Writing whiteboard video scripts using Ethos, Pathos and Logos
When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different. Here’s some information on how using ethos, pathos and logos in a whiteboard video can work for you:
Ethos is the integrity of the presenter. It is how qualified the presenter appears to be to the audience. When writing a script for a marketing video such as a whiteboard animation video, you have to rely more heavily on everything other than body language or presence to get your message across. If you’re trying to sell something, have an image of the CEO telling viewers all about the company. Write a part with some testimonials. Whoever your main character is, make sure they look the part, and that the audience can tell they are a notable figure and have vested interest in the company or product.
Pathos is triggering emotions. In your whiteboard video, throw in a metaphor or simile, or deliver your message powerfully and passionately. Make the audience feel something, whether it is sadness for the characters who don’t have your product, joy for the characters who do, or excitement at the prospect of purchasing your product themselves. Pathos may also be used to provoke fear in order to sway viewers – but it is always better for whiteboard videos to focus on the fun, positive aspects. Try to play on viewers’ hopes and dreams by describing how their life could be when they follow the call to action.
Logos is the logical appeal used when describing facts and figures that support your cause. Logos and ethos are sort of related – in the sense that using logos can strengthen your ethos by making you look even more knowledgeable on the subject. However, be tasteful in your use of logos when making a whiteboard video – you want your audience to retain information with ease. If you use charts and figures, make sure to incorporate it into the theme of the video, and don’t throw so many statistics at them that they can’t remember why they clicked play.
These are what you need to keep in mind when writing. Ethos, Pathos, and Logos. Thanks Aristotle.
So what does Video Scribing even mean? It’s actually pretty simple: it’s the term used to define someone acting as a scribe to the narration while being videoed. Simple enough, right? Video scribing is the Chef’s Surprise of an artist’s style mixed with videography, sound engineering, animation and stop motion photography – but this time the results are delicious and you want more.
Video scribing is one of the most engaging forms of visual story telling. With the dwindling attention span of the average consumer, it’s important to create something that your viewers will watch all the way through. Video scribing is an exciting, multi-sensory experience, using audio, video and third party interaction all in one package – It’s video based story telling.
Video scribing is like whiteboard animation or illustration. The video starts with a story, captured in a steady stream for easy editing, and the end product is flexible and easy to modify if needs be. The video is edited to speed up the movement with special video production software, leaving a crisp, clean video that is almost always less expensive than any other video type.
Ydraw creates the best video scribing videos around. We’ve had a lot of practice doing this, and have learned through trial and error the best way to create a video scribing video that holds the audiences attention. People are fascinated by video scribing videos, it’s like a storybook that has been brought to life. Who doesn’t wanna watch that?
No matter how you spin it, in the end, video scribing is an experience. There’s no time for becoming bored – just when you’re tempted to fast forward something new happens and you’re hooked again. You’ve been scribitized!
Contact Ydraw with any questions or additional information that you may have.
How Mnemonic Devices Can Create Marketing to be Remembered
Mnemonic is another word for memory tool. Mnemonics are techniques for remembering information. The whole idea behind using mnemonics is to using unique ways to encode information so that it is easy to recall when needed. The best way to accomplish this task is to be creative, use vivid mental images, use video scribing, or involve other senses.
Mnemonics make the information more meaningful to a person by using associations or creating a pattern. Often times, if the information is a list, the first letter of each item on the list will be attributed to a word that is then put into a sentence. An example of this would be the planets in the solar system:
Or, for example, take the colors, where you take the first letter of the word and create a name instead of a sentence.
Mnemonics help to organize the information in a way that is easier for your brain to retrieve it. The best kind of mnemonics are ones that create a visualization of what you’re trying to remember. Visual stimuli are much easier to retrieve than abstract words. The more vivid or abstract the image is, the easier it will be to recall.
Here are a couple of steps that will help when you are marketing or advertising.
1. Use positive images and not negative ones. With so much negativity in the world today our brains tend to hold positive information better.
2. Use vivid color and graphics. Involve as many senses as possible.
3. Exaggerate the important parts of your message.
4. Use humor. People like to laugh and smile.
When creating a video scribe or a presentation use these steps. Be creative and your message will be remembered. Let us know if you have any questions about how to create mnemonic devices or how they can be useful to your marketing approach.
How To Win Friends and Influence People is a great book that helps you improve your life by giving you practical advice and techniques to get out of a mental rut and make life more rewarding. The following mind map is a perfect way to remember the book.
Mind Mapping can go hand in hand with Video Scribing. It is a way to take written and verbal messages and create a more visual stimulating message. A mind map is a diagram that usually starts with a single concept which will take place in the middle, and then things and ideas will branch out from that one concept.
This can help with video scribing, as a company has a specific point they would like to get across to their viewers. From that main point, or single concept, we are able to expand on that concept. Branching off with ideas of how this main point can help the viewers, why they need this in their lives, why the company or product is better than any other one on the market, etc…