According to forecasts by strategic media consultancy MAGNAGLOBAL, 2012 will see the continued decline of the magazine and newspaper advertising industries.

By contrast online advertising is set to grow by over 11%, claiming 20% of the worldʼs advertising dollars and overtaking print as the second biggest global media category after television. Within online advertising, however, video marketing takes the cake. Last month eMarketer predicted that 2012 will see an online video ad spending rise by a jaw-dropping 43%.

Why is online video such a runaway train?

• Itʼs engaging. Just like TV, online video gets your message to viewers when theyʼre most likely to see and listen to it. This effect is magnified when viewers are looking for informative content in your niche.
• Itʼs trackable. Recording the number of people who actually view your video or click on your ad is trivially easy, and, unlike estimated TV audiences, those numbers actually mean something. If someone clicks on your ad, it wonʼt be because theyʼre waiting for the soccer to start.
• Itʼs shareable. More than any other medium, the viral potential of online video makes it a probable source not just of increased traffic but also increased backlinks to your web site, boosting your SEO. If the videoʼs includes great information, be it in the form of graphs, graphics, original journalism or research, bloggers and other content creators are more likely to embed it on their own sites and punt it to the Twitter followers and Facebook friends they know will be interested, spreading your message further than brute force tactics ever could.

As advertising moves from an age of campaigns to one of conversations between brands and consumers, associating your brand with the things people want to share and talk about is the way forward.

Creating meaningful, useful, beautiful content is what Explania.com is all about, and the relevance our animations have for searching visitors is vividly illustrated with our exceptionally high click-through rates.

Contact us for more information.