Why Animated Videos Are Perfect For Social Media Marketing

Why Animated Videos Are Perfect For Social Media Marketing

Get Instant Access To Our Pricing Page. Fill out the form below.

Why You Need An Explainer Video (3 Compelling Reasons)

Why You Need An Explainer Video (3 Compelling Reasons)

Explainer videos are short, concise videos designed to explain an idea or system using animation. Through artwork, any concept can be presented in an engaging way and then easily understood. Political processes, scientific methodology, innovative business models, and everything in between can be brought to life through a well-made explainer video.

Hundreds of thousands of companies have commissioned them over the last decade to help deliver messages in an appealing way. Have you put marketing dollars toward an explainer video? If not, you should. Here are three reasons why.

Video is King

There are business owners out there who think the one effective thing they’re supposed to do to engage with their audience is upload a written blog to their site every so often. This is certainly better than doing nothing. But the fact is that video is THE most consumed type of content. Did you know YouTube gets more visitors in a day than Facebook? Today, video is king. It’s what people prefer. And if all you’re doing is creating written content and nothing else, you’re not doing what’s most effective.

When potential customers are visiting your site for the first time, there needs to be a quick video on your landing page explaining precisely what you want them to know. A 2015 Google poll showed that over half of internet users feel more comfortable with websites that have instructional video content. This is because video content helps to legitimize your company, in addition to effectively delivering your message. By the way, the same study showed that the probability of someone buying an online product goes way up if they watch a video about it first.

Nothing is More Effective

Explainer videos are fantastic at catching attention quickly and retaining it. A Forbes study last year concluding that 4 seconds is all you have to engage someone before they click away. This is why well over half of all sharing on social media is video. Why do explainer videos catch attention so well? Because animation is less predictable and more appealing than live footage which makes it more intriguing from the get-go.

Animated explainer videos also have an incredible charm about them. Using visual thinking and metaphors, topics come to life effortlessly in a fun and engaging way. People love them. Plain and simple.

ROI

But the real reason why you need an explainer video is because of the tremendous ROI. Companies who don’t employ video marketing grow more than 50% slower than those that do. A recent study from Adobe polled a large number of marketing professionals. Over half of them said that video has the best ROI compared to any other type of content they roll out.

Conclusion

There’s no reason why an explainer video wouldn’t help what you’re trying to accomplish. Especially if what you’re doing involves complicated process or new ideas. If that describes you, contact us and let’s talk.

We’ll Leave You With This

In the early days of Dropbox, their first huge boost came from an explainer video. Within a year of posting it, their revenue increased by over $50 million. Their user count increased by over 10 million. All directly traced to their decision to create and publish an animated explainer video. Sit on that for a while.

read more
How To Measure The Sales Impact of Your Videos (3 Focus Points)

How To Measure The Sales Impact of Your Videos (3 Focus Points)

If you’re spending marketing dollars on video content, good job. When done right, video content achieves incredible ROI. But just having Ydraw create an awesome video for you and then setting it free on the internet would be unwise. You need to track what it’s doing. What kind of impact is it actually having on your sales? How can you use that data to influence future decisions inside your organization?

Conversion Rate

First of all, you need to track the conversation rate. How many people are taking the action you want them to after watching your video? If the percentage is lower than you expected, you’ll need to do some research. Maybe your call-to-action isn’t as compelling as it needs to be. Perhaps your target audience isn’t being found because you’re not using the right platform. These are only two of the who-knows-how-many reasons for your video’s performance. Dig in and get the data.

On the flip side, if the conversation rate from your video is good or better than good, find out why. Do research on what’s causing it to work so well so you can replicate those things in other areas of your marketing – including future videos.

Engagement Rates

Next, you need to measure engagement rates. Use analytics and software to get your answers. What percentage of viewers are watching the whole thing compared to how many are clicking away before it’s over? Is there a particular moment in the video that has the highest clickthrough rate? How many likes, shares, and subscribes is the video producing? Depending on your video host, there are many more helpful metrics you can track.

If your engagement rate is low, then you’ve got some figuring out to do. Video comment sections can be a helpful way to learn what people think about it. If there’s a pattern in the negative feedback, that should allow you to pinpoint some of the issues. Don’t be afraid to engage with customers directly and ask questions, whether via email or right there in the comments.

And, just like we mentioned above, if your engagement rate is awesome, do similar research to make sure that you understand what’s working. You’ll want to implement these practices in future marketing efforts.

Vanity Metrics

Do your best not to be fooled by vanity metrics. What are vanity metrics? These are things like the number of comments, likes, and views a video is getting. The reason we say not to be fooled by them is that even though those things generate excitement for you, a lot of times they don’t correlate to increased sales.

We’re not saying that more views are always disconnected from sales. You’ll have way more conversion opportunities the more views you get. You may just need to do a little optimizing. Revisit how the video is placed on the page, the video’s size, and its thumbnail image. It’s common to do a lot of experimenting with these types of things to find out what generates the best results.

Conclusion

Don’t make the mistake of failing to monitor the impact of your marketing dollars. You’re wise to spend them on video content. But just because video content has a historically high ROI doesn’t mean you don’t need to monitor it. If you aren’t already, get in the habit of viewing the analytics behind your videos to maximize their impact. Don’t try and let the video do all the work. Lead and guide it to generate the most sales possible.

read more
Why Animated Videos Are Perfect For Social Media Marketing

Why Animated Videos Are Perfect For Social Media Marketing

Animated videos work wonders for social media marketing.

How? First off, remember what the 5 goals of social media marketing are: (1) increase brand awareness, (2) enhance public relations, (3) build a community of advocates, (4) research and development, and (5) driving sales and leads.

Animated videos address each one of these goals perfectly.

1. How Do Animated Videos Increase Brand Awareness?

An engaging animated video with your brand’s colors and logo woven throughout sticks in people’s brains nicely. The video delivers an extra-potent dose of memorability where your brand is concerned. It’s much easier to remember a particular brand if it’s associated with fun visuals as opposed to a stand-alone logo on a landing page or an article full of text.

Using animated videos also sets you apart from the ocean of business Facebook pages that are constantly posting uninteresting company photos and updates. If you’ve got a compelling animated video that autoplays on a person’s feed, chances are they’re gonna watch it. This will make your brand more interesting than your competitors.

2. How Do Animated Videos Enhance Public Relations?

A high-quality animated video shows that you’re serious about delivering your message efficiently. It shows the public that you care about being understood. Even fun or silly videos add an element of legitimacy and professionalism to your brand.

Also, social media is where you find the most accurate info regarding how the public feels about your company. Browsing comments from a meme you shared off someone else’s page is fine. But when you have original, animated content, the percentage of positive feedback is higher. Animated videos leads the public to view your organization as stable and confident.

3. How Do Animated Videos Build A Community of Advocates?

When someone shares your video, a seed of loyalty is planted. That action proves it spoke to them to the point where they wanted others to experience what they did. Whether your animated video made them laugh, cry, or think, them sharing it is a sure bet that you’ve stuck in their brains. This is the first stage of brand loyalty.

Animation has a way of making people feel comfortable. Helping your audience feel comfortable with your business is an important step toward turning them into an advocate.

4. How Do Animated Videos Promote Research and Development?

One of the best things about using videos in social media marketing is how easily traceable they are. You can combine the analytic data of both Facebook and the video hosting platform for your benefit. This makes gathering data and putting it to future use so easy.

There’s also evidence suggesting that for businesses, short, animated videos receive more engagement than live action ones. This is because the nature of animation allows complex ideas to be more easily explained. More engagement means more data which leads to more refined processes.

Plus, they’re cheaper to produce than live action videos. This leaves you with more marketing dollars to make more videos or put toward further research and development.

5. How Do Animated Videos Drive Sales and Leads?

Animation is less likely to come across as intrusive marketing. This means that viewers are more likely to get hooked within the first few moments and watch the whole thing. This does wonders for conversion rates.

Why are they less intrusive? Because animated videos are fun, even when they’re talking shop. Being entertained and persuaded at the same time is an age-old marketing tool, and it’s all over social media. Animated videos exude an element of fun, making the purchase more appealing.

There’s also something nostalgic about animation, and nostalgia is huge in our culture right now. It’s a very effective marketing tool, and animation is a great way to tap into that.

Conclusion

If you feel like your social media marketing is lacking and you haven’t commissioned an animated video of some kind, we highly recommend you consider it. It’s worked wonders for our clients’ social media efforts. There’s no reason it won’t work for you.

read more
Stories Businesses Need to Tell – Moron Monday

Stories Businesses Need to Tell – Moron Monday

Businesses all have a story and it should be told. When you tell your story people will relate to your product or service. We are breaking it down on what types of stories you should be sharing with your customers in this weeks episode of Moron Monday. If you missed...

read more

WORDS ARE THE ULTIMATE MARKETING WEAPON

By filling your marketing quiver with smart, sentence arrows, you’ll be able to deliver direct hits to your target audience. Certain words and phrases can enable you to connect with audiences and spur them to take action. For email marketers, the importance of using...

read more

Get Instant Access To Our Pricing Page. Fill out the form below.

Why You Need An Explainer Video (3 Compelling Reasons)

Why You Need An Explainer Video (3 Compelling Reasons)

Explainer videos are short, concise videos designed to explain an idea or system using animation. Through artwork, any concept can be presented in an engaging way and then easily understood. Political processes, scientific methodology, innovative business models, and everything in between can be brought to life through a well-made explainer video.

Hundreds of thousands of companies have commissioned them over the last decade to help deliver messages in an appealing way. Have you put marketing dollars toward an explainer video? If not, you should. Here are three reasons why.

Video is King

There are business owners out there who think the one effective thing they’re supposed to do to engage with their audience is upload a written blog to their site every so often. This is certainly better than doing nothing. But the fact is that video is THE most consumed type of content. Did you know YouTube gets more visitors in a day than Facebook? Today, video is king. It’s what people prefer. And if all you’re doing is creating written content and nothing else, you’re not doing what’s most effective.

When potential customers are visiting your site for the first time, there needs to be a quick video on your landing page explaining precisely what you want them to know. A 2015 Google poll showed that over half of internet users feel more comfortable with websites that have instructional video content. This is because video content helps to legitimize your company, in addition to effectively delivering your message. By the way, the same study showed that the probability of someone buying an online product goes way up if they watch a video about it first.

Nothing is More Effective

Explainer videos are fantastic at catching attention quickly and retaining it. A Forbes study last year concluding that 4 seconds is all you have to engage someone before they click away. This is why well over half of all sharing on social media is video. Why do explainer videos catch attention so well? Because animation is less predictable and more appealing than live footage which makes it more intriguing from the get-go.

Animated explainer videos also have an incredible charm about them. Using visual thinking and metaphors, topics come to life effortlessly in a fun and engaging way. People love them. Plain and simple.

ROI

But the real reason why you need an explainer video is because of the tremendous ROI. Companies who don’t employ video marketing grow more than 50% slower than those that do. A recent study from Adobe polled a large number of marketing professionals. Over half of them said that video has the best ROI compared to any other type of content they roll out.

Conclusion

There’s no reason why an explainer video wouldn’t help what you’re trying to accomplish. Especially if what you’re doing involves complicated process or new ideas. If that describes you, contact us and let’s talk.

We’ll Leave You With This

In the early days of Dropbox, their first huge boost came from an explainer video. Within a year of posting it, their revenue increased by over $50 million. Their user count increased by over 10 million. All directly traced to their decision to create and publish an animated explainer video. Sit on that for a while.

read more
How To Measure The Sales Impact of Your Videos (3 Focus Points)

How To Measure The Sales Impact of Your Videos (3 Focus Points)

If you’re spending marketing dollars on video content, good job. When done right, video content achieves incredible ROI. But just having Ydraw create an awesome video for you and then setting it free on the internet would be unwise. You need to track what it’s doing. What kind of impact is it actually having on your sales? How can you use that data to influence future decisions inside your organization?

Conversion Rate

First of all, you need to track the conversation rate. How many people are taking the action you want them to after watching your video? If the percentage is lower than you expected, you’ll need to do some research. Maybe your call-to-action isn’t as compelling as it needs to be. Perhaps your target audience isn’t being found because you’re not using the right platform. These are only two of the who-knows-how-many reasons for your video’s performance. Dig in and get the data.

On the flip side, if the conversation rate from your video is good or better than good, find out why. Do research on what’s causing it to work so well so you can replicate those things in other areas of your marketing – including future videos.

Engagement Rates

Next, you need to measure engagement rates. Use analytics and software to get your answers. What percentage of viewers are watching the whole thing compared to how many are clicking away before it’s over? Is there a particular moment in the video that has the highest clickthrough rate? How many likes, shares, and subscribes is the video producing? Depending on your video host, there are many more helpful metrics you can track.

If your engagement rate is low, then you’ve got some figuring out to do. Video comment sections can be a helpful way to learn what people think about it. If there’s a pattern in the negative feedback, that should allow you to pinpoint some of the issues. Don’t be afraid to engage with customers directly and ask questions, whether via email or right there in the comments.

And, just like we mentioned above, if your engagement rate is awesome, do similar research to make sure that you understand what’s working. You’ll want to implement these practices in future marketing efforts.

Vanity Metrics

Do your best not to be fooled by vanity metrics. What are vanity metrics? These are things like the number of comments, likes, and views a video is getting. The reason we say not to be fooled by them is that even though those things generate excitement for you, a lot of times they don’t correlate to increased sales.

We’re not saying that more views are always disconnected from sales. You’ll have way more conversion opportunities the more views you get. You may just need to do a little optimizing. Revisit how the video is placed on the page, the video’s size, and its thumbnail image. It’s common to do a lot of experimenting with these types of things to find out what generates the best results.

Conclusion

Don’t make the mistake of failing to monitor the impact of your marketing dollars. You’re wise to spend them on video content. But just because video content has a historically high ROI doesn’t mean you don’t need to monitor it. If you aren’t already, get in the habit of viewing the analytics behind your videos to maximize their impact. Don’t try and let the video do all the work. Lead and guide it to generate the most sales possible.

read more
Why Animated Videos Are Perfect For Social Media Marketing

Why Animated Videos Are Perfect For Social Media Marketing

Animated videos work wonders for social media marketing.

How? First off, remember what the 5 goals of social media marketing are: (1) increase brand awareness, (2) enhance public relations, (3) build a community of advocates, (4) research and development, and (5) driving sales and leads.

Animated videos address each one of these goals perfectly.

1. How Do Animated Videos Increase Brand Awareness?

An engaging animated video with your brand’s colors and logo woven throughout sticks in people’s brains nicely. The video delivers an extra-potent dose of memorability where your brand is concerned. It’s much easier to remember a particular brand if it’s associated with fun visuals as opposed to a stand-alone logo on a landing page or an article full of text.

Using animated videos also sets you apart from the ocean of business Facebook pages that are constantly posting uninteresting company photos and updates. If you’ve got a compelling animated video that autoplays on a person’s feed, chances are they’re gonna watch it. This will make your brand more interesting than your competitors.

2. How Do Animated Videos Enhance Public Relations?

A high-quality animated video shows that you’re serious about delivering your message efficiently. It shows the public that you care about being understood. Even fun or silly videos add an element of legitimacy and professionalism to your brand.

Also, social media is where you find the most accurate info regarding how the public feels about your company. Browsing comments from a meme you shared off someone else’s page is fine. But when you have original, animated content, the percentage of positive feedback is higher. Animated videos leads the public to view your organization as stable and confident.

3. How Do Animated Videos Build A Community of Advocates?

When someone shares your video, a seed of loyalty is planted. That action proves it spoke to them to the point where they wanted others to experience what they did. Whether your animated video made them laugh, cry, or think, them sharing it is a sure bet that you’ve stuck in their brains. This is the first stage of brand loyalty.

Animation has a way of making people feel comfortable. Helping your audience feel comfortable with your business is an important step toward turning them into an advocate.

4. How Do Animated Videos Promote Research and Development?

One of the best things about using videos in social media marketing is how easily traceable they are. You can combine the analytic data of both Facebook and the video hosting platform for your benefit. This makes gathering data and putting it to future use so easy.

There’s also evidence suggesting that for businesses, short, animated videos receive more engagement than live action ones. This is because the nature of animation allows complex ideas to be more easily explained. More engagement means more data which leads to more refined processes.

Plus, they’re cheaper to produce than live action videos. This leaves you with more marketing dollars to make more videos or put toward further research and development.

5. How Do Animated Videos Drive Sales and Leads?

Animation is less likely to come across as intrusive marketing. This means that viewers are more likely to get hooked within the first few moments and watch the whole thing. This does wonders for conversion rates.

Why are they less intrusive? Because animated videos are fun, even when they’re talking shop. Being entertained and persuaded at the same time is an age-old marketing tool, and it’s all over social media. Animated videos exude an element of fun, making the purchase more appealing.

There’s also something nostalgic about animation, and nostalgia is huge in our culture right now. It’s a very effective marketing tool, and animation is a great way to tap into that.

Conclusion

If you feel like your social media marketing is lacking and you haven’t commissioned an animated video of some kind, we highly recommend you consider it. It’s worked wonders for our clients’ social media efforts. There’s no reason it won’t work for you.

read more
Stories Businesses Need to Tell – Moron Monday

Stories Businesses Need to Tell – Moron Monday

Businesses all have a story and it should be told. When you tell your story people will relate to your product or service. We are breaking it down on what types of stories you should be sharing with your customers in this weeks episode of Moron Monday. If you missed...

read more

WORDS ARE THE ULTIMATE MARKETING WEAPON

By filling your marketing quiver with smart, sentence arrows, you’ll be able to deliver direct hits to your target audience. Certain words and phrases can enable you to connect with audiences and spur them to take action. For email marketers, the importance of using...

read more

Get Instant Access To Our Pricing Page. Fill out the form below.

5 Ways Social Media Marketing Will Expand Your Video’s Reach

So, you have this spiffy new Ydraw video ready to download and share with the world.

Now what?

Don’t leave what happens next to chance. How you market your video will make a huge difference in how many of the RIGHT people actually WATCH it.

That’s where a social media marketing plan can help. If you’re thinking, “I already have a marketing plan.” Good for you. You’re already a few steps ahead.

But, if that plan doesn’t spell out exactly how you’ll take advantage of the amazingly effective, and mostly free, opportunities on social media marketing sites – then sit down and take some notes.

Your class on Social Media Marketing 101 just got started.

         

          1. GET NOTICED:

Basically, if your business isn’t active on the main social media sites, you may not exist yet to your target consumer.

To give you an idea of how many people are regularly using the most common social media sites, here’s a quick summary of the current numbers, according to Statista:

Facebook: 2.23 billion profiles, with 1.45 billion users visiting daily.

YouTube: Over 1 billion users, with over 500 million hours of videos watched daily.

Instagram: 800 million users and adding over 100 million in the last year alone.

LinkedIn: Over 562 million profiles in more than 200 countries worldwide.

Twitter: 335 million active users visit Twitter monthly.

Pinterest: 200 million monthly active users, predominantly female.

Can you really afford to pass up that kind of exposure?

Or, better question, why would you want to?

       

           2. PEOPLE WANT VIDEO:

Mike Henry said, “We’re operating in a world where ONE GOOD VIDEO can lead to a massive social following.”

Now you have that good video – so what do you do with it?

Not only does social media offer an incredible marketing opportunity, but posts that use video have a much higher conversion rate on all of the social media platforms. Check out just a few of the many powerful statistics on the impact of video in this infographic created by The E Word.

So, if your consumer is browsing Facebook, your video should be on Facebook. If they’re tweeting about their morning bagel, your video should be popping up on their Twitter feed. When they’re scrolling their LinkedIn at lunch, you want that video to smack them right in the face. YouTube? Instagram? Same story – different channel.

Social media allows you to deliver your video to your target consumer on a silver platter.

         

          3. START A CONVERSATION:

You don’t want your marketing plan to be a monologue. Your target consumer really only cares about themselves. If you’re doing all the talking – that doesn’t mean that they’re doing all the listening.

Instead, put your video out there and start a dialogue. Use your video as a springboard into building a community. This will also make your brand relatable and that will attract even more followers.

       

           4. MARKET MORE; SPEND LESS:

Did I mention that social media marketing is …. FREE? That’s right. It costs ZERO dollars to set up business profiles on social media sites and begin posting.

Now, you may eventually choose to pay for ad campaigns that will further your reach, and many companies find it very effective, but you certainly do not have to do that to get started and get your video out there.

Plus, since we already discussed how much more effective video is as a marketing tool on social media, you’ll get pretty good reach without paying another buck.

           

          5. FREE FOCUS GROUPS:

You know the value of focus groups when branding your business or making business decisions.

Well, with social media marketing, you have access to a focus group – 24/7, 365 days a year, that never sleeps, never slows down, and is actively engaging in dialogue on what they like and don’t like.

There has never before been a greater opportunity to talk directly with your target consumer whenever you want than today – on social media.

So, gather information by reading and following their conversations. Or, utilize free tools on platforms like Sprout Social and Hootsuite, where you can access trending conversations pertaining to your target market.

Take it a step further and download apps like Instagram Insights, WhenToPost and Crowdfire to learn more about what is really engaging your target audience and when they’re online looking for it.

You can even learn about your competitor’s performance and connect with Instagram influencers on apps like Iconosquare.

And – yep, you guessed it – it’s all free.

 

The bottom line is – we live in unique technological times that can sometimes present challenges, but in other cases, offer you an incredibly insightful, effective, and affordable opportunity to connect with your target consumer like never before.

Leverage whatever you can to promote your video and your brand!

And, if you have any questions on how Ydraw can support you in developing your own social media marketing plan, please reach out. We can’t wait to hear from you.

Understanding Your Audience | 3 Things to Remember

Understanding Your Audience | 3 Things to Remember

Understanding Your Audience | 3 things to remember when getting to know your consumers.

 

Getting the most out of your video marketing campaign can be as simple as understanding your audience. Maybe it doesn’t actually sound so simple – and here’s the thing – it’s not. If you want to broaden your marketing horizons you must use social media. Social media has become so much more than just glorified chat rooms and photo boards. Sites like Facebook have become a community in and of itself where people interact, make new friends, create their own awareness campaigns, and much more. And even if you’re on board with social media for your business, creating a website, Facebook, and Twitter pages will not ensure that people will come to you. You need to act and interact, post often and respond to your follower’s questions and comments. Get your business out there! Developing a solid marketing strategy to use with social media will allow you to reap the maximum benefits from your efforts.

But to do that you have to know a few things: Who exactly are you trying to reach? Who is your target audience? What appeals to them? Trying to understand who your audience is can be daunting, but here are a few key ways to get to know the people who will be buying your product:

 

1. Research

This is perhaps the most important and direct way to get to know your audience. Input gathered from real live people can help to design your marketing campaigns to be the most effective. A few ways to gather information from your audience includes:

–          Conduct surveys and/or take polls throughout your current following to find out what they like, don’t like, how they watch online video, what they feel they would add, and what is important to them. Asking questions is the easiest and sometimes most efficient way to interact with your visitors.

–          Using web analytics is another popular way for businesses to see what kinds of people are visiting their site. Google Analytics is the preferred analytical tool – easy set up and completely free!

–          There are sites such as Rapleaf that makes sure everyone using the internet has a great experience. To use these sites, a business sends a list of all user emails. The site then searches its database for those specific email addresses and provides you with information about the person using that email address, such as age, gender and location.

 

2. Know the Social Media Types

There are three distinct categories of consumers who spend their time online. First, there is the silent majority. These are the observers, they don’t usually post often, share often, or respond often. It may seem fruitless to chase after this group, but they are the largest group and are always watching. Second is the vocal minority. These are the people who share posts, videos, links, etc… They are always commenting on things others have shared and are anxiously interacting with others. These are the consumers who will spread the word about your business to their silent majority friends. Cater to them. The third and smallest group is the social authorities. These are the trailblazers – the ones with great online influence who have successful blogs or sites of their own. If you can get in good with these guys, you’re about set.

 

3. Ask Questions

Conducting surveys is an excellent way to gather information, but if you really want to go deep, you need to do a little digging yourself. There are three specific questions you should always ask when trying to get to know your audience:

–          What are the customer’s preferences for content?

–          How do they discover, consume and share content?

–          What do they talk about on social media sites?

 

Once you have in mind who your target audience is, there are a few things you should do to keep them coming back. These include tailoring your future marketing campaigns to appeal to them. Make sure the aesthetics of your site, images and videos appeal to them. For example, if your business is trying to appeal to an older generation, use mostly muted colors, a clean design, conservative graphics and a classic font. If you’re marketing toward teens or young adults, use eye-catching graphics, creative design features and bold, popping colors.

 

Remember, social media and your audience’s behavior is always changing. Stay on top of any changes by pursuing an active role across all the social media platforms. Be a part of the action; listen to what your audience wants. Do what you can to make sure your business will never be left behind.

 

*     *     *     *     *

 

See a related post HERE.

+Jessica Anderson

New Whiteboard Animation Video Benefits Social Media

New Whiteboard Animation Video Benefits Social Media

Whiteboard animation videos have shown great success in social media methods with Ydraw.

 

These videos develop an engagement with the audience that is not found in other online videos, benefiting any social media campaign by creating fans.

 

Whiteboard animation videos are increasingly successful in helping Ydraw with their social media efforts around the web. Unlike other video marketing strategies, Ydraw’s whiteboard animation videos connect with viewers in a way that will promote devoted social media followers.
 

With whiteboard animation, Ydraw has seen the engagement of the viewer, or the time span that the viewer watches the videos, to be much longer than that of other videos. This animation technique consistently has shown a great impact on viewers and the dwell rate of how long they will view a video on YouTube or Vimeo.

 

As stated by an interviewed source in ReelSEO,

 

Pictures are worth a thousand words, but videos are worth a million…

 

Videos, specifically whiteboard animation videos, add a personal touch that is not seen anywhere else in video.

 

The viewer actually gets to watch artwork come to life before their eyes, as they are taken through the whole process of the development of such intricate animations and illustrations. This will then develop a sense of engagement and connection in the viewer, inviting them to watch more and more of the video. Most viewers of Ydraw videos find they look forward to watching future videos, as whiteboard animation videos are mesmerizing in all ways.

Placing whiteboard animation videos on social media allows it to reach more people.  If someone sees a great video they are more likely to share it.  Which is free marketing for your product or company!  Ydraw knows this, and recommends that all companies seek out various social media platforms to help promote their videos.

Written by Alecsy Christensen