by Ydraw | Jun 26, 2012 | ted talk summaries, Video Scribing
Video Scribing: How Visuals Enhance Learning: Ted Talk Series TedxSunriver Summaries
Speaker: Kent Barney
Summary by Alecsy Christensen
How Visuals Enhance Learning
What is so important about having visuals and videos anyway? Why should you be convinced to put visuals and videos in your materials for successful business goings and ventures? Why do people tend to learn and remember better with visuals? How does it all work? All of these answers will soon be discovered.
Think of an owl, what does an owl represent? In our society, an owl represents wisdom. We think of an owl and most of us think of smarts, authority, and wisdom. Owls are a lot of times used in logos for schools, learning centers, reading centers, libraries, and other areas. Are there any owl logos you can think of that might be along those same lines? People associate words with pictures, we have certain feelings and thoughts that impact us when seeing a visual, or hearing a word. Humans couple words with pictures, that is how we learn.
In a study mentioned by Barney, there was a group of students learning english in a foreign country that were asked in one of their tests to “describe a blender” in 200 words. One group of students was given only that phrase: “describe a blender”. The other group of students were given that phrase and a picture of an actual blender. The study had amazing results:
In the group that only had the phrase “describe a blender” to work with, 53% of them accurately described a blender in 200 words. The group that had the phrase and a picture of a blender had a success rate of 93%, what an amazing comparison! Just with a simple picture, a group of students was able to have an increase in 40% success that they accurately completed their assignment.
Still not convinced? Lets look at Facebook Statistics:
Images and visual content get the most clicks out of anything else on Facebook!!! Unbelievable.
But what is it about images that helps us better understand?
Kent Barney had a great example of how images make such a big impact on a delivered message. Take the phrase “please do not pet the house cat”. As just a phrase, you are probably thinking this is a silly house cat that doesn’t like to be touched. You even might think the sign is funny, and scheme on how you might manage to pet the cat, just to make fun of the sign.
Please do Note Pet the House Cat
Now, take the same phrase as a caption or description to this picture:
Please Do Not Pet the House Cat
If you saw this sign, would it change your thoughts about the whole phrase? Did this picture take you to a different understanding about the cat and why you shouldn’t pet it? Hopefully it did. 🙂 Visual content enhances a message and the way we understand it. I am sure you understood the phrase and the phrase coupled with the picture differently in each exercise.
Visuals take us to a new way of thinking, a place where we might not otherwise find. This new level of thought can enlighten us, heighten our senses, change the way we think, and ultimately, change the world.
Ydraw
Creative Videos that Inspire
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jun 24, 2012 | Video Scribing
Video Scribing: Who are YOU going to Choose?
Video Scribing Companies seem to be popping up all over the place, so I am going to write a little guide on choosing the best video scribing company. Ok, so you have a special product that you want to get sent out to the world, and you realize that you need the perfect video. That is great! You have made a good decision. Now it comes down to WHO.
Here are some steps to help you on your journey in finding the best video scribing company around that works in your budget and creates good quality video scribing:
1. Find a company that will pick up their phone and return your emails in a timely manner.
You might think this is a no-brainer, but I have made many different calls to explainer video companies (under my pseudo name of course) and a lot of them never call me back. It doesn’t make sense to me, a good video scribing company should always have good communication.
2. Make sure the video scribing company you are interested in has the perfect artwork.
Do not put out a video that does not look professional. This doesn’t mean you have to go over your budget. Keep searching until you find the right style of art at the right price, with the right quality.
3. Look for a company that has experience.
All of us have to get our start from some place, but make sure the Video Scribing Company you choose is not getting their start with you. You could end up getting a bad video and loosing valuable time and money in the process.
What is a good Price to pay for Video Scribing?
Each week we get a lot of people looking for a low budget video. I feel bad for them, and would really like to produce the perfect video for their company, but this is not a cheap process. It takes a team of talented people working around the clock to complete an amazing video scribing video. So what is a good price to pay? Here are your price ranges for a typical video scribing video:
- High: $7,500 per minute
- Medium: $3,000 per minute
- Low: $1,500 per minute
I know that is a pretty big range, but when you call around, you will see that people are all over the board with their pricing strategies. I do not suggest that you break the bank to get your video scribed video, but I would not go with a company that is at $1,500 a minute. Their quality will likely be lacking. Try to stay towards the middle of the pack, because there are a lot of video companies that are over-priced.
So ultimately, my suggestion is to call around. Chat with different companies and see how you feel. And as always, Ydraw is always here for you, and would love to answer any question you may have about video scribing.
+Jace Vernon
by Ydraw | Jun 5, 2012 | Explainer Video, Whiteboard animation
Animation Explainer Videos by Ydraw are outstanding videos that increasingly help a company’s lead conversion rate. They provide the viewer with not only entertaining media, but also an informational experience that is unlike any other animation video on the market today. Having an explainer video by Ydraw will allow your company to explain to others what it is that your service or product does exactly.
Whiteboard Animation videos by Ydraw are great tools to help when working to convert leads to clients. Ydraw just announced they are now working with not only video scribing or whiteboard animation videos, but also expanding their business to include amazing animation videos unlike any others on the market. Think informational cartoons!
With the skills Ydraw’s animation artists have already, they are able to create anything and everything imaginable. If you think it, they can create it. These talented artists are some of the most skilled animators in all the world, previously working for Disney and other well known companies. And who knows animation better than Disney?
When working to convert leads, it is easy to get lost in explaining information to the potential lead that may not be needed. With an animation video from Ydraw, all the content in the video is well scripted and paired with great animations that not only explain complicated information in a more simplistic way, but also focus on the key points that the company uses to convert their leads. This makes it efficient, easy, and time-effective to have leads watch an entertaining video that both excites them and converts them to a further client.
Ydraws animation videos are a great investment for any company looking to more easily convert their leads to potential clients in a fast, easy, efficient, entertaining, time-effective way. Contact Ydraw with any questions, comments, or ideas!
by Ydraw | May 24, 2012 | Video Scribing
Video Scribing Video Requirements for Creation
Video scribing videos are a great internet marketing trend, and the steps to creating a successful one are complicated. This explains some of the basic steps to make a strategy for video scribing success.
Savvy to trends in internet marketing, some may wonder how to make a whiteboard animation video. If one is creative and has some experience with making videos and doing editing, one can learn how to make a whiteboard animation video.
Write a Script
The script is the foundation of the video. The person needs to know what to say and how to say it in a way that will grab the viewer’s attention. Everything that is drawn on the whiteboard goes to the script, so this step is of utmost importance.
Creating a Video Scribing Storyboard
A storyboard is basically a set of pictures that are roughly drawn to go with the script. This is where an artist and a lot of creativity is needed. Interesting pictures that will follow the script well and get across the ideas in an interesting way are also needed.
Record the Voice for the Original Video Scribing Video
Recording the voice that is reading the script is the next step. Knowing how long it takes the voice to say the different things is important so that it can be edited to the video to match. While anyone could read the script, a professional voice is usually much more powerful and interesting to listen to than someone who is not trained for this sort of thing.
Video the Artist in their Video Scribing Process
The artist will follow the storyboard and create the layout as someone videos the entire process. An excellent camera and the right kind of light is needed if one is planning on doing this part individually. If the artist makes a mistake, one can either back up are redo it or one can simply go on and have it edited out.
Final Video Scribing Production
The video must now be edited and sped up so that it matches the voice recording. Using a professional editing team can help this process go smoothly so that everything is properly blended and mixed.
By following these steps a person can now know how to make a whiteboard animation video. For a professional and clean video scribing video, visit Ydraw who offers all of these services in a great package deal that is hard to beat by any other video scribing company.
by Ydraw | May 22, 2012 | Video Scribing
Have You Heard?
Video advertising is the new and most productive marketing method of the 21st century. Some companies get it and others don’t.
Ydraw would like to show you just how to use video scribing videos for you video advertising strategies.
If you did not know already, April was another record breaking month for video advertising: They estimated that 9.5 billion online videos ads were served in specifically the month of April.
If you currently do not have a video, all we can say is…OUCH….that hurts. If you do have a video, great! You are well on your way. The next question you need to ask is:
Does Your Video Convert?
Video Scribing
Video Scribing Videos are the new trend in video marketing and advertising. Now, we do not suggest you take OUR word for it. Let’s look at the responses and numbers to see just how effective video scribing can be:
Case Study 1.
To protect the innocent from being exposed we will use “pseudo names”. Fransico De LaJolla was a client who came to us looking to wow the company with a new form of marketing videos. Here were just a few of the responses he received from the audience.
Saying this to the whole world, that’s the best piece of marketing to date for our company. Awesome work.
…
Agree 100% with Phil. The best piece of marketing I have seen to date. Great work dude!!!
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NEAT stuff!!! Well done, Richard !!!!!
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It’s awesome, Fransico!
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Super Job, Fransico. Very well done !!!
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Quality work happens when you care enough to do your very best — and it is clear from this work, that you care. Thank you for your efforts.
Best Fabio
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I love, love, love, the new marketing piece. This is soooo Awesome!!
…
When we first hired marketing people after our Series A, this is the type of material I hoped we would be able to get produced. I didn’t think it would take three and a half years, but it is great to finally see some really high quality materials getting produced. My wife was extremely impressed by the recent marketing slicks that were created and I’m sure she is going to love this video as well.
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Case Study 2,3,4 5,6,7…….100 All Awesome!
The Fact is, every company has been pleased with the results of video scribing. It just works, and has a way with the audience. You NEED Video Scribing, and you need it now! The Video Scribing Masterpiece is completed in four simple steps. Here at Ydraw we try to make the process easy and painless.
1. Scripting
2. Storyboarding
3. Recording
4. Editing
We will create the whole video for you, OR you can create your own script. Either way, we just LOVE YOU and want YOU to have the best video for your company. Video advertising is a MUST and video scribing is the best way to get great video advertising, conversions, ROI, traffic to your website, and undivided audience attention.
Call Ydraw and create your Video Scribing Video today.
