Hey, guys. I want to welcome you to the second episode of “Moron Monday“. This is where we talk about the dumb things (and good things) people are doing in marketing. Last week, we went over a little bit about video remarketing. I want to show you a little more on this. We’re going to go over the different ways you can target your audience. Remember, I’m Jace with Ydraw and Marketing Hy.
Here are the different ways you can run ads in front of your audience. This is specifically for YouTube. One cool thing that YouTube came out with last October is what’s called TrueView for action ads.
This year, they also came out with being able to target TVs. So you know if people are watching your videos right on their TVs.
1. Placement campaigns
What is a placement campaign? We’re able to handpick the videos we want to run your video ads in front of.
If you’re a financial company and you want to get in front of other financial videos or in front of your target audience who is watching financial videos, you are then able to run them a placement campaign, and you’re also able to target your competitor’s videos. A lot of people like doing this.
If your competitors have a YouTube channel, you’re able to run your videos in front of theirs.
2. Remarketing
We went over this last week, but you’re able to target your website visitors and your YouTube viewers. If they watch a video on your YouTube channel, you’re able to run them more YouTube ads, or if they go to your website, you’re able to run them YouTube ads.
3. In-Market Audiences
There’s four steps, but I just combined these. I ran out of whiteboard space.
You have keywords and in-market audiences. In-market is kind of like your TrueView for action. If they’re searching for a new car, we can run them a video ad if we have a new car video ad,or if you’re a car dealership.
I don’t know why car dealerships aren’t doing this, but what they should be doing is running video ads in their local area to people who are searching for cars. Simple to do, nobody’s doing it.
Same thing for restaurants. If you’re in a local area and you want to get a little bit of traction, you might as well be running your video ads to those who are searching for restaurants, or just in your local area because it’s so cheap.
4. Keywords
The last one is keyword base. You can go and focus on certain keywords like you would a pay-per-click campaign, or a search campaign on Google Ads. You can do the same thing on YouTube.
If people are searching for running shoes, you can have your video pop up at the top for running shoes. Got it? That’s a simple thing you can do for video ads.
If you have questions, just go to our site ydraw.com. We’d love to help you. We’d love to create some of these video campaigns for you. It’s cheap, and we’ll post on there some examples and some results that some of our clients have got.
YouTube’s TrueView Advertising Yields True Blue Results
YouTube’s video sharing services have exponentially grown since their launch in 2005.
With over a billion users (which equates to about one third of the on line population) people are watching hundreds of millions of hours on YouTube every day.
The video presence of YouTube is unparalleled, they reach more people in the age range of 18-49 than any cable network in the U.S. Internationally, YouTube can be navigated in 76 different languages which translates to 95% of the earth’s population.
Since their acquisition by Google in 2006, YouTube has become a frontrunner in advertising choices.
YouTube’s TrueView advertising format makes implementing an ad campaign easier than ever before.
Just as the name hints at, advertising partners pay per true-view and are only charged when the viewer is engaged with your ad.
That means you only pay when the viewer watches 30 seconds or the full ad (whichever is shorter) or if the viewer interacts with your ad i.e. clicks over to your site.
There are two types of TrueView ads; in-stream and in-display.
The in-display ads appear in YouTube search results, adjacent to related videos, on the YouTube home page, and on partner websites and apps.
In-stream ads play before, during, or after videos on YouTube or on partner websites and apps.
A great aspect of the TrueView dynamic is that viewers have control over what they see and how much they view.
Viewers are given the option to skip an in-stream ad after five seconds, so if they choose not to view your ad its no money out of your pocket.
Real time analytic updates are an excellent feature of TrueView ad partnerships.
YouTube includes built-in analysis so you can measure the effectiveness of each of your video ads and make adjustments as necessary.
Some of the analytical features allow you to see exactly where your ad is being viewed, how many clicks you’re receiving, and how many ad views you have paid for.
If you choose to run multiple video ads at once this tool allows you to compare performance and have maximum reach from your campaigns.
YouTube also features target audience optimization for all of their advertising partnerships.
They offer a variety of customization options such as location, age, gender, and interests just to name a few.
Ensuring you reach the right audience, TrueView ads are easily palatable for the viewer.
If they don’t want to see your in-stream ad, they have the choice of simply skipping it.
If they don’t want to view your in-display ad they just don’t click on it. This allows them a chance the either become interested or continue on their merry way.
Either way, you’re only paying for viewers who are interested in watching your ads.
TrueView advertising is a practical and effective method of connecting with your market.
According to YouTube’s analysis, partner revenue has grown 50% consistently over the past 3 years.
Having all the evidence of success, Youtube TrueView advertising yields true blue results.
If you want more information about YouTube TrueVeiw advertising click here.
Thank you for reading YouTube’s TrueView Advertising
