how the product or service would be beneficial to their life.
Testimonial Friendly: Always use testimonials from clients and fans. Having individuals rate the company for experience, telling how the company has helped them and changed their lives, and comparing other companies, helps other customers see that is product or service is valuable and works.
Introduce Staff: This can create a great bond with customers, especially if they are cartoon based, like the animations in video scribing, where everything is introduced in a fun environment, making a company seem warm and inviting with personality and a sense of humor. A person is much more likely to go with a company that seems fun and easy to work with rather than one that seems rude or stressful.
Call to Action: Add a process for customers to get to know how to connect with a company for more information, and what the next step would be for them to interact with you.
Relax: Make the video script relaxing, do not make it too complicated, and try to keep it brief. Make sure to have two or three key points in a video, ones that are most important to the company above all else, and keep it simple.
Video marketing is becoming increasingly popular with the online population, and will continue to do so for many years. Creating a successful video marketing strategy is crucial for any small business eager to succeed.
Alecsy Christensen, Ydraw
by Ydraw | Feb 9, 2012 | Ydraw
Companies are spending millions to have a mere 30 second commercial on live TV during the Super Bowl.
For most businesses, that is a lot of money to be spending for a 30 second spot. Do they really pay off, or are they nothing but waste of precious resources? Ydraw is here to look at whether or not these ads are good advertisements to base our video scribing videos on.
Why is it that Apple and Google are not marketing commercials durng the Super Bowl, but companies like Chrystler who are struggling for money are? Do Super Bowl commercials pay for themselves at the end of the day? If they do work, the next question would have to be: Who are the marketing companies behind these awful TV ads?
Lets take a look…
The Consumer Mind:
1. What keeps consumers awake at night, indigestion boiling up their esophagus, eyes open, starting at the ceiling?
2. What are consumers afraid of, angry about, who are they angry at?
3. What are consumer’s top 3 daily frustrations?
4. What trends are occurring–and will occur–in a consumer businesses or lives?
5. What do consumers secretly desire most?
6. Is there a built-in bias to the way consumers make decisions? (For example engineers tend to be exceptionally analytic)
7. Do these specific consumers have their own language?
8. Who else is selling something similar?
9. Who else has tried to sell something similar and how?
Components of a Great Ad:
1. Providing a Single Message
2. Having a Catchy Phrase or Jingle
3. Featuring Memorable Characters
4. Using Consistent Design Elements throughout the Ad
5. Work to build up an Emotional Response to viewers
Super Bowl Commercials: The Good and the Bad
The Coke Commercial: Polar Bears and Coca Cola are not a new thing. In this commercial, there could have been so many more fun and exciting ways to promote Coke. Viewers are tired of keeping up with the polar bear story, they want to see something new. They want to see how Coke will make their lives better, why they need to have it, and how it is better than competitors.
The Career Builder Commercial: This is one Super Bowl Commercial that is a great example of an ad that applied to people. Viewers can relate to this commercial because many people feel like they literally work with monkeys. Frustration with business coworkers is a big part of any person’s life, and to be able to minimize that frustration would be a desire of most. This commercial was strategically made to apply to consumers emotionally in a creative way.
The Audi Commercial: Introducing their new headlights, Audi comes up with a creative Vampire commercial. But is any consumer really concerned about their headlights? Consumers want to see the luxury of the vehicle, the way it can make their lives better, not the way an Audi can destroy all of their friends. Does this commercial make someone want to buy an Audi? If a person was truly interest in buying an Audi, would they be compelled to do so by this commercial?
The Chevy Commercial: This apocalypse commercial, though it was extremely creative, did not appeal to the customer. Customers want to see the features of a Chevy, what is great about it, what is new and improved about it, what is going to make life easier. Their “Built to Last” phrase is a great phrase, but viewers want more of that. They want to see amazing pictures of awesome looking trucks.
What questions of “The Consumer Mind” do each of these commercials need to work on? What are these commercials doing well?
What “Components of a Great Ad” do each of these commercials have? What do they lack?
Commercials used in the Super Bowl can be extremely impacting, but how can they have more impact? How can they be even more beneficial to companies that are paying big bucks for benefit? How can they help Ydraw with their video scribing?
Please share thoughts and add comments, whats a great strategy to make a commercial amazing? Are these good tips and tricks for a video scribing video?
by Ydraw | Feb 2, 2012 | Whiteboard animation
The ESPN Whiteboard Animation commercial confirms the popularity of Video Scribing
Whiteboard animation is becoming increasingly popular in business advertising strategies. As seen on a recent ESPN Super Bowl commercial by “Numbers Never Lie,” video scribing is the new face of compelling news. What makes video scribing so great? How do they do it?
The Super Bowl’s popularity makes it perfect for picking up the best advertising strategies. “Numbers Never Lie” had a great commercial using whiteboard animation that is so new, many people have never heard of it before. It can also be named as video scribing, fast hand drawing, sketch cartoon video, and by many other combinations of names, because it is such a new discovery.
What is a Video Scribing or a Whiteboard Animation Commercial?
Video Scribing or Whiteboard Animation (As seen on the ESPN Super Bowl’s “Numbers Never Lie” Commercial) consists of a hand drawn video that takes the viewer through the process of the drawing and creation of an artist’s work in fast time. Each Video Scribing Company has different ways of drawing and making their videos work.
What makes an Amazing Video Scribing or Whiteboard Animation Commercial?
There are many details that go into a
great Whiteboard Animation Video. Anyone can see how companies differ from precision and artistry. There are a lot of great companies who create video scribing videos. As with any video, it takes good lighting, a great artist, a great storyboard and great editors. It is not an easy thing to do that is what makes them so unique.
Ydraw encourages anyone to leave a comment, the feedback would be much appreciated to make Video Scribing even more enticing. We are always looking for ways to improve our craft. If anyone has ideas or questions please let us know.
by Ydraw | Jan 26, 2012 | Explainer Video
Creating an Explainer Video is Easy
Explainer Videos are the new learning fad. Catching ahold of that fad, YDraw has made some awesome video examples on how to keep an audience’s interest. Focusing on whiteboard animation, they have made a new way to keep an audience entertained while learning. There are a wide variety of Explainer Videos one can find on the web from guitar tutorials, business tips, DIY videos, and many more. Making an awesome company explainer video is a great way to get people excited, interested, and spreading the word about product and business.
4 Steps to Create a Great Explainer Video
1) Plan: What is the objective? What is the content, tone, and medium of the video? One important thing to remember is to keep it sweet and simple, leaving customers with just enough information to want to know more, but not too much to overwhelm them.
2) Storyboard: Plot your outline on a storyboard, and get very detailed. This way, visualization and editing is easier to accomplish. The whole outline of the project can be visualized in one place, from the beginning to the finish. Make sure to have the whole project edited and finished before beginning filming, and edit the content so it will fit into 2 minutes or less. This will keep the audience interested without taking too much time away from their day.
3) Audio: Make sure to have a great voice-over. Nothing kills a video more than an annoying voice in the background. Let coworkers and friends listen to voice-overs to decide which one is the best. Once you have a good voice-over, find the perfect background music for the occasion. Make sure the music is simple and not drowning out the voice-over. A clean, soft, relaxing tune is best for most videos.
4) Launch: Be proud of the video, and flaunt the masterpiece. Put it on as many websites as possible. Make a scene, get the web talking about it, get everyone involved. The more it is talked about, the more others will start noticing it’s effect.
There is no better way to spread the word about a business or company than making a great explainer video. Visit Ydraw for some amazing examples of how to keep explainer videos sweet, simple, exciting, and compelling. Join the rest of the growing businesses which are ahead of the game and already catching onto the fad. Get started and create your amazing explainer video today.
Cutting Edge Tools
Ydraw’s Video Scribing and Whiteboard Animation are cutting edge tools that make business stand out above competitors. Ydraw’s video scribe videos are creative, unique, and get the perfect results. Taking topics that are hard to explain, Ydraw makes a simple video scribing video with hand drawn pictures, engaging the audience and helping them retain important information. Ydraw Video Scribe Videos can increase your customers views and drive more traffic to your site, thus increasing sales.
by Ydraw | Jan 26, 2012 | Video Marketing
As most of you know video advertising is on the rise.
According to forecasts by strategic media consultancy MAGNAGLOBAL, 2012 will see the continued decline of the magazine and newspaper advertising industries.
By contrast online advertising is set to grow by over 11%, claiming 20% of the worldʼs advertising dollars and overtaking print as the second biggest global media category after television. Within online advertising, however, video marketing takes the cake. Last month eMarketer predicted that 2012 will see an online video ad spending rise by a jaw-dropping 43%.
Why is online video such a runaway train?
- Itʼs engaging. Just like TV, online video gets your message to viewers when theyʼre most likely to see and listen to it. This effect is magnified when viewers are looking for informative content in your niche.
- Itʼs trackable. Recording the number of people who actually view your video or click on your ad is trivially easy, and, unlike estimated TV audiences, those numbers actually mean something. If someone clicks on your ad, it wonʼt be because theyʼre waiting for the soccer to start.
- Itʼs shareable. More than any other medium, the viral potential of online video makes it a probable source not just of increased traffic but also increased backlinks to your web site, boosting your SEO. If the videoʼs includes great information, be it in the form of graphs, graphics, original journalism or research, bloggers and other content creators are more likely to embed it on their own sites and punt it to the Twitter followers and Facebook friends they know will be interested, spreading your message further than brute force tactics ever could.
As advertising moves from an age of campaigns to one of conversations between brands and consumers, associating your brand with the things people want to share and talk about is the way forward.
Creating meaningful, useful, beautiful content is what Explania.com is all about, and the relevance our animations have for searching visitors is vividly illustrated with our exceptionally high click-through rates.
Contact us for more information.
