Finding The Perfect Video Style For Your Company
Let’s talk about style…
The style of your video sends a subconscious message to your viewers and lets them know that your company is professional, modern, playful, organized, credible, genuine or any other positive brand qualifier.
If you haven’t already noticed, here at Ydraw we produce many different video styles. Some clients come to us knowing what type of video style they want and others not knowing their options let alone the differences between them.
Rather than shoving you into a box you don’t fit in, we are here to help guide you in the right direction and determine what video style best fits your unique brand, message, audience and budget.
Here is just a quick glimpse of a few of our video styles:
Purpose: These videos are hand drawn with marker on the paper of your choice. The purpose is to create simple, relatable and easy to understand stories/concepts to explain your product or service. By lining up powerful narration and simple artwork we hit both sides of the brain to keep your audience interested and wanting to know more. These videos are our favorite for teaching.
Budget: Range from $ – $$
- Traditional artwork
- See the artists hand draw while narration is happening
- Small digital effects added in to bring on artwork or pose change a character’s expression etc.
- Hand drawn
- Funny and relatable
Purpose: This video style uses Pattern Interruption to change the viewers thoughts or perception and redirect their attention to what you want to show them. We use the artists hand to slide/snap/wipe/point artwork on/off screen to keep the video upbeat and lower the viewers defenses.
Budget: Range from $-$$$
- Traditional or digital artwork.
- Upbeat and fast moving
- Uses Pattern Interruption
- Artists hand slides/snaps/wipes/points artwork on screen.
Purpose: Ypaint videos use full watercolor or pencil sketches and have a more realistic art style. Instead of seeing the artists hand, we digitally reveal the images as if they are being digitally painted or dropped on screen like a water droplet. These videos use slow movements and soft pastel colors to evoke emotion in the viewer. If you want your video to be inspirational, motivational and classy, this may just be the style for you.
- Slower pace
- Soft Pastel Colors
- No hand involved
- Realistic artwork
Purpose: This video style uses simple digital artwork and kinetic typography to explain complex topics in a literal or abstract manner. Motion Graphic videos are fast moving and can allow a boring topic to be upbeat and easy to understand without telling a story or condensing information. Most of the time they are used to explain a complex product or show a result.
- Pattern Interruption
- Lots of movement
- Simple digital artwork
- Exact brand colors
- More sophisticated
- Fast moving
- Can be literal or abstract
- Moveable characters and objects
Purpose: This style overlays digital artwork on top of live video to make them more interactive and fun. Although we love using real people to evoke real emotion, sometimes it can get boring. If you want to show that your company is trustworthy by using live video as well as relatable and unique by using digital artwork, this style is for you!
Budget: $$-$$$$$ (Depending on price of live video). We are happy to do the live for you, or you can send us the live video and we can animate on top!
- Can be endorsed by celebrity in live video
- Allows viewers to go back and find a specific spot to rewatch.
- Combine real people and digital artwork
Purpose: This video style uses engaging narration and compelling characters and backgrounds to tell a story. Characters can range from simple stick figures to more complex and detailed characters. 2D animation allows the characters to move and talk more than you will see in a motion graphic video. Think cartoons like Tom and Jerry or Phineas and Ferb.
- Characters that talk and move more realistically
- Unique artwork that range from simple to complex
- Interactive and fun
Purpose: These videos use beautiful and complex three-dimensional characters and backgrounds to tell your story without using real people and places. The bigger the budget, the more complex artwork and movement. Think Toy Story or Tangled. The downfall to 3D Animation is that you are competing with companies like Pixar and Disney who have enormous budgets and endless amounts of time.
- More bells and whistles than other video styles
- More sophisticated and complex
- Lots of movement
- Time consuming
- Characters can talk and move
- Digitally drawn artwork
So now that you know the basics, what video style is right for you?
What may have worked for one company may not work for yours. Depending on your purpose, audience, brand and budget there is a perfect style for your company and we are here to help you find it.